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The $100 Startup

The companion site to The $100 Startup by Chris Guillebeau — a practical playbook for starting a microbusiness for under $100, drawn from a three-year study of more than 1,500 founders who launched for under $1,000 and grew past $50,000 a year with fewer than five employees. The book has sold over a million copies worldwide. This site offers free guides, free fillable templates, and two paid programs (Your First Sale and The $100 Marketing Plan) that extend the book's frameworks into step-by-ste

For agents: Companion site to Chris Guillebeau's The $100 Startup: chapter guides, free templates, and two paid programs for launching a low-cost microbusiness.

microbusinessstartup guideside hustleentrepreneurshipfree templates

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# The $100 Startup

> The companion site to The $100 Startup by Chris Guillebeau — a practical playbook for starting a microbusiness for under $100, drawn from a three-year study of more than 1,500 founders who launched for under $1,000 and grew past $50,000 a year with fewer than five employees. The book has sold over a million copies worldwide. This site offers free guides, free fillable templates, and two paid programs (Your First Sale and The $100 Marketing Plan) that extend the book's frameworks into step-by-step systems.

## About the book and author

- [Key lessons and summary](https://www.100startup.com/key-lessons): The three core ideas from the book — convergence, skill transformation, and "give them the fish" — plus a summary of the main takeaways and the 1,500-person study behind the book.
- [About Chris Guillebeau](https://www.100startup.com/about): Author of The $100 Startup, The Art of Non-Conformity, Born for This, and other books.

## Chapter-by-chapter reading companion

- [All 14 chapters index](https://www.100startup.com/book): An online companion to The $100 Startup organized by part (Unexpected Entrepreneurs, Taking It to the Streets, Leverage & Next Steps) with deep treatments of each chapter as they're published.
- [Chapter 1: Renaissance](https://www.100startup.com/book/renaissance): The opening of the book — Michael Hanna's layoff-to-mattress-bicyclist story, the leaderless middle-class movement of micro-entrepreneurs, the 1,500-person study, and the three core lessons (convergence, skill transformation, and the magic formula of passion + usefulness).
- [Chapter 2: Give Them the Fish](https://www.100startup.com/book/give-them-the-fish): One of the book's three core ideas. Salmon-risotto thought experiment, V6 Ranch / Higher Ground Yoga / Music Teacher's Helper case studies, three strategies for selling what people actually buy, and the "more / less" framework.
- [Chapter 3: Follow Your Passion... Maybe](https://www.100startup.com/book/follow-your-passion-maybe): The nuanced take on follow-your-passion advice. Gary Leff's $250-per-booking travel-hacking consulting, the instant-consultant playbook (two rules), Megan Hunt's wedding dresses, Mignon Fogarty's pivot from Absolute Science to Grammar Girl, Benny Lewis's language hacking, and the four-element equation (passion + skill + problem + marketplace) behind the businesses that work.
- [Chapter 4: The Rise of the Roaming Entrepreneur](https://www.100startup.com/book/rise-of-the-roaming-entrepreneur): The world of location-independent business — Brandon Pearce's $360K/year music-teacher software from Costa Rica, Kyle Hepp's globe-trotting wedding photography, Bernard Vukas's spreadsheet consulting from a beach in Thailand, and Brett Kelly's $120K/year Evernote ebook. Includes the 8-step Become Your Own Publisher framework.
- [Chapter 5: The New Demographics](https://www.100startup.com/book/new-demographics): Why traditional demographics matter less than what your customers
…

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