# Visionary Marketing

> Revenue-driven SEO agency and Google Ads agency based in Newcastle, UK. Senior specialists. No contracts. Month-to-month.

## About

Visionary Marketing is a performance-focused digital marketing agency specialising in SEO and Google Ads. Founded and led by Chris Coussons, a senior specialist with 15+ years of experience running SEO and Google Ads campaigns, the agency works with national clients across eCommerce, B2B, finance, insurance, fashion, automotive, fintech, and more. You work directly with Chris - not passed on to junior account managers. We focus exclusively on the two highest-ROI digital channels - organic search and paid search - and measure success in revenue, not vanity metrics.

- Website: https://visionary-marketing.co.uk
- Email: chris@visionary-marketing.co.uk
- Phone: 0191 607 6707
- Offices: Newcastle (City Quadrant), London (City Road), Middlesbrough (Victoria Road)

## Core Services

### SEO Services
- Technical SEO audits and implementation
- On-page SEO and content strategy
- Local SEO for multi-location businesses
- eCommerce SEO (Shopify, WooCommerce, Magento, BigCommerce)
- Enterprise SEO for large organisations
- SEO migrations (platform moves without ranking loss)
- Link building and digital PR
- AI SEO and emerging search strategies
- B2B SEO for pipeline generation
- Managed SEO and white-label SEO

### Google Ads Services
- Google Ads management and optimisation
- Google Shopping and feed management
- Performance Max campaigns
- PPC remarketing
- Bing Ads management
- Google Ads audits
- B2B and eCommerce PPC
- Paid media agency services

## Industry Specialisms

- Automotive SEO & PPC
- Financial Services SEO & PPC
- Insurance SEO & PPC
- Fashion & Clothing SEO & PPC
- Fintech SEO & PPC
- Solar & Renewable Energy SEO
- Startup SEO
- Small Business SEO & PPC
- Real Estate SEO & PPC
- Enterprise SEO
- eCommerce SEO & PPC
- Construction SEO & PPC
- Law Firm SEO & PPC
- Dental & Healthcare PPC
- B2B SaaS PPC
- Accountancy PPC
- Education PPC
- Travel & Hospitality PPC
- Charity PPC
- Recruitment PPC
- Beauty PPC

## Key Differentiators

- Work directly with Chris Coussons, a senior specialist with 15+ years of experience - no junior account managers
- Month-to-month, no long-term contracts
- Revenue-focused reporting (ROAS, CPA, organic revenue)
- Google Partner certified
- £150k+/month in managed ad spend

## Important Pages

- Homepage: https://visionary-marketing.co.uk/
- SEO Services: https://visionary-marketing.co.uk/service/seo-agency-newcastle/
- Google Ads Services: https://visionary-marketing.co.uk/service/google-ads-agency/
- Case Studies: https://visionary-marketing.co.uk/case-studies
- Blog: https://visionary-marketing.co.uk/blog
- About: https://visionary-marketing.co.uk/about
- Meet the Team: https://visionary-marketing.co.uk/about/meet-the-team
- Contact: https://visionary-marketing.co.uk/contact-us

## Case Studies

### SEO Case Studies
- B2B SaaS SEO Pipeline (+340% Organic Pipeline): https://visionary-marketing.co.uk/case-studies/b2b-saas-seo-pipeline
- B2B Professional Services SEO (Zero to 8 Leads/Month): https://visionary-marketing.co.uk/case-studies/b2b-professional-services-seo
- Automotive Local SEO (+220% Organic Leads): https://visionary-marketing.co.uk/case-studies/automotive-local-seo
- Law Firm SEO (+280% Organic Enquiries): https://visionary-marketing.co.uk/case-studies/law-firm-seo-practice-area
- Shopify SEO (+180% Organic Revenue): https://visionary-marketing.co.uk/case-studies/shopify-seo-organic-revenue
- Financial Services SEO E-E-A-T (+320% Organic Traffic): https://visionary-marketing.co.uk/case-studies/financial-services-seo-eeat
- Solar Local SEO (+250% Local Leads): https://visionary-marketing.co.uk/case-studies/solar-local-seo
- Fashion eCommerce SEO (+200% Organic Revenue): https://visionary-marketing.co.uk/case-studies/fashion-ecommerce-seo
- Enterprise SEO Architecture (+200% Organic Traffic): https://visionary-marketing.co.uk/case-studies/enterprise-seo-architecture
- Startup SEO Zero to Growth (Zero to 2,400 Visits): https://visionary-marketing.co.uk/case-studies/startup-seo-zero-to-growth
- Small Business Local SEO (35 Leads/Month): https://visionary-marketing.co.uk/case-studies/small-business-local-seo-growth

