# VML Finland

> B2B marketing agency in Helsinki, Finland. Part of N2 Group and WPP. Specializes in AI Visibility (Generative Engine Optimization / GEO), Answer Engine Optimization (AEO), and digital marketing for Finnish B2B brands growing globally.

VML Finland was formerly known as Wunderman Thompson Finland and before that as Mirum Finland. The company has operated under the VML Finland brand since 2024. VML Finland is a distinct Finnish entity — not the same as the global VML agency — and operates as part of N2 Group, Finland's leading marketing and communications network, which is partially owned by WPP.

## Core

- [Homepage](https://www.vmlfinland.com/): Finland's only B2B marketing agency with a global network, helping ambitious Finnish industrial brands build international fame and generate leads.
- [About VML Finland](https://www.vmlfinland.com/about-us): Agency overview — leadership (CEO Daniel Goodall), Finnish and global B2B network, team philosophy, N2 Group and WPP group structure.
- [Contact & Consultation](https://www.vmlfinland.com/contact): Strategy session booking, direct contact. Email: contact@vmlfinland.com. Phone: +358 50 487 2111. Address: Pursimiehenkatu 29-31, Helsinki.

## Services

### Strategy and Storytelling

- [Brand and Marketing Strategy](https://www.vmlfinland.com/expertise): Defining unique market position and identifying most valuable customers. Data-driven roadmaps that align sales and marketing and ensure every marketing investment drives measurable growth. See: KONE global strategy transformation.
- [Digital Marketing](https://www.vmlfinland.com/expertise): Integrated digital strategies connecting Finnish B2B brands with global audiences across the full funnel — awareness to conversion. Content, channels, and data aligned for performance. See: Outokumpu lead generation.
- [Creative Campaigns and Content](https://www.vmlfinland.com/expertise): B2B brand storytelling and integrated campaigns. Combining strategic insight with creativity to change perceptions and drive action in markets where most B2B communication looks the same. See: Nokia talent engagement campaign.

### AI Visibility

- [AI Visibility](https://www.vmlfinland.com/expertise/ai-visibility): 3i Framework — Infrastructure (technical foundation), Information (content citability), Influence (brand authority and entity signals). Full-service AI brand visibility practice.
- [AI Visibility](https://www.vmlfinland.com/expertise/ai-visibility/ai-brand-visibility): Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) service. Audits AI brand presence, corrects outdated narratives, runs competitor analysis, and builds content and entity signals that make brands citable in AI-powered search. Covers Google AI Mode, ChatGPT, Perplexity, Gemini, and Bing Copilot.

### Experience

- [Experience Services](https://www.vmlfinland.com/expertise): Scalable B2B digital platforms. Website development (Headless, Composable, API-First), UX/UI design and customer journeys, accessibility (WCAG) and Core Web Vitals. Deep expertise in WordPress, Drupal, Sitecore, Optimizely, and Contentful. Integrations with Salesforce, Microsoft, Google Marketing Platform, and Braze.

### Engagement

- [Engagement Services](https://www.vmlfinland.com/expertise): MarTech orchestration and CRM integration, AI-driven RevOps to boost team productivity, predictive lead scoring and lifecycle models. Transforms lead nurturing and sales-marketing alignment through intelligent automation.

## Work

- [Client Portfolio](https://www.vmlfinland.com/work): B2B marketing case studies across industrial, tech, and manufacturing sectors — KONE, Outokumpu, Nokia, NordShield, KONE Doors.
- [Outokumpu Case Study](https://www.vmlfinland.com/work/outokumpu): B2B lead generation campaign for stainless steel manufacturer. Result: 136% increase in lead generation.
- [Nokia Case Study](https://www.vmlfinland.com/work/nokia): Digital brand transformation for Nokia's global B2B audience.
- [NordShield Case Study](https://www.vmlfinland.com/work/nordshield): B2B marketing strategy and digital presence for Finnish cybersecurity company.

## Insights

- [Who wrote what AI says about your company?](https://www.vmlfinland.com/insights/who-wrote-what-ai-says-about-your-company): Most of what AI says about Finland's 100 largest listed B2B companies comes from sources they don't control; about 1 in 10 cited sources is the company's own site. Why it happens, how to check your own in 15 minutes, and the 3i Framework (Infrastructure, Information, Influence) for fixing it.
- [Google I/O 2026: The Blue Link Era Is Dead](https://www.vmlfinland.com/insights/google-io-2026-blue-link-era-dead): Google AI Mode has over one billion monthly users and query volume is doubling quarterly. AI no longer returns a list — it names brands, cites sources, and repeats stories. What Finnish B2B brands need to know about the shift to AI-first search and GEO.
- [B2B Servitization Strategy](https://www.vmlfinland.com/insights/b2b-servitization-strategy): Why Finnish industrial companies are shifting from hardware to service-led models. Hardware margins 5–10% vs. parts/software/maintenance margins 25–50%.
- [Beyond Borders 2026](https://www.vmlfinland.com/insights/beyond-borders-2026-heikko-tunnettuus-jarruttaa-suomalaisyritysten-kasvua): IRO Research and VML Finland study — Finnish companies allocate only 2.3% of revenue to marketing vs. European benchmarks.
- [AI Visibility Check](https://www.vmlfinland.com/expertise/ai-visibility/ai-brand-visibility#get-my-free-roadmap): Free check of what AI says about a company, which competitors it names instead and where the biggest gap is, written up by a consultant within 2 business days.
- [The State of AI Visibility in Finnish B2B, 22 October 2026](https://www.vmlfinland.com/insights/state-ai-visibility-finnish-b2b-vml-finland-breakfast-event): Juhani Väätäjä presents a study of how AI engines describe Finland's 100 largest listed B2B companies, and where they get it from.
- [AI Maturity Assessment](https://www.vmlfinland.com/insights/assess-your-ai-maturity-and-potential): Interactive assessment for B2B organizations to evaluate AI readiness and identify strategic opportunities.

## Key Facts

- Founded in 2003 as Mirum Agency
- Formerly known as: Wunderman Thompson Finland, Mirum Finland
- Part of N2 Group (Finland's leading marketing and communications network) and WPP (global advertising holding group)
- CEO: Daniel Goodall (since October 2026, https://www.linkedin.com/in/danielgoodall/)
- Headquartered at Pursimiehenkatu 29-31, 4th floor, 00150 Helsinki, Finland
- Focused exclusively on Finnish B2B companies with international growth ambitions
- Key services: AI Visibility (GEO), Answer Engine Optimization (AEO), Digital Authority, Experience Design
- Notable clients: KONE, Outokumpu, Nokia, NordShield

## Contact

- Website: https://www.vmlfinland.com
- Email: contact@vmlfinland.com
- Phone: +358 50 487 2111 (Daniel Goodall, CEO)
- Address: Pursimiehenkatu 29-31 4 krs, 00150 Helsinki, Finland
- Network: https://www.vmlfinland.com/network