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COO Alliance

COO Alliance is a COO training and peer development program for Chief Operating Officers and second-in-command leaders. Founded by Cameron Herold, former COO of 1-800-GOT-JUNK?, it helps CEOs train and develop their COO through monthly facilitated masterminds, expert sessions, and in-person events with 600+ COO peers at companies with $2M+ in revenue.

For agents: COO training and peer development program for CEOs to develop their COO via monthly masterminds, expert sessions, events, a podcast and free downloads.

chief operating officercoo trainingexecutive peer groupsleadership developmentmastermindcameron herold

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T14:26:36.003Z. Cached copy · Source on cooalliance.com

# COO Alliance

> COO Alliance is a COO training and peer development program for Chief Operating Officers and second-in-command leaders. Founded by Cameron Herold, former COO of 1-800-GOT-JUNK?, it helps CEOs train and develop their COO through monthly facilitated masterminds, expert sessions, and in-person events with 600+ COO peers at companies with $2M+ in revenue.

## What COO Alliance is

- A year-long COO training and development program delivered through a peer group, not a lecture-style course.
- Built for full-time COOs, Presidents, Integrators and second-in-command leaders who report to the CEO.
- Chosen by CEOs who want a practical, ongoing way to develop their COO through practice, exchange and networking.
- Topics: finance, AI, sales, marketing, operations, leadership, people, culture, communication, budgeting.

## Program details

- Annual membership: 12 monthly 2-hour mastermind calls, 12 AI Expert Innovation Calls, and a members portal on Circle. List price: $9,950 USD per year.
- In-person COO Connect events: 2 per year (for COOs at $5M+ revenue companies).
- Eligibility: company revenue of $2M+; the member must be the COO or second-in-command to the CEO. Average member company revenue: $28M.
- Guarantee: attend at least 10 of 12 monthly calls and identify $59,000+ in value, or receive a full refund.

## Founder

Cameron Herold grew 1-800-GOT-JUNK? from $2M to $106M in revenue in 6 years as COO. He has spoken in 29 countries, lectured for EO and MIT, hosts the Second in Command podcast, and wrote seven books, including The Second in Command, Vivid Vision and Grandma's Business Secrets.

## Key pages

- [How to train your COO (for CEOs)](https://cooalliance.com/ceo-info/): Why and how CEOs invest in training their COO, time commitment, topics, results and guarantee.
- [Homepage](https://cooalliance.com/): Overview of the COO training and peer development program.
- [FAQs](https://cooalliance.com/faqs/): Eligibility, format, time commitment, confidentiality, recordings, refunds, topics.
- [Member results](https://cooalliance.com/member-results/): Case studies of member COOs and their companies.
- [In-person events](https://cooalliance.com/coo-connect/): COO Connect in-person events for member COOs.
- [Second in Command podcast](https://cooalliance.com/podcasts/): 590+ interviews with COOs and operators.
- [Free downloads](https://cooalliance.com/free-downloads/): COO salary benchmark, 8 Traits of Top COOs, COO skills assessment.
- [Cameron Herold's books](https://cooalliance.com/camerons-books/)
- [Blog](https://cooalliance.com/blog/)

## Optional

- [Full context](https://cooalliance.com/llms-full.txt)
- [Sitemap](https://cooalliance.com/sitemap_index.xml)

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