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Adam Kerpelman

Personal site of Adam Kerpelman ("Prof Kerp."). Teaching applied AI, product, information systems, innovation, and entrepreneurship at UVA McIntire. Building with students at UVA Innovates. Otherwise: writing, speaking, podcasting, making, and juggling.

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The beginning of the file, from our validated copy saved 2026-10-27T18:09:58.209Z. Cached copy · Source on adamkerpelman.com

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# Adam Kerpelman

> Personal site of Adam Kerpelman ("Prof Kerp."). Teaching applied AI, product, information systems, innovation, and entrepreneurship at UVA McIntire. Building with students at UVA Innovates. Otherwise: writing, speaking, podcasting, making, and juggling.

I'm a career technologist, entrepreneur, lawyer, maker, marketer, and professor at the University of Virginia. My superpower is curiosity: I like to play with new technology to learn how it works and how it will bend the world.

At 14, my friends and I taught ourselves HTML between classes. At 16, I launched a web design company with a hell of a website and zero clients. Over time it merged with a love of cameras and business as I sold sports photos to little league and swim-team parents.

Through the lens of sport I've spent years on flow, performance, motivation, teamwork. I trained at North Baltimore Aquatic Club alongside Michael Phelps. I was an All-American at UVA, and competed at the 2004 Olympic Trials.

Since then I've founded multiple ventures — marketing companies, a LegalTech company, a mental-health startup — and served as a marketing executive at NetWise (acquired by Dun & Bradstreet) and Mission Control AI.

These days the work points one direction: applied generative AI, and how it reshapes the way we build, learn, and run companies. I get to chase that question in the open, with students who are building the answers alongside me.

Right now that looks like a book about marketing with AI, a startup-simulator game, and an exo-brain that tracks the rest of it. The working list is just below.

And when I'm not doing any of that, I'm hanging out with my family.

## Currently

- **Teaching** — Entrepreneurship, Information Systems, Innovation and applied AI. Three courses per year at UVA McIntire. Spring 2026: a new applied-AI studio for builders. _(UVA McIntire · 2025/26)_
- **Building** — Helping students ship companies. Assistant Director of Student Entrepreneurship at UVA Innovates. I run the founder pipeline, from first idea to first revenue. _(UVA Innovates · 2024 — Now)_
- **Studying** — Generative AI in code, product, classroom. An ongoing field study. What changes when every student has a senior partner on tap, 24/7? _(Field notes · public)_

## Projects (building now)

- [Marketing Machine](https://marketingmachine.studio): Book · In progress · Drafting — The Way of the Marketing Engineer. A book about complexity, creativity, and marketing with A.I.
- [Foundermode](https://foundermode.fun): Game · Building — A tycoon-style startup simulator: build the company, survive the pivots.
- [HyperContext](https://hypercontext.me): Research preview · Prototype — An exo-brain that hooks into all of my AI projects and holds the source of truth on project status. Easter egg: the user-type slider at the top of the site is one of it
…

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