# United Foundry

> United Foundry is a digital marketing, website, and AI automation agency for custom home builders, home remodelers, general contractors, and home service trades (roofing, plumbing, electrical, HVAC, landscaping). We install a complete lead generation system — Google Local Services Ads, Google Ads, local SEO, AI visibility (AEO), and websites — on one all-in-one CRM platform that captures, follows up on, and tracks every lead. Our core belief: fix the sales process before buying more leads, and measure cost per booked job, not cost per lead.

Key facts:

- Founded 2020. Headquarters: 3120 Winkler Ave #22, Fort Myers, FL 33916. Phone: (239) 788-2234. Hours: Monday–Friday, 8:00 AM–6:00 PM ET.
- Leadership: Matt DeLong (CEO), Rob Flint Jr and Andrew Falde (Co-Founders). Team includes project management, account management, development, lead generation, and content/design.
- Results claimed on site: 91% client retention, 100+ contractor websites launched, 81% average increase in conversions.
- Websites: Starter $250/month (custom 10-page site) and Full Service $500/month (custom 20-page site, CRM integration, monthly updates); 1-year agreement, then month-to-month. Clients own their site. Built on Go High Level.
- Add-ons from $500/month each: Google Ads / lead generation, SEO & AI ranking (bundled with Ads), social media management.
- 90-day results guarantee on lead generation (custom home builders: 3–6 qualified $500k–$10M+ project leads in 90 days, or we keep working at no extra cost; requires a sales process, minimum ad spend, and close-rate requirements).
- Low-cost entry offers: Competitive Intel / Lead Strategy Session ($27) and a $99 SEO report.
- Podcast: "Contractor Talks" (United Foundry Talks), hosted by Matt DeLong with co-host Booker Fritz — builders and remodelers on sales, follow-up, Google, and AI. On Spotify, Apple Podcasts, Amazon Music, and iHeartRadio.
- We do not use AI to price jobs, handle upset customers, or publish anything without a human review.

## Services

- [Home](https://unitedfoundry.com/): Overview of the United Foundry lead generation system for builders, contractors, and home service pros.
- [Lead Generation](https://unitedfoundry.com/lead-generation): Google Ads, Meta Ads, Local Services Ads, local SEO/GEO, and social posts in one system; budget built backwards from target jobs and close rate.
- [Websites](https://unitedfoundry.com/websites): Conversion-focused contractor websites, portfolio, pricing ($250 / $500 per month), add-ons, and FAQ.
- [AI & Automation](https://unitedfoundry.com/ai-automation): Six AI tools we run for contractors — missed-call answering, review collection, paid search optimization, lead planning, social posting, and educational content.
- [AI Growth Tools](https://unitedfoundry.com/ai-growth-tools): Done-for-you AI content center (blog, social, reviews) and AI ad center (Google and Meta spend tracking and optimization).
- [AI Visibility / AEO](https://unitedfoundry.com/ai-visibility): Getting contractors named by ChatGPT, Gemini, Perplexity, and Google AI Overviews; includes a free ten-minute self-test.
- [Competitive Intel / Lead Strategy Session](https://unitedfoundry.com/lead-strategy-session): $27 competitor audit of Google Business Profile, local rankings, reviews, and keywords, with one-time and ongoing action items.
- [SEO Report](https://unitedfoundry.com/seo-report): $99 local SEO and competitor keyword report.
- [Free Discovery Call](https://unitedfoundry.com/discovery): Book a free growth consultation.

## Trades We Serve

- [Home Remodeling Marketing](https://unitedfoundry.com/home-remodeling-marketing): Google marketing for remodelers across all four results areas — LSA, Google Ads, map pack, and organic SEO.
- [Home Remodeling Lead Generation](https://unitedfoundry.com/home-remodeling-lead-generation): Lead generation system and 90-day guarantee for home remodelers.
- [Custom Home Builder Lead Generation](https://unitedfoundry.com/custom-home-builder-lead-generation): Lead generation and virtual-showroom websites for custom and luxury home builders; $500k–$10M+ projects.
- [Roofing](https://unitedfoundry.com/roofing): CRM, missed-call text-back, and review automation for roofers.
- [Plumbing](https://unitedfoundry.com/plumbing): CRM and lead follow-up tools for plumbers.
- [Electric](https://unitedfoundry.com/electric): CRM and lead follow-up tools for electricians.
- [Lighting](https://unitedfoundry.com/lighting): CRM and lead follow-up tools for lighting contractors.
- [Landscaping](https://unitedfoundry.com/landscaping): CRM and lead follow-up tools for landscapers and other trades.
- [Non-Profit](https://unitedfoundry.com/non-profit): Website and marketing services for nonprofit organizations.

