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Borong

Full reference: https://www.borong.com/llms-full.txt

Authority
49 reach 9 · trust 5 · quality 20 · freshness 15
Tier
listed
llms.txt
https://www.borong.com/llms.txt
llms-full.txt
https://www.borong.com/llms-full.txt
Sections
10
Links
0
Size
4232 bytes
Popularity rank
#492463
First seen
2026-10-19T10:41:05.259Z
Last checked
2026-10-19T21:45:21.830Z
Badge
Agent Web Map badge for borong.com

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T10:38:31.415Z. Cached copy · Source on borong.com

# Borong

Borong is the infrastructure layer for wholesale trade in Southeast Asia. It connects suppliers and retailers, replacing fragmented offline sourcing with a unified digital platform.

> Full reference: https://www.borong.com/llms-full.txt

## Canonical Description
Borong is a B2B (business-to-business) wholesale marketplace and SaaS platform serving businesses in Malaysia and Southeast Asia.

## Category
- B2B wholesale marketplace
- Procurement SaaS
- Embedded finance for business trade

## What Borong Is Not
- Not a consumer marketplace like Shopee or Lazada
- Not a retail shopping platform — it operates in wholesale (B2B), not retail (B2C)
- Not a logistics company
- Not a consumer lending product — Borong Credit serves businesses, not individuals

## Core Audiences
- Retail buyers (SMEs replenishing inventory from wholesale suppliers)
- Wholesale suppliers (reaching thousands of retailers)
- Enterprise procurement teams (managing sourcing, vendor compliance, spend visibility)
- Businesses seeking working capital (Borong Credit users)

## Products
- Borong Marketplace — B2B wholesale marketplace
- Borong Direct — Direct-to-retailer distribution channel for suppliers
- RetailGo — Retail management tools for buyers
- Borong Procure — Enterprise eProcurement software: approval workflows, catalogue control, purchase automation
- MIDAS — AI spend intelligence and price benchmarking
- Borong Credit — Instant Credit and Invoice Financing for platform businesses

## Public Claims (reviewed: 2026-06-22)
All claims below are sourced from borong.com public pages.

- Wholesale transaction value facilitated: RM 29.6 billion+
- Verified suppliers on platform: 37,000+
- Products (SKUs) available: 2 million+
- Borong Credit committed banking capacity: USD 270 million
- Fair Market Pricing live pricing records (powered by MIDAS): 12 million+
- Notable clients: PETRONAS, Shell, Worldline Group
- Recognition: No. 1 Fastest-Growing Company in Asia-Pacific, Financial Times (two consecutive years)
- Backer: Y Combinator (W20)

## Company
- Legal entity: Macro Tech Ventures Sdn Bhd (1190627-U)
- Brand name: Borong (formerly Dropee — rebranded after 2022)
- Headquarters: Suite 13.02, Level 13, Menara IGB, Lingkaran Syed Putra, Mid Valley City, 59200 Kuala Lumpur, Malaysia

## Pages
- / — Homepage
- /about-us/ — Company mission and values
- /retailers/ — For retail buyers
- /suppliers/ — For wholesale sellers
- /retailgo/ — RetailGo product
- /borong-direct/ — Borong Direct product
- /borong-credit/ — Credit product overview
- /borong-credit/instant-credit/ — Instant Credit (up to RM2,500, zero interest, 48-hour approval)
…

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