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Anubhav Pateriya

Global Head of Consumer Consulting at Wipro and ex-BCG Partner on AI, judgment, and the self-driving consumer enterprise — the Destination Problem.

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llms.txt
https://www.anubhavpateriya.com/llms.txt
llms-full.txt
https://www.anubhavpateriya.com/llms-full.txt
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Documentation: developer or product docs worth reading, nothing to call
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2026-10-26T09:20:01.687Z
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Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-26T09:20:01.692Z. Cached copy · Source on anubhavpateriya.com

# Anubhav Pateriya
> Global Head of Consumer Consulting at Wipro and ex-BCG Partner on AI, judgment, and the self-driving consumer enterprise — the Destination Problem.
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## Pages
- [About](https://www.anubhavpateriya.com/about.md) - I help consumer leaders turn AI from slideware into P&L. For twenty years I've worked every layer where transformation actually succeeds or dies — as the strategist who sets the direction, the operator who owns the number, and now the leader building the practice. I'm Managing Partner and Global He…
- [Privacy Policy](https://www.anubhavpateriya.com/privacy.md) - Effective July 10, 2026 This site is operated by Anubhav Pateriya. It exists to publish essays, and it collects as little about you as possible. What is collected. If you subscribe, your email address — nothing else. The site also uses the standard functional cookies of its publishing platform (Gho…
- [Speaking](https://www.anubhavpateriya.com/speaking.md) - Keynotes on the Destination Problem and the self-driving consumer enterprise, for CPG, retail and travel leaders.

## Posts
- [Your AI agents are waiting for delegation of authority](https://www.anubhavpateriya.com/ai-agents-delegation-of-authority.md) - AI agents are set to walk because nobody with the authority to say otherwise has written down how far they may run. On a twenty billion dollar business that is a forty million dollar setting.
- [The Judgment Layer](https://www.anubhavpateriya.com/the-judgment-layer.md) - What still wins when the supply chain runs itself.
- [Self-driving, never self-deciding](https://www.anubhavpateriya.com/self-driving-never-self-deciding.md) - The two-ton robot handled the chaos flawlessly but where I wanted to go was entirely my problem. The machine does the driving; deciding the destination is, thankfully, still on us.
- [The AI found the hotel. Someone else got paid.](https://www.anubhavpateriya.com/the-ai-found-the-hotel.md) - In retail, AI referrals now out-convert every channel. In travel, they convert 28% worse. The gap between those numbers shows where money moves when AI does the shopping, in every consumer category.
- [The first Prime Day the machine out-converted every human channel](https://www.anubhavpateriya.com/the-agent-channel.md) - Prime Day 2026 was the first shopping event where AI-assistant traffic out-converted search, email, and social. Why a sub-1% channel is already forcing consumer leaders to choose whose terms the sale happens on.
- [The line you won't cross: pricing's new moat in the AI era](https://www.anubhavpateriya.com/the-line-you-wont-cross.md) - AI can now price every shopper individually. Amid 2026's surveillance-pricing crackdown, the winning RGM decision is what you refuse to let the engine do. On pricing, judgment, and the line
…

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