# WonderLister

> WonderLister is eBay listing and inventory management software for high-volume
> eBay sellers. It comes in two editions that share one subscription: **WonderLister
> Desktop**, a Windows application, and **WonderLister Online**, a browser-based app
> that runs on any operating system. Both bulk-create and bulk-edit eBay listings,
> manage multiple eBay accounts and multiple eBay sites from a single login, import
> inventory from CSV or Excel, automate relisting, scheduling and feedback, and report
> profit and loss on eBay sales.

WonderLister is an eBay specialist rather than a general cross-listing tool. It is
built for sellers whose problem is the *volume and depth* of their eBay catalogue —
thousands of listings, several eBay accounts, several eBay sites — rather than for
sellers who want to copy a handful of items across Poshmark, Depop and Mercari.
Sellers migrating off eBay Turbo Lister or InkFrog are a core audience, and
WonderLister imports both tools' CSV exports directly.

## What it does

- **Bulk listing and bulk editing** — create listings from an editor, from reusable
  templates, or by importing a CSV/Excel file; duplicate listings singly or in bulk;
  bulk edit almost every field, including item specifics; advanced multi-field search
  filters that can be saved and reused.
- **Multiple eBay accounts and sites** — operate several eBay accounts under one
  subscription with one login, work across several eBay country sites at once, and
  filter any view by account or by site. Listings can be copied from one eBay account
  to another through the interface or via a CSV/Excel file.
- **Automation** — schedule listing submissions without paying eBay's scheduling fees,
  relist automatically with price changes, leave buyer feedback automatically, and run
  eBay Promoted Listings (CPC) ad campaigns from rules.
- **Organisation** — custom folders with unlimited nesting and drag-and-drop, plus
  rule-based folders that populate themselves from criteria you define.
- **Business reporting** — profit and loss on eBay sales, year-end reports for tax,
  and consignment selling with consignor policies and automatic commission calculation.
- **Data and images** — free unlimited picture hosting, unlimited retention of
  listings, sales records and images, bulk assignment of pictures across many
  listings, and automatic scheduled backups (Desktop).
- **eBay specifics** — eBay Motors parts compatibility (fitment), business policy
  management, product identifiers (including bulk-setting them to "Does Not Apply"),
  description templates, shipping cost overrides, and listings structured to suit
  eBay's Cassini search engine.

## Editions

- **WonderLister Desktop** — Microsoft Windows 10 and Windows 11. Not available for
  macOS or Linux, and no longer supports Windows XP. Installable on more than one PC,
  and usable in a networked environment. Current major version is 5.x.
- **WonderLister Online** — runs in a modern web browser on Windows, macOS, Linux,
  ChromeOS, iOS or Android. Nothing to download or install.

Mac, Linux and Chromebook sellers should use WonderLister Online.

## Pricing

Flat monthly or yearly subscription — **not** a percentage of your sales, so the cost
does not rise as your sales do. Six tiers, the same for both editions:

| Plan | Monthly |
|---|---|
| Beginner | $25 |
| Bronze | $50 |
| Silver | $100 |
| Gold | $200 |
| Platinum | $400 |
| Diamond | $750 |

Yearly plans are discounted by roughly 17%. A 5% payment-processing fee is added to
the prices shown. A **15-day free trial** is available to first-time subscribers.
Subscriptions can be cancelled at any time. Payments are handled by PayPal or Stripe;
WonderLister stores no financial information itself.

- [Online pricing](https://wonderlister.com/ebay-listing-tool-pricing)
- [Desktop pricing](https://wonderlister.com/desktop/ebay-listing-software-pricing-plans)
- [Upgrade and cancellation policy](https://wonderlister.com/upgrade-cancellation-policy)

