# Toriut > Toriut is a multi-channel Product Information Management (PIM) platform built by TopTechPhoto. Centralize product data, media, and variants across all your sales channels from one master catalog. ## Product - [Toriut PIM](https://toriut.com/): Multi-channel PIM for managing products, variants, metafields, and media across sales channels. Bulk editing, multi-store sync, AI enrichment, real-time channel integration. - [Pricing](https://toriut.com/pricing): Current plans and trial options for Toriut PIM. - [Book a Demo](https://toriut.com/book-a-demo): Schedule a live 1:1 demo with a Toriut product expert. ## Features - [Advanced Filter Panel](https://toriut.com/advanced-filter-panel): Multi-criteria filtering across large catalogs - by attributes, variants, tags, and custom fields. - [Product Variants Management](https://toriut.com/shopify-product-variants-management): Manage complex product variants - color, size, material - across multiple sales channels at scale. - [Product Image Management](https://toriut.com/shopify-product-image-management): Centralize your media library. Find, match, and sync product images across channels. - [Bulk Media Match](https://toriut.com/bulk-media-match-for-shopify): Automatically match and upload images and videos to products in bulk. - [DAM - Digital Asset Management](https://toriut.com/dam-for-shopify): Digital asset management integrated with your product catalog. Organize, tag, and sync media files. ## Solutions by Industry - [PIM for Fashion](https://toriut.com/pim-for-fashion): PIM for fashion and apparel brands. Manage size, color, and material variants at scale. - [PIM for Cosmetics](https://toriut.com/pim-for-cosmetics): PIM for beauty and cosmetics brands. Consistent product data across all sales channels. - [PIM for Retail](https://toriut.com/pim-for-retail): PIM for retail businesses. Manage large product catalogs and multi-channel operations. - [PIM for Small Business](https://toriut.com/pim-for-small-business): PIM for growing businesses. Streamline product data without enterprise-level complexity. - [PIM for Shopify](https://toriut.com/pim-for-shopify): PIM built for Shopify merchants. Manage product data, variants, and media across single and multi-store setups. - [DAM for Shopify](https://toriut.com/dam-for-shopify): Digital asset management for Shopify. Bulk upload, match, and sync product media. ## Blog - Core Definitions - [What Is PIM Software?](https://blog.toriut.com/what-is-pim/): Complete guide to PIM - what it is, how it works, and why ecommerce teams need it. - [Product Catalog Management](https://blog.toriut.com/what-is-product-catalog-management/): What product catalog management is, how to structure product data, and which tools help you scale. - [What Is Product Content Management](https://blog.toriut.com/what-is-product-content-management/): How PCM centralizes product copy, images, and attributes to reduce errors and returns. - [What Is a Digital Shelf Strategy](https://blog.toriut.com/what-is-digital-shelf-strategy/): What the digital shelf is and how to optimize product visibility across online channels. - [What Is a PDP](https://blog.toriut.com/what-is-a-pdp-and-how-to-create-product-pages-that-convert/): Product Detail Page guide - structure, content, and conversion best practices. - [What Is Rich Product Content](https://blog.toriut.com/what-is-rich-product/): How videos, 360° views, and AR turn browsers into buyers. ## Blog - PIM Comparisons - [8 PIM Systems Compared](https://blog.toriut.com/top-8-pim-systems-for-shopify/): Comparison of 8 PIM platforms by catalog complexity, workflow fit, variant handling, and rollout effort. - [PIM vs Excel](https://blog.toriut.com/pim-vs-excel-time-to-upgrade-your-product-management/): When spreadsheets stop working for product management. - [PIM vs PDM](https://blog.toriut.com/pim-vs-pdm-a-simple-guide-to-choosing-the-right-system/): Key differences between Product Information Management and Product Data Management. - [PIM vs MDM](https://blog.toriut.com/pim-vs-mdm-which-is-the-best-choice-for-e-commerce/): PIM vs Master Data Management - which solution fits ecommerce businesses best. - [PIM vs CMS](https://blog.toriut.com/pim-vs-ecommerce-cms-which-is-right-for-your-store/): Differences between PIM and CMS for ecommerce. - [PIM vs MAM](https://blog.toriut.com/pim-vs-mam-which-one-does-what/): Differences between PIM and Media Asset Management. - [PIM, DAM, and CMS Integration](https://blog.toriut.com/why-pim-dam-and-cms-integration-matters/): How PIM, DAM, and CMS work together to keep product data, media, and content in sync. - [PIM vs DAM vs MRM](https://blog.toriut.com/making-the-most-of-pim-dam-and-mrm-systems/): How to choose between PIM, DAM, and Marketing Resource Management. ## Blog - PIM Benefits & Business Value - [The Real Benefits of PIM](https://blog.toriut.com/how-a-pim-system-makes-managing-your-product-catalog-a-breeze/): How PIM delivers faster time-to-market, fewer data errors, and measurable results. - [How PIM Handles Bundles and Variants](https://blog.toriut.com/how-pim-makes-managing-product-bundles-and-variants-easy/): How PIM systems handle product bundles, variants, and inventory at scale. - [AI for Ecommerce](https://blog.toriut.com/ai-for-e-commerce/): Which AI use cases in ecommerce improve conversion and efficiency. - [Ecommerce Holiday Calendar 2026](https://blog.toriut.com/ecommerce-holiday-calendar/): Campaign planning calendar with PIM-ready catalog workflows for multi-channel brands. - [Starting an Ecommerce Business](https://blog.toriut.com/starting-an-e-commerce-business/): What gets hard after launch - margins, demand, and product data challenges at scale. ## Blog - Product Guides - [How to Bulk Upload Images](https://blog.toriut.com/new-in-toriut-pim-easily-bulk-upload-media-to-shopify-products/): Step-by-step guide to bulk uploading and matching images to products. - [How to Delete Images from Product Library](https://blog.toriut.com/deleting-images-from-shopify/): How to safely delete images from your product library. ## Company - [About Toriut](https://toriut.com/about-us): Toriut PIM developed by TopTechPhoto. Toriut = PIM. Pics.io = DAM. - [Help Center](https://help.toriut.com/en/): Documentation, guides, and support resources for Toriut PIM. - [Contact](https://toriut.com/hello): Get in touch with the Toriut team. ## Optional - [Case Study: Pink Lily](https://blog.toriut.com/case-study-pink-lily/): How Toriut helped Pink Lily reduce asset handling time by 67%. - [How We Built Toriut PIM](https://blog.toriut.com/how-we-launched-pim-and-what-it-brings-to-the-table/): How Toriut was built from a DAM foundation into a full PIM for ecommerce teams.