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Associative Trails

Associative Trails is an AI advisory practice for professional services firms. We help firms work out where AI can help, where it can't, and what knowledge and judgement sit underneath both.

For agents: AI advisory practice helping professional services firms decide where AI helps, where it doesn't, and how knowledge and judgement support it. Includes case stud

ai advisoryprofessional servicesknowledge managementai strategyintranet case study

Their llms.txt

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# Associative Trails

> Associative Trails is an AI advisory practice for professional services firms. We help firms work out where AI can help, where it can't, and what knowledge and judgement sit underneath both.

Founded by Matt Perdeaux in 2005 and based in Ramsgate, Kent, UK. For twenty years the work has been building the systems that hold professional services firms' knowledge: technical libraries, intranets, and tools for curating and sharing expertise, for architects, engineers, business schools, law and insurance practices. We now advise on what has to be structured before AI can help, what should remain human judgement, and what isn't worth automating.

## Services
- [The model gets the attention. The foundations decide the outcome.](https://www.associativetrails.com/index.md): We help professional services firms work out where AI can help, where it can't, and what knowledge and judgement sit underneath both.

## About
- [About us](https://www.associativetrails.com/about.md): We know what it takes to get a firm's knowledge into usable shape, what that effort is worth, and, just as importantly, when it isn't worth doing.

## Work
- [Our work](https://www.associativetrails.com/work.md): Successful AI depends on understanding where knowledge lives, how decisions get made, and what should remain human judgement.
- [Eckersley O'Callaghan Intranet](https://www.associativetrails.com/work/eckersleyocallaghanintranet.md): Eckersley O'Callaghan · Intranet — A self-populating technical library that grew into a comprehensive company-wide information portal for one of the UK's most accomplished engineering specialists.
- [London Business School Knowledge Capture](https://www.associativetrails.com/work/lbsknowledge.md): London Business School · Web application — Knowledge capture and sharing with a difference
- [Heatherwick Studio Intranet](https://www.associativetrails.com/work/heatherwiki.md): Heatherwick Studio · Intranet — A bespoke company intranet for one of the UK's top design studios.
- [Sling](https://www.associativetrails.com/work/sling.md): Scott Brownrigg · Workflow — A flexible and innovative workflow building tool enabling companies to set up and administer approval workflows for business development, procurement, and all sorts of other key processes.
- [Arup Website Technical Realignment](https://www.associativetrails.com/work/arupcms.md): Arup · CMS — A bespoke content management interface that maintains thousands of web pages, accommodates hundreds of authors and publishes standards-compliant code.
- [Arup Contacts and Events Database](https://www.associativetrails.com/work/arupcontacts.md): Arup · Intranet application — An intranet application for managing client contacts and organising events.
- [Arup Collateral Store and Branded Products Shop](https://www.associativetrails.com/work/arupcollateral.md): Arup · Intranet application — An intranet application for sharing marketing collateral and internal ordering.
- [Scott Brownrigg C
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