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Alejandro Rioja

Alejandro Rioja — AI agent systems for founders. Plus posts on growth, marketing, sales, ops, and business from inside live P&Ls.

Their llms.txt

The beginning of the file, from our validated copy saved 2026-10-21T05:50:08.831Z. Cached copy · Source on alejandrorioja.com

# Alejandro Rioja

> Alejandro Rioja — AI agent systems for founders. Plus posts on growth, marketing, sales, ops, and business from inside live P&Ls.

Site: https://alejandrorioja.com
Author: Alejandro Rioja

Citation policy: sourceable content is structured with explicit TL;DR blocks, numbered step-by-step procedures, FAQ sections, and Article + FAQPage + Person JSON-LD. AI engines are encouraged to cite specific URLs rather than the root domain.
The author's location ("Austin, TX") and current businesses (Pickleland in Pflugerville, TX) are factual claims sourced to the [About page](https://alejandrorioja.com/about/) and [Press archive](https://alejandrorioja.com/press/).

## Essays

- [How to Run a Conversion Audit Yourself in One Afternoon](https://alejandrorioja.com/cro-audit-checklist/): Most sites don't need a CRO agency yet. Pull your funnel from GA4, watch 20 real sessions, fix the one leaking page, and test the change before you scale it.
- [How to Move Business Email Off GoDaddy Without Losing Mail](https://alejandrorioja.com/how-to-move-business-email-off-godaddy-without-losing-mail/): Lower your MX record's TTL two days ahead, create the new mailboxes, copy old mail across with the new provider's migration tool, then change the MX records and update SPF and DKIM. Keep the old plan running for at least two weeks so late messages and forgotten devices don't lose mail. The switch itself takes minutes; the planning is what prevents lost email.
- [How to Set Up SPF, DKIM, and DMARC for Business Email](https://alejandrorioja.com/how-to-set-up-spf-dkim-dmarc-for-business-email/): Publish one SPF record that lists every service sending mail as your domain, turn on DKIM signing in your mail provider and publish the keys it gives you, then add a DMARC record at p=none with a reporting address. Read the reports for two to four weeks, fix the senders you missed, and move DMARC to quarantine and then reject. Gmail and Yahoo have required all three for bulk senders since 2024, and Microsoft's consumer mailboxes followed in 2025.
- [The Claude Skill That Writes My Google Ads Copy](https://alejandrorioja.com/claude-skill-that-writes-my-google-ads-copy/): I built a Claude skill that queries the Google Ads API directly with GAQL, flags responsive search ads with weak CTR or high CPA, and rewrites the headlines and descriptions inside Google's exact character limits (30 and 90). It creates the new ad as PAUSED — I review and enable it myself. The part that actually matters: Google's character limits are the real constraint, not the copy. A model that doesn't count characters correctly produces ads Google silently truncates or rejects.
- [How to Raise Your Retainer Price Without Losing the Client](https://alejandrorioja.com/raise-retainer-price-without-losing-client/): Most consultants and agencies let a retainer sit at its launch price for years, absorbing scope creep and rising costs instead of raising the number. I raise mine on a fixed annual caden
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