### Google Ads Case Studies
- eCommerce Google Shopping ROAS (9.2x ROAS): https://visionary-marketing.co.uk/case-studies/ecommerce-google-shopping-roas
- B2B Google Ads Pipeline (£1.2M Pipeline): https://visionary-marketing.co.uk/case-studies/b2b-google-ads-pipeline
- SaaS Competitor Capture PPC (£380K Pipeline): https://visionary-marketing.co.uk/case-studies/saas-competitor-capture
- Insurance Comparison Bypass PPC (CPA Down 55%): https://visionary-marketing.co.uk/case-studies/insurance-comparison-bypass-ppc
- Dental Implant Clinic PPC (142 Enquiries in 90 Days): https://visionary-marketing.co.uk/case-studies/dental-implant-clinic-ppc
- Real Estate Local PPC (68 Valuations in 90 Days): https://visionary-marketing.co.uk/case-studies/real-estate-local-ppc
- Construction Commercial PPC (£450K in Contracts): https://visionary-marketing.co.uk/case-studies/construction-commercial-ppc
- Accountants Tax Season PPC (95 Clients, £185K Revenue): https://visionary-marketing.co.uk/case-studies/accountants-tax-season-ppc

### Legacy Case Studies
- eCommerce 10x Revenue ($48K→$560K/month): https://visionary-marketing.co.uk/case-studies/ecommerce-10x-revenue
- B2B SEO Growth (+200% Clicks): https://visionary-marketing.co.uk/case-studies/b2b-seo-growth
- eCommerce Furniture Google Ads (7.16x ROAS): https://visionary-marketing.co.uk/case-studies/ecommerce-furniture-google-ads
- eCommerce PPC Scaling (6.82x ROAS): https://visionary-marketing.co.uk/case-studies/ecommerce-ppc-scaling
- Education Finance SEO (+3,700% Traffic): https://visionary-marketing.co.uk/case-studies/education-finance-seo
- Medical eCommerce Google Ads (+337% Revenue): https://visionary-marketing.co.uk/case-studies/medical-ecommerce-google-ads
- Competitive SEO 30-Day Results: https://visionary-marketing.co.uk/case-studies/competitive-seo-30-days
- Local SEO Healthcare: https://visionary-marketing.co.uk/case-studies/local-seo-healthcare
- Local SEO Service Business: https://visionary-marketing.co.uk/case-studies/local-seo-service-business

## SEO Service Pages

- Technical SEO: https://visionary-marketing.co.uk/seo/technical-seo
- eCommerce SEO: https://visionary-marketing.co.uk/service/ecommerce-seo-agency
- Shopify SEO: https://visionary-marketing.co.uk/seo/shopify-seo
- WooCommerce SEO: https://visionary-marketing.co.uk/seo/woocommerce-seo
- WordPress SEO: https://visionary-marketing.co.uk/seo/wordpress-seo
- Magento SEO: https://visionary-marketing.co.uk/seo/magento-seo
- BigCommerce SEO: https://visionary-marketing.co.uk/seo/bigcommerce-seo
- Webflow SEO: https://visionary-marketing.co.uk/seo/webflow-seo
- Local SEO: https://visionary-marketing.co.uk/seo/local-seo
- On-Page SEO: https://visionary-marketing.co.uk/seo/on-page-seo
- Content Strategy: https://visionary-marketing.co.uk/seo/seo-content-services
- Link Building: https://visionary-marketing.co.uk/seo/link-building
- SEO Migration: https://visionary-marketing.co.uk/seo/seo-migration-services
- AI SEO: https://visionary-marketing.co.uk/seo/ai-seo-agency
- Mobile SEO: https://visionary-marketing.co.uk/seo/mobile-seo
- Managed SEO: https://visionary-marketing.co.uk/seo/managed-seo
- Enterprise SEO: https://visionary-marketing.co.uk/seo/enterprise-seo
- White Label SEO: https://visionary-marketing.co.uk/seo/white-label-seo
- SEO Reseller: https://visionary-marketing.co.uk/seo/seo-reseller
- SEO Packages: https://visionary-marketing.co.uk/seo/seo-packages

## Industry SEO Pages

- Automotive SEO: https://visionary-marketing.co.uk/seo/automotive-seo-agency
- Financial Services SEO: https://visionary-marketing.co.uk/seo/financial-services-seo-agency
- Insurance SEO: https://visionary-marketing.co.uk/seo/insurance-seo-agency
- Fashion SEO: https://visionary-marketing.co.uk/seo/fashion-seo
- Fintech SEO: https://visionary-marketing.co.uk/seo/fintech-seo
- Solar SEO: https://visionary-marketing.co.uk/seo/solar-seo
- Startup SEO: https://visionary-marketing.co.uk/seo/startup-seo
- Small Business SEO: https://visionary-marketing.co.uk/seo/seo-agency-small-business
- Real Estate SEO: https://visionary-marketing.co.uk/seo/real-estate-seo
- B2B SEO: https://visionary-marketing.co.uk/seo/b2b-seo-agency
- Construction SEO: https://visionary-marketing.co.uk/seo/construction-seo
- Law Firm SEO: https://visionary-marketing.co.uk/seo/law-firm-seo
- SEO for Small Business: https://visionary-marketing.co.uk/seo/seo-agency-small-business

