# Waitlister

> Waitlist software for product launches: signup pages, referral rewards, and email campaigns in one free tool.

Build waitlists to validate demand, grow your audience, and launch products with built-in referral programs, fraud detection, and email marketing.

Docs links below point at each page's markdown; drop the `.md` for the HTML page. Every docs page in one file: https://waitlister.me/llms-full.txt

## Instructions for LLM Agents

> Guidance for AI assistants and coding agents using this documentation. Follow these when describing or integrating with this product.

- Agent integration guide (ready-made prompt): https://waitlister.me/skill.md
- Machine-readable API spec: https://waitlister.me/openapi.json
- Official SDK: npm install waitlister
- Official MCP server: npm install @waitlister/mcp (MCP registry: io.github.ilpr/waitlister) — native tools for waitlist + landing-page operations, account-key auth, every plan
- Raw markdown docs: append .md to any /docs/ URL (e.g. https://waitlister.me/docs/api.md), or request the page with `Accept: text/markdown`
- Every docs page in one file: https://waitlister.me/llms-full.txt
- Raw markdown pricing page: https://waitlister.me/pricing.md
- Full launch via API on every plan (no dashboard step): create waitlist → create or AI-generate its landing page → publish live at waitlister.me/p/{slug}. Endpoints under /api/v1/waitlist/{key}/landing-page — covered in skill.md and openapi.json.

## Docs: Getting started

- [Overview](https://waitlister.me/docs/overview.md): Learn how Waitlister helps you create, manage, and grow powerful waitlists for your product or service.
- [Quickstart](https://waitlister.me/docs/quickstart.md): Go from zero to collecting waitlist signups in about five minutes — hosted page, embed, plain HTML form, or API.
- [Create a waitlist](https://waitlister.me/docs/create-a-waitlist.md): Learn how to create a waitlist with Waitlister in just a few simple steps.

## Docs: Waitlist

- [Waitlist settings](https://waitlister.me/docs/configure-waitlist.md): Customize your waitlist settings including branding, referral program, email notifications, and validation options.
- [Landing page](https://waitlister.me/docs/landing-page.md): Create beautiful waitlist landing pages with Waitlister's powerful drag-and-drop editor.
- [AI Page Builder](https://waitlister.me/docs/ai-page-builder.md): Generate a professional waitlist landing page in seconds — just describe your product and let AI do the rest.
- [Form](https://waitlister.me/docs/form.md): Create an embeddable waitlist form with our drag-and-drop editor.
- [Form action endpoint](https://waitlister.me/docs/form-action-endpoint.md): Use Waitlister as your form's action URL to collect signups from any HTML form.
- [Leaderboard Embed](https://waitlister.me/docs/leaderboard-embed.md): Embed your waitlist leaderboard on any website to showcase top referrers and drive engagement.
- [Manage subscribers](https://waitlister.me/docs/manage-subscribers.md): Manage and analyze your waitlist subscribers with powerful tools and insights.

## Docs: Features

- [Referral Program](https://waitlister.me/docs/referral-program.md): Accelerate your waitlist growth with a customizable points-based referral system.
- [Double Opt-in](https://waitlister.me/docs/double-opt-in.md): Verify subscriber emails with confirmation before adding them to your waitlist.
- [Analytics](https://waitlister.me/docs/analytics.md): Track and analyze your waitlist's performance with comprehensive analytics.
- [Welcome Emails](https://waitlister.me/docs/welcome-emails.md): Create personalized welcome emails that are automatically sent to new subscribers.
- [Email Broadcasts](https://waitlister.me/docs/email-broadcasts.md): Send targeted email campaigns to your waitlist subscribers.
- [Email Deliverability](https://waitlister.me/docs/email-deliverability.md): Why waitlist emails land in spam or Gmail's Promotions tab, and what actually fixes each — authentication, list quality, content, and warm-up.
- [Thank-You Page](https://waitlister.me/docs/thank-you-page.md): Customize the success page shown to users after they join your waitlist.
- [Custom Sign-Up Redirect](https://waitlister.me/docs/custom-sign-up-redirect.md): Send subscribers to your own URL after they sign up, instead of the Waitlister thank-you page.
- [Surveys](https://waitlister.me/docs/surveys.md): Create custom surveys to gather valuable insights from your waitlist subscribers.
- [Position Inflation](https://waitlister.me/docs/position-inflation.md): Offset public-facing positions and subscriber counts to account for existing sign-ups or other data sources.
- [Custom Domain](https://waitlister.me/docs/custom-domain.md): Connect your own domain to your waitlist for a professional, branded experience.
- [Custom Email Domain](https://waitlister.me/docs/custom-email-domain.md): Send emails from your own domain to improve deliverability and strengthen your brand.
- [Webhooks](https://waitlister.me/docs/webhooks.md): Receive real-time HTTP notifications for waitlist events including sign-ups, referrals, and milestones to automate workflows.