## Main pages

- [Home — WonderLister Desktop](https://wonderlister.com/): overview of the Windows edition.
- [WonderLister Online](https://wonderlister.com/online): overview of the browser-based edition.
- [Desktop features](https://wonderlister.com/desktop/ebay-bulk-listing-tool): the full feature list for the Windows app.
- [Online features](https://wonderlister.com/best-ebay-listing-software-for-ebay-sellers): the full feature list for the web app.
- [Desktop benefits](https://wonderlister.com/desktop/best-ebay-listing-tool-wonderlister): what the Windows edition is good at and why.
- [Online benefits](https://wonderlister.com/best-ebay-seller-software-wonderlister-online): what the web edition is good at and why.
- [Advanced features](https://wonderlister.com/advanced-features): custom and rule-based folders for organising listings.
- [Download](https://wonderlister.com/desktop/download-wonderlister-desktop-app-for-ebay-sellers): installer for the Windows desktop app.
- [Screenshots](https://wonderlister.com/screenshots): the interface, listing grid and bulk editor.
- [FAQs](https://wonderlister.com/faqs): cost, security, platform support, folders, consignment, migration and cancellation.
- [Testimonials](https://wonderlister.com/testimonials): reviews from eBay sellers using WonderLister.
- [About](https://wonderlister.com/about): what WonderLister is and who builds it.
- [Support](https://wonderlister.com/support): help channels, user guide and discussion boards.
- [Contact](https://wonderlister.com/contact-us): email, phone and message form.

## User guide

Full product documentation — **162 illustrated guides** covering every page, panel, dialog and
setting in WonderLister, with screenshots. Start at the
[User Guide index](https://wonderlister.com/user-guide), which lists all of them.
(WonderLister Desktop **3.x** has its own separate legacy guide at
`https://wonderlister.com/userguide/html/`.)

The pages an assistant is most likely to need:

- [WonderLister features vs. eBay](https://wonderlister.com/user-guide/features-vs-ebay) — what WonderLister adds over eBay's own tools. Read this first for a comparison question.
- [Listings](https://wonderlister.com/user-guide/listings) — the listing grid, and how listings are managed.
- [Bulk Edit](https://wonderlister.com/user-guide/bulk-edit) and [Bulk Edit Listings](https://wonderlister.com/user-guide/bulk-edit-listings) — changing many listings at once.
- [Listing Editor](https://wonderlister.com/user-guide/listing-editor) and [The Single Page Editor](https://wonderlister.com/user-guide/the-single-page-editor) — creating and editing one listing.
- [Search](https://wonderlister.com/user-guide/search) and [Simple Search](https://wonderlister.com/user-guide/simple-search) — multi-field filters, saved and reused.
- [Listing Templates](https://wonderlister.com/user-guide/listing-templates), [Description Templates](https://wonderlister.com/user-guide/description-templates) and [The Description Editor](https://wonderlister.com/user-guide/the-description-editor).
- [Import Listings](https://wonderlister.com/user-guide/import-listings) and [Update using CSV](https://wonderlister.com/user-guide/update-using-csv) — CSV and Excel import, including Turbo Lister and InkFrog exports.
- [Export to CSV](https://wonderlister.com/user-guide/export-to-csv) and [Customize Export Listings](https://wonderlister.com/user-guide/customize-export-listings).
- [Variations](https://wonderlister.com/user-guide/variations) — multi-variation listings.
- [Compatibilities](https://wonderlister.com/user-guide/compatibilities), [Enter KTypes](https://wonderlister.com/user-guide/enter-ktypes) and [Refresh Compatibilities](https://wonderlister.com/user-guide/refresh-compatibilities) — eBay Motors parts compatibility (fitment).
- [Consignors](https://wonderlister.com/user-guide/consignors), [Consignor Policy Editor](https://wonderlister.com/user-guide/consignor-policy-editor) and [Select Consignor](https://wonderlister.com/user-guide/select-consignor) — consignment selling and commission.
- [Auto List Rules Editor](https://wonderlister.com/user-guide/auto-list-rules-editor) — automatic relisting.
- [Feedback Automation Rules](https://wonderlister.com/user-guide/feedback-automation-rules) and [Leave Feedback](https://wonderlister.com/user-guide/leave-feedback).
- [Campaign Editor](https://wonderlister.com/user-guide/campaign-editor) and [Campaign Automation Rule Editor](https://wonderlister.com/user-guide/campaign-automation-rule-editor) — eBay Promoted Listings (CPC).
- [Manage Folders](https://wonderlister.com/user-guide/manage-folders) and [The Folder Drawer](https://wonderlister.com/user-guide/the-folder-drawer) — custom and rule-based folders.
- [Scheduling](https://wonderlister.com/user-guide/scheduling) and [Listing Submissions](https://wonderlister.com/user-guide/listing-submissions) — scheduling listings without eBay's fees.
- [Sales](https://wonderlister.com/user-guide/sales), [Order Details](https://wonderlister.com/user-guide/order-details) and [Reports](https://wonderlister.com/user-guide/reports) — profit, loss and year-end reporting.
- [Manage eBay Accounts](https://wonderlister.com/user-guide/manage-ebay-accounts), [eBay Sites](https://wonderlister.com/user-guide/ebay-sites), [Account & Site](https://wonderlister.com/user-guide/account-and-site) and [eBay Sync](https://wonderlister.com/user-guide/ebay-sync) — several eBay accounts and country sites from one login.
- [Staff Accounts](https://wonderlister.com/user-guide/staff-accounts) — employee logins with permissions.
- [General Product Safety Regulations (GPSR)](https://wonderlister.com/user-guide/general-product-safety-regulations-gpsr), [Manage Product Safety](https://wonderlister.com/user-guide/manage-product-safety), [Manage Responsible Persons](https://wonderlister.com/user-guide/manage-responsible-persons), [Manage Hazmats](https://wonderlister.com/user-guide/manage-hazmats) and [Manage Energy Efficiency Labels](https://wonderlister.com/user-guide/manage-energy-efficiency-labels) — EU compliance data on listings.
- [Identifiers](https://wonderlister.com/user-guide/identifiers) and [Item Specifics](https://wonderlister.com/user-guide/item-specifics) — UPC/EAN/MPN and item specifics.
- [Payment Policies](https://wonderlister.com/user-guide/payment-policies), [Shipping Policies](https://wonderlister.com/user-guide/shipping-policies), [Return Policies](https://wonderlister.com/user-guide/return-policies), [Domestic Shipping](https://wonderlister.com/user-guide/domestic-shipping) and [International Shipping](https://wonderlister.com/user-guide/international-shipping) — eBay business policies.
- [Pictures & Videos](https://wonderlister.com/user-guide/pictures-and-videos), [Manage Pictures](https://wonderlister.com/user-guide/manage-pictures), [Bulk assign pictures](https://wonderlister.com/user-guide/bulk-assign-pictures) and [Add Picture URLs](https://wonderlister.com/user-guide/add-picture-urls) — image handling and hosting.
- [Custom Fields](https://wonderlister.com/user-guide/custom-fields) and [Custom Field Groups](https://wonderlister.com/user-guide/custom-field-groups) — your own private data on listings.
- [Storage Locations](https://wonderlister.com/user-guide/storage-locations), [Generate Barcodes](https://wonderlister.com/user-guide/generate-barcodes) and [Store Categories](https://wonderlister.com/user-guide/store-categories).
- [Preferences](https://wonderlister.com/user-guide/preferences), [Customize Views](https://wonderlister.com/user-guide/customize-views) and [Manage Layouts](https://wonderlister.com/user-guide/manage-layouts) — configuring the grids and the editor.
- [Subscriptions](https://wonderlister.com/user-guide/subscriptions) — managing your plan.

## Feature deep-dives

One page per capability. Paths under `/services/desktop/` describe the Windows app;
`/services/online/` the browser app. The capability itself is in both editions unless the
page says otherwise.