## Google Ads Service Pages

- Google Ads Management: https://visionary-marketing.co.uk/service/google-ads-agency/
- Google Shopping Management: https://visionary-marketing.co.uk/service/google-shopping-management-agency/
- B2B PPC: https://visionary-marketing.co.uk/service/b2b-ppc-agency/
- eCommerce PPC: https://visionary-marketing.co.uk/service/ecommerce-ppc-agency/
- Paid Media Agency: https://visionary-marketing.co.uk/service/paid-media-agency/
- Performance Max: https://visionary-marketing.co.uk/google-ads/performance-max
- PPC Remarketing: https://visionary-marketing.co.uk/google-ads/ppc-remarketing
- Google Ads Audit: https://visionary-marketing.co.uk/google-ads/google-ads-audit
- Bing Ads: https://visionary-marketing.co.uk/google-ads/bing-ads
- Feed Optimisation: https://visionary-marketing.co.uk/google-ads/feed-optimisation
- Google Shopping CSS: https://visionary-marketing.co.uk/google-ads/google-shopping-css

## Google Ads Platform Pages

- Shopify Google Ads: https://visionary-marketing.co.uk/google-ads/shopify-google-ads-agency
- WooCommerce Google Ads: https://visionary-marketing.co.uk/google-ads/woocommerce-google-ads-agency
- Magento Google Ads: https://visionary-marketing.co.uk/google-ads/magento-google-ads-agency
- WordPress Google Ads: https://visionary-marketing.co.uk/google-ads/wordpress-google-ads-agency
- Wix Google Ads: https://visionary-marketing.co.uk/google-ads/wix-google-ads-agency

## Google Ads Industry Pages

- Healthcare PPC: https://visionary-marketing.co.uk/google-ads/healthcare-ppc-agency
- Dental PPC: https://visionary-marketing.co.uk/google-ads/dental-ppc-agency
- Law Firm PPC: https://visionary-marketing.co.uk/google-ads/law-firm-ppc-agency
- Finance PPC: https://visionary-marketing.co.uk/google-ads/finance-ppc-agency
- Insurance PPC: https://visionary-marketing.co.uk/google-ads/insurance-ppc-agency
- Automotive PPC: https://visionary-marketing.co.uk/google-ads/automotive-ppc-agency
- Travel PPC: https://visionary-marketing.co.uk/google-ads/travel-ppc-agency
- SaaS PPC: https://visionary-marketing.co.uk/google-ads/saas-ppc-agency
- Charity PPC: https://visionary-marketing.co.uk/google-ads/charity-ppc-agency
- Recruitment PPC: https://visionary-marketing.co.uk/google-ads/recruitment-ppc-agency
- Education PPC: https://visionary-marketing.co.uk/google-ads/education-ppc-agency
- Construction PPC: https://visionary-marketing.co.uk/google-ads/construction-ppc-agency
- Beauty PPC: https://visionary-marketing.co.uk/google-ads/beauty-ppc-agency
- Fashion PPC: https://visionary-marketing.co.uk/google-ads/fashion-ppc-agency
- Fintech PPC: https://visionary-marketing.co.uk/google-ads/fintech-ppc-agency
- Real Estate PPC: https://visionary-marketing.co.uk/google-ads/real-estate-ppc-agency
- Accountants PPC: https://visionary-marketing.co.uk/google-ads/ppc-for-accountants-agency
- Small Business PPC: https://visionary-marketing.co.uk/google-ads/small-business-ppc-agency
- B2B Google Ads: https://visionary-marketing.co.uk/google-ads/b2b-google-ads

## Location Pages

- Newcastle: https://visionary-marketing.co.uk/digital-marketing-agency-newcastle
- London: https://visionary-marketing.co.uk/digital-marketing-agency-london
- Middlesbrough: https://visionary-marketing.co.uk/digital-marketing-agency-middlesbrough

## Primary Research (first-party datasets)

Every study below is original first-party research, marked up with schema.org Dataset structured data and free to cite with attribution to Visionary Marketing.

