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Aerolab

Aerolab is a digital product design agency specializing in AI-native product design and implementation. For over a decade, they've helped the biggest brands in the world — and startups on the rise — build memorable digital experiences grounded in functionality and elevated by design.

Their llms.txt

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# Aerolab

> Aerolab is a digital product design agency specializing in AI-native product design and implementation. For over a decade, they've helped the biggest brands in the world — and startups on the rise — build memorable digital experiences grounded in functionality and elevated by design.

Founded in 2012 by Agustin Linenberg and Roberto Gonzalez, Aerolab operates from Brooklyn, New York and Buenos Aires, Argentina with a team of 50+ designers, engineers, and strategists. They've launched 350+ projects across 20 countries, including 5 unicorns.

Agustin Linenberg (CEO) is a Forbes 30 Under 30 alumnus, MIT Entrepreneurial Master's Program graduate, and sits on the Board of Directors at SoDA (Society of Digital Agencies). He mentors at Google Launchpad, Endeavor, Techstars, 500 Global, and Alchemist Accelerator. Roberto Gonzalez (CTO) is an engineer at heart who created Popcorn Time (100M+ users) and multiple open source projects. He advises and invests in startups through Aerolab Ventures.

Aerolab's approach is AI-native and design-forward with an engineering mindset. Their thesis: smarter isn't enough — AI needs intentional design to become usable, and products need design to become believable. They bring this same rigor to crypto, Web3, and blockchain products where trust, clarity, and onboarding are existential challenges.

## Capabilities

- AI-Native Product Design & Implementation
- Product Design
- UX/UI Design
- Brand Strategy & Identity
- Design Systems
- Prototyping & MVP Development
- Frontend & Full-Stack Engineering
- Digital Strategy & Discovery

## Industry Expertise

Aerolab has deep experience across AI, Crypto & Web3, FinTech, Healthcare, EdTech, Climate Tech, E-Commerce, Entertainment, AgriTech, Insurance, Real Estate, and Enterprise SaaS. They've designed AI products with LLMs, embeddings, and real-time data; built crypto exchanges and blockchain-validated reward systems; and created platforms handling millions of users across Latin America, the US, and globally.

## Case Studies

- [AI-Native Product Design](https://aerolab.co/ai-native): How Aerolab partners with product teams to turn intelligence into experience. In AI-native products, AI isn't a feature — it's the foundation. This changes how you approach complexity, structure, and behavior. Showcases work with Brightwave (helping financial analysts ask better questions — mapped conviction-building through evidence stacks, prototyped multi-turn interactions, built modular UI scaling with model capabilities), Endeavor Brain (matching founders with mentors through an AI assistant that suggests with purpose — refined matching logic, designed conversational flows, proposed backend improvements for scale), and Datalab and Novita (where AI is invisible, branding becomes the surface where people form trust — built brand systems reflecting precision and discipline). Aerolab's core belief: if AI is the engine, design is the interface to belief. That's how AI becomes usable
…

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