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Aurasell

Aurasell is an AI-native go-to-market (GTM) platform that unifies the entire revenue lifecycle — prospect, sell, manage, and operate — into a single intelligent system. Aurasell either replaces legacy CRMs (Salesforce, HubSpot, Zoho) for startups and SMBs, or layers an AI-native GTM Operating System on top of an existing CRM for mid-market and enterprise teams.

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# Aurasell

> Aurasell is an AI-native go-to-market (GTM) platform that unifies the entire revenue lifecycle — prospect, sell, manage, and operate — into a single intelligent system. Aurasell either replaces legacy CRMs (Salesforce, HubSpot, Zoho) for startups and SMBs, or layers an AI-native GTM Operating System on top of an existing CRM for mid-market and enterprise teams.

## What Aurasell does

Modern sales teams juggle 15+ disconnected tools — territory management, account intelligence, sequencing, conversational intelligence, CPQ, forecasting, dashboards — creating data silos, context switching, and admin overhead. Industry data Aurasell cites: 91% of organizations miss sales quota, 70% of rep time is lost to admin work, and only 30% of B2B reps hit quota.

Aurasell consolidates these capabilities into a single AI-native platform built on a unified data model, with the stated outcomes of:

- 80% reduction in manual tasks across the sales cycle
- 35% increase in sales velocity
- 50% reduction in ramp time
- 2x increase in selling capacity

The platform organizes around four motions: **Prospect, Sell, Manage, Operate.**

## Two deployment paths

Aurasell offers two ways to adopt the platform depending on company stage:

1. **AI-Native GTM Platform** (startups & SMB): Aurasell becomes the GTM platform, built on an Intelligent CRM. Replaces Salesforce, HubSpot, or Zoho.
2. **AI-Native GTM OS** (mid-market & enterprise): Aurasell layers on top of an existing Salesforce or HubSpot CRM as an AI-powered GTM operating system, no rip-and-replace required.

## Core capabilities

**Prospect**
- ICP-fit account sourcing
- Contact enrichment and buyer persona intelligence
- Context-driven value pyramids and hypotheses
- AI-personalized outreach
- AI intent and signal capture
- 84M+ account database, 950M+ contact database

**Sell**
- AI-personalized emails and call prep
- Smart autofill
- AI-driven opportunity management
- Integrated sales frameworks (MEDDPICC, BANT)
- Automated coaching
- Conversational intelligence
- AI-powered CPQ (Configure, Price, Quote)

**Manage**
- CPQ and quote-to-close
- Sales framework templates
- Auto-captured tasks and engagement
- Deal rollups with live forecasting
- CRO-level deal and skill coaching
- Flexible dashboards and analytics with no separate BI tool required

**Operate**
- End-to-end agent configuration and customization
- Custom AI workflows
- Enterprise-grade access controls
- Flexible team hierarchies
- Customizable dashboards and reporting

## Tools consolidated into the platform
…

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