- Research index: https://visionary-marketing.co.uk/research
- [A/B Testing Statistics 2026: The 2,400-Test Programme Study](https://visionary-marketing.co.uk/blog/ab-testing-statistics-2026) - 2,408 A/B tests across 240 brands. Win rates, average lifts, sample size, mobile vs desktop, server vs client and the volume threshold for CRO profitability.
- [Abandoned Cart Statistics & Recovery Data (2026)](https://visionary-marketing.co.uk/blog/abandoned-cart-statistics-2026) - Cart abandonment rates by industry, device, and recovery method. What the data shows about winning back lost revenue.
- [Account-Based Marketing Statistics 2026: A 4,840 Account Study](https://visionary-marketing.co.uk/blog/abm-statistics-2026) - 4,840 ABM-targeted accounts across 47 B2B clients + 900-practitioner survey. 72% of B2B marketers run ABM. ABM accounts close 27% faster at 31% higher contract value; AI-augmented ABM adds +38%.
- [AEO Statistics 2026: A 12,400-Query Analysis of What Predicts AI Answer Citation](https://visionary-marketing.co.uk/blog/aeo-statistics-2026) - 12,400 AI Overview queries + 900-practitioner survey + 184-account brand citation tracking. Definitive H2 openers correlate 0.49 with citation; FAQ schema lifts AIO citation 38%; AI referrals convert at 1.8x organic.
- [AI Content Performance Statistics 2026: 1,400-Article A/B Test](https://visionary-marketing.co.uk/blog/ai-content-performance-statistics-2026) - We A/B-tested 700 AI articles against 700 human articles across 38 client sites. AI ranks 27% lower, converts 18% lower - but hybrid hits 94% of human performance at 31% of the cost.
- [AI in Google Ads: UK Statistics and Benchmarks (2026)](https://visionary-marketing.co.uk/blog/ai-google-ads-statistics-2026) - 47 sourced statistics on AI in Google Ads. UK paid search hit £17.9bn; 51% of advertisers give PMax over half their budget; 53% of PPC pros say the job got harder.
- [AI Market Size & Growth Statistics (2026)](https://visionary-marketing.co.uk/blog/ai-market-size-growth-statistics-2026) - AI market valuations, growth projections, and investment data from leading research firms.
- [AI Marketing Statistics: 40+ Data Points (2026)](https://visionary-marketing.co.uk/blog/ai-marketing-statistics-2026) - 40+ statistics on AI adoption in marketing, from content generation to predictive analytics and automation.
- [AI Overviews Traffic Impact 2026: How 12.4M Impressions Tell the Story](https://visionary-marketing.co.uk/blog/ai-overviews-traffic-impact-2026) - Sites with AI Overview presence lost 34.5% of organic clicks YoY. 12.4M GSC impressions. CTR drops, traffic loss by query type and sector.
- [AI Search Visibility Statistics 2026: 8,400-Prompt Brand Mention Study](https://visionary-marketing.co.uk/blog/ai-search-visibility-statistics-2026) - 8,400 prompts across ChatGPT, Claude, Perplexity and Gemini. Brand mention rate 69.2%, AI referral CR 4.21% vs Google 1.94%, branded search lift +41.2%.
- [AI Tool Spend Statistics 2026: Per-Seat Spend, Vendor Market Share, ROI Claims, and Adoption by Use Case](https://visionary-marketing.co.uk/blog/ai-tool-spend-statistics-2026) - 2,400-marketer survey + 240-client AI tool stack audit. B2B marketers spend $487 (£383)/seat/mo on AI tools - up 215% in 18 months. ChatGPT 84%, Claude 47%, Gemini 38%.
- [B2B Attribution: Tools, Methods & Data (2026)](https://visionary-marketing.co.uk/blog/b2b-marketing-attribution-data-2026) - Attribution models compared, tool pricing, cross-channel data, and implementation guide for B2B marketers.
- [B2B Buying Committee Statistics 2026: Stakeholder Size, Roles & Velocity Study](https://visionary-marketing.co.uk/blog/b2b-buying-committee-statistics-2026) - 184 B2B opportunity cohorts + 900 buyers + 900 sellers surveyed. Average B2B buying committee grew to 14.4 stakeholders in 2026 - up from 11 in 2018. 28 research touches before sales contact.
- [B2B Cold Email Statistics 2026: 28,400-Lead Outbound Study](https://visionary-marketing.co.uk/blog/b2b-cold-email-statistics-2026) - 28,400 leads across 47 B2B client accounts. Reply rate dropped to 2.1% (from 4.7% in 2022). Personalised first lines lift reply 142%. The largest first-party cold email benchmarks study not published by a tool vendor.
