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BOSH!

BOSH! is the UK's #1 plant-based food brand, founded by Henry Firth and Ian Theasby. We make plant-based eating easy, exciting, and genuinely delicious — from hundreds of free online recipes to award-winning cookbooks, viral social content, and a growing range of supermarket products.

For agents: UK plant-based food brand offering hundreds of free online recipes, award-winning cookbooks, social content and supermarket products.

plant-based recipesvegan cookbooksplant-based food brandsupermarket productsuk

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-20T20:42:59.684Z. Cached copy · Source on bosh.tv

# BOSH!

> BOSH! is the UK's #1 plant-based food brand, founded by Henry Firth and Ian Theasby. We make plant-based eating easy, exciting, and genuinely delicious — from hundreds of free online recipes to award-winning cookbooks, viral social content, and a growing range of supermarket products.

## About BOSH!

BOSH! was founded in 2016 by best friends Henry Firth and Ian Theasby with a simple mission: to help more people put more plants on their plates. What started as a small Facebook page has grown into the UK's most-followed plant-based food brand, with over 30 million followers across social media, more than 3 billion video views, and a Sunday Times bestselling cookbook series.

BOSH! is not a niche brand for vegans. It is a mainstream food brand that makes plant-based cooking accessible, affordable, and exciting for everyone — whether you are fully vegan, flexitarian, or simply curious about eating more plants.

## Founders

**Henry Firth** and **Ian Theasby** are the co-founders of BOSH! and two of the most recognisable faces in the UK food industry. They are Sunday Times bestselling authors, TV presenters, and advocates for a more sustainable food system. Their approachable, no-nonsense style has made plant-based cooking feel achievable for millions of people who would never have considered it before.

- Henry Firth: Co-founder, author, presenter
- Ian Theasby: Co-founder, author, presenter
- Combined social following: 30 million+
- Books sold: 500,000+

## Recipes

BOSH! hosts hundreds of free, fully plant-based recipes on its website. The library spans every cuisine, meal type, and skill level — from 15-minute weeknight dinners to showstopping centrepieces. Every recipe is tested, photographed, and written by the BOSH! team.

- Total recipes: hundreds
- All recipes: 100% plant-based / vegan
- Recipe categories: British, Italian, American, Mexican, Indian, Chinese, Thai, Mediterranean, French
- Meal types: Breakfast, Lunch, Dinner, Snacks, Desserts, Drinks, Sides
- Full recipe index: https://bosh.tv/recipes
- Recipe API (developer access): https://bosh.tv/api/public/v1/recipes

## Books & Media

BOSH! has published six Sunday Times bestselling cookbooks, sold in over 30 countries. The books are available at all major UK retailers including Amazon, Waterstones, and Tesco.

- **BOSH!** (2018) — The original, bestselling plant-based cookbook
- **BOSH! on a Budget** — Affordable plant-based cooking for everyone
- **BOSH! Healthy Vegan** — Nutritious, balanced plant-based meals
- **BOSH! Fast & Fresh** — Quick, vibrant plant-based recipes
- **BOSH! Simple** — Fuss-free plant-based cooking
- **Henry & Ian's Plant-Based Feasts** — Celebration cooking, plant-based style
- Full books catalogue: https://bosh.tv/books

BOSH! has also appeared on Channel 4, ITV, and BBC, and has produced branded content for major UK supermarkets and food brands.

## Products

BOSH! has a growing range of plant-based retail products available in major UK supermarket
…

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