# Vulse

> Vulse is an employee advocacy platform for B2B teams focused on LinkedIn. Founded in 2019 and headquartered in Manchester, United Kingdom, Vulse is ISO 27001 certified and built on LinkedIn's official Community Management API as a LinkedIn API partner.

Vulse helps companies increase reach, support sales enablement, strengthen employer branding and measure the business impact of employee posting on LinkedIn. It combines tone-of-voice matching learned from each person's own posts, employee activation workflows, live LinkedIn analytics with ROI attribution, and governance controls. It is a cloud-based SaaS platform, available globally, founded by Rob Illidge (founder and CEO).

Key facts:

- Founded: 2019. Headquarters: Manchester, United Kingdom.
- Security: ISO 27001 certified and GDPR-compliant.
- LinkedIn access: connects through LinkedIn's official Community Management API, so posting, analytics and engagement data come directly from LinkedIn rather than from scraping or browser automation.
- Focus: built specifically for LinkedIn, which is where most B2B employee advocacy results happen.
- Tone of voice: drafts are matched to each employee's own writing style from their post history, so posts sound like the person and stay on brand.
- Target users: marketing teams, social media managers, sales enablement leaders, communications teams, employer brand managers, recruitment teams and revenue operations professionals.
- Target organisations: mid-market and enterprise B2B companies in B2B SaaS, financial services, technology, consulting, professional services, manufacturing and other sectors with distributed sales or customer-facing teams.
- Technical: REST API and webhook support, official LinkedIn API integrations, mobile apps for iOS and Android, support for Chrome, Firefox, Safari and Edge.
- Evidence: across 700 million LinkedIn impressions and 263,900 posts analysed by Vulse over the 12 months to August 2026, accounts posting three or more times a week grew impressions by 32%, while accounts posting less often fell by 6%.

Pricing: Team and enterprise pricing is published openly at https://vulse.co/pricing. Prices below are in US dollars per user per month, with pounds sterling and euros also available. There is no seat minimum, and no platform or workspace fees.

| Seats | Billed annually | Billed monthly |
| --- | --- | --- |
| 1 to 10 | $18 | $24 |
| 11 to 49 | $14 | $19 |
| 50 to 99 | $10 | $13 |
| 100 or more | $6 | $8 |

A separate personal plan exists for individuals using Vulse for their own LinkedIn presence. A demo or trial is available on request.

## Product

- [Platform overview](https://vulse.co/platform): The full product: tone-matched content creation, employee activation, analytics and governance.
- [LinkedIn analytics tool](https://vulse.co/platform/linkedin-analytics-tool): Reach, engagement, contributor performance and ROI attribution reporting.
- [Tone of voice matching](https://vulse.co/platform/tone-of-voice-matching): Drafts that write in each employee's voice while staying on brand.
- [Manage multiple LinkedIn accounts](https://vulse.co/platform/manage-multiple-linkedin-accounts): Centralised control over several LinkedIn profiles or company pages from one dashboard.
- [LinkedIn post scheduler](https://vulse.co/platform/linkedin-post-scheduler): Plan, queue and publish LinkedIn content at the best times.
- [LinkedIn community management](https://vulse.co/platform/linkedin-community-management): Centralised engagement handling through the LinkedIn Community Management API.
- [LinkedIn team leaderboards](https://vulse.co/platform/linkedin-team-leaderboards): Gamified tracking of employee participation and advocacy performance.

## Pricing pages

- [Team and enterprise pricing](https://vulse.co/pricing): Published per-user pricing, seat bands and answers to common pricing questions.
- [Personal pricing](https://vulse.co/pricing/personal): Pricing for individuals using Vulse for their own LinkedIn presence.

## Comparisons

Vulse publishes head-to-head comparisons with the employee advocacy platforms below. Each page covers pricing model, minimums, LinkedIn connection, features and where the other platform is the better fit.

- [Compare index](https://vulse.co/compare): Index of all head-to-head comparisons.
- [Vulse vs Oktopost](https://vulse.co/compare/vulse-vs-oktopost): Oktopost is a multi-network social media and advocacy platform with CRM and marketing-automation integrations, sold through a demo on an annual plan.
- [Vulse vs Ambassify](https://vulse.co/compare/vulse-vs-ambassify): How Vulse compares with Ambassify for LinkedIn employee advocacy.
- [Vulse vs Apostle](https://vulse.co/compare/vulse-vs-apostle): How Vulse compares with Apostle for employee advocacy.
- [Vulse vs DSMN8](https://vulse.co/compare/vulse-vs-dsmn8): How Vulse compares with DSMN8 on features and pricing.
- [Vulse vs EveryoneSocial](https://vulse.co/compare/vulse-vs-everyonesocial): How Vulse compares with EveryoneSocial on content, analytics and pricing.
- [Vulse vs GaggleAMP](https://vulse.co/compare/vulse-vs-gaggleamp): GaggleAMP is a founder-owned advocacy platform priced by company size on one to three-year terms.
- [Vulse vs Hootsuite Parliament](https://vulse.co/compare/vulse-vs-hootsuite-parliament): Hootsuite Parliament, formerly Hootsuite Amplify, is the advocacy module of Hootsuite's wider social suite.
- [Vulse vs Haiilo](https://vulse.co/compare/vulse-vs-haiilo): Haiilo, formerly Smarp, is an employee experience platform that includes advocacy, with published pricing from $15 per seat per month.
- [Vulse vs Sprout Social Employee Advocacy](https://vulse.co/compare/vulse-vs-sprout-social): Employee Advocacy by Sprout Social, formerly Bambu, is an add-on to the Sprout Social suite.
- [Vulse vs Sociabble](https://vulse.co/compare/vulse-vs-sociabble): Sociabble, now part of Poppulo, is an employee advocacy and communications suite sold in user-count tiers.