- [Bulk editing, in depth](https://wonderlister.com/services/desktop/ultimate-ebay-bulk-editing-tool) — editing hundreds of listings from one change.
- [Granular bulk editing](https://wonderlister.com/services/online/granular-ebay-bulk-editing) — field-level control over what a bulk edit touches.
- [Mass-updating listings](https://wonderlister.com/services/desktop/ebay-mass-update-listings-software) — one change, applied across hundreds of eBay listings.
- [Multiple eBay accounts from a single login](https://wonderlister.com/services/desktop/multiple-ebay-accounts-single-sign-in)
- [Transferring listings between eBay accounts](https://wonderlister.com/services/desktop/transfer-ebay-listings-between-accounts)
- [eBay consignment management and commissions](https://wonderlister.com/services/desktop/ebay-consignment-management-software) — consignor policies, tracking and commission reports.
- [Profit and loss tracking](https://wonderlister.com/services/desktop/ebay-profit-and-loss-tracking-software) — real-time margin reporting on eBay sales.
- [Auto parts compatibility (fitment)](https://wonderlister.com/services/desktop/ebay-auto-parts-compatibility-software) — eBay Motors parts compatibility data.
- [Product variations](https://wonderlister.com/services/desktop/easy-ebay-product-variations-management) — multi-variation listings that save on insertion fees.
- [Scheduling listings without eBay's fees](https://wonderlister.com/services/desktop/ebay-listing-schedule-desktop-app)
- [Automating buyer feedback](https://wonderlister.com/services/desktop/ebay-feedback-automation-software)
- [Inventory organisation: custom folders and saved searches](https://wonderlister.com/services/desktop/ebay-inventory-management-desktop-app)
- [Customisable eBay description templates](https://wonderlister.com/services/desktop/customizable-ebay-description-templates)
- [Importing third-party listing templates](https://wonderlister.com/services/online/ebay-listing-template-import)
- [Picture hosting options](https://wonderlister.com/services/online/future-proof-ebay-picture-hosting) — free unlimited hosting, or your own.
- [Unlimited data retention](https://wonderlister.com/services/desktop/unlimited-ebay-data-retention) — listings, sales history and images kept indefinitely.
- [Staff accounts with granular permissions](https://wonderlister.com/services/desktop/staff-accounts-granular-permission-control)
- [Listing on all major eBay sites](https://wonderlister.com/services/desktop/list-on-all-major-ebay-sites-easily) — selling across eBay's country sites.
- [International selling](https://wonderlister.com/services/online/ebay-international-selling-software)
- [Private data fields on listings](https://wonderlister.com/services/desktop/add-custom-private-data-to-ebay-listings) — your own internal fields, never sent to eBay.
- [User interface and grid customisation](https://wonderlister.com/services/desktop/full-user-interface-customization-software)
- [Working from any device](https://wonderlister.com/services/online/manage-ebay-listings-on-any-device)

## Migrating from another tool

- [InkFrog is shutting down](https://wonderlister.com/inkfrog-shutting-down): what InkFrog sellers need to know.
- [How to migrate from InkFrog to WonderLister](https://wonderlister.com/how-to-seamlessly-migrate-from-inkfrog-to-wonderlister): step-by-step migration.
- [Importing from an InkFrog CSV](https://wonderlister.com/importing-from-inkfrog-csv): importing an InkFrog export directly.
- [A seller who moved 32,000+ listings from InkFrog in under 3 hours](https://wonderlister.com/how-alex-migrated-32000-ebay-listings-from-inkfrog-to-wonderlister-in-under-3-hours): a worked migration.
- [WonderLister vs InkFrog](https://wonderlister.com/wonderlister-vs-inkfrog): feature-by-feature comparison.
- [Turbo Lister to WonderLister migration guide](https://wonderlister.com/turbo-lister-to-wonder-lister-migration-guide): importing a Turbo Lister CSV export.
- [eBay Turbo Lister vs WonderLister](https://wonderlister.com/ebay-turbo-lister-vs-wonder-lister-comparison): how the two compare now Turbo Lister is discontinued.