## Company

- [About](https://unitedfoundry.com/about): Team, founding story, and client video testimonials.
- [Testimonials](https://unitedfoundry.com/testimonials): Client reviews and video case studies from builders and contractors.
- [Podcast](https://unitedfoundry.com/podcast): Contractor Talks — episodes, hosts, and guest application.
- [Contact](https://unitedfoundry.com/contact): Contact form, phone, and office address.
- [Blog](https://unitedfoundry.com/blog): All articles on contractor marketing, sales, Google, websites, and AI.

## Guides

- [Lead Generation for Remodelers: The Complete 2026 Guide](https://unitedfoundry.com/post/lead-generation-for-remodelers-the-complete-2026-guide-to-getting-more-jobs): Full playbook for remodeler lead generation — SEO, GBP, LSA, websites, and follow-up.
- [Custom Home Builder Marketing: The Complete 2026 Strategy Guide](https://unitedfoundry.com/post/custom-home-builder-marketing-the-complete-2026-strategy-guide-to-winning-high-value-clients): Full playbook for winning high-value custom home clients.
- [Generate an Extra $500K in Remodeling Revenue: 4 Ways to Use Google](https://unitedfoundry.com/post/generate-an-extra-500k-in-remodeling-revenue-4-ways-remodeling-companies-to-use-google): How remodelers use LSA, Google Ads, the map pack, and SEO together.

## Lead Generation Strategy & Pipeline

- [Contractor Lead Generation: Fixing the Feast-or-Famine Cycle for Good](https://unitedfoundry.com/post/contractor-lead-generation-fixing-the-feast-or-famine-cycle-for-good): Podcast Ep. 1 — the 60-day lag behind feast-or-famine cycles.
- [Feast or Famine Is a Choice](https://unitedfoundry.com/post/feast-or-famine-cycle-contractors): Why the busiest month creates the slowest one.
- [Two Reasons Builders and Remodelers Keep Running Out of Leads](https://unitedfoundry.com/post/two-reasons-builders-and-remodelers-keep-running-out-of-leads): The two root causes of empty pipelines.
- [Your Competitors Aren't Creating Demand. They're Proving It Exists.](https://unitedfoundry.com/post/competitors-arent-creating-demand-theyre-proving-it-exists): Reading competitor success as proof of local demand.
- [Referrals Are Not a Growth Strategy: The Second Engine](https://unitedfoundry.com/post/referrals-are-not-a-growth-strategy-second-engine): Why word of mouth needs a second lead engine.
- [Referral Close Rates vs. Cold Marketing Leads](https://unitedfoundry.com/post/referral-close-rates-vs-cold-marketing-leads): How close rates differ by lead source.
- [Build a Pipeline vs. Job-to-Job](https://unitedfoundry.com/post/build-a-pipeline-vs-job-to-job-contractors): Moving from reactive work to a predictable pipeline.
- [Send Me Leads vs. Build a Pipeline](https://unitedfoundry.com/post/send-me-leads-vs-build-a-pipeline): Why buying leads isn't a growth system.
- [Why We Rarely Start With Leads](https://unitedfoundry.com/post/why-we-rarely-start-with-leads): Our philosophy — fix brand and process before adding lead volume.
- [Stop Paying for Leads That Ghost You](https://unitedfoundry.com/post/stop-paying-for-leads-that-ghost-you): The problem with shared lead platforms.
- [The Pre-Slow-Season Checklist: 7 Marketing Settings to Change 90 Days Out](https://unitedfoundry.com/post/pre-slow-season-checklist-7-marketing-settings-contractors): What to adjust before your slow season.
- [Waiting for Certainty Is Killing Your Business](https://unitedfoundry.com/post/waiting-for-certainty-is-killing-your-business): The cost of delaying marketing decisions.
- [Do-It-Yourself Marketing Is More Expensive Than Hiring a Professional](https://unitedfoundry.com/post/do-it-yourself-marketing-more-expensive-than-hiring-professional): The real cost of DIY contractor marketing.
- [Finish the Sentence: "The Only Remodeler Who…"](https://unitedfoundry.com/post/finish-the-sentence-only-remodeler-who): A positioning exercise for differentiation.
- [Residential Construction Predictions 2026 and Marketing Takeaways](https://unitedfoundry.com/post/residential-construction-predictions-2026-marketing-takeaways): Buildertrend's five 2026 predictions and what each means for marketing.
- [ROI of SEO for Contractors](https://unitedfoundry.com/post/roi-of-search-engine-optimization-seo-for-contractors): What search engine optimization returns for a contracting business.

