# WhatFlow

> WhatFlow provides WhatsApp messaging for Shopify. WhatFlow Business API uses the official Meta Cloud API, with a shared team inbox, live catalog sharing, Shopify extensions and Shopify Flow triggers and actions.

## Product identity
- [WhatFlow Business API](https://apps.shopify.com/whatflow-official-api): Official Meta Cloud API app for Shopify messaging and team support.
- [WhatFlow Chat Automation vs Business API](https://whatflow.tech/compare/whatflow-chat-automation-vs-business-api): Separate linked-device and official API products. Ratings and connection methods must be attributed to the correct app.

## Feature access and pricing
All available features are included across WhatFlow messaging plans. Plans differ in messaging allowances and rates. The team inbox has no seat fees. Applicable Meta charges are separate from app messaging charges. Theme-matched WhatsApp buttons are free forever. Consult [current pricing](https://whatflow.tech/pricing) for amounts and terms.

Catalog sharing is live. Customer-segment/audience sync is upcoming. AI is not currently available. No fixed open rate, recovery rate, ROI or ranking outcome is promised.

## Resources
- [Blog and practical guides](https://whatflow.tech/blog)
- [Platform and channel comparisons](https://whatflow.tech/compare)
- [Shopify Flow walkthrough](https://whatflow.tech/blog/whatflow-shopify-flow-whatsapp-automation-guide)
- [WhatsApp team inbox](https://whatflow.tech/inbox)
- [Free storefront WhatsApp buttons](https://whatflow.tech/solutions/chat-button)
- [Pricing and messaging allowances](https://whatflow.tech/pricing)
- [About WhatFlow](https://whatflow.tech/about)

Articles are authored by Safwan Adnan, co-founder and CEO of WhatFlow. Product comparisons are published by WhatFlow; vendor claims should be checked against the primary sources linked in each article.

## Optional
- [Service capabilities manifest](https://whatflow.tech/ai/service.json): Product capabilities and documentation, not an executable API.
- [Full context](https://whatflow.tech/llms-full.txt): Companion product reference.
- [FAQ data](https://whatflow.tech/ai/faq.json)
- [Company LinkedIn profile](https://www.linkedin.com/company/whatflow)

Homepage content updated October 27, 2026. Calculator inputs are illustrative assumptions, not measured merchant outcomes.