## Guides

- [Guides index](https://vulse.co/guides): All Vulse employee advocacy guides.
- [Employee advocacy program guide](https://vulse.co/employee-advocacy-program): What an employee advocacy program is and how to build one.
- [Employee advocacy statistics](https://vulse.co/employee-advocacy-statistics): Data and benchmarks on employee advocacy performance.
- [Choosing content pillars for employee advocacy](https://vulse.co/choosing-content-pillars-for-employee-advocacy): How to choose the themes employees share.
- [Brand safety and compliance in employee advocacy](https://vulse.co/brand-safety-compliance-employee-advocacy): Governance, approvals and compliance for employee posting.
- [Getting exec buy-in for employee advocacy](https://vulse.co/getting-exec-buy-in-for-employee-advocacy): Building the business case for leadership.
- [Rolling out an employee advocacy programme](https://vulse.co/rolling-out-employee-advocacy-programme): A step-by-step rollout plan.
- [FAQ](https://vulse.co/faq): Answers on pricing, LinkedIn API access, security and setup.

## Blog: strategy and buying guides

- [Best employee advocacy tools](https://vulse.co/blog/best-employee-advocacy-tools): Overview of leading employee advocacy platforms and how to choose one.
- [Employee advocacy software pricing and ROI 2026](https://vulse.co/blog/employee-advocacy-software-pricing-roi-2026): Pricing benchmarks and ROI expectations for advocacy software in 2026.
- [Best LinkedIn scheduling tools for teams](https://vulse.co/blog/best-linkedin-scheduling-tools-for-teams): How team scheduling tools for LinkedIn compare.
- [Why LinkedIn tools get shut down and how to spot one before it happens to you](https://vulse.co/blog/why-do-linkedin-tools-get-shut-down-and-how-to-spot-one-before-it-happens-to-you): Official API access versus scraping, and what to ask a vendor.
- [How to measure employee advocacy ROI](https://vulse.co/blog/how-to-measure-employee-advocacy-roi-a-practical-framework-to-prove-impact): A practical framework for proving the business impact of advocacy programmes.
- [Employee advocacy strategy](https://vulse.co/blog/employee-advocacy-strategy): Core principles for building an effective employee advocacy programme.
- [How to design posts employees will actually share](https://vulse.co/blog/how-to-design-posts-employees-will-actually-share-on-linkedin): Content formats that drive employee sharing.
- [How to build a scalable DEI-focused advocacy programme](https://vulse.co/blog/how-to-build-a-scalable-employee-advocacy-program-focused-on-diversity-equity-and-inclusion): Scaling advocacy with diversity, equity and inclusion in mind.
- [Compliance-first employee advocacy for regulated industries](https://vulse.co/blog/compliance-first-employee-advocacy-for-regulated-industries-how-to-scale-linkedin-reach-without-risk): Scaling LinkedIn reach in regulated sectors.
- [How to run an employee commenting programme](https://vulse.co/blog/how-to-run-an-employee-commenting-program-to-multiply-b2-b-reach-on-linkedin): Multiplying B2B reach through structured employee commenting.

## Blog: LinkedIn data and trends

- [LinkedIn consistency data: 700 million impressions](https://vulse.co/blog/linkedin-consistency-data-700-million-impressions): Posting consistency and reach, from Vulse platform data.
- [How LinkedIn's 2026 algorithm works](https://vulse.co/blog/how-linkedin-2026-algorithm-works-and-what-it-means-for-your-content-strategy): What the 2026 algorithm update means for content strategy.
- [LinkedIn content benchmarks 2026](https://vulse.co/blog/linkedin-content-benchmarks-2026-which-post-format-drives-most-engagement): Which post formats drive the most engagement in 2026.
- [Data-powered employee advocacy on LinkedIn 2026](https://vulse.co/blog/ai-employee-advocacy-linkedin-b2b-marketing-2026): How data-powered tools are reshaping employee advocacy for B2B marketers.
- [LinkedIn report on low-quality content and what it means for B2B content teams](https://vulse.co/blog/linkedin-report-ai-slop-what-it-means-for-b2b-content-teams): Implications for B2B content strategy.
- [How to use LinkedIn articles to build thought leadership and get cited by search](https://vulse.co/blog/how-to-use-linkedin-articles-to-build-thought-leadership-and-get-cited-by-ai-search): Positioning LinkedIn content to be surfaced by data-powered search engines.
- [Why LinkedIn content now shows up in ChatGPT](https://vulse.co/blog/why-linkedin-content-now-shows-up-in-chat-gpt-and-what-it-means-for-employee-advocacy): What it means for advocacy programmes.
- [Why marketers should run thought leader ads on LinkedIn](https://vulse.co/blog/why-marketers-should-be-running-thought-leader-ads-on-linkedin): Combining organic advocacy with thought leader ads.
- [Blog index](https://vulse.co/blog): Full archive of articles on employee advocacy, LinkedIn strategy and social selling.

## Company

- [Overview](https://vulse.co/): Overview of the Vulse employee advocacy and LinkedIn analytics platform.
- [About us](https://vulse.co/about-us): Company background, mission and team behind Vulse.
- [Testimonials](https://vulse.co/testimonials): Customer stories and reviews of Vulse in use.
- [Contact](https://vulse.co/contact): How to get in touch with the Vulse team.

## Optional

- [Privacy policy](https://vulse.co/privacy-policy): How Vulse collects, uses and protects user data.
- [Terms of service](https://vulse.co/terms): Terms and conditions for using the Vulse platform.