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Bloom Consulting

Bloom Consulting is a global consultancy dedicated exclusively to Nation Branding and City Branding. Founded in 2003, the firm advises presidents, prime ministers, ministers, mayors and government agencies on how places build, measure and manage their brand across tourism, investment, talent and exports. Headquartered in Madrid, with offices in Lisbon, London, Paris and Riyadh, and project experience across five continents.

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# Bloom Consulting

> Bloom Consulting is a global consultancy dedicated exclusively to Nation Branding and City Branding. Founded in 2003, the firm advises presidents, prime ministers, ministers, mayors and government agencies on how places build, measure and manage their brand across tourism, investment, talent and exports. Headquartered in Madrid, with offices in Lisbon, London, Paris and Riyadh, and project experience across five continents.

Bloom Consulting works at the level of countries, regions and cities rather than commercial products. Its practice combines strategy (defining what a place should stand for and why), implementation (governance models, action plans and stakeholder alignment), and proprietary analytics that measure the digital demand and perception of places worldwide.

The firm is the publisher of the Country Brand Ranking, the Digital Country Index and the Digital City Index, and the creator of the Digital Demand (D2) methodology, which measures actual online search behaviour toward places as a proxy for real interest rather than stated opinion.

## Core pages

- [Home](https://www.bloom-consulting.com/): Overview of Bloom Consulting's approach to Nation and City Branding.
- [Place Branding Services](https://www.bloom-consulting.com/en/place-branding-services): The five service lines, Strategy and Implementation, Training and Lectures, Placemaking, Digital Country and Digital City, and Digital Demand (D2).
- [Country Brand Ranking](https://www.bloom-consulting.com/en/country-brand-ranking): The firm's published rankings, including the Tourism and Trade editions, plus the Digital Country and Digital City Indexes.
- [Clients and case studies](https://www.bloom-consulting.com/en/city-branding-case-studies): Place branding projects delivered for governments and agencies across five continents.
- [About](https://www.bloom-consulting.com/en/city-branding-companies): Company history, leadership team, offices and press coverage. Contact details are at the anchor #contact.
- [Journal](https://www.bloom-consulting.com/journal/): Long-form articles on nation branding, place branding and destination strategy.

## Reports and downloads

- [Country Brand Ranking, Tourism edition (PDF)](https://www.bloom-consulting.com/en/pdf/rankings/Bloom_Consulting_Country_Brand_Ranking_Tourism.pdf): Ranking of countries by tourism brand performance.
- [Country Brand Ranking, Trade edition (PDF)](https://www.bloom-consulting.com/en/pdf/rankings/Bloom_Consulting_Country_Brand_Ranking_Trade.pdf): Ranking of countries by trade and investment brand performance.
- [The Impact of Nation and Place Brands on the Local and Global Economy (PDF)](https://www.bloom-consulting.com/fr/pdf/rankings/Bloom_Consulting_The_Impact_of_Nation_and_Place_Brands_on_the_Local_and_Global_Economy.pdf): Study on the economic effect of place brands.
- [France Digital Places Report 2024 (PDF)](https://www.bloom-consulting.com/fr/pdf/rankings/Bloom_Consulting_france_digital_places
…

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