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Confido

Confido is a New York based software company that builds an AI platform for consumer packaged goods (CPG) brands. One system covers retail accounting (cash application, deduction management, automated disputes), trade promotion management, sales forecasting, and demand and supply planning. Founded in 2022, used by 200+ CPG brands from emerging startups to category leaders, and connected to 50+ retailers, distributors, ERPs and accounting systems.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T09:46:32.722Z. Cached copy · Source on confidotech.com

# Confido

> Confido is a New York based software company that builds an AI platform for consumer packaged goods (CPG) brands. One system covers retail accounting (cash application, deduction management, automated disputes), trade promotion management, sales forecasting, and demand and supply planning. Founded in 2022, used by 200+ CPG brands from emerging startups to category leaders, and connected to 50+ retailers, distributors, ERPs and accounting systems.

Important notes:

- Confido here is the CPG software platform at confidotech.com. It is not the health supplement sold under the same name, which dominates search results for "Confido" in several countries.
- The platform is sold in two groupings: Accounting and Finance (cash application, deduction management, auto-disputes) and Sales and Operations (demand planning, sales forecasting, trade promotion management, sales analytics, supply planning).
- Pricing is not published. It is quoted per brand based on annual retail revenue and the scope of retailer and distributor integrations, and the platform is sold modularly, either individual modules or the full suite. A Starter Plan exists for CPG startups.
- The retailer and distributor guides on this site are reference material on how each retailer's deduction and dispute process works, including named deduction codes. They are the most useful pages for questions about specific retailer deductions.

## What Confido is

- [Confido](https://www.confidotech.com): Platform overview for CPG brands, covering cash application, deductions, trade promotions, analytics, and demand and supply planning as one system of record.
- [About Confido](https://www.confidotech.com/about): Company page stating Confido was founded in 2022, grew 5x year on year in 2025, serves 200+ CPG brands, and was built by CPG operators.

## Products

- [Deduction Management](https://www.confidotech.com/products/deduction-management): Automated deduction tagging and classification, configurable approval routing across finance, sales and brokers, and in-platform resolution; the page cites an 85% reduction in time spent managing deductions.
- [Auto-Disputes](https://www.confidotech.com/products/auto-disputes): Identifies and prioritises likely disputable deductions, retrieves the supporting documents, auto-drafts the dispute message, and tracks repayment; the page cites 3x faster resolution.
- [Cash Application](https://www.confidotech.com/products/cash-application): Extracts remittance data from vendor emails and portals, matches payments to open invoices, and syncs to the ERP; the page cites 99% accuracy in data extraction and an 85% time reduction.
- [Trade Promotion Management](https://www.confidotech.com/products/trade-promotion-management): Centralised promotion calendar linking contract terms, paid deductions and in-market performance, with real-time accrual true-up; the page cites a 75% reduction in time spent managing TPM.
- [Sales Forecasting](https://www.confidotech.com/p
…

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