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Ash Maurya

Personal site and writing archive of Ash Maurya: creator of Lean Canvas, author of Running Lean and Scaling Lean, and founder of LEANSTACK. 16 years of essays on business modeling, customer discovery, and the Running Lean methodology, practiced in public since 2009, plus the LEAN 1-2-3 newsletter archive.

For agents: Ash Maurya's personal essay archive on Lean Canvas, Running Lean, and customer discovery, plus the LEAN 1-2-3 newsletter archive and book info.

lean canvasrunning leancustomer discoverybusiness modelinglean startupleanstack

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# Ash Maurya

> Personal site and writing archive of Ash Maurya: creator of Lean Canvas, author of Running Lean and Scaling Lean, and founder of LEANSTACK. 16 years of essays on business modeling, customer discovery, and the Running Lean methodology, practiced in public since 2009, plus the LEAN 1-2-3 newsletter archive.

Every essay and newsletter issue is also available as raw markdown: append .md to its URL (for example https://ashmaurya.com/blog/what-is-lean-canvas.md).

## Docs

- [Full archive index for LLMs](https://ashmaurya.com/llms-full.txt): every essay (255) and newsletter issue (92) with one-line descriptions

## Books

- [Books](https://ashmaurya.com/books): Running Lean and Scaling Lean, with editions and where to get them
- [Running Lean](https://runlean.ly/3e): The step-by-step playbook for going from initial idea to a business model that works, before running out of resources (3rd edition, O'Reilly, 2022)
- [Scaling Lean](https://www.amazon.com/Scaling-Lean-Mastering-Metrics-Startup/dp/1101980524): The sequel on metrics and traction, built on the Customer Factory model (Portfolio, 2016)

## LEANSpark

- [LEANSpark](https://leanspark.ai): LEANSTACK's AI product for practicing Running Lean: Lean Canvas, customer interviews, and 90-day validation cycles
- [Lean Canvas tool](https://leanspark.ai/leancanvas): The online Lean Canvas, by the creator of Lean Canvas

## Series

- [Building LEANSpark](https://ashmaurya.com/series/building-leanspark): Building an AI co-founder in public, from the idea spark to a shipped product, starting November 2025.
- [Running Lean: AI Edition](https://ashmaurya.com/series/running-lean-ai-edition): Re-testing the Running Lean playbook one principle at a time, on a live product, in the age of AI.

## Essential Essays

- [How I learnt to grok Customer Development](https://ashmaurya.com/blog/how-i-learnt-to-grok-customer-development): I’d love to claim that I’ve subconsciously used Customer Development practices all along but that just isn’t true. My first product, 6Degrees, was a p2p address book that was created to basically...
- [How I built my Minimum Viable Product](https://ashmaurya.com/blog/how-i-built-my-minimum-viable-product): The Minimum Viable Product (MVP) is a key lean startup concept popularized by Eric Ries. The basic idea is to maximize validated learning for the least amount of effort. After all, why waste effort...
- [From Minimum Viable Product to Landing Pages](https://ashmaurya.com/blog/from-minimum-viable-product-to-landing-pages): A lot (okay a ton) has been written already on landing page design. A great starting point is Chance Barnett’s Landing Pages That Convert. One of the most important elements of a landing page is the...
- [The First Thing That Matters: Product/Market Fit](https://ashmaurya.com/blog/the-first-thing-that-matters-product-market-fit): After my last post on landing page (UVP) optimization, Nivi, from VentureHacks, pointed me at Sean Ellis’s blog and suggested th
…

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