- [B2B Demo Conversion Statistics 2026: 18,400-Demo Benchmark](https://visionary-marketing.co.uk/blog/b2b-demo-conversion-statistics-2026) - 18,400 B2B SaaS demos across 47 accounts. Median demo-to-opp 31.4%, demo-to-close 18.7%. Mid-funnel demos convert 2.4x cold; 45-min is the sweet spot; pricing-in-demo lifts conversion.
- [B2B SaaS SEO Ranking Factor Study 2026: 100,000-Page Analysis](https://visionary-marketing.co.uk/blog/b2b-saas-seo-ranking-factor-study-2026) - 14,200 ranking B2B SaaS pages, 30 factors, 7 sub-verticals. Case study density 0.72, comparison page strength 0.74, author authority 0.76 (1.8x hub).
- [Backlink Statistics 2026: The 50,000-Page Correlation Study](https://visionary-marketing.co.uk/blog/backlink-statistics-2026) - 41.2M backlinks across 1,000 domains. 0.74 refdom-to-rank correlation, anchor text distribution, link velocity, retention rates and £147 average cost per refdom.
- [CAC & LTV Benchmarks 2026: 280 Brands and £14.2M of Measured Spend](https://visionary-marketing.co.uk/blog/cac-ltv-benchmarks-2026) - 280 brands + £14.2M managed spend + 180-brand cohort dataset. CAC, LTV, payback and LTV:CAC by sector - including the £842 SaaS CAC and 14-month payback.
- [ChatGPT & AI Search Referral Statistics 2026: The 14.7M-Session Study](https://visionary-marketing.co.uk/blog/chatgpt-ai-search-referral-statistics-2026) - 14.7M AI-attributed sessions, 1,200 consumers and 50,000 prompts. ChatGPT/Perplexity/Gemini share, 4.21% AI CR vs 1.94% Google organic, AEO ranking factors.
- [CMO Marketing Budget Survey 2026: 2,400 Marketing Leaders](https://visionary-marketing.co.uk/blog/cmo-marketing-budget-survey-2026) - 2,400 marketing leaders surveyed. Budget % of revenue, channel allocation, AI tool spend, in-house vs agency mix and 2026 investment priorities.
- [CMS Market Share Report 2026: 1,000,000 Domains Crawled](https://visionary-marketing.co.uk/blog/cms-market-share-report-2026) - WordPress 42.4%, Shopify 8.4% (42.6% e-com), Webflow 4.7x growth, Magento -10.2pp. First-party crawl of 1M domains: share, launches, migrations, performance.
- [Content Marketing ROI: Statistics & Data (2026)](https://visionary-marketing.co.uk/blog/content-marketing-roi-data-2026) - Content marketing ROI benchmarks, cost-per-lead data, and conversion statistics across B2B and B2C.
- [Content Refresh ROI Statistics 2026: 18,400-Page Refresh Impact Study](https://visionary-marketing.co.uk/blog/content-refresh-roi-statistics-2026) - 18,400 refreshes measured. Median traffic lift: 47.3%. Underperforming-page rebuild: +84%. The full ROI breakdown across 17 refresh variables.
- [Conversion Benchmark Report 2026: 16 Industries, 2.4M Sessions](https://visionary-marketing.co.uk/blog/conversion-benchmark-report-2026) - 2.4M sessions and 2,400 A/B tests across 16 verticals. Average landing page converts at 4.84% - full benchmarks by industry, device, source, form length and page speed.
- [Conversion Rate Benchmarks 2026: 2.4 Million Sessions Analysed](https://visionary-marketing.co.uk/blog/conversion-rate-benchmarks-2026) - 2.4M sessions + 312 marketer survey. CR by industry, traffic source, device, intent and page type - including the AI search referral CR no other report covers.
- [Cookieless Tracking & Lost Conversion Statistics 2026](https://visionary-marketing.co.uk/blog/cookieless-tracking-statistics-2026) - Advertisers under-report conversions by 38.4% post-cookie deprecation. Server-side recovery rates, sector impact and tracking-stack adoption from 240 audits.
- [Customer Onboarding Statistics 2026: A 412,000-User Cohort Study Across 38 SaaS Products](https://visionary-marketing.co.uk/blog/customer-onboarding-statistics-2026) - 412,000 user signups tracked across 38 SaaS products. Median TTV compressed to 4.2d (from 8.1d in 2022). In-app + email hybrid beats email-only Day-30 retention by 27pt. CSM crossover at $11K ACV.
- [Customer Service Response Time Statistics 2026: A 2.4 Million Ticket Study Across 18 Service Benchmarks](https://visionary-marketing.co.uk/blog/customer-service-response-time-statistics-2026) - 2.4M tickets across 85 brands + 5,000-consumer panel + 900-practitioner survey. 73% expect <1hr social response. AI chatbots resolve 41% of queries at $0.24 vs $7.12 human.
- [Demand Gen Funnel Benchmarks 2026: 28,400-Lead Stage-by-Stage Analysis](https://visionary-marketing.co.uk/blog/demand-gen-funnel-benchmarks-2026) - 28,400 B2B leads across 47 accounts and 14 industries. Median visitor-to-MQL 1.8%, MQL-to-SQL 13.7%, SQL-to-Opp 38.4%, Opp-to-Close 23.8%. Top quartile compounds at 2.8x median.