## Sales Process & Close Rate

- [Leads Aren't the Win: The Two Conversions From Raw Lead to Booked Job](https://unitedfoundry.com/post/leads-arent-the-win-two-conversions-raw-lead-to-booked-job): Lead-to-appointment and appointment-to-signed-job conversions.
- [Cost Per Booked Job, Not Cost Per Lead](https://unitedfoundry.com/post/cost-per-booked-job-not-cost-per-lead): The metric that actually measures marketing ROI.
- [Speed-to-Lead Math: 5 Minutes vs. 1 Hour vs. the Next Morning](https://unitedfoundry.com/post/speed-to-lead-math-what-your-close-rate-does-at-5-minutes-vs-1-hour-vs-the-next-morning): How response time changes close rate.
- [5% vs. 30% Close Rate: Why One Builder Needs 6x the Leads](https://unitedfoundry.com/post/5-vs-30-percent-close-rate-6x-more-leads): The math of close rate versus ad budget.
- [Closing Rate Under 30%? You Need a Sales System](https://unitedfoundry.com/post/closing-rate-under-30-percent-sales-system): Building a repeatable sales process.
- [I Need More Leads: Engineer Your Sales Process](https://unitedfoundry.com/post/i-need-more-leads-engineer-your-sales-process): The seven steps that stop a sales process from leaking.
- [Leads Don't Close Themselves, Skilled Professionals Do](https://unitedfoundry.com/post/leads-dont-close-themselves-skilled-professionals-do): Why sales skill decides lead value.
- [Remodelers: Leads Don't Convert Themselves](https://unitedfoundry.com/post/remodelers-leads-dont-convert-themselves-skilled-professionals-do): Sales skills for remodeling companies.
- [TQB: Trust, Quality, Budget — The Homeowner Questions](https://unitedfoundry.com/post/tqb-trust-quality-budget-homeowner-questions): The three silent questions every homeowner asks before hiring.
- [TQB Part 1 — Trust: What Homeowners Decide Before the Phone Rings](https://unitedfoundry.com/post/tqb-trust-what-homeowners-decide-before-the-phone-rings): Earning trust before first contact.
- [TQB Part 2 — Quality: Workmanship Proof and Labor Warranty](https://unitedfoundry.com/post/tqb-quality-workmanship-proof-labor-warranty): Proving quality to homeowners.
- [TQB Part 3 — Budget: Staying on Budget and Change Orders](https://unitedfoundry.com/post/tqb-budget-staying-on-budget-change-orders): Handling budget fears and change orders.
- [Put Prices on Your Website: How a Price-Range Page Kills Tire-Kicker Calls](https://unitedfoundry.com/post/put-prices-on-your-website-how-a-price-range-page-kills-tire-kicker-calls-and-books-more-estimates): Using published price ranges to qualify leads.