## API reference

- [API Reference](https://waitlister.me/docs/api.md): Learn how to integrate your waitlist with external applications using our API.
- [Authentication](https://waitlister.me/docs/api/authentication.md): Learn how to authenticate with the Waitlister API.
- [Rate Limits](https://waitlister.me/docs/api/rate-limits.md): Understand API rate limits and best practices for handling them.
- [Code Examples](https://waitlister.me/docs/api/examples.md): Practical examples of integrating with the Waitlister API in different programming languages.
- [Endpoints](https://waitlister.me/docs/api/endpoints.md): Overview of all available API endpoints.

## API reference: Account

- [Get Account (GET)](https://waitlister.me/docs/api/endpoints/account/get-account.md): Verify an account API key and read the account's plan and waitlist allowance.

## API reference: Waitlists

- [Create Waitlist (POST)](https://waitlister.me/docs/api/endpoints/waitlists/create-waitlist.md): Create a new waitlist programmatically with an account API key.
- [List Waitlists (GET)](https://waitlister.me/docs/api/endpoints/waitlists/list-waitlists.md): List every waitlist your account owns.

## API reference: Subscribers

- [Add Subscriber (POST)](https://waitlister.me/docs/api/endpoints/subscribers/add-subscriber.md): Add a new subscriber to your waitlist programmatically.
- [List Subscribers (GET)](https://waitlister.me/docs/api/endpoints/subscribers/list-subscribers.md): Retrieve a paginated list of subscribers from your waitlist.
- [Get Subscriber (GET)](https://waitlister.me/docs/api/endpoints/subscribers/get-subscriber.md): Retrieve detailed information about a specific subscriber by ID or email.
- [Update Subscriber (PUT)](https://waitlister.me/docs/api/endpoints/subscribers/update-subscriber.md): Update subscriber information including name, phone, points, metadata, and tags.
- [Delete Subscriber (DELETE)](https://waitlister.me/docs/api/endpoints/subscribers/delete-subscriber.md): Delete a subscriber from your waitlist by ID or email.
- [List Tags (GET)](https://waitlister.me/docs/api/endpoints/subscribers/list-tags.md): List your waitlist's subscriber tags and how many subscribers have each.

## API reference: Landing page

- [Create Landing Page (POST)](https://waitlister.me/docs/api/endpoints/landing-page/create-landing-page.md): Create a waitlist's hosted landing page from structured fields via the API.
- [Get Landing Page (GET)](https://waitlister.me/docs/api/endpoints/landing-page/get-landing-page.md): Read the structured view of a waitlist's landing page via the API.
- [Update Landing Page (PATCH)](https://waitlister.me/docs/api/endpoints/landing-page/update-landing-page.md): Update a landing page's copy, theme, background, or SEO via the API.
- [Publish Landing Page (POST)](https://waitlister.me/docs/api/endpoints/landing-page/publish-landing-page.md): Publish (or unpublish) a waitlist's landing page via the API.
- [Generate Landing Page (AI) (POST)](https://waitlister.me/docs/api/endpoints/landing-page/generate-landing-page.md): Generate or edit a complete landing page with the AI builder via the API.

## API reference: Analytics

- [Log View (POST)](https://waitlister.me/docs/api/endpoints/analytics/log-view.md): Record views of your waitlist programmatically.
- [Get Stats (GET)](https://waitlister.me/docs/api/endpoints/analytics/get-stats.md): Read subscriber and view totals for social-proof widgets.

