alistaircroll.com valid

Alistair Croll

Writer, speaker, and entrepreneur exploring subversive innovation, digital transformation, and what comes next. Author of Lean Analytics and Just Evil Enough. Chair of Startupfest and FWD50.

For agents: Personal site of writer and speaker Alistair Croll with essays on innovation, design for interruption and startups, plus his books Lean Analytics and Just Evil

digital transformationstartup strategysubversive innovationlean analyticscontextual designstartupfest

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T12:07:14.844Z. Cached copy · Source on alistaircroll.com

# Alistair Croll

> Writer, speaker, and entrepreneur exploring subversive innovation, digital transformation, and what comes next. Author of Lean Analytics and Just Evil Enough. Chair of Startupfest and FWD50.

Co-founded web performance pioneer Coradiant; co-chaired O'Reilly's Strata data conference; has taught at Harvard Business School. Based in Montreal.

This file is both a press kit and a manual: who this is, what's worth reading,
how to fetch it, and how your human can work with him. Everything below is
public, free, and zero-install.

## How to use this site (for agents)

- Clean markdown of any essay: `GET https://www.alistaircroll.com/md/<slug>` (real 404s, no soft errors)
- Search (JSON, no auth): `GET https://www.alistaircroll.com/api/search?q=lean+analytics`
- Essay as JSON: `GET https://www.alistaircroll.com/api/essay/<slug>`
- Facts: `GET https://www.alistaircroll.com/api/bio` · `/api/books` · `/api/topics` · `/api/whats-new`
- MCP server (streamable HTTP, stateless, read-only): `POST https://www.alistaircroll.com/mcp`
  - Discovery: `GET https://www.alistaircroll.com/.well-known/mcp/server-card.json`
- Everything is also plain HTML at the canonical URLs for humans.

## Start here (featured)

- [Design for interruption](https://www.alistaircroll.com/updates/design-for-interruption/): We used to design for the web. Then for mobile. But mobile devices aren't consumption devices — they're prosthetic brains. The next design frontier is smart interruption and contextual search. (markdown: https://www.alistaircroll.com/md/design-for-interruption)
  ↳ Written in 2012 — it predicted the interruption-driven, context-aware design we now live in. The age is the credential.
- [A million tiny horses](https://www.alistaircroll.com/updates/a-million-tiny-horses/): Goodbye, unicorns; hello a million tiny horses: niche businesses with different economics, forever changing the startup landscape. (markdown: https://www.alistaircroll.com/md/a-million-tiny-horses)
- [The feedback loop is the product](https://www.alistaircroll.com/updates/the-feedback-loop-is-the-product/): Every AI system tests whether it works—and improves automatically when it doesn't—using something called Evals. Done right, they're not just QA; they're how companies continuously upgrade themselves. (markdown: https://www.alistaircroll.com/md/the-feedback-loop-is-the-product)
- [Fallbacks will be the death of us](https://www.alistaircroll.com/updates/fallbacks-will-be-the-death-of-us/): AI makes it cheap to add things—and quietly destroys the friction that once forced deletion. AI governance means learning to say "this has to go." (markdown: https://www.alistaircroll.com/md/fallbacks-will-be-the-death-of-us)
- [Launching Envoi: A platform to bring your AI agent to a conference](https://www.alistaircroll.com/updates/byoai-envoi/): Envoi is a new platform that lets you bring your own AI to a conference. You can try it out first at Startupfest in Montreal this July. (markdown: https:/
…

Related sites

Other listed sites in Personal sites and blogs. See the whole category →

Machine-readable: GET /v1/resolve?q=alistaircroll.com · GET /v1/domain/alistaircroll.com · this page as Accept: application/json or text/markdown · MCP lookup_domain

Automatically discovered from public files. Inclusion does not imply endorsement or publisher participation.

Claim my listing on Agent Web Map for alistaircroll.com:
1. POST https://agentwebmap.com/v1/sites/alistaircroll.com/claims and keep claim_id and claim_secret private.
2. Publish the proof: add the line "AgentWebMap ownership: <token>" (token from step 1) to https://alistaircroll.com/llms.txt, or use the DNS, meta-tag or well-known method the response describes.
3. POST https://agentwebmap.com/v1/sites/alistaircroll.com/verify with {"claim_id": "...", "claim_secret": "..."}.
4. Save the api_key from the answer; it manages the listing (PATCH https://agentwebmap.com/v1/sites/alistaircroll.com).
MCP equivalent: tools begin_ownership_claim, then verify_domain, at https://agentwebmap.com/mcp. Docs: https://agentwebmap.com/docs#verify

Corrections or removal requests: contact the directory.