- [eCommerce Platform Market Share 2026: 84,000 Stores Analysed](https://visionary-marketing.co.uk/blog/ecommerce-platform-market-share-2026) - Shopify 42.6% (+10.8pp), WooCommerce 24.6%, Magento -10.2pp. 84,000 stores analysed: share, migrations, performance, GMV and TCO benchmarks.
- [eCommerce SEO Ranking Factor Study 2026: 100,000-Page Analysis](https://visionary-marketing.co.uk/blog/ecommerce-seo-ranking-factor-study-2026) - 100,000 ecom pages, 30 ecom-specific factors, 12,400 commerce AIO queries. Product schema 0.78, mobile LCP 0.71, reviews 0.68 - 84% model fit.
- [eCommerce SEO Statistics & Data (2026)](https://visionary-marketing.co.uk/blog/ecommerce-seo-statistics-2026) - Organic traffic, conversion rate, and revenue data for eCommerce SEO across major platforms.
- [Email Deliverability Statistics 2026: A 32 Million-Send Analysis of Inbox Placement, Apple MPP, and Bulk Sender Compliance](https://visionary-marketing.co.uk/blog/email-deliverability-statistics-2026) - 32M sends, 184 client accounts, 10 ESPs, 720 brand-side marketers + 900 deliverability specialists surveyed. Median inbox placement 76.4%; Apple MPP inflates opens by 76%; bulk-sender compliance lifts placement 12.4pp.
- [Email Marketing Benchmarks & Statistics (2026)](https://visionary-marketing.co.uk/blog/email-marketing-benchmarks-2026) - Open rates, click rates, and revenue-per-email benchmarks across 20+ industries.
- [Email Marketing Benchmarks by Industry 2026: 32M Sends Across 38 Sectors](https://visionary-marketing.co.uk/blog/email-marketing-benchmarks-by-industry-2026) - 32M email sends across 240 brands and 38 sectors. Open, click, CTOR, unsub, conversion and revenue-per-email benchmarks plus a sector lookup tool.
- [Email Marketing Statistics 2026: 32 Million Sends Analysed](https://visionary-marketing.co.uk/blog/email-marketing-statistics-2026) - 32M email sends + 412 marketer survey. Apple-MPP-corrected open rates, CTR benchmarks, automation revenue, deliverability and SMS vs email for 2026.
- [Email Subject Line Statistics 2026: 32 Million Sends, 4,200 A/B Tests, and One Big Apple MPP Correction](https://visionary-marketing.co.uk/blog/email-subject-line-statistics-2026) - 32M email sends + 4,200 controlled A/B tests, MPP-corrected. Ideal length 42 characters; emojis +7.3% opens / -12% clicks; first-name personalisation +11.4% opens; urgency words +12% opens but +28% unsubs.
- [First-Party Data Strategy Statistics 2026: The Post-Cookie CMO Playbook in Numbers](https://visionary-marketing.co.uk/blog/first-party-data-statistics-2026) - 2,400 marketers surveyed + 240 CDP audits + 5,000 consumer panel. 84% call first-party data mission-critical; CDP adoption hits 47%; mature programmes deliver 2.7x ROI.
- [Form Completion Rate Statistics 2026: A 1.84M Form-View Analysis Across 4,200 A/B Tests](https://visionary-marketing.co.uk/blog/form-completion-rate-statistics-2026) - 1.84M form views, 4,200 paired A/B tests. Dropping a single optional field lifts completions 26%. 4-field forms convert 67% better than 7+ field. Multi-step lifts completion 47%. Lead-quality counter-curve.
- [GA4 Adoption Statistics 2026: 240-Account Audit Reveals 59% Are Broken](https://visionary-marketing.co.uk/blog/ga4-adoption-statistics-2026) - 240 GA4 properties audited, 2,400 marketers surveyed. Only 41% rate their setup as fully accurate; 14.7% conversion gap vs backend; server-side adoption tripled to 28%.
- [Google Ads Benchmarks 2026: Real Numbers from £4.7M of Managed Spend](https://visionary-marketing.co.uk/blog/google-ads-benchmarks-2026) - First-party Google Ads CPC, CTR, conversion rate and CPA benchmarks across 20 industries. £4.7M managed spend, 240 accounts, PMax + Shopping + YouTube data.
- [Google Ads Smart Bidding Statistics 2026: A $6M Spend Audit Across 240 Accounts](https://visionary-marketing.co.uk/blog/google-ads-smart-bidding-statistics-2026) - $6M (£4.7M) audited across 240 accounts + 312 A/B tests + 480 PPC strategists. 84% of spend now on Smart Bidding; only 47% hit tCPA/tROAS within 30 days; 18% ROAS penalty for switching inside the 14-day training window.
- [Google CTR by Position 2026: 12.4M Impressions Post-AI Overview](https://visionary-marketing.co.uk/blog/google-ctr-by-position-2026) - First-party organic CTR-by-position data from 12.4M GSC impressions. With vs without AI Overview, by query type, mobile/desktop and industry.
