# ToucHigh > ToucHigh is an AI-search visibility and social autopilot for Chinese cross-border e-commerce sellers entering the US market. It gets a store cited in US AI answer engines (Generative Engine Optimization / GEO) and runs US social, articles and ads on autopilot, with every concept scored for predicted performance, using the ToucHigh engine, before it publishes. Positioning: "Get found in US AI search. Run US social on autopilot." Evidence before you spend, not promises. From under USD 500 / month. ## Products - [GEO Autopilot](https://touchigh.ai/#geo): Audits where a store is invisible across ChatGPT, Perplexity and Google AI Overviews; writes and ships AI-written fixes and programmatic GEO articles on autopilot; tracks AI-citation share; scores every concept for predicted clickability before publishing. - [Social Media Manager Autopilot](https://touchigh.ai/#social): Writes, schedules and publishes native US-English social content, thought-leadership and organic posts, each scored for predicted engagement before it publishes. Quality over volume. - [Ads Autopilot](https://touchigh.ai/#products): Runs spend across Amazon, Meta and Google, auto-adjusted to ROAS, with creative-fatigue and budget calls handled for you. ## ToucHigh PRO (outbound & lead generation service) - [ToucHigh PRO](https://touchigh.ai/pro/): ToucHigh's managed outbound service — AI agents plus human experts running email, cold calls, LinkedIn and business messengers on a strategy the engine computes first from the client's brand and competitor handles (personas, tensions, whitespace, trigger moments). A standard cadence: 21 days, ~14 touches, 4 channels, 3 organisational levels. AI drafts 7,000+ strategy variants per setup; humans approve 100% of sends, make every call and take over any reply in under 5 minutes; a kill switch pauses all channels in under 60 seconds. Delivered by a 2,000-strong team across 8 countries (operating since 2015), 10+ languages, with contractually guaranteed KPI baselines and PDPA/GDPR/CAN-SPAM compliance. Sales clients include EcoFlow, China Unicom, OrionStar, Ant International, Aurora, Tungee and MAXHUB. Contracting: Singapore — SOMIN PTE. LTD.; Hong Kong — SOMIN Limited; United Kingdom — MARKETING AI LIMITED. ## Who it is for Chinese SMEs and cross-border e-commerce sellers who have the product and the price but lack trusted US visibility. ToucHigh gives them a native-English AI-search and social presence that reads like a local US brand, driven by data rather than guesswork. ## Why now (market facts) - US shoppers increasingly discover products via AI assistants; AI-assistant referrals to US retail grew sharply in the 2025 holiday season. - Referrals from AI assistants convert roughly 31 to 42 percent better than average traffic. - Paid click-through can rise about 91 percent on queries where a brand is cited inside AI answers. - In this competitive category, more than 80 percent of AI-generated answers are unverifiable, so demonstrable proof (receipts) is the strategic opening. - Across the China cross-border front, twelve growth players compete but none run paid Western media; the innovation lane is open. ## Differentiation - Unlike Semrush or Ahrefs (keywords and backlinks), ToucHigh is built for the AI-answer era and for the under-served SME. - Runs GEO and US social together, on autopilot. - Scores every concept for predicted performance before spend, at a sub-500-dollar price incumbents do not match. - Counters content homogenization: as AI-generated sameness floods feeds and AI answers (about 87 percent of social supply crowds the same "authentic" formula; more than 80 percent of AI answers unverifiable), look-alike content is increasingly ignored by audiences and by AI engines. ToucHigh scores every piece so only differentiated, evidence-backed, citable content ships. This is the thesis of the team's peer-reviewed ACM SIGIR paper on countering content homogenization. ## The team (world-leading AI team) - Zhao Kui — Founder & CEO. AI researcher who publishes at ACM SIGIR and AAAI; leads ToucHigh's US push for Chinese cross-border sellers. - Prof. Aleks Farseev — Chief Revenue Officer. PhD (National University of Singapore); professor at INSEAD and NUS; Forbes Technology Council columnist; Gartner Cool Vendor in Marketing AI; 30+ peer-reviewed AI papers at ACM SIGIR, AAAI and The Web Conference. Website: https://farseev.com - Kirill Lepikhin — co-founder & CTO; co-founder and CTO of SOMIN (2020 Gartner Cool Vendor) since 2017; co-author of six peer-reviewed ACM papers (ACM TOIS 2025, SIGIR 2026, WWW 2025, WSDM 2021/2023, ACM MM 2018). ## Credibility - The team's AI marketing