## Product

- [Pricing](https://waitlister.me/pricing.md): Plans from Free up, with limits and features by plan, as markdown.
- [Features](https://waitlister.me/features): Referral program, fraud detection, translations, custom domains, API and webhooks.
- [Integrations](https://waitlister.me/integrations): Adding a waitlist to Framer, Shopify, Webflow, WordPress, React and other platforms.
- [Templates](https://waitlister.me/templates): Landing page and signup form templates by launch type.
- [Use cases](https://waitlister.me/use-cases): Waitlists for SaaS, mobile apps, ecommerce, online courses, crypto and startups.
- [Alternatives](https://waitlister.me/alternatives): How Waitlister compares with other waitlist and pre-launch tools.
- [Explore](https://waitlister.me/explore): Directory of live waitlists built with Waitlister, by category.
- [Changelog](https://waitlister.me/changelog): Product updates and feature releases.
- [FAQ](https://waitlister.me/faq): Frequently asked questions about Waitlister.

## Guides

- [Why Waitlist Signups Don't Convert to Customers](https://waitlister.me/growth-hub/guides/why-waitlist-signups-dont-convert): Five reasons waitlist signups don't turn into paying customers, and how to tell which one is yours from numbers you already have, before you change anything.
- [Pre-Launch Marketing Strategies: 12 Ideas](https://waitlister.me/growth-hub/guides/pre-launch-marketing-strategies): 12 pre-launch marketing strategies, sorted by the audience each one needs: what works with none, what needs a small list, and what only multiplies an audience you already have.
- [How to Create a Waitlist, Step by Step](https://waitlister.me/growth-hub/guides/how-to-create-a-waitlist): How to create a waitlist step by step, from the landing page and welcome email to the part most guides skip: filling the list and keeping it warm until launch.
- [How to Get Waitlist Signups When You Have No Audience](https://waitlister.me/growth-hub/guides/how-to-get-waitlist-signups): Your waitlist page is live and nothing is happening. That is almost always a traffic problem, not a page problem. Here is what actually works when you are starting with no audience, and why the famous waitlist stories do not apply to you.
- [Set Up a Waitlist With Your AI Agent](https://waitlister.me/growth-hub/guides/set-up-waitlist-with-ai-agent): Claude, ChatGPT, Cursor, and OpenClaw can all set up a complete waitlist for you: landing page included, one prompt, no dashboard steps. Here's exactly how to do it, what your agent can and can't touch, and how to verify the result.
- [Launching an AI Product? Run the Waitlist Like the Big Labs Do](https://waitlister.me/growth-hub/guides/ai-product-launch-waitlist): Why AI products in particular launch behind waitlists — compute costs, capacity, and hype — and a practical playbook for running yours.
- [Add a Waitlist to a Next.js App (3 Ways, ~5 Minutes)](https://waitlister.me/growth-hub/guides/add-waitlist-to-nextjs): Three working ways to add a waitlist signup to a Next.js (or any React) app: a plain form action with no backend, a server action with the SDK, or a REST route handler. Now including creating the waitlist itself from code.
- [Kickstarter Pre-Launch Page: Setup Guide + What It Won't Do](https://waitlister.me/growth-hub/guides/kickstarter-pre-launch-page): How to set up your Kickstarter pre-launch page, what it actually does for your campaign, and the three gaps you need to cover before launch day.
- [How to prevent referral fraud on your waitlist](https://waitlister.me/growth-hub/guides/preventing-referral-fraud): How to detect and stop fake signups on a waitlist referral program without killing legitimate conversion. Device fingerprinting, email validation, velocity analysis, and a cleanup playbook.
- [Migrate from Google Sheets to Waitlister](https://waitlister.me/growth-hub/guides/migrate-from-google-sheets): You've been managing a waitlist in Google Sheets — manually adding emails, sorting rows, maybe even color-coding. Here's how to move to a real waitlist tool in 10 minutes.
- [How to Make a Waitlist on Google Forms](https://waitlister.me/growth-hub/guides/migrate-from-google-forms): Set up a free waitlist with Google Forms and Sheets, see what it can't do, and move your signups to a real waitlist tool when you outgrow it.
