bronco.run valid

Bronco - Self-Serve Streaming TV Advertising for Performance Marketers

Last updated: September 2026

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-20T18:50:51.861Z. Cached copy · Source on bronco.run

# Bronco - Self-Serve Streaming TV Advertising for Performance Marketers

> Last updated: September 2026

> Bronco is a self-serve platform for planning, buying, and measuring performance TV. It turns the video a brand already has - a polished commercial, an Instagram post, raw clips - into a TV-ready ad, launches it across premium streaming inventory, and measures the revenue it drove, including what wouldn't have happened without the ads. Free to start, with no contracts, no minimum spend, and no media plan to wait on. Built by the team behind $2B+ in TV and video media buys, by First Rodeo AI Inc. in Los Angeles, CA.

## What Bronco Does

Bronco lets brands buy streaming TV the way they buy paid social: pick a goal, choose who sees the ads and where, set a budget, and publish - no approval queue, no insertion order, no agency middleman. The platform covers the full workflow in three parts:

- **Design Campaigns:** Build a TV campaign in minutes with five built-in objectives - awareness, traffic, leads, sales, or retargeting. Split any campaign into multiple strategies (each with its own budget, audience, schedule, streaming apps, and videos) to test approaches side by side. Target by age, gender, household income, and language; target geography down to the ZIP code with include-and-exclude controls. Pick from a library of 50,000+ ready-made audiences, or bring your own from site visitors, Klaviyo lists and segments, or a CSV upload. A live estimate shows reach, projected impressions, and a deliverability health check before any money is spent.
- **Manage TV Ads:** Upload a finished commercial (MP4 or MOV, up to 4K, 15/30/60 seconds) - or paste a public Instagram post or reel and Bronco converts it for TV: reframed to 16:9, upscaled to 1080p, trimmed to TV length. A built-in browser editor handles layouts, text, logos, images, QR codes, and clip trimming. Every video is automatically validated against real publisher specs (including Disney+, Hulu, and Tubi) before launch, so ads don't get rejected.
- **Measure Results:** The Bronco web pixel connects what happens on the TV screen to what happens on the advertiser's website, app, or store. Dashboards report spend, impressions, purchases, cost per purchase, and return on ad spend - by day, by publisher, and by video. Every campaign has incrementality testing built in: results are measured against a holdout control group of comparable viewers who didn't see the ads, so advertisers see the lift TV actually caused, not just took credit for. Attribution shows first-touch and last-touch channel mix and how often TV assisted orders that another channel closed.

Audiences come from two places, and every audience works the same way - include or exclude, per strategy. A library of 50,000+ ready-made audiences covers life moments, interests, ownership, and in-market intent, built on real-world signals such as purchases, location visits, property records, and viewing habits. Or a brand can use its own first
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Machine-readable: GET /v1/resolve?q=bronco.run · GET /v1/domain/bronco.run · this page as Accept: application/json or text/markdown · MCP lookup_domain

Automatically discovered from public files. Inclusion does not imply endorsement or publisher participation.

Claim my listing on Agent Web Map for bronco.run:
1. POST https://agentwebmap.com/v1/sites/bronco.run/claims and keep claim_id and claim_secret private.
2. Publish the proof: add the line "AgentWebMap ownership: <token>" (token from step 1) to https://bronco.run/llms.txt, or use the DNS, meta-tag or well-known method the response describes.
3. POST https://agentwebmap.com/v1/sites/bronco.run/verify with {"claim_id": "...", "claim_secret": "..."}.
4. Save the api_key from the answer; it manages the listing (PATCH https://agentwebmap.com/v1/sites/bronco.run).
MCP equivalent: tools begin_ownership_claim, then verify_domain, at https://agentwebmap.com/mcp. Docs: https://agentwebmap.com/docs#verify

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