# Turley Wine Cellars > Turley Wine Cellars is a family-owned California winery known for old-vine Zinfandel and Petite Syrah from historic vineyards, many planted in the late 1800s. It was founded in Napa Valley in 1993 by Larry Turley. Its tasting room is in Templeton, in the Paso Robles area of California's Central Coast. - Tasting room: 2900 Vineyard Drive, Templeton, CA 93465. Open daily, 10am to 5pm. Last tasting reservation at 4pm; wine purchases until 5pm. Reservations recommended, walk-ins welcome. - Tasting room phone: (805) 434-1030. Email: pasorobles@turleywinecellars.com - General inquiries: info@turleywinecellars.com - Membership office: (805) 434-1030, members@turleywinecellars.com - Founded: 1993 (inaugural vintage), Napa Valley, by Larry Turley, a former emergency room physician. - Farming and winemaking: organic farming, dry farming on many sites, native yeast fermentations. - Shipping: direct to consumers in the US, except Delaware, Rhode Island, South Dakota and Utah. An adult 21 or over must sign for every delivery. No PO boxes. - Prices: each product page shows a retail price and a member price. Prices and availability change with each release, so check the product page rather than quoting a remembered price. Turley Wine Cellars is not Frog's Leap Winery. Larry Turley co-founded Frog's Leap with John Williams in 1981, and it is a separate business. ## Visit - [Visit Us](https://www.turleywinecellars.com/pages/visit-us): Address, hours and the tasting experiences. "Just a Taste" is a one-hour tasting, $35 per person, waived with the purchase of three bottles. "Land and Legacy" is a 90-minute seated tasting, Thursdays and Fridays at 11am and 2pm, $45 members / $55 public, reservations required. "Vintage and Vinyl" is a library-wine tasting, Wednesdays and Sundays at 11am, limited to 12 guests, $60 members / $75 public. "The Historic Pesenti Experience" is a vineyard walking tour and tasting, Saturdays April to October at 10am, $60 members / $75 public. Active Allocation and Club members receive two complimentary tastings per visit. Dogs on leash are welcome. Guests of all ages are welcome; under-21s may not taste. Groups of 8 to 14 should book ahead and arrive before 1pm; groups over 14 are special events requiring pre-payment. - [Events](https://www.turleywinecellars.com/pages/events): Turley events in Paso Robles and around the country. - [Contact](https://www.turleywinecellars.com/pages/contact): Phone and email for the tasting room, general inquiries and the membership office. ## Wines - [Online Store](https://www.turleywinecellars.com/collections/wines): Wines available to everyone. The selection changes regularly. It has included Zinfandel, Cinsault, Grenache, Cabernet Sauvignon, a red wine, a Zinfandel rosé and Turley Estate olive oil. Ordering in 3-bottle increments gets the best shipping rates. - [Allocation wines](https://www.turleywinecellars.com/collections/allocation): Single-vineyard Zinfandel and Petite Syrah released to Allocation members, plus Old Vines Zinfandel and The White Coat white wine. - [Product sitemap](https://www.turleywinecellars.com/sitemap.xml): Every product URL. Each product page has tasting notes, technical notes (vineyard, vine age, fermentation, barrels) and critic reviews. Magnums, limited bottlings, library releases and olive oil are also sold only at the tasting room. ## Membership Turley has two membership programs. - [Allocation List](https://www.turleywinecellars.com/pages/wine-club): Four offerings a year. No automatic shipments or charges; members choose what to buy. Staying active requires buying six bottles a year. 15% off retail pricing, early access to small-lot single-vineyard wines, and a three-bottle minimum per shipment. No initiation fee. - [Join the Allocation waitlist](https://www.turleywinecellars.com/pages/wine-club-signup): Sign-up form for the Allocation List. - [Wine Clubs](https://www.turleywinecellars.com/pages/wine-clubs): Seasonal shipments twice a year, in spring and fall, with a one-year commitment. Early cancellation costs 50% of one remaining shipment. The 6 Bottle Club gets 15% off wine purchases and $20 flat-rate shipping on club releases. The 12 Bottle Club gets 18% off and free shipping on club releases within the contiguous US. Both can customize each shipment or pick it up at the Templeton tasting room. ## Story - [Story](https://www.turleywinecellars.com/pages/story): Turley's history, farming and winemaking, with a timeline from 1850 to today. Turley has made wine from over 50 vineyard sites across California. - [Our History](https://www.turleywinecellars.com/pages/history): How Larry Turley went from Frog's Leap to founding Turley, and the move into Paso Robles with the purchase of the historic Pesenti Winery in 2000. ## Optional - [Journal](https://www.turleywinecellars.com/blogs/journal): Posts from the winery, including notes on each seasonal release. - [Corporate Gifting](https://www.turleywinecellars.com/pages/corporate-gifting): Enquiry form for gift orders sent to multiple recipients, by state. A 3-bottle minimum per recipient is recommended for the best shipping rates. - [Shipping policy](https://www.turleywinecellars.com/policies/shipping-policy): Full shipping rules, including the Louisiana restriction and carrier hub pickup. - [Terms and conditions](https://www.turleywinecellars.com/pages/terms-conditions) ## For AI agents - MCP endpoint (catalog search, cart and checkout with buyer approval): https://www.turleywinecellars.com/api/ucp/mcp - Commerce discovery (UCP): https://www.turleywinecellars.com/.well-known/ucp