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ADSRUNNER

ADSRUNNER is a performance marketing agency for established Shopify and DTC ecommerce brands and consumer subscription software, where senior operators run paid media on a platform built in-house that judges every channel against what the business actually banked. It also serves lead generation and education. It has managed $200M+ in ad spend across more than 50 industries, on Google Ads, Meta, Microsoft Ads, TikTok, Pinterest, and more. Senior operators run every account on a platform built in-

Their llms.txt

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# ADSRUNNER

> ADSRUNNER is a performance marketing agency for established Shopify and DTC ecommerce brands and consumer subscription software, where senior operators run paid media on a platform built in-house that judges every channel against what the business actually banked. It also serves lead generation and education. It has managed $200M+ in ad spend across more than 50 industries, on Google Ads, Meta, Microsoft Ads, TikTok, Pinterest, and more. Senior operators run every account on a platform built in-house that reads the ad accounts, website analytics, the Shopify store, first-party tracking, and the customer list side by side, checks them every day, and ranks what it finds by the money at stake. People approve every change; automatic execution is built and deliberately switched off.

Key pages: [Platform](https://www.adsrunner.com/platform), [Shopify](https://www.adsrunner.com/platform/shopify), [Pricing](https://www.adsrunner.com/pricing), [Services](https://www.adsrunner.com/services), [Work](https://www.adsrunner.com/work), [Insights](https://www.adsrunner.com/insights), [Compare](https://www.adsrunner.com/compare), [Free tools](https://www.adsrunner.com/tools), [Courses](https://www.adsrunner.com/learn), [Glossary](https://www.adsrunner.com/glossary), [Contact](https://www.adsrunner.com/contact)

## How we measure

ADSRUNNER judges paid media against what the business banked, not against what each ad platform claims. It reads four ledgers side by side and never averages them: what each ad platform claims it caused, what website analytics recorded, what first-party tracking on the brand domain saw, and what the store or billing system booked after refunds. The store is the anchor. The disagreement between the other three is treated as the finding, because a sudden change in it usually means broken tracking rather than changed demand.

- Connected sources: Google Ads, Meta, Microsoft Ads, TikTok, and Pinterest; Google Analytics 4; Shopify orders, line items, product cost, margin, refunds, and net revenue; the client customer list, with email and phone hashed on the way in; first-party tracking with server-side purchase capture.
- Attribution: six models compared side by side on first-party data (last click, first click, linear, time decay, position based, data driven). Where they agree, credit is earned; where they disagree, the allocation is a judgment call worth testing.
- New customers: purchases are matched against the client customer list to classify each sale as new, returning, or not yet identifiable, so new-customer CAC is measured rather than inferred from a pixel.
- Daily checks: 27 automated checks read every account every day and rank findings by dollars at stake. A senior strategist decides what changes; client-affecting changes go through an approval the client controls.
- Definitions: [Whole-business measurement](https://www.adsrunner.com/glossary/whole-business-measurement), [New-customer CAC](https://www.adsrunner.com
…

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