- [Product Launch Strategy: The Complete Pre-Launch to Launch Day Playbook](https://waitlister.me/growth-hub/guides/product-launch-strategy): Most product launches fail because founders skip the pre-launch phase. Here's the complete playbook covering timelines, waitlist strategy, and launch day tactics that actually work.
- [What Makes a Good Landing Page? 12 Elements That Actually Convert](https://waitlister.me/growth-hub/guides/what-makes-a-good-landing-page): The median landing page converts at 3.2%. Top performers hit 11%+. The difference comes down to 12 research-backed elements. Here's what actually works.
- [Product Validation: How to Validate a Product Idea Before Building](https://waitlister.me/growth-hub/guides/how-to-validate-a-product): 42% of startups fail because nobody wants their product. Here's the exact product validation process that successful founders use to prove demand before writing a single line of code.
- [What is a Waitlist? Complete Guide to Product Launch Waitlists](https://waitlister.me/growth-hub/guides/what-is-a-waitlist): Discover what a waitlist is and why companies like Robinhood, Superhuman, and Gmail used them to achieve massive growth. Complete guide to waitlist strategy, psychology, and implementation.
- [The Complete SaaS Product Launch Waitlist Strategy Guide for 2026](https://waitlister.me/growth-hub/guides/saas-product-launch-waitlist): Master SaaS waitlist strategy with data-driven tactics that turn signups into customers. Learn from Superhuman's $825M playbook, Robinhood's 1M user campaign, and proven frameworks for 2026.
- [Product Hunt Launch Checklist 2026: Step-by-Step Guide](https://waitlister.me/growth-hub/guides/product-hunt-launch-checklist): Complete Product Hunt launch checklist with 12-week prep timeline, hour-by-hour launch day execution, and upvote targets for each phase.
- [Best Waitlist Software in 2026: Honest Comparison](https://waitlister.me/growth-hub/guides/best-pre-launch-waitlist-tools): An honest, indie-hacker comparison of the best waitlist tools in 2026: Waitlister, Prefinery, Viral Loops, KickoffLabs, LaunchList, GetWaitlist, GrowSurf and more. Pricing, features, trade-offs, and which one I'd pick.
- [The Ultimate Waitlist Email Marketing Strategy](https://waitlister.me/growth-hub/guides/waitlist-email-marketing-guide): Master waitlist email marketing with proven strategies, automation tactics, and case studies that achieve 60-85% conversion rates. Complete 2026 implementation guide.
- [How to Build a Viral Referral Program for Your Waitlist](https://waitlister.me/growth-hub/guides/how-to-build-a-viral-referral-program-for-your-waitlist): How to add a referral program to your waitlist: the setup steps, how subscribers earn points, which type to run, and how to stop self-referrals.
- [How to Create a Waitlist Landing Page That Converts](https://waitlister.me/growth-hub/guides/waitlist-landing-page-optimization-guide): How to create a waitlist landing page that converts. Covers value propositions, form design, referral programs, mobile optimization, and email sequences.
- [How to Launch a New Product: Complete Guide](https://waitlister.me/growth-hub/guides/how-to-launch-a-new-product): Learn how to plan and execute a successful product launch, from pre-launch strategies to post-launch optimization.
- [How to Create FOMO for your Product Launch](https://waitlister.me/growth-hub/guides/how-to-create-fomo-for-your-product-launch): Learn why FOMO and exclusivity are powerful drivers in product launches and how to use them effectively.
- [Measuring Success: 9 Key Metrics for Your Waitlist](https://waitlister.me/growth-hub/guides/key-metrics-for-waitlist): Discover the essential metrics to track and analyze for optimizing your waitlist.
- [Why Your Product Launch Needs a Waitlist](https://waitlister.me/growth-hub/guides/why-your-product-launch-needs-a-waitlist): A waitlist is a powerful tool to validate market demand and even transform your product launch from a quiet debut to a highly anticipated event.
- [Places to Promote Your Waitlist](https://waitlister.me/growth-hub/guides/places-to-promote): The complete guide to finding the right places to promote your waitlist and setting your product launch up for success.

