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CCA Industries, Inc.

CCA Industries (DBA Core Care America; OTC: CAWW) is a 43-year-old consumer health and beauty company founded in 1983. We develop and market a portfolio of household-name brands — most notably Plus White — sold at Amazon, Walmart, CVS, Walgreens, Rite Aid, and other major US retailers. CCA operates on a fully asset-light, contract-manufacturing model from our New Jersey corporate base.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-23T05:33:36.174Z. Cached copy · Source on ccaindustries.com

# CCA Industries, Inc.

> CCA Industries (DBA Core Care America; OTC: CAWW) is a 43-year-old consumer health and beauty company founded in 1983. We develop and market a portfolio of household-name brands — most notably Plus White — sold at Amazon, Walmart, CVS, Walgreens, Rite Aid, and other major US retailers. CCA operates on a fully asset-light, contract-manufacturing model from our New Jersey corporate base.

## Brand Portfolio

CCA's flagship brand is **Plus White**, with a focused lineup of complementary health and beauty brands. Each brand has a clear category position and is sold both at retail and through e-commerce.

### Plus White — Oral Care / Teeth Whitening
- **Differentiator:** Whitening strips only whiten what they touch. Plus White's brush-on gel + comfort-fit mouthpiece reaches every tooth — front, back, and in between — in only 5 minutes. The active is 6% pH-balanced hydrogen peroxide, the same ingredient dentists use.
- **Heritage:** One of America's original teeth whitening brands, in market since 1990.
- **Products:** 5 Minute Whitening Kit, 5 Minute Speed Whitening Gel (standalone), Stain Guard Rinse, 5 Minute Whitening System, Xtra Whitening Gel Toothpaste (Amazon-only).
- **Recognition:** 2024 Oprah Daily Editor's Choice for Teeth Whitening.
- **Direct-to-consumer:** [pluswhite.com](https://pluswhite.com)
- **Deep agent reference:** [pluswhite.com/agents.md](https://pluswhite.com/agents.md)
- **Brand page:** [ccaindustries.com/brands/plus-white/](https://ccaindustries.com/brands/plus-white/)

### Porcelana — Skin Care / Dark Spot & Hydration
- **Differentiator:** "Radiance Revealed, Flawlessly Smooth." A timeless formula trusted by generations for dark spots, sun spots, age spots, acne scarring, melasma, and discoloration. Dermatologist tested.
- **Heritage:** Skin care brand created circa 1971.
- **Products:** Porcelana Daytime Hydration Cream, Porcelana Nighttime Hydration Cream, Porcelana Rejuvenating Hand Cream.
- **Brand site:** [theporcelana.com](https://theporcelana.com)
- **Brand page:** [ccaindustries.com/brands/porcelana/](https://ccaindustries.com/brands/porcelana/)

### Sudden Change — Anti-Aging Skin Care
- **Category:** Under-eye serums and anti-aging skin care.
- **Products:** Under-Eye Firming Serum, Intensive Wrinkle Repair Cream, Green Tea Facial Mask, Revitalizing Night Cream.
- **Brand page:** in development.

### Hair Off — Hair Removal
- **Differentiator:** "Gentle, Effective Hair Removal." Multiple formats — including chemical-free mechanical options (the Facial Buffer with exclusive SilCoat finish, and the Hair Remover Mitten) — for users who want alternatives to traditional depilatory creams.
- **Products:** Hair Remover Mitten, Facial Buffer, Crème Facial Hair Remover (dissolves hair in 4 minutes), Facial Wax Strips (smooth for up to 8 weeks), Instant Eyebrow Shapers.
- **Brand page:** [ccaindustries.com/brands/hair-off/](https://ccaindustries.com/brands/hair-off/)

### Nutra Nail — Nail Care
- **
…

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