## Follow-Up & Automation

- [Missed-Call Text-Back: The Cheapest Fix for Leads You're Already Paying For](https://unitedfoundry.com/post/missed-call-text-back-cheapest-fix-for-leads-youre-already-paying-for): Automatic text replies to unanswered calls.
- ["Ready to Start?" Is Not a Follow-Up Process](https://unitedfoundry.com/post/contractor-follow-up-process): What a real contractor follow-up process looks like.
- [The 7-Touch Estimate Follow-Up Sequence](https://unitedfoundry.com/post/7-touch-estimate-follow-up-sequence): A touch-by-touch follow-up sequence after sending an estimate.
- [The 5-Stage Contractor Pipeline: One Weekly Screen](https://unitedfoundry.com/post/the-5-stage-contractor-pipeline-one-weekly-screen-that-shows-what-s-stuck-and-what-s-closing): Tracking what's stuck and what's closing.
- [Database Reactivation: Turning Old Estimates Into Booked Jobs](https://unitedfoundry.com/post/database-reactivation-the-text-campaign-that-turns-old-estimates-into-booked-jobs): A text campaign for dormant estimates.
- [Booked but Not Paid: The Deposit Workflow That Stops No-Shows](https://unitedfoundry.com/post/booked-but-not-paid-the-deposit-workflow-that-stops-home-service-no-shows-before-they-cost-you-a-job-slot): Using deposits to reduce home service no-shows.
- [Automate Referral Requests: The 48-Hour Window After Job Completion](https://unitedfoundry.com/post/automate-referral-requests-48-hour-window-after-job-completion): When and how to ask for referrals automatically.
- [The 9-Month Builder Nurture](https://unitedfoundry.com/post/the-9-month-builder-nurture-staying-in-front-of-a-custom-home-client-from-first-call-to-groundbreaking): Staying in front of custom home clients from first call to groundbreaking.
- [Live Chat vs. Chatbot on a Contractor Website](https://unitedfoundry.com/post/live-chat-vs-chatbot-on-a-contractor-website-which-one-actually-books-estimates-while-you-re-on-a-job-site): Which one books estimates while you're on a job site.

## Google Local Services Ads & Google Ads

- [Google Local Services Ads for Remodelers](https://unitedfoundry.com/post/google-local-services-ads-for-remodelers): How LSAs work for remodeling contractors.
- [Top 3 Reasons LSAs Fit Contractors With Short Sales Cycles](https://unitedfoundry.com/post/top-3-reasons-lsas-contractors-short-sales-cycles): Service-area control, weekly budget control, and live phone calls.
- [Google LSA for Short Decision Cycle Contractors](https://unitedfoundry.com/post/google-lsa-short-decision-cycle-contractors): Which trades benefit most from LSAs.
- [Google LSA Leads Are Live Phone Calls](https://unitedfoundry.com/post/google-lsa-leads-are-live-phone-calls): Why answering matters and how to handle LSA calls.
- [How to Win More Bids With Google Local Services Ads](https://unitedfoundry.com/post/how-to-win-more-bids-with-google-local-services-ads): Using LSAs to win more projects.
- [Why Your Competitor Outranks You in the LSA Box](https://unitedfoundry.com/post/why-your-competitor-outranks-you-in-the-lsa-box): LSA ranking factors you control.
- [Google Guarantee Badge: License, Background Checks, and Approval Time](https://unitedfoundry.com/post/google-guarantee-badge-license-background-checks-approval-time): What it takes to get Google Guaranteed.
- [LSA Reverification: Annual Requirements and Deadline](https://unitedfoundry.com/post/lsa-reverification-annual-requirements-deadline): Keeping your LSA badge active.
- [LSA Video Verification Requirement](https://unitedfoundry.com/post/lsa-video-verification-requirement): Google's video verification step for LSA accounts.
- [LSA Budget Pacing: When to Raise or Lower Weekly Spend](https://unitedfoundry.com/post/lsa-budget-pacing-when-to-raise-or-lower-weekly-spend): Tying LSA spend to your pipeline.
- [LSA Geo-Targeting Cleanup: Bad ZIP Codes](https://unitedfoundry.com/post/lsa-geo-targeting-cleanup-bad-zip-codes): Finding ZIP codes that spend budget without producing jobs.
- [How to Dispute a Bad LSA Lead and Get Your Money Back](https://unitedfoundry.com/post/how-to-dispute-a-bad-lsa-lead-and-get-your-money-back-what-google-credits-what-it-refuses-and-how-to-file-in-under-2-minutes): What Google credits, what it refuses, and how to file.
- [LSA Message Leads vs. Phone-Call Leads](https://unitedfoundry.com/post/lsa-message-leads-vs-phone-call-leads-which-one-actually-closes-for-remodelers-and-how-to-set-your-preference-in-google-s-dashboard): Which lead type closes for remodelers.
- [LSA Weekly Insights Report: The 3 Numbers Google Sends Contractors](https://unitedfoundry.com/post/lsa-weekly-insights-report-3-numbers-google-sends-contractors): Reading Google's weekly LSA performance email.
- [Your LSA Call Recordings Are a Free Sales-Training Program](https://unitedfoundry.com/post/lsa-call-recordings-sales-training-loop): Using recorded LSA calls to coach your team.
- [Google LSA Moving Into Google Ads: Contractor Migration Checklist](https://unitedfoundry.com/post/google-lsa-moving-into-google-ads-contractor-migration-checklist): What changes as LSA moves into Google Ads.
- [Performance Max vs. Search Campaigns for Home Services](https://unitedfoundry.com/post/performance-max-vs-search-campaigns-home-services-where-ad-budget-disappears): Where home service ad budget disappears.
- [The Negative Keyword List Every Home Service Google Ads Account Is Missing](https://unitedfoundry.com/post/negative-keyword-list-home-service-google-ads-missing-9054): Blocking DIY, jobs, and parts searches.
- [DIY Google Ads for Contractors: Good Luck, Bro](https://unitedfoundry.com/post/diy-google-ads-contractors-good-luck-bro): The pitfalls of self-managed Google Ads.