## Optional

- [How Vlogit Got 4.7M Views But Nearly Lost Tens of Thousands of Signups](https://waitlister.me/growth-hub/case-studies/vlogit): From 0 to 4.7M TikTok views and 2K+ signups in days. Here's the costly waitlist mistake that nearly derailed Vlogit's viral moment.
- [How Harry's Got 100,000 Email Signups Before Launch (2026 Case Study)](https://waitlister.me/growth-hub/case-studies/harrys-waitlist): How Harry's legendary pre-launch waitlist campaign generated 100,000+ signups and built a $1.37B razor empire. Learn their exact playbook for 2026.
- [Stagewise's Simple Twitter Hack for Waitlist Growth](https://waitlister.me/growth-hub/case-studies/stagewise): Learn how Stagewise leveraged Waitlister's referral system with pre-populated tweets to drive waitlist growth for their frontend coding agent.
- [How OnePlus Built a Global Fanbase Through Invite-Only Scarcity](https://waitlister.me/growth-hub/case-studies/oneplus): Learn how OnePlus turned their invite system into a marketing phenomenon that built a passionate community of flagship killer advocates.
- [How KeiKo Grew to 300+ Subscribers with Instagram Content](https://waitlister.me/growth-hub/case-studies/keiko): Learn how KeiKo built 300+ waitlist subscribers by staying natural and grounded with their Instagram posts for their emotional AI platform.
- [How Mindshift Mastermind Built a 1680+ Subscriber Waitlist](https://waitlister.me/growth-hub/case-studies/mindshift-mastermind-2025): Learn how Elijah grew his entrepreneurial event waitlist to over 1,680 subscribers through organic content and a frictionless signup experience.
- [How Data Hokage Built a Waitlist Through Community Engagement](https://waitlister.me/growth-hub/case-studies/data-hokage): Learn how Sinazo Bogicevic overcame previous startup failure to build Data Hokage, a tool helping founders validate ideas with nearly 200 waitlist subscribers.
- [How ReBrain Built a 1k+ Waitlist Through Viral Social Content](https://waitlister.me/growth-hub/case-studies/rebrain): Learn how ReBrain's founder leveraged social media expertise to grow to 130k followers and 1k+ waitlist subscribers without direct promotion.
- [How Hey Email Used Controversy and Careful Curation to Launch Successfully](https://waitlister.me/growth-hub/case-studies/hey-email): Learn how Hey's controversial launch and innovative invite system created massive demand for their $99/year email service.
- [Superhuman Waitlist Case Study: 180K Users at $30/Month](https://waitlister.me/growth-hub/case-studies/superhuman): How Superhuman built a 180,000-person waitlist for a $30/month email client using mandatory onboarding calls, surveys, and referral-based access.
- [Monzo Waitlist Case Study: £1M Raised in 96 Seconds](https://waitlister.me/growth-hub/case-studies/monzo): Learn how Monzo turned their waitlist into a passionate community of investors and advocates.
- [How Clubhouse Built a 10M-Person Waitlist Through Exclusivity](https://waitlister.me/growth-hub/case-studies/club-house): Learn how Clubhouse turned scarcity into desire with an invite-only strategy that created unprecedented demand.
- [How Notion Used Their Waitlist to Perfect Product-Market Fit](https://waitlister.me/growth-hub/case-studies/notion): Learn how Notion's strategic waitlist approach helped them collect feedback and create a passionate user base before launch.
- [How Robinhood Got a Million People on Their Waitlist](https://waitlister.me/growth-hub/case-studies/robinhood): Robinhood's masterful pre-launch strategy turned a simple landing page into a million-person waitlist, and how to apply their tactics to your product launch.
- [15 Best AI Landing Page Builders and Where Your Signups Go](https://waitlister.me/growth-hub/blog/best-ai-landing-page-builders): The 15 best AI landing page builders, from Leadpages and Wix to Framer and Lovable, checked on each vendor's own pages: what the AI makes, what the free plan really includes, and where your signups end up.
- [15 Best Framer Websites and What to Copy From Each](https://waitlister.me/growth-hub/blog/framer-website-examples): The 15 best Framer websites, from Flighty's flight alerts to Cal.com's booking widget, each checked live on Framer: the design choice that sets it apart and what you can copy.
- [14 Best MVP Examples and What Each One Tested](https://waitlister.me/growth-hub/blog/mvp-examples): The 14 best MVP examples, from Dropbox's demo video to DoorDash's page of PDF menus, checked against primary sources: what each one tested, what the founders had going for them, and what you can copy.