- [Google Shopping Feed Optimisation Checklist (47 Points)](https://visionary-marketing.co.uk/blog/google-shopping-feed-optimisation-checklist) - Interactive 47-point Google Shopping feed audit. Score your feed health, find revenue leaks, and prioritise fixes that move ROAS.
- [Influencer Marketing by Tier Statistics 2026: Nano vs Micro vs Mid vs Macro vs Mega ROI Breakdown](https://visionary-marketing.co.uk/blog/influencer-marketing-by-tier-statistics-2026) - 92 brand-creator partnerships + 480-marketer survey + 5,000-consumer panel. Nano delivers 7.2x mega's engagement; mega 24x nano's reach. Micro wins ROAS at $7.40 (£5.83) per $1.
- [Influencer Marketing ROI: Statistics & Data (2026)](https://visionary-marketing.co.uk/blog/influencer-marketing-roi-statistics-2026) - Influencer marketing spend, ROI, and engagement data across platforms and verticals.
- [Lead Response Time Statistics 2026: 28,400-Lead Conversion Decay Study](https://visionary-marketing.co.uk/blog/lead-response-time-statistics-2026) - 28,400 inbound leads measured. Sub-5-minute response = 21x higher contact rate. Median B2B response: 47 hours. The conversion decay curve in full.
- [Local Consumer Review Survey 2026: What 1,200 Consumers Told Us](https://visionary-marketing.co.uk/blog/local-consumer-review-survey-2026) - 1,200 consumers + 100,000 GBP crawl. Star thresholds, fake review suspicion, AI summary impact and the most-trusted review platforms in 2026.
- [Local SEO Ranking Factors Study 2026: The 50,000-Business Correlation](https://visionary-marketing.co.uk/blog/local-seo-ranking-factors-2026) - 50,000 local-pack businesses, 14,400 GBP audits, 47 ranking factors regressed. GBP completeness overtakes review count; citations lose 21pp of weight since 2018.
- [Local SEO Statistics 2026: What 100,000 GBPs and 1,200 Consumers Tell Us](https://visionary-marketing.co.uk/blog/local-seo-statistics-2026) - 100,000 Google Business Profiles + 1,200 consumer survey. GBP performance, review impact, local-pack CTR and AI local discovery for 2026.
- [Marketing Attribution Statistics 2026: Cross-Sector State of the Art](https://visionary-marketing.co.uk/blog/marketing-attribution-statistics-2026) - 2,400 marketers surveyed, 240 accounts audited. 78% distrust last-click; Google over-claims conversions by 18%, Meta 24%, LinkedIn 31%; MMM adoption has doubled to 19%.
- [MarTech Stack Statistics 2026: 2,400-Marketer Survey + 240-Client Audit](https://visionary-marketing.co.uk/blog/martech-stack-statistics-2026) - Average stack: 121 tools. Active utilisation: 34.1%. AI tool adoption: 84.1%. CDP doubled to 47.2%. The largest free first-party MarTech benchmarks study of 2026.
- [Mobile Marketing Statistics 2026: The £14M Revenue Gap Report](https://visionary-marketing.co.uk/blog/mobile-marketing-statistics-2026) - 9.2M mobile sessions, 600 consumers and 100,000 audited URLs. Mobile traffic share, conversion gap, cart abandonment, app installs and B2B mobile benchmarks.
- [NPS Benchmarks by Industry 2026: 14-Sector Cross-Cut Study](https://visionary-marketing.co.uk/blog/nps-benchmarks-by-industry-2026) - 5,000-consumer panel + 240-client portfolio across 14 industries. Median NPS +32. Financial services lead at +47; telcos trail at +9. Promoters drive 2.7x LTV of detractors.
- [Page Speed Conversion Impact 2026: 2.4M-Session Performance Study](https://visionary-marketing.co.uk/blog/page-speed-conversion-impact-2026) - 2.4M sessions analysed. Every 1s of LCP delay drops CR by 11.4%. INP > 200ms cuts CR by 23%. The 2026 Core Web Vitals revenue equation, decoded.
- [Page Word Count vs SERP Position 2026: 100,000-Page Length-vs-Depth Analysis](https://visionary-marketing.co.uk/blog/page-word-count-vs-serp-position-2026) - 100,000 ranking pages crawled. Position 1 averages 2,140 words - but word count correlates at just 0.18, while depth hits 0.62. Depth-over-length, decoded.
- [Paid Advertising Costs: Benchmarks & Data (2026)](https://visionary-marketing.co.uk/blog/paid-advertising-costs-2026) - Average CPCs, CPLs, and ROAS benchmarks across 15 industries. Updated for 2026 with first-party data.
- [Performance Max Statistics 2026: $6M Spend Audit Across 240 Accounts](https://visionary-marketing.co.uk/blog/performance-max-statistics-2026) - $6M (£4.7M) of PMax spend audited across 240 accounts. PMax is 47% of Google Ads spend; only 23% hit 4:1 ROAS; 15+ assets per group beats 5-asset campaigns by 2.3x.
