# ViB — B2B Demand Generation (Virtual Intelligence Briefing)

> ViB helps B2B technology marketers find, engage, and convert high-intent prospects into pipeline. Its community-driven model connects tech vendors with a network of vetted IT and business buyers, and it runs pay-per-qualified-lead demand generation programs.

ViB (legal name: Virtual Intelligence Briefing) is a B2B demand generation partner for technology companies. Vendors can pick individual solutions or build an integrated program. Pricing is consultative, with a pay-only-for-qualified-leads model on core programs and a low-commitment Pilot to start.

_Last updated: 2026-09-22._

## Solutions

- [ViB Syndication](https://vib.tech/solutions/syndication/): Promote existing whitepapers, ebooks, videos, and other content to tech professionals who have opted in to discover relevant solutions through the ViB Community.
  Clients provide their asset, targeting criteria, and lead goal; ViB creates a dedicated promotional page and actively distributes the content to matching members. Targeting includes job title, seniority, geography, company size, revenue, industry, technology, and account-based marketing (ABM) lists.
  Each lead is checked against the campaign requirements, with a qualified-download guarantee and payment only for leads that meet those criteria.

- [ViB Appointments](https://vib.tech/solutions/appointments/): Connect with prospective buyers who voluntarily request a meeting after learning how the client's solution addresses their needs.
  ViB builds and promotes a tailored community page to members selected by role, seniority, geography, company characteristics, technology, or ABM list. ViB vets each sign-up and passes qualified contact details to the client's team to arrange the meeting, without cold calling or pressure-based pitches.
  Clients pay only for qualified meetings that take place. An optional Post-Meeting Intelligence add-on gathers prospect feedback on the conversation, product fit, and next steps to help guide follow-up.

- [ViB Webinars](https://vib.tech/solutions/webinars/): Run a webinar under the client's brand with event planning, audience promotion, hosting, and reporting handled by ViB.
  Clients provide the topic and speakers, then agree on targeting criteria, lead goals, and timing. ViB recruits matching tech professionals from its community to meet the agreed registration or attendance goal and coordinates event delivery, including technical preparation and rehearsals. Existing recordings can also be presented as simulated-live events.
  After the event, clients receive qualified attendee contact details, engagement data such as questions and poll responses, and a recording they can reuse in future campaigns.

- [ViB Emails](https://vib.tech/solutions/emails/): Extend an email campaign beyond the client's own database by reaching opted-in tech professionals in the ViB Community.
  Clients supply their ideal customer profile, an existing branded HTML email, recipient volume, and timing. ViB selects matching recipients, prepares the campaign, and sends it from its own domain, managing delivery and tracking while directing responses to the client's landing page.
  Campaigns can promote content, generate event registrations, support lead generation, or reach target accounts. Optional additions include repeat sends, ABM or target-account-list targeting, rush delivery, and performance reports.

- [ViB Research](https://vib.tech/solutions/research/): Develop original research by surveying tech decision-makers and end users who match the client's audience requirements.
  ViB works with clients to define the research objectives, select respondent criteria, and design the survey, then conducts the study within its community and analyzes the findings. The research portfolio includes source data, an executive summary, key insights, notable open-ended responses, charts, and guidance for content creation.
  Clients retain rights to the research and can repurpose it into reports, blogs, infographics, ebooks, press releases, webinars, and other assets for thought leadership and demand generation.

- [ViB Digital for Tradeshows](https://vib.tech/solutions/tradeshows/): Reach likely trade show attendees before and during an event, then support follow-up with an enriched contact list, whether or not the client has a booth.
  Clients provide ad creative, targeting preferences, and a landing page. ViB combines intent signals and ideal-customer targeting with advertising, identity resolution, and email retargeting to promote booth visits, sessions, or event offers. During the show, geofencing helps reach people in and around the venue.
  After the campaign, clients receive resolved contact information for follow-up, extending their reach beyond people captured through booth visits and badge scans.

## How ViB works
- [How It Works](https://vib.tech/how-it-works/): Overview of ViB's community-based sourcing model, programs, and delivery process.
- [Services & Pricing](https://vib.tech/pricing/): Program options and pricing model, including the Pilot.
- [ViB vs. BAO](https://vib.tech/vib-vs-bao-comparison/): Side-by-side comparison of ViB and BAO for demand generation.

## Company
- [About ViB](https://vib.tech/about-us/): ViB's story, community approach, values, and leadership team.
- [Careers](https://vib.tech/careers/): Open roles at ViB.
- [Contact](https://vib.tech/contact/): Get in touch or book a consultation.

## Resources
- [Demand Gen Resources](https://vib.tech/demand-gen-resources/): Guides, talks, webinars, and videos on B2B demand generation.
- [Guide: 15 Must-Ask Questions for Your B2B Lead Generation Agency](https://landing.vibriefing.com/15-must-ask-questions-for-your-b2b-lead-generation-agency)
- [Guide: Ideal Customer Profile (ICP) Template for B2B Marketers](https://landing.vibriefing.com/ideal-customer-profile-template-for-b2b-marketers)

## Optional
- [Sitemap](https://vib.tech/sitemap_index.xml)