- [7 Waitlist & Product Launch Statistics (Backed by Data)](https://waitlister.me/growth-hub/blog/waitlist-and-product-launch-statistics): 35+ verified waitlist and product launch statistics — median conversion rates, referral benchmarks, email engagement, startup failure data, and famous pre-launch case studies. Includes original Waitlister data.
- [I Want to Start a Business But Have No Ideas: 10 Frameworks That Actually Work](https://waitlister.me/growth-hub/blog/i-want-to-start-a-business-but-have-no-ideas): 80% of businesses survive their first year. The problem isn't ideas—it's knowing where to look. Here are 10 proven frameworks and 15 business ideas for 2026.
- [Landing Page SEO: The Complete Guide for Pre-Launch and Waitlist Pages](https://waitlister.me/growth-hub/blog/landing-page-seo): Most founders either ignore SEO entirely or apply generic advice that kills conversions. Here's how to rank your landing page without sacrificing signups.
- [7 Emails That Turn Waitlist Signups Into Paying Customers](https://waitlister.me/growth-hub/blog/waitlist-email-templates): Harry's got 100K emails in a week. Robinhood built a million-person waitlist. The difference? Strategic email sequences. Here are the exact templates that work.
- [Waitlisted: What It Means and What to Do Next](https://waitlister.me/growth-hub/blog/waitlisted): Got waitlisted? Learn what being waitlisted really means, how to improve your position, and what makes the best waitlist experiences—whether you're joining one or creating your own.
- [Airbnb Referral Program: How They Got 300% More Bookings](https://waitlister.me/growth-hub/blog/airbnb-referral-program): Airbnb's forgotten referral program was quietly generating millions. When they finally rebuilt it, bookings tripled. Here's the exact playbook behind one of the most studied referral programs in startup history.
- [16 Best Coming Soon Page Examples and What to Copy](https://waitlister.me/growth-hub/blog/coming-soon-page-examples): The 16 best coming soon page examples, 2011 to 2023, including Harry's razor launch and Bluesky's waitlist, each shown as archived: what the page said, what happened next, and what you can copy.
- [How Morning Brew's Referral Program Reached 4 Million Subscribers](https://waitlister.me/growth-hub/blog/morning-brew-referral-program): How Morning Brew's gamified referral program grew from 0 to 4+ million subscribers and earned a $75M acquisition. Get their complete playbook for 2026.
- [How Dropbox Used Referrals to Grow from 100K to 4M Users](https://waitlister.me/growth-hub/blog/dropbox-referral-program): The definitive breakdown of Dropbox's referral program for founders and growth marketers. How they grew from 100K to 4M users, the exact mechanics, and the playbook you can copy.
- [7 Key Email Metrics You Should Be Tracking](https://waitlister.me/growth-hub/blog/key-email-metrics): Discover the essential email metrics you should be tracking to optimize your email campaigns and boost engagement with your subscribers.
- [Common Mistakes to Avoid When Managing a Product Waitlist](https://waitlister.me/growth-hub/blog/common-waitlist-mistakes): There are many pitfalls to avoid when managing your product waitlist. Learn about them to make sure your product launch is successful.
- [Email Marketing Strategies to Nurture Your Waitlist Subscribers](https://waitlister.me/growth-hub/blog/waitlist-email-marketing-strategies): Discover effective email marketing strategies to keep your waitlist subscribers engaged and excited about your upcoming product launch.
- [Top 8 Email Marketing Mistakes to Avoid](https://waitlister.me/growth-hub/blog/top-email-marketing-mistakes): Learn what the most common email marketing pitfalls are and how to avoid them so you can boost your email campaign performance.
- [Leveraging Social Proof: Using Your Waitlist to Build Anticipation](https://waitlister.me/growth-hub/blog/leveraging-social-proof-using-your-waitlist-to-build-anticipation): Discover how to use social proof from your waitlist to create buzz and anticipation for your product launch.
- [How to Engage and Retain Waitlist Subscribers Before Launch](https://waitlister.me/growth-hub/blog/how-to-engage-and-retain-waitlist-subscribers-before-launch): Learn effective strategies to keep your waitlist subscribers engaged and excited about your upcoming product launch.
- [5 Waitlist Launch Case Studies: Robinhood, Notion, Superhuman & More](https://waitlister.me/growth-hub/blog/case-studies-successful-product-launches-powered-by-waitlists): How Robinhood, Notion, Clubhouse, Monzo, and Superhuman used waitlists to launch. Strategies and results from 5 iconic product launches.