- [PPC Cost Forecasting: How to Budget Using Real Data (2026)](https://visionary-marketing.co.uk/blog/ppc-cost-forecasting-data-2026) - CPC benchmarks by industry, match type, device, and campaign type. Interactive budget calculator included.
- [Pricing Page Conversion Statistics 2026: A 4,200 A/B Test Study](https://visionary-marketing.co.uk/blog/pricing-page-conversion-statistics-2026) - 4,200+ A/B tests across 218 SaaS pricing pages + 28.4M visits analysed. 3-tier pages convert 41% better. Anchor pricing lifts CR 18%. Annual-default toggle is a paradox: +27% annual signups but -6% total CR.
- [Programmatic Ads Statistics 2026: Spend, CPMs, CTV Growth and the $13B MFA Inventory Problem](https://visionary-marketing.co.uk/blog/programmatic-ads-statistics-2026) - $14.2M (£11.2M) audited across 240 accounts + 720-buyer survey. 91.4% of display is programmatic; CTV programmatic hits $39B (£31B) +41% YoY; 13% of open-exchange spend goes to MFA inventory.
- [SaaS Churn Benchmarks 2026: 184,000 Customer Months Analysed](https://visionary-marketing.co.uk/blog/saas-churn-benchmarks-2026) - 184,000 customer-months across 38 SaaS clients. Median monthly churn 4.7%; SMB annual logo churn 31% vs enterprise 8%. NRR has compressed from 112% (2022) to 104% (2026).
- [SEO Ranking Factor Study 2026: 100,000-Page Correlation Analysis](https://visionary-marketing.co.uk/blog/seo-ranking-factor-study-2026) - 100,000 ranking pages, 50+ factors, 12,400 AI Overview queries and 900 SEO specialists. Backlinks 0.74, content depth 0.62, AI Overview citation 0.49.
- [SEO ROI Data: What the Numbers Actually Show (2026)](https://visionary-marketing.co.uk/blog/seo-roi-data-2026) - We analysed real SEO campaign data across 50+ accounts to show what ROI you can actually expect from organic search in 2026.
- [SEO Statistics 2026: 50,000 Ranking Pages Analysed](https://visionary-marketing.co.uk/blog/seo-statistics-2026) - 120+ SEO statistics from first-party data - 50,000-page SERP correlation, 100K-page audit, 12.4M GSC impressions. AIO, CTR, content depth, link correlation.
- [SEO vs PPC: A Data-Driven Cost Comparison (2026)](https://visionary-marketing.co.uk/blog/seo-vs-ppc-data-comparison-2026) - Side-by-side cost, ROI, and timeline comparison of SEO and PPC using real campaign data.
- [Shopify Structured Data (JSON-LD): What Ships By Default and What You Need to Add](https://visionary-marketing.co.uk/blog/shopify-structured-data) - Complete audit of Shopify's default JSON-LD schema - plus theme.liquid code for Review, AggregateRating, FAQPage and the six schema types Shopify skips.
- [State of B2B Marketing 2026: 75+ Statistics, Trends & Benchmarks](https://visionary-marketing.co.uk/blog/state-of-b2b-marketing-2026) - We surveyed 412 B2B marketers across 14 industries. 91% now use AI, budgets are at a 5-year high, and paid search has overtaken social as the #1 channel.
- [TikTok User Statistics & Data (2026)](https://visionary-marketing.co.uk/blog/tiktok-user-statistics-2026) - TikTok user demographics, engagement rates, and advertising benchmarks for 2026.
- [Video Marketing Trends & Statistics (2026)](https://visionary-marketing.co.uk/blog/video-marketing-trends-statistics-2026) - 35+ data points on video marketing ROI, engagement, and platform performance for 2026.
- [Voice Search Statistics 2026: Plateau, Decline, AI Absorption](https://visionary-marketing.co.uk/blog/voice-search-statistics-2026) - Voice search drives 2.4% of queries in 2026 - voice-attributed SEO traffic fell 31% as smart speakers route to ChatGPT and Gemini natively. 18 first-party stats inside.
- [Webinar Marketing Statistics 2026: 412-Webinar Benchmark Study](https://visionary-marketing.co.uk/blog/webinar-marketing-statistics-2026) - 412 B2B webinars analysed, 900 practitioners surveyed. Registration-to-attendance fell to 38.4%; on-demand views 2.3× live - but live attendees convert at 4× the pipeline rate.
- [What Is a Good ROAS in 2026? Benchmarks by Industry](https://visionary-marketing.co.uk/blog/what-is-a-good-roas-2026) - ROAS benchmarks by industry for 2026. Interactive ROAS + POAS calculator, break-even maths, and what 'good' really means after margin.

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