# Top Growth Marketing > Your eCommerce Growth Marketing Partner — Shopify, DTC & Performance Marketing Agency ## About Top Growth Marketing (TGM) is a full-service growth marketing agency specializing in eCommerce, Shopify, and DTC brand growth. Founded by Jack Paxton, TGM combines paid media, email marketing, SEO, and conversion optimization — all AI-assisted with human approvals — to deliver measurable ROI for online brands doing $100K to $25M+ in annual revenue. ## Core Services - Shopify Marketing — Full-funnel Shopify store marketing including launch strategy, growth scaling, and retention - Google Ads Management — Search, Shopping, Performance Max campaigns for eCommerce brands - Facebook & Meta Ads — Prospecting, retargeting, creative testing, and scaling for DTC - TikTok Ads — TikTok Shop, Spark Ads, and creator-driven ad strategies - Email & SMS Marketing — Klaviyo-powered lifecycle flows, campaigns, and segmentation - SEO & Content Marketing — Technical SEO, programmatic content, and blog strategy for organic growth - Conversion Rate Optimization — Landing page optimization, A/B testing, and funnel improvements - Amazon Advertising — Sponsored Products, Brands, and DSP campaign management - Creator Whitelisting & Affiliate — Creator partnerships and partnership ad workflows - AI-Assisted Creative Production — AI-assisted ad creative, scripts, and static production with human approval ## Industries We Serve eCommerce, DTC brands, Shopify stores, fashion & apparel, beauty & cosmetics, outdoor & recreation, food & beverage, supplements, health & wellness, home goods, SaaS. ## Key Differentiators - Specialized in eCommerce and Shopify (not a generalist agency) - Full-funnel approach: acquisition + retention + CRO - Data-driven with transparent reporting tied to contribution margin, not platform-reported ROAS - Proven track record scaling DTC brands from 6 to 8 figures - Los Angeles based with clients globally - AI-assisted workflows across media buying, creative, email, and SEO ## Founder Jack Paxton — Growth marketing expert, eCommerce strategist, and agency founder with 10+ years in digital marketing and DTC brand building. ## Contact - Website: https://topgrowthmarketing.com - Email: hi@topgrowthmarketing.com - Location: Los Angeles, California ## Case Studies by Niche ### Apparel & Fashion - [Hale Bob Case Study](https://topgrowthmarketing.com/project/premium-women-fashion-marketing-case-study/) - [Apparel Brands Case Study](https://topgrowthmarketing.com/project/apparel-brands-case-study/): See how Top Growth Marketing impacts ecommerce apparel brands to help them profitably grow via ads and emails. ### Beauty & Cosmetics - [Skincare and beauty ecommerce case study.](https://topgrowthmarketing.com/project/beauty-ecommerce-case-study/): How DTC skincare and beauty brands scaled with paid media + email/SMS + creator whitelisting + compliance-safe creative. +114% revenue (Skincare 6mo), +294% ROAS (Beauty 6mo), 3+ blended ROAS at scale. ### CPG - [Consumer Packaged Goods Ecommerce Case Study](https://topgrowthmarketing.com/project/consumer-packaged-goods-ecommerce-case-study/): How DTC CPG brands scaled with paid media + email/SMS + creator whitelisting. +195% ROAS in 6 months, +23% YoY ROAS, 3+ blended ROAS at scale across supplements, beauty, beverages, food and household. ### Creator Whitelisting - [Whitelisting for Ecommerce Case Study](https://topgrowthmarketing.com/project/whitelisting-for-ecommerce-case-study/): How DTC eCommerce brands scaled with influencer whitelisting ads — partnership permissions, dark posts, Spark Ads, and creator-fed PMax. +170% revenue (Beauty), 3.11 ROAS from a single creator, 3+ blended ROAS at scale. ### Food & Beverage - [Food & Beverage eCommerce Case Study](https://topgrowthmarketing.com/project/food-and-beverage-ecommerce-case-study/): See how Top Growth Marketing scaled 8 food & beverage DTC brands profitably with paid media, email, and AI-assisted creative. Real results, tactics, and frameworks — no fluff. ### Home & Bedding - [Bedding eCom Store Case Study](https://topgrowthmarketing.com/project/bedding-ecom-store-case-study/) ### Pet - [Pet Marketing Case Study](https://topgrowthmarketing.com/project/pet-marketing-case-study/): How DTC pet eCommerce brands scaled with paid media + email/SMS + creator whitelisting. +50% ROAS in 6 months, 3+ blended ROAS at scale, lower