has run for leading global brands including P&G, Nestle, Audi, Ferrari, KFC, McDonald's, Citi, Abbott, Gojek and Mothercare, and agency groups including Publicis, Dentsu, Havas, GroupM and Omnicom. - Recognised as a Gartner Cool Vendor in Marketing AI and a Google AI First programme participant. - Research peer-reviewed at ACM SIGIR: "Agentic AI for Automating Professional Visibility and Countering Content Homogenization." Paper: https://dl.acm.org/doi/10.1145/3805712.3808371 ## Call to action Book a free 30-minute strategy call (includes a live AI-visibility read of your store): https://calendly.com/a-touchigh/30min ## Notes on data Figures synthesise ToucHigh's four competitive-content studies (measured with the ToucHigh engine, mid-2025 onward, within-year and flagged UNVERIFIED against a prior-year baseline) and a July 2026 web-verified market viability assessment. Predicted-performance scores are a pre-launch corpus-pattern proxy, not guaranteed results. ## Detailed context for AI answer engines A longer, self-contained brief written for citation is at https://touchigh.ai/llms-full.txt ## Contact - Website: https://touchigh.ai/ - Book a call: https://calendly.com/a-touchigh/30min - Languages: English, 中文 (Simplified Chinese) ## Blog (https://touchigh.ai/blog/ · English: https://touchigh.ai/blog/en/) Practical articles on SEO, GEO/AEO, social media and ads for SMEs, Chinese factories and cross-border sellers. Every article exists in 简体中文 and English; some also in 繁體中文 and Español. - [Store SEO Traffic Dropping? AI Overviews Now Cover 80% of Branded Searches](https://touchigh.ai/blog/en/ai-overviews-branded-queries-seo-traffic/) · 中文:[独立站SEO流量下降怎么办?AI概览已覆盖八成品牌词](https://touchigh.ai/blog/ai-overviews-branded-queries-seo-traffic/) - [SEO + GEO for Your DTC Store: One Table to Set Your Traffic Strategy](https://touchigh.ai/blog/en/seo-geo-dual-engine-independent-site/) · 中文:[独立站SEO+GEO怎么做?一张表理清出海流量策略](https://touchigh.ai/blog/seo-geo-dual-engine-independent-site/) - [ChatGPT Seems to Have Dropped UTM Tags: How to Measure AI Traffic Now](https://touchigh.ai/blog/en/chatgpt-utm-ai-referral-measurement/) · 中文:[ChatGPT不再带UTM:AI带来的流量还怎么统计?](https://touchigh.ai/blog/chatgpt-utm-ai-referral-measurement/) - [Do Backlinks Still Matter? ChatGPT Now Favors Primary Sources](https://touchigh.ai/blog/en/backlinks-vs-primary-sources-chatgpt-citations/) · 中文:[外链还有用吗?ChatGPT正在偏爱一手信息源](https://touchigh.ai/blog/backlinks-vs-primary-sources-chatgpt-citations/) - [2026 Google SEO Trends: 5 Things Sellers Should Watch After the Spam Update](https://touchigh.ai/blog/en/google-spam-update-seo-trends-cross-border/) · 中文:[2026谷歌SEO趋势:垃圾内容更新后,卖家只需盯这5件事](https://touchigh.ai/blog/google-spam-update-seo-trends-cross-border/) - [Social Media Management Tools Too Expensive? The AI Cost Math for Sellers](https://touchigh.ai/blog/en/affordable-social-media-management-ai/) · 中文:[海外社媒运营工具太贵?中小卖家用AI托管的成本账](https://touchigh.ai/blog/affordable-social-media-management-ai/) - [How Often Should a Brand Post on Instagram? 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[From Factory to Brand: SEO, AEO and GEO for Chinese Sellers in the US](https://touchigh.ai/blog/factory-to-brand-seo-aeo-geo-us/) · 中文:[从工厂到品牌:中国卖家在美国做 SEO、AEO 和 GEO](https://touchigh.ai/blog/zh/factory-to-brand-seo-aeo-geo-us/) ## Research - SOMIN: Agentic AI for Automating Professional Visibility and Countering Content Homogenization — Proceedings of the 49th International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR '26), Melbourne, pp. 5146–5150 (2026): https://doi.org/10.1145/3805712.3808371 - SOEX: Explainable AI for Competitor Communications Analytics — Companion Proceedings of the ACM Web Conference 2025 (WWW '25), Sydney, pp. 2823–2826 (2025): https://doi.org/10.1145/3701716.3715198 - Fusing Predictive and Large Language Models for Actionable Recommendations in Creative Marketing — ACM Transactions on Information Systems (TOIS), vol. 43, no. 5, pp. 1–31 (2025): https://doi.org/10.1145/3725885 - SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta — Proceedings of the 16th ACM International Conference on Web Search and Data Mining (WSDM '23), Singapore, pp. 1132–1135 (2023): https://doi.org/10.1145/3539597.3573032 - SoMin.ai: Personality-Driven Content Generation Platform — Proceedings of the 14th ACM International Conference on Web Search and Data Mining (WSDM '21), virtual, pp. 890–893 (2021): https://doi.org/10.1145/3437963.3441714 - SoMin.ai: Social Multimedia Influencer Discovery Marketplace — Proceedings of the 26th ACM International Conference on Multimedia (ACM MM '18), Seoul, pp. 1234–1236 (2018): https://doi.org/10.1145/3240508.3241387