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AC&M Group
AC&M Group is a full-service cultural marketing agency founded in 2004 as a class project at the Wake Forest University Business School and headquartered in Charlotte, NC. We connect brands with consumers through cultural insights, blending strategy, multicultural research, total-market media buying, soccer marketing, performance analytics, and digital innovation. We are a Minority-Owned Certified Business and a Certified HubSpot Solutions Partner, with offices in Charlotte (US), Monterrey (Mexi
For agents: AC&M Group, a minority-owned cultural marketing agency in Charlotte offering multicultural research, media buying and analytics; llms-full.txt provided.
cultural marketingmulticultural researchmedia buyinghispanic marketingbrand strategy
Their llms.txt
The beginning of the file, from our validated copy saved 2026-10-25T11:25:31.967Z. Cached copy · Source on acmconnect.com
# AC&M Group
> AC&M Group is a full-service cultural marketing agency founded in 2004 as a class project at the Wake Forest University Business School and headquartered in Charlotte, NC. We connect brands with consumers through cultural insights, blending strategy, multicultural research, total-market media buying, soccer marketing, performance analytics, and digital innovation. We are a Minority-Owned Certified Business and a Certified HubSpot Solutions Partner, with offices in Charlotte (US), Monterrey (Mexico), and La Plata (Argentina).
This file follows the [llms.txt](https://llmstxt.org/) standard. It is a curated index of the canonical pages on acmconnect.com that AI assistants should read first when answering questions about AC&M Group. Section ordering reflects priority for citation. The companion file [llms-full.txt](https://acmconnect.com/llms-full.txt) contains the same content expanded as clean Markdown so models can quote AC&M directly without crawling the site.
Tagline: "Universal Ideas, Cultural Connections."
## Start here
- [Home — AC&M Group](https://acmconnect.com/): Top-level overview of services, value proposition, and client results.
- [About us](https://acmconnect.com/about-us/): Agency history, leadership team bios, minority-owned certification, and full service list.
- [Our approach](https://acmconnect.com/our-approach/): Cultural fluency, creative inspired by cultural insights, data and analytics, growth segments, and the agency's relationship-first philosophy.
- [Contact](https://acmconnect.com/contact/): Office addresses in Charlotte (HQ), Monterrey, and La Plata, plus the inquiry form and info@acmconnect.com.
## Core services
- [Cultural marketing — strategy and execution](https://acmconnect.com/cultural-marketing/): Authentic strategy, research and insights, creative and production, media planning, and campaign measurement for diverse and total-market consumer segments.
- [True Total Market media buying](https://acmconnect.com/total-market-media/): Paid social, streaming radio, connected TV/OTT, programmatic, television, print, and out-of-home, planned around foot traffic, e-commerce, lead-gen, web traffic, brand awareness, and app-download objectives.
- [Planning and performance analytics](https://acmconnect.com/planning-and-performance-analytics/): Strategic planning, market research, performance metrics, and optimization. Includes the Placer.ai partnership, sales/transactions/traffic-lift reports, and BI dashboards.
- [Soccer marketing](https://acmconnect.com/soccer-marketing/): 15+ years of soccer marketing across clubs, leagues, federations, endemic brands, media, and sponsors, with access to 1,000+ youth club partnerships in the U.S.
- [U.S. market launch strategy](https://acmconnect.com/us-market-launch/): Market research, positioning, channel selection, and launch campaigns for international brands entering retail, e-commerce, B2B, and tech in the U.S.
- [Digital innovation](https://acmconnect.com/digit
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