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AI Flywheel
Human-centred AI design training, community, and consulting for UX, product, and service designers and design leaders. Founded by Riley Coleman in Sydney, Australia. Built on original research with 240 designer interviews across IBM, Microsoft, CSIRO, and Atlassian.
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# AI Flywheel
> Human-centred AI design training, community, and consulting for UX, product, and service designers and design leaders. Founded by Riley Coleman in Sydney, Australia. Built on original research with 240 designer interviews across IBM, Microsoft, CSIRO, and Atlassian.
AI Flywheel helps experienced designers and design leaders adopt AI effectively without compromising user trust, ethical practice, or design craft. The company is best known for the Trust Journey Framework, the STOP Framework for when NOT to use AI, the Strategic Friction Framework for designing deliberate pause points into AI products, the Five Question Human Wisdom Check, and the Goldilocks Formula for privacy-preserving prompting.
Founder Riley Coleman (they/them) is a former design leader at Telstra. AI Flywheel runs a cohort-based course (Trustworthy AI for Designers), a peer community of experienced designers, and consulting engagements for design teams navigating AI adoption. All frameworks and teaching materials are grounded in original research, including 240 designer interviews and the State of AI in Design 2025 study.
## About
- [AI Flywheel homepage](https://ai-flywheel.com): Human-centred AI design training for designers, based on 240 designer interviews. Sydney, Australia. Founded by Riley Coleman.
- [About Riley Coleman](https://ai-flywheel.com/about): Founder background, research methodology, and approach to AI design education. Former design leader at Telstra.
- [Insights](https://ai-flywheel.com/insights): Research, frameworks, and practical guidance for designers working with AI. Original insights from 240 designer interviews and seven cohorts.
- [Newsletter](https://ai-flywheel.com/newsletter): Weekly AI Adoption Insights newsletter on AI design practice, ethics, and team adoption.
- [Contact](https://ai-flywheel.com/contact): Get in touch with the AI Flywheel team for training, consulting, or speaking enquiries.
## Frameworks
These five frameworks are AI Flywheel's proprietary intellectual property, developed by Riley Coleman from 240 designer interviews. They are taught in AI Flywheel courses and applied in consulting engagements.
- [Frameworks Index](https://ai-flywheel.com/frameworks): All AI Flywheel frameworks in one place. Trust Journey, STOP, Strategic Friction, Five Question Human Wisdom Check.
- [Trust Journey Framework](https://ai-flywheel.com/frameworks/trust-journey): Maps how designers and users move from AI scepticism to confident integration. The flagship framework for designing trust into AI experiences. Free resource.
- [STOP Framework](https://ai-flywheel.com/frameworks/stop-framework): A practical decision-making tool for when NOT to use AI. Helps designers and teams identify cases where human judgment must supersede AI recommendations.
- [Strategic Friction Framework](https://ai-flywheel.com/frameworks/strategic-friction): A UX design principle for organisational AI systems. Challenges the assumption that frictionless eq
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