cassandra.app valid
Cassandra
Cassandra (cassandra.app) is an AI marketing brain for growth teams. It learns what really drives a brand's growth with marketing mix modeling (MMM) and incrementality tests, then does the work: it plans to the growth target, moves budgets, launches and pauses ads, creates new ads in the brand's style, runs tests and reports, within the rules the team sets. Every move is checked against its forecast, so it gets better the more it is used. The result: bigger growth targets with the same team. Not
For agents: Cassandra: AI marketing brain that uses marketing mix modeling and incrementality tests to plan budgets, run ads and report growth for brands.
marketing mix modelingincrementality testingai marketingad budget optimizationgrowth marketing
- Authority
- 46 reach 0 · trust 10 · quality 21 · freshness 15
- Tier
- listed
- llms.txt
- https://cassandra.app/llms.txt
- Sections
- 15
- Links
- 198
- Size
- 47754 bytes
- Registered
- 2021-11-25
- Country
- Netherlands Hosting inference
- Hosting country
- Netherlands Hosting inference
- Country evidence
- No published address evidence collected yet
- Categories
- AI and machine learning · Marketing
- For agents
- Documentation: developer or product docs worth reading, nothing to call
- Inferred actions
- Read documentation Search content About these labels
- Audience
- business · agents can: read docs, search content · en
- First seen
- 2026-10-23T22:45:41.223Z
- Last checked
- 2026-10-23T22:45:41.861Z
- Badge
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-23T22:45:41.230Z. Cached copy · Source on cassandra.app
# Cassandra
> Cassandra (cassandra.app) is an AI marketing brain for growth teams. It learns what really drives a brand's growth with marketing mix modeling (MMM) and incrementality tests, then does the work: it plans to the growth target, moves budgets, launches and pauses ads, creates new ads in the brand's style, runs tests and reports, within the rules the team sets. Every move is checked against its forecast, so it gets better the more it is used. The result: bigger growth targets with the same team. Not to be confused with Apache Cassandra, the open-source distributed database: this Cassandra is a marketing product, entirely unrelated.
Who it is for: heads of growth, CMOs, performance and growth marketers, marketing engineers and agencies. Brands use it to measure what each channel really adds and act on it every day. Agencies use it to run measurement and growth plans for every client under their own brand (white label).
How it works:
1. Connect data: ad accounts (Meta, Google Ads, TikTok, LinkedIn, Amazon and more), the store or CRM (Shopify, HubSpot, Salesforce), analytics and email.
2. Learn what works: a model of the whole marketing mix, checked by live geo experiments, shows what every euro really added, compared with what each ad platform reports.
3. Plan to the target: the growth plan lists the moves that reach the target, each with its expected result.
4. Do the work: approved moves are applied in the ad accounts. The team decides what runs on its own and what waits for approval, and every change is recorded.
5. Check and learn: every result is compared with its forecast and the next plan starts smarter.
Capabilities: causal measurement (marketing mix modeling and incrementality testing), forecasting and budget allocation, ad management, creative analysis and new ads, attribution checked against measured lift, reports for teams, finance and clients, and custom workflows built by asking in plain language.
Key facts: 500+ brands and agencies analyzed, 1,221+ marketing mix models run, $1.85B in ad spend measured, 22 markets, 83 advertising channels. Approved Meta Marketing Measurement Partner.
## Product
- [Home](https://cassandra.app/): Hit bigger growth targets with the same team. What the AI marketing brain does and how.
- [Platform](https://cassandra.app/platform): How Cassandra is built: data pipeline, synthetic brain, the platform behind the AI marketing brain: data, the learning model, AI agents and the tools that change budgets and ads, tools that act in production, and skills.
- [Marketing Mix Modeling](https://cassandra.app/marketing-mix-model): How Cassandra measures what every channel really adds, refreshed on its own and checked by live tests.
- [Incrementality Testing](https://cassandra.app/incrementality-testing): Geo experiments and holdouts designed, launched and read automatically.
- [Always-On Incrementality](https://cassandra.app/always-on-incrementality): Every channel checked against real sales, every day.
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