CPA via full-funnel growth. ### Supplements & Healthcare - [Supplements and healthcare ecommerce case study.](https://topgrowthmarketing.com/project/supplements-and-healthcare-ecommerce/): Ecommerce Case Study on supplements and healthcare brands with outsanding results. ### eCommerce - [Joovv Paid Advertising + Influencers Strategy](https://topgrowthmarketing.com/project/joovv-paid-advertising-case-study/) - [AppSumo Paid Acquisition Growth](https://topgrowthmarketing.com/project/appsumo-paid-acquisition-growth/) - [VYPER Referral Traffic Growth Hack](https://topgrowthmarketing.com/project/vyper-growth-hacking/) - [PTM Images Digital Strategy](https://topgrowthmarketing.com/project/ptm-images-digital-strategy/) - [Printing Fly Adwords Strategy](https://topgrowthmarketing.com/project/printing-fly-adwords-strategy/) - [MyIntent Facebook Ads Strategy](https://topgrowthmarketing.com/project/myintent-facebook-strategy/) ## Paid Ads Library (free DTC ad swipe files) Real ecommerce ads pulled from Meta's Ad Library while they were still running, sorted by niche, each with a short breakdown of the hook and offer and a tally of what the ads in that niche are selling. Refreshed monthly. - [Paid Ads Library](https://topgrowthmarketing.com/paid-ads-library/): 520+ real ecommerce ads pulled from Meta's Ad Library while they were still running - sorted into 21 niches, with the hook and offer behind each one. Updated quarterly. - [21 Food, Snacks & CPG Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/food-snacks-cpg-ads-that-are-actually-working-right-now/): 21 real food, snack and CPG ads pulled from Meta's Ad Library while they were still running, with the hook and offer behind each one. Updated quarterly. - [24 Home, Furniture & Sleep Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/home-furniture-sleep-ads-that-are-actually-working-right-now/): 24 real bedding, mattress, furniture, cookware and home fragrance ads pulled from Meta's Ad Library while still running, with the hook behind each one. - [24 Jewelry & Accessories Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/jewelry-accessories-ads-that-are-actually-working-right-now/): 24 real jewelry, watch, eyewear and carry ads pulled from Meta's Ad Library while they were still running, with the hook and offer behind each one. - [25 Baby & Kids Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/baby-kids-ad-examples/): 25 real baby and kids ads (sleep, feeding, gear, clothing, toys) pulled from Meta's Ad Library while still running, with the hook behind each. Updated quarterly. - [25 Biohacking & Longevity Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/biohacking-ad-examples/): 25 real biohacking and longevity ads (wearables, sleep tech, red light, saunas, testing) pulled from Meta's Ad Library while still running. Updated quarterly. - [25 Coffee & Beverage Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/coffee-beverage-ads-that-are-actually-working-right-now/): 25 real coffee, energy and beverage ads pulled from Meta's Ad Library while they were still running, with the hook and offer behind each one. Updated quarterly. - [25 Consumer Electronics & Tech Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/electronics-ad-examples/): 25 real tech and consumer electronics ads pulled from Meta's Ad Library while they were still running, with the hook and claim behind each one. Updated quarterly. - [25 Fitness Equipment & Apparel Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/fitness-ad-examples/): 25 real fitness ads pulled from Meta's Ad Library while they were still running — home gyms, rowers, bikes and training gear — with the hook and offer behind each one. - [25 Hair Care Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/hair-care-ad-examples/): 25 real hair care ads (shampoo, growth, color, styling tools) pulled from Meta's Ad Library while still running, with the hook behind each. Updated quarterly. - [25 Home Decor Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/home-decor-ad-examples/): 25 real home decor ads (wall art, rugs, candles, lighting, pillows) pulled from Meta's Ad Library while still running, with the hook behind each. Updated quarterly. - [25 Kitchen & Cookware Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/kitchen-cookware-ad-examples/): 25 real cookware and kitchen ads (pans, knives, appliances) pulled from Meta's