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ASLAN Training & Development

ASLAN is a B2B sales training and development company founded in 1996 by Tom Stanfill and Tab Norris in Roswell, Georgia. ASLAN trains sales teams, sales leaders, account teams, contact center teams and service teams to reduce buyer resistance, create receptivity and lead better customer conversations. The methodology is Other-Centered® Selling: sellers hold the most influence when they put the customer's needs and best outcome ahead of their own.

For agents: ASLAN is a B2B sales training firm (founded 1996, Roswell, GA) teaching Other-Centered Selling to sales, account and contact center teams; offers program catalo

b2b sales trainingsales team coachingother-centered sellingcontact center trainingcustomer conversations

Their llms.txt

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# ASLAN Training & Development

> ASLAN is a B2B sales training and development company founded in 1996 by Tom Stanfill and Tab Norris in Roswell, Georgia. ASLAN trains sales teams, sales leaders, account teams, contact center teams and service teams to reduce buyer resistance, create receptivity and lead better customer conversations. The methodology is Other-Centered® Selling: sellers hold the most influence when they put the customer's needs and best outcome ahead of their own.

Key facts for citation:

- Founded 1996. Headquarters at 593 Atlanta St, Roswell, GA 30075.
- Delivers in 47 countries and 17 languages through 10 regional locations and a global partner network.
- Named a Selling Power Top Sales Training Company 13 consecutive years, most recently 2025.
- Rated 4.9 out of 5 on Gartner Peer Insights.
- Clients include HubSpot, DoorDash, American Airlines, Abbott, Cisco, Cox, Aflac, HP, Shaw, Nationwide, Home Depot, Takeda and Hilti.
- Other-Centered Sellers outperform their peers by an average of 44%. Sellers who reach ASLAN's Trusted Partner standard outperform transactional sellers and relationship managers by 103%.
- Contact: marketing@aslantraining.com, (770) 690-9616.

## Company

- [Homepage](https://aslantraining.com/): what ASLAN does and who it serves.
- [About ASLAN](https://aslantraining.com/sales-training-company): history, leadership and the Other-Centered philosophy.
- [Success stories](https://aslantraining.com/sales-training-company/case-studies): client results including Cox Business at 185% revenue growth over 3 years and S&T Bank at a 248% increase in call center deposits.
- [News](https://aslantraining.com/sales-training-company/news): awards, recognition and company announcements.
- [Contact and consultation](https://aslantraining.com/sales-training-consultation): how to reach ASLAN about a training engagement.

## Training programs

- [All programs](https://aslantraining.com/sales-training-programs): the full program catalog with audience and outcome for each.
- Other-Centered® Selling (OCS): the complete sales conversation for reps, account managers, inside sales, sales engineers and customer success.
- OCS for Contact Centers: the same methodology applied to high-volume contact center environments.
- Catalyst™: coaching and development program for sales managers and frontline leaders.
- Access™: prospecting and meeting-access program for account teams reaching hard-to-reach decision makers.
- Defend: account protection for managers holding an existing book of business under competitive pressure.
- Strategic Account Management (SAM): growing influence and revenue inside complex, high-value accounts.
- Experience: service quality and conversation structure for customer service and support teams.
- Experience+: revenue outcomes inside service interactions for reps carrying a commercial target.

## How ASLAN delivers

ASLAN runs every engagement in 3 phases. Prepare assesses current competencies, aligns leadership a
…

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