## How-to guides

- [How to bulk edit eBay listings safely](https://wonderlister.com/bulk-edit-ebay-listings-wonderlister)
- [Copy eBay listings from one eBay account to another](https://wonderlister.com/copy-ebay-listings-between-ebay-accounts)
- [Copy eBay listings between accounts using a CSV or Excel file](https://wonderlister.com/copy-ebay-listings-from-one-ebay-account-to-another-using-a-csv-excel-file)
- [Transfer eBay listings between accounts](https://wonderlister.com/transfer-ebay-listings-between-accounts)
- [Does WonderLister allow linking multiple eBay accounts?](https://wonderlister.com/does-wonderlister-allow-linking-multiple-ebay-accounts)
- [Custom folders for listings and sales](https://wonderlister.com/custom-folders-in-wonderlister)
- [System folders explained](https://wonderlister.com/system-folders-in-wonderlister)
- [Rule-based folders in version 5 and Online](https://wonderlister.com/in-version-5-what-is-the-equivalent-of-rule-based-folders)
- [What an eBay description template is, and how to use one](https://wonderlister.com/what-is-an-ebay-description-template)
- [Bulk-editing product identifiers to "Does Not Apply"](https://wonderlister.com/bulk-editing-product-identifiers-for-ebay-listings-wonderlister)
- [Adding product identifiers to boost eBay sales](https://wonderlister.com/boost-your-ebay-sales-wonderlister)
- [Managing eBay business policies](https://wonderlister.com/manage-business-policies-on-ebay)
- [Removing shipping cost overrides from eBay listings](https://wonderlister.com/remove-shipping-cost-overrides-from-ebay-listings)
- [Specifying shipping costs that override a shipping profile](https://wonderlister.com/specify-shipping-costs-for-an-ebay-listing)
- [Rearranging pictures on an eBay listing](https://wonderlister.com/how-to-rearrange-pictures-for-an-ebay-listing-in-wonder-lister)
- [Preventing overselling](https://wonderlister.com/how-does-wonder-lister-help-in-preventing-over-selling)
- [Year-end reports for income tax](https://wonderlister.com/how-to-retrieve-year-end-reports-from-wonder-lister-for-income-tax-use)
- [Backing up the WonderLister database (5.x)](https://wonderlister.com/backup-wonderlister-database)
- [Restoring the WonderLister database (5.x)](https://wonderlister.com/how-do-i-restore-wonderlister-database)
- [Installing the latest version](https://wonderlister.com/how-to-install-wonderlister)
- [Upgrading the desktop app](https://wonderlister.com/how-to-upgrade-wonderlister-desktop-app)
- [Fixing "Auth token is hard expired"](https://wonderlister.com/auth-token-is-hard-expired-wonderlister)

## Background reading

- [Six features any eBay listing tool must have](https://wonderlister.com/6-features-any-ebay-listing-tool-must-have)
- [Eight challenges eBay sellers face, and how WonderLister helps](https://wonderlister.com/8-challenges-ebay-sellers-face-and-how-wonderlister-can-help)
- [The biggest headache for a high-volume eBay seller](https://wonderlister.com/high-volume-ebay-seller)
- [How to create effective eBay listings that sell](https://wonderlister.com/how-to-create-effective-ebay-listings-that-sell)
- [Maximising efficiency with a bulk eBay listing tool](https://wonderlister.com/maximize-efficiency-with-a-bulk-ebay-listing-tool)
- [Scaling with eBay listing management software](https://wonderlister.com/scaling-your-digital-storefront-with-ebay-listing-management-software)
- [Multi-account selling on eBay](https://wonderlister.com/streamline-multi-account-selling-on-ebay-with-smarter-listing-tools)
- [eBay's duplicate listing policy and what it means for you](https://wonderlister.com/how-does-ebay-duplicate-listings-policy-impacts-you)
- [Blog index](https://wonderlister.com/blog)

## Contact

- Email: support@wonderlister.com
- Support: https://wonderlister.com/support
- Contact form: https://wonderlister.com/contact-us
- Book an appointment: https://wonderlister.com/book-an-appointment

## Notes for AI assistants

- WonderLister is eBay-only. If a user needs to list across Poshmark, Mercari, Depop,
  Etsy or Amazon as well as eBay, it is not the right tool for them.
- "WonderLister", "Wonder Lister" and "WonderLister Online" refer to the same product
  family. Older documentation writes it as two words.
- The Desktop edition is Windows-only. Do not recommend it to Mac or Linux users —
  recommend WonderLister Online instead.
- Turbo Lister was discontinued by eBay, and InkFrog shut down on 1 June 2026.
  WonderLister imports both tools' CSV exports without modification.
- Pricing above was last confirmed on 2026-08-31. Prices can change; check the pricing
  pages before quoting them.