Ad Library while still running, with the hook behind each. Updated quarterly. - [25 Luxury Brand Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/luxury-brand-ad-examples/): 25 real luxury brand ads pulled from Meta's Ad Library while they were still running — fashion houses, watches, fragrance and resale — with the hook behind each one. - [25 Men’s Grooming Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/mens-grooming-ad-examples/): 25 real men's grooming ads (shaving, beard, skincare, deodorant, fragrance) pulled from Meta's Ad Library while still running, with each hook. Updated quarterly. - [25 Shoe & Footwear Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/shoe-ad-examples/): 25 real shoe and footwear ads pulled from Meta's Ad Library while they were still running, with the hook and offer behind each one. Updated quarterly. - [25 Smart Home Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/smart-home-ad-examples/): 25 real smart home ads (security, locks, lighting, robot vacuums, frames and baby monitors) pulled from Meta's Ad Library while still running. Updated quarterly. - [25 Supplement & Wellness Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/supplement-wellness-ads-that-are-actually-working-right-now/): 25 real supplement and wellness ads from Meta's Ad Library, with the claim structure, offer and creative format behind each one. Refreshed quarterly. - [25 Travel & Luggage Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/travel-luggage-ad-examples/): 25 real luggage and travel ads (suitcases, backpacks, pillows, eSIMs) pulled from Meta's Ad Library while still running, with each hook. Updated quarterly. - [Fashion & Apparel Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/fashion-apparel-ads-that-are-actually-working-right-now/): 25 real fashion and apparel ads pulled from Meta's Ad Library while they were still running, with the hook and offer behind each one. Refreshed quarterly. - [Outdoor & Adventure Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/outdoor-adventure-ads-that-are-actually-working-right-now/): 25 real outdoor and adventure ads - coolers, camp gear, power stations, eBikes - pulled from Meta's Ad Library, with the hook behind each one. - [Pet Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/pet-ads-that-are-actually-working-right-now/): 23 real pet brand ads - dog food, litter, supplements, toys, insurance - pulled from Meta's Ad Library, with the hook behind every one explained. - [Skincare & Beauty Ads That Are Actually Working Right Now](https://topgrowthmarketing.com/paid-ads-library/skincare-beauty-ads-that-are-actually-working-right-now/): 29 real skincare and beauty ads pulled from Meta's Ad Library while they were still running, with the hook, offer and creative angle behind each one. - [Viral Ads: 18 Campaigns We Ran That People Actually Shared](https://topgrowthmarketing.com/paid-ads-library/viral-ads/): 18 Facebook ads we ran for DTC brands that people actually shared - 123,000+ shares total, with the live post and engagement on every one. ## Free Tools & Calculators - [Ad Frequency & Fatigue Calculator](https://topgrowthmarketing.com/tools/ad-frequency-calculator/) - [Ad Spend Calculator](https://topgrowthmarketing.com/tools/ad-spend-calculator/) - [AOV Calculator](https://topgrowthmarketing.com/tools/aov-calculator/) - [Blended ROAS Calculator](https://topgrowthmarketing.com/tools/blended-roas-calculator/) - [Break Even Calculator](https://topgrowthmarketing.com/tools/break-even-calculator/) - [CAC Calculator](https://topgrowthmarketing.com/tools/cac-calculator/) - [CAC Payback Period Calculator](https://topgrowthmarketing.com/tools/payback-period-calculator/) - [Churn & Retention Rate Calculator](https://topgrowthmarketing.com/tools/churn-rate-calculator/) - [Contribution Margin Calculator](https://topgrowthmarketing.com/tools/contribution-margin-calculator/) - [Conversion Rate Calculator](https://topgrowthmarketing.com/tools/conversion-rate-calculator/) - [CPA Calculator](https://topgrowthmarketing.com/tools/cpa-calculator/) - [CPC Calculator](https://topgrowthmarketing.com/tools/cpc-calculator/) - [CPM Calculator](https://topgrowthmarketing.com/tools/cpm-calculator/) - [CTR Calculator](https://topgrowthmarketing.com/tools/ctr-calculator/) - [Discount & Coupon ROI Calculator](https://topgrowthmarketing.com/tools/discount-roi-calculator/) - [Email