# Yext > Yext is an enterprise marketing platform for multi-location brands, covering business listings, reviews, local pages, social posts and site search. This file indexes its product, industry, documentation, research and company pages. ## Overview - [Yext](https://www.yext.com/): Entry point to Yext's products, industries and positioning. The best source for a general question about what Yext does; the sections below cover each product and industry in turn. ## Platform - [Platform](https://www.yext.com/platform): Overview of the Yext platform: what each product does and how they share one verified set of brand data. - [Analytics](https://www.yext.com/platform/analytics): Yext Analytics reports visibility, engagement and competitive data for every location in one place, so teams can see which locations and channels are performing. - [Knowledge Graph](https://www.yext.com/platform/content): The Yext Knowledge Graph stores a brand's structured facts, such as locations, hours and services, as a single source that the other Yext products and external publishers read from. - [APIs](https://www.yext.com/platform/features/apis): How to read and write Yext data programmatically through the platform's APIs. - [Connectors](https://www.yext.com/platform/features/connectors): Connectors pull content into Yext from external sources, so brand data does not have to be entered by hand. - [Hearsay Social](https://www.yext.com/platform/hearsay-social): Hearsay Social lets financial advisors publish to social media at enterprise scale, with compliance supervision built into the workflow. - [Listings](https://www.yext.com/platform/listings): Yext Listings syncs location data such as hours, addresses and services to more than 200 publishers, directories and AI engines, and keeps it updated as the source data changes. - [Support and Services](https://www.yext.com/platform/packages/support-and-services): What Yext's customer success and professional services teams provide, including onboarding, implementation help and ongoing support. - [Pages](https://www.yext.com/platform/pages): Yext Pages builds local landing pages for every location from Knowledge Graph data, with structured schema markup and without developer work per page. - [Relate](https://www.yext.com/platform/relate): Yext Relate provides compliant one-to-one SMS and voice messaging for financial services, with supervision and audit trails. - [Reviews](https://www.yext.com/platform/reviews): Yext Reviews monitors, requests and responds to customer reviews across more than 80 review sites from one place, with AI-drafted response suggestions. - [Scout](https://www.yext.com/platform/scout): Yext Scout measures how a brand appears in AI assistants and search engines, compares it against competitors, and reports visibility metrics by location. - [Search](https://www.yext.com/platform/search): Yext Search powers site search on a brand's own website, answering questions from Knowledge Graph data rather than returning a list of links. - [Social](https://www.yext.com/platform/social): Yext Social drafts and schedules localized posts for each location across social channels. - [Yext AI](https://www.yext.com/platform/yext-ai): How Yext's AI agents use verified brand data to act across listings, social, reviews and search. ## Industries - [Industries](https://www.yext.com/industries): Index of the industries Yext serves: financial services, healthcare, retail, hospitality and food. - [Financial Services](https://www.yext.com/industries/financial-services): How banks, insurers, mortgage lenders and wealth management firms use Yext to keep branch and advisor information accurate across search and AI assistants. - [Banking](https://www.yext.com/industries/financial-services/banking): How banks and credit unions use Yext to manage branch and ATM listings, local branch pages and reviews across search engines and AI assistants. - [Insurance](https://www.yext.com/industries/financial-services/insurance): How insurance carriers and agents use Yext to keep agent and office information accurate across search, directories and AI assistants. - [Mortgage](https://www.yext.com/industries/financial-services/mortgage): How mortgage lenders use Yext to make individual loan officers and branches discoverable in local search and AI assistants. - [Wealth Management](https://www.yext.com/industries/financial-services/wealth-management): How wealth management firms use Yext to make individual advisors discoverable across search and AI assistants, with compliance supervision. - [Food](https://www.yext.com/industries/food-services): How restaurant and food brands use Yext to keep location and hours information accurate across search engines, maps and the platforms customers use to find them. - [Healthcare](https://www.yext.com/industries/healthcare): How healthcare organizations use Yext to help patients find providers, facilities and services across search and AI assistants. - [Health Insurers](https://www.yext.com/industries/healthcare/health-insurers): How health insurers use Yext to keep plan, network and provider directory information accurate for members. - [Hospitals and Health Systems](https://www.yext.com/industries/healthcare/hospitals-health-systems): How hospitals and health systems use Yext to connect patients to the right provider, facility and service line. - [Providers](https://www.yext.com/industries/healthcare/providers): How provider groups and individual practices use Yext to manage provider profiles and help patients find and choose them. - [Hospitality](https://www.yext.com/industries/hospitality): How hotel and hospitality brands use Yext to manage property information across search, maps and travel discovery. - [Retail](https://www.yext.com/industries/retail): How retail brands use Yext to keep store information accurate and turn local search and AI discovery into store visits and online orders. ## Documentation - [Developer documentation](https://docs.yext.com/docs): Yext's developer documentation: APIs, SDKs and integration guides for working with Yext data programmatically. - [Help Center](https://help.yext.com/hc/en-us): Product help articles covering how to configure and use Yext features, written for the people administering an account. ## Research - [Yext Research](https://www.yext.com/research/): Original research from the Yext data science team on AI citation behaviour, search ranking, local SEO and digital brand visibility. - [Active Digital Presence Goes With More Customer Actions](https://www.yext.com/research/articles/active-digital-presence-goes-with-more-customer-actions/): Across four business sizes and 10 industries, three studies examine how platform presence and regular updates relate to calls, website clicks, and direction requests. - [The 88% Advantage for AI in Financial Services](https://www.yext.com/research/articles/advantage-for-ai-in-financial-services/): A 2.3M citation analysis reveals how financial brands can take direct control of their AI visibility and how brand websites dominate 47% of all citations - [With Location On, AI Cites the Sources That Know Places](https://www.yext.com/research/articles/ai-citation-behavior-across-models-consistent-source-preferences-across-a-growing-ai-landscape/): AI assistants default to location-on answers. Across 155.5M citations and 1,623 brands, 80% pointed to listings or websites — outpacing Wikipedia 5.8 to 1. - [AI Citation Behavior Across Models](https://www.yext.com/research/articles/ai-citation-behavior-across-models/): Analysis of 17.2 million AI citations from Q4 2025, finding that each model follows predictable citation patterns of its own, and that profiles vary more within a sector than between sectors. - [AI Citation Report: Q4 2025 Analysis](https://www.yext.com/research/articles/ai-citation-refresh-january-2026-dashboard/): Each AI model cites differently -- 17.2M citations analyzed across Claude, Gemini, Perplexity, and SearchGPT, broken down by sector and control category. - [AI Citations, User Locations, & Query Context](https://www.yext.com/research/articles/ai-citations-user-locations-query-context/): Analyses 6.8 million AI citations at the level of individual user locations, arguing that brand-level studies miss geographic context and so over-report sources such as Wikipedia and Reddit. - [AI Rewards Specificity](https://www.yext.com/research/articles/ai-page-citations-specific-intents-need-specific-pages/): A research brief on how AI citations move from local pages to intent pages when a query names a specific service or product intent. - [Best Practices Will Only Take You So Far](https://www.yext.com/research/articles/best-practices-will-only-take-you-so-far/): A statistical look at regional and industry variation in local SEO ranking factors - [Building a Monthly Digital Brand Visibility Observatory](https://www.yext.com/research/articles/building-a-monthly-digital-brand-visibility-observatory/): Background and methods for collecting 2 billion monthly data points for the Scout Index - [Converting the Scout Index to the H3 Grid System](https://www.yext.com/research/articles/converting-scout-index-to-h3-grid-system/): Method note on converting Scout Index location data to the H3 hexagonal grid system for geographic analysis. - [Four AIs, one question, four different answers](https://www.yext.com/research/articles/four-ais-four-different-answers/): A study of 491,972 shared local queries shows why four leading AI engines rarely recommend the same business and which profile signals are associated with agreement. - [What Changed in Google’s Mobile Organic Results in May?](https://www.yext.com/research/articles/google-mobile-organic-results-may-2026/): Yext analyzed 8.16 million location specific organic SERP snapshots and found a 48.7% increase in mobile organic geographic volatility beginning in mid May 2026. - [Impact of SERP Ranking on Engagement](https://www.yext.com/research/articles/impact-of-serp-ranking-on-engagement/): Combines Yext Scout keyword rankings with Google Business Profile data to measure what a brand gains from moving up the search results page, including how the pattern differs for health and finance topics. - [Elo Rank Study: How We Got to the Numbers](https://www.yext.com/research/articles/introducing-elo-for-google-rank-study/): A step-by-step walkthrough of 21.6 million search results, from raw data to validated findings, with every filtering decision shown transparently. - [The Data Synchronization Effect](https://www.yext.com/research/articles/introducing-elo-for-google-rank/): Applies an Elo rating method to 21.6 million local search results, finding that businesses actively managing their digital presence rank 2.71 positions higher within one mile. - [Optimizing Keyword Selection for Local SEO](https://www.yext.com/research/articles/optimizing-keyword-selection-for-local-seo/): Method for narrowing a local SEO keyword set by looking at which terms the competitors in a given market actually rank for, rather than guessing from the full range of possible queries. - [Good Profiles Are Graded on a Curve](https://www.yext.com/research/articles/profiles-performance-good-profiles-are-graded-on-a-curve/): Across 500 brands and 600,000 U.S. locations, an analysis of how profile completeness relates to performance and why the bar shifts by market. - [What AI knows can change which businesses it recommends](https://www.yext.com/research/articles/what-ai-knows-can-change-which-businesses-it-recommends/): AI can use what it knows about a customer to choose which businesses to recommend. Complete, accurate location details help it judge which businesses fit. - [When AI Shops for You: The Retail Battle for Citations](https://www.yext.com/research/articles/when-ai-shops-for-you-the-retail-battle-for-citations/): 265,000 AI citations tell us how generative models decide which retailers to trust and quote. - [Yext Research Journal - July 2025](https://www.yext.com/research/articles/yext-research-journal-july-2025/): An introduction to Yext Research: a monthly brand visibility observatory, why generic SEO advice falls short, and optimizing local keyword selection. - [Research statistics](https://www.yext.com/research/facts/): Published statistics from Yext Research on AI citations, Google mobile results, listings and local visibility. Each one states its scope, sample and dates. ## Company - [About Yext](https://www.yext.com/about): Company background and corporate information about Yext. - [Customer stories](https://www.yext.com/customers): Case studies showing how named brands use Yext and the results they report. ## Resources - [Blog](https://www.yext.com/blog): Yext's blog: company news, product announcements and commentary on AI search and local marketing. - [Resource hub](https://www.yext.com/resources): Index of Yext's guides, reports, webinars and events. Overlaps the research listed above. ## Optional - [Contact sales](https://www.yext.com/contact/sales): Form to contact the Yext sales team about pricing, products or buying Yext. - [Request a demo](https://www.yext.com/demo): Form to schedule a demonstration of the Yext platform. - [Partner demo request](https://www.yext.com/demo/partner): Form to be connected with a Yext partner. - [Support solutions demo](https://www.yext.com/demo/support): Form to schedule a demo of Yext's support and self-service features.