Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# Three Seven Marketing

## Sitemaps
- [XML Sitemap](https://www.threesevenmarketing.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [What Happens When AI Can’t Find Your Business](https://www.threesevenmarketing.com/blog/what-happens-when-ai-cant-find-your-business/): When AI can't find your business, it recommends a competitor instead. Here's what that costs you — and how to become AI-citable.
- [What Actually Gets B2B Brands Cited by AI Search in 2026 (And 5 Tactics Wasting Your Budget)](https://www.threesevenmarketing.com/blog/what-actually-gets-b2b-brands-cited-by-ai-search/): We read 27 studies covering more than 20 million AI citations (from a peer-reviewed KDD paper to controlled tests by Ahrefs and Seer Interactive) to answer one question: what actually gets a B2B brand cited when someone asks ChatGPT, Perplexity, or Google's AI Overviews for a recommendation?
- [B2B Marketing Strategy for Industrial and Manufacturing Companies](https://www.threesevenmarketing.com/blog/b2b-marketing-strategy-industrial-manufacturing-companies/): Good product. Capable team. Marketing budget. None of it working the way it should.
- [Doesn’t that burn all your tokens?](https://www.threesevenmarketing.com/blog/doesnt-that-burn-all-your-tokens/): Every time I describe how I run an AI project manager, a team of AI department specialists, a meal planner that fetches grocery deals on the weekends, I get the same question, usually with a wince... doesn't that burn all your tokens?
- [The End-to-End B2B Marketing Audit: Foundation, Channels, Back End](https://www.threesevenmarketing.com/blog/b2b-marketing-audit/): Oftentimes when companies reach out to us, it's because they want help with a channel — get SEO working, fix the ad spend, figure out email. One of our first steps, regardless of scope, is to do an end-to-end marketing audit. However, many marketing audits primarily focus on channels, missing the biggest areas for improvement.
- [The Top 3 B2B Marketing Challenges Teams Face](https://www.threesevenmarketing.com/blog/the-top-3-problems-b2b-marketers-face/): At some point in almost every conversation with a new client, someone says a version of the same thing.
- [The CMO’s Guide to Marketing to Technical Buyers](https://www.threesevenmarketing.com/blog/marketing-to-technical-buyers/): Marketing to technical buyers is a distinct challenge. These are buyers who understand the problem, know the category, and have often formed strong opinions about the solution before they ever contact a vendor.
- [How to Know If Your Marketing Is Actually Working: The 5 Metrics That Matter](https://www.threesevenmarketing.com/blog/5-metrics-that-matter-for-b2b-marketing-analytics/): At a glance, here are the five most important KPIs for B2B marketing analytics:
- [Before You Trust Your GA4 Data, Run Through This List](https://www.threesevenmarketing.com/blog/before-you-trust-yourga4-data-run-throughthis-list/): 14 checks worth doing before your numbers mean anything.
- [Why Marketing Must Be Strategy-Led](https://www.threesevenmarketing.com/blog/why-marketing-must-be-strategy-led/): Strategy-led marketing starts with a clear answer to a question most businesses skip: who is this for, what do they need to hear, and where are they when they're ready to hear it?
- [A Marketer’s Tale of Four AI Tools: What I Actually Think After Using Them All](https://www.threesevenmarketing.com/blog/ai-tools-for-marketing/): Every marketer experimenting with AI right now is quietly sitting with the same question: which of these tools is actually worth the subscription? And if I'm already paying for two or three of them, am I using them right or am I just paying for the same capability twice?