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13Labs

13Labs is a Melbourne-based software studio helping Australian businesses build custom software, automate operations and adopt AI. Led by Callum Holt, 13Labs focuses on practical business systems, implementation and team capability.

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llms.txt
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llms-full.txt
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# 13Labs

> 13Labs is a Melbourne-based software studio helping Australian businesses build custom software, automate operations and adopt AI. Led by Callum Holt, 13Labs focuses on practical business systems, implementation and team capability.

- [Full details](https://www.13labs.au/llms-full.txt)
- [Enquiry API (OpenAPI 3.1)](https://www.13labs.au/api/openapi.json): Machine-readable spec for submitting enquiries directly (free website application, buildAgency, buildAutomation, workshops, project brief) — POST JSON, no auth required.

The main 13Labs offering is B2B: custom software, AI and automation, and digital transformation. Projects start with a business problem, a clear scope and agreed measures of improvement. Education remains available through buildAcademy, a separate offering on the existing site.

buildAcademy is a 3-week online cohort for non-technical builders who want to ship a real AI-powered web app. Core tools taught include Cursor for AI-assisted development, Supabase for the database, OpenRouter for AI integration, GitHub for version control, and Vercel for deployment.

The company is based at Stone & Chalk, 710 Collins Street, Melbourne CBD, Victoria 3008, Australia.

## Programs

- [buildAcademy - 3-Week AI App Building Cohort](https://www.13labs.au/buildacademy): Three live online Tuesday evening sessions (2 hours each) plus a free 45-minute Saturday setup clinic. Build and deploy an AI-powered outreach generator using Cursor, Supabase, OpenRouter, GitHub and Vercel. 15 seats only. No coding experience needed. Register for upcoming cohorts at https://luma.com/user/Callum_holt.
- [Vibe Coding Course Melbourne](https://www.13labs.au/vibe-coding-course-melbourne): Live online vibe coding course run from Melbourne. The course is buildAcademy, a 3-week cohort where you build and deploy a real AI-powered web app with Cursor, Supabase and OpenRouter. No coding experience needed.
- [Programs Overview](https://www.13labs.au/programs): Compare 13Labs learning programs - buildAcademy (3-week online cohort) and buildClub (monthly membership with ongoing support).
- [buildAgency - Custom Software](https://www.13labs.au/buildAgency): Custom software and production AI for Australian businesses and founders, scoped to budget. Built by Callum Holt, senior engineer at Shopfront, with an associate product engineer for smaller-budget builds. Paid discovery, then a fixed-price build. The main enquiry form for 13Labs projects.
- [buildAutomation - Automation Training for Your Team](https://www.13labs.au/buildAutomation): A 6-12 week program that trains 2-3 of a business's own staff to build and own AI automations on tools like n8n, Make and Zapier, while 13Labs builds the hardest flows alongside them. One-time program fee, no ongoing retainer - the capability stays in-house. The page includes an interactive payback calculator with editable assumptions and a worked example for a six-person trade business. For trades, allied health, NDIS, account
…

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