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Betteroo

Betteroo is an award-winning, gentle, personalized sleep training app that gives parents parent-first guidance for babies and kids ages 0-6. It builds a sleep plan around the child's age, temperament, feeding and sleep setup, and the parent's own capacity, then adjusts it through regressions, illness, travel, and developmental leaps. Plans start from $1/day, with a 30-day money-back guarantee.

For agents: Betteroo is a personalized sleep training app for parents of babies and kids ages 0-6; plans from $1/day with a 30-day money-back guarantee.

baby sleep trainingtoddler sleep planparenting appsleep regressionpediatric sleep guidance

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-24T23:33:31.962Z. Cached copy · Source on betteroo.ai

# Betteroo

> Betteroo is an award-winning, gentle, personalized sleep training app that gives parents parent-first guidance for babies and kids ages 0-6. It builds a sleep plan around the child's age, temperament, feeding and sleep setup, and the parent's own capacity, then adjusts it through regressions, illness, travel, and developmental leaps. Plans start from $1/day, with a 30-day money-back guarantee.

Betteroo was founded in New York in November 2025 by co-founder and Chief Parenting Officer Rachel Rothman, former Chief Technologist of the Good Housekeeping Institute. Its guidance draws on a team of advisors spanning pediatric medicine, developmental psychology, clinical social work and parenting, and pediatric therapies (physical therapy, occupational therapy, and speech-language and feeding pathology). Each advisor contributes within their own specialty; they do not each review every plan or article. Betteroo also publishes the State of Parent & Baby Sleep, described in the report as one of the largest parent-sleep surveys ever run: 83,901 parents in 118 countries who came to Betteroo seeking help with their child's sleep (October 2026 edition).

## Awards and recognition (2026)

- Digital Health & AI Awards 2026 at HLTH (Digital Health Hub Foundation, 8th annual): Rising Star Quarterfinalist, Women's & Family Health. This is a quarterfinalist designation, not a win.
- Family Choice Awards 2026: Winner, Babies & Parenting. "Recognized for putting the parent, not just the baby, at the center of sleep support."
- Parents' Picks Awards 2026: Winner, Best Baby & Toddler Products. "Most parenting products are built around the baby. Betteroo was built for the parent."
- Baby Innovation Award 2026: Winner, Health Service Company of the Year
- Parents' Picks Awards 2026: Winner, Best Mom Products. "Betteroo isn't just helping babies sleep, it's helping parents feel seen."

## Why parents choose Betteroo

- Personalized: a 3-minute quiz covers the child and the parent (energy, support, constraints) and produces a plan for that family, not a generic schedule or PDF.
- Adaptive: the plan changes when real life does (regressions, teething, illness, travel, daylight saving, new siblings) instead of expecting parents to restart a static program.
- Gentle and flexible: works with breastfeeding, formula or combo feeding, crib, bassinet, co-sleeping or room-sharing, and single-parent or shared-care households. Parents choose the pace; no one-size-fits-all cry-it-out.
- Parent-first: daily micro-supports take minutes, and the program treats parental exhaustion, guilt, and confidence as part of the problem to solve.
- Expert-informed: guidance is grounded in established research and guidance from organizations such as the American Academy of Pediatrics, the NIH, and the National Sleep Foundation. Pediatric Medical Advisor Dr. Meidad Greenberg provides clinical oversight across Betteroo's sleep guidance, content, and research; the other advisors contribute
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