## Google Business Profile, Reviews & Local SEO

- [Why Google Business Profile Is So Important: Local Ranking Weight](https://unitedfoundry.com/post/why-google-business-profile-is-so-important-local-ranking-weight): How much GBP influences local rankings.
- [Your Google Business Profile Is Your Best Salesperson](https://unitedfoundry.com/post/your-google-business-profile-is-your-best-salesperson-most-contractors-leave-it-on-mute): Why most contractors under-use their profile.
- [We Scored Two Dozen Google Business Profiles — The Average Was a 5 Out of 10](https://unitedfoundry.com/post/we-scored-two-dozen-google-business-profiles-the-average-was-a-5-out-of-10): Common GBP mistakes from a real audit.
- [How to Pick Your Primary GBP Category](https://unitedfoundry.com/post/how-to-pick-your-primary-gbp-category): The highest-leverage field on your profile.
- [Why "Near Me" Searches Skip Your Business](https://unitedfoundry.com/post/why-near-me-searches-skip-your-business-proximity-categories-and-reviews-explained): Proximity, categories, and reviews explained.
- [Reviews Set Your Local Ranking Radius](https://unitedfoundry.com/post/reviews-set-your-local-ranking-radius-google-business-profile): How reviews determine where you rank.
- [Why Customer Reviews Matter for GBP SEO Rankings](https://unitedfoundry.com/post/why-customer-reviews-matter-google-business-profile-seo-rankings): The role of reviews in local SEO.
- [Google Reviews: Quality, Volume, and Velocity](https://unitedfoundry.com/post/google-reviews-quality-volume-velocity-contractors): The three review factors that matter.
- [What Is the Ideal Average Google Review Star Rating?](https://unitedfoundry.com/post/ideal-average-google-review-star-rating): Why a perfect 5.0 isn't the goal.
- [The 24-Hour Review Response Rule](https://unitedfoundry.com/post/24-hour-review-response-rule-good-bad-fake-reviews): Responding to good, bad, and fake reviews.
- [Google's New Review Crackdown and How to Stay Safe](https://unitedfoundry.com/post/googles-new-review-crackdown-and-how-to-stay-safe): Avoiding review policy violations.
- [GBP Photos That Actually Move the Needle](https://unitedfoundry.com/post/gbp-photos-that-actually-move-the-needle-how-many-which-shots-and-how-often-to-upload-them): How many photos, which shots, and how often.
- [Seed Your Own GBP Q&A](https://unitedfoundry.com/post/seed-your-own-gbp-q-a-the-8-questions-homeowners-ask-before-they-call-answered-on-your-listing): Answering the 8 questions homeowners ask before calling.
- [GBP Messaging Auto-Replies](https://unitedfoundry.com/post/gbp-messaging-auto-replies-the-instant-response-homeowners-expect-from-your-google-profile): Instant responses to Google profile messages.
- [GBP Posts vs. Blog Posts: Where to Spend Your Marketing Hour](https://unitedfoundry.com/post/gbp-posts-vs-blog-posts-contractor-marketing-hour): Comparing Google posts and blog posts.
- [Service-Area Pages That Rank Without Tripping the Doorway-Page Filter](https://unitedfoundry.com/post/service-area-pages-that-rank-without-doorway-page-filter): Six rules for city and service-area pages.