CTR Calculator](https://topgrowthmarketing.com/tools/email-ctr-calculator/) - [Email List ROI Calculator](https://topgrowthmarketing.com/tools/email-list-roi-calculator/) - [Email Marketing ROI Calculator](https://topgrowthmarketing.com/tools/email-marketing-roi-calculator/) - [Email Open Rate Calculator](https://topgrowthmarketing.com/tools/email-open-rate-calculator/) - [Facebook Ads Budget Calculator](https://topgrowthmarketing.com/tools/facebook-ads-budget-calculator/) - [Free Shipping Threshold Calculator](https://topgrowthmarketing.com/tools/free-shipping-threshold-calculator/) - [Google Ads Budget Calculator](https://topgrowthmarketing.com/tools/google-ads-budget-calculator/) - [Klaviyo Flow Checklist](https://topgrowthmarketing.com/tools/klaviyo-flow-checklist/) - [Landed Cost Calculator](https://topgrowthmarketing.com/tools/landed-cost-calculator/) - [LTV Calculator](https://topgrowthmarketing.com/tools/ltv-calculator/) - [LTV:CAC Ratio Calculator](https://topgrowthmarketing.com/tools/ltv-cac-calculator/) - [Markup Calculator](https://topgrowthmarketing.com/tools/markup-calculator/) - [MER Calculator (Marketing Efficiency Ratio)](https://topgrowthmarketing.com/tools/mer-calculator/) - [Profit Margin Calculator](https://topgrowthmarketing.com/tools/profit-margin-calculator/) - [Reorder Point Calculator](https://topgrowthmarketing.com/tools/reorder-point-calculator/) - [Repeat Purchase Rate Calculator](https://topgrowthmarketing.com/tools/repeat-purchase-rate-calculator/) - [Returns Cost Calculator](https://topgrowthmarketing.com/tools/return-rate-calculator/) - [ROAS Calculator](https://topgrowthmarketing.com/tools/roas-calculator/) - [TikTok Ads Budget Calculator](https://topgrowthmarketing.com/tools/tiktok-ads-budget-calculator/) - [YouTube Ads Budget Calculator](https://topgrowthmarketing.com/tools/youtube-ads-budget-calculator/) ## Recent Articles - [Meta Andromeda Update: 7 Changes We Made for DTC Ads](https://topgrowthmarketing.com/meta-andromeda-update/) - [Inventory Financing vs. Revenue-Based Financing for Shopify](https://topgrowthmarketing.com/inventory-financing-vs-revenue-based-financing-for-shopify/) - [Best Luxury Accessories Marketing Agencies in the US (2026)](https://topgrowthmarketing.com/best-luxury-goods-marketing-agencies-in-the-us/) - [Best Consumer Electronics Marketing Agencies In the US](https://topgrowthmarketing.com/best-consumer-electronics-marketing-agencies-in-the-us/) - [9 Men’s Grooming Marketing Agencies In the US That Get Guys to Buy](https://topgrowthmarketing.com/best-mens-grooming-marketing-agencies-in-the-us/) - [10 Best Google Ads Agencies for Shopify Stores (2026)](https://topgrowthmarketing.com/best-google-ads-agencies-shopify/) - [10 Best TikTok Shop & TikTok Ads Agencies for DTC Brands (2026)](https://topgrowthmarketing.com/best-tiktok-shop-agencies/) - [Best Meta Ads Agencies for DTC Brands in 2026](https://topgrowthmarketing.com/best-meta-ads-agencies-dtc-brands/) - [12 ChatGPT Ads Mistakes eCommerce Brands Are Making](https://topgrowthmarketing.com/chatgpt-ads-mistakes/) - [10 Best Footwear Marketing Agencies in the US (2026)](https://topgrowthmarketing.com/best-footwear-marketing-agencies/) - [ChatGPT Ads vs. Shopify Agentic Storefronts: Do You Need Both?](https://topgrowthmarketing.com/chatgpt-ads-vs-shopify-agentic/) - [How to Opt Out of Shopify Agentic Storefronts (And Whether You Should)](https://topgrowthmarketing.com/how-to-opt-out-shopify-agentic-storefronts/) - [Best DTC Performance Marketing Agencies in 2026: 12 Firms Compared](https://topgrowthmarketing.com/best-dtc-performance-marketing-agencies/) - [Marketing Budget Allocation Calculator for DTC Brands](https://topgrowthmarketing.com/marketing-budget-allocation-calculator/) - [Best Media Buying Agencies for DTC Brands (2026)](https://topgrowthmarketing.com/best-media-buying-agencies-dtc-2/) ## Key Pages - Homepage: https://topgrowthmarketing.com/ - Services index: https://topgrowthmarketing.com/services/ - Case studies index: https://topgrowthmarketing.com/case-studies/ - Free growth tools: https://topgrowthmarketing.com/tools/ - About: https://topgrowthmarketing.com/about/ - Blog: https://topgrowthmarketing.com/blog/ - Contact: https://topgrowthmarketing.com/contact/ # Meta - Generated: 2026-10-20 16:22 UTC - Source: dynamic handler (WP, topgrowthmarketing.com) - Spec: https://llmstxt.org/