## Websites & Conversion

- [If Your Contractor Website Was Built Before 2023, It's Not Ready for 2026](https://unitedfoundry.com/post/if-your-contractor-website-was-built-before-2023-its-not-ready-for-how-people-find-you-in-2026): Why older sites miss AI search.
- [The Calls You Are Not Getting: Website Branding](https://unitedfoundry.com/post/website-branding-calls-you-are-not-getting): How weak branding costs contractors calls.
- [5 Contractor Website Mistakes That Are Costing You Jobs](https://unitedfoundry.com/post/5-contractor-website-mistakes-that-are-costing-you-jobs-and-how-to-fix-them): Common website problems and fixes.
- [Above the Fold: The 5 Things a Contractor Homepage Needs](https://unitedfoundry.com/post/above-the-fold-contractor-homepage-booked-estimate): Turning a click into a booked estimate.
- [Contact Form vs. Booking Form](https://unitedfoundry.com/post/contact-form-vs-booking-form-the-fields-that-quietly-kill-conversion-on-a-trades-website): Form fields that hurt conversion on trades websites.
- [Website Load Speed and Lead Conversion for Remodelers](https://unitedfoundry.com/post/website-load-speed-lead-conversion-remodelers): How page speed affects leads.
- [You're Already Spending $220 a Month on Tools](https://unitedfoundry.com/post/youre-already-spending-220-a-month-on-tools-heres-what-youre-missing): How a $250/month website plan replaces scattered tools.
- [2026 Nonprofit Website Makeover](https://unitedfoundry.com/post/2026-nonprofit-website-makeover): Website refresh guidance for nonprofits.

## AI for Contractors

- [How to Implement AI in Your Construction Business](https://unitedfoundry.com/post/how-to-implement-ai-in-your-construction-business): The honest answer on where AI fits.
- [Google Gets 3 Words. AI Gets 23. AI Visibility (AEO) for Contractors](https://unitedfoundry.com/post/ai-visibility-aeo-for-contractors): Why AI visibility is a different job than SEO.

## Custom & Luxury Home Builders

- [How Luxury Home Builders Can Turn Their Website Into a Lead-Generating Machine](https://unitedfoundry.com/post/how-luxury-home-builders-can-turn-their-website-into-a-lead-generating-machine): Design, marketing, and automation for builder sites.
- [How to Fix Low-Ranking Luxury Home Builder Websites](https://unitedfoundry.com/post/how-to-fix-low-ranking-luxury-home-builder-websites): SEO fixes for builder websites.
- [Luxury Builders Win More Clients With a Virtual Showroom](https://unitedfoundry.com/post/luxury-builders-win-more-clients-with-virtual-showroom): Showcasing craftsmanship online.
- [Luxury Home Builder Blog Tips for More Views](https://unitedfoundry.com/post/luxury-home-builder-blog-tips-for-more-views): Content that attracts builder clients.

## Optional

- [Blog: Marketing Tips](https://unitedfoundry.com/blog/category/marketing-tips): Category archive.
- [Blog: Home Remodeler Tips](https://unitedfoundry.com/blog/category/home-remodeler-tips): Category archive.
- [Blog: Luxury Home Builder Marketing Tips](https://unitedfoundry.com/blog/category/luxury-home-builder-marketing-tips): Category archive.
- [Blog: Contractor Websites](https://unitedfoundry.com/blog/category/contractor-websites): Category archive.
- [Blog: Using AI](https://unitedfoundry.com/blog/category/using-ai): Category archive.
- [Terms & Conditions](https://unitedfoundry.com/terms-conditions): Service agreement terms.
- [Client Login](https://app.unitedfoundry.com): United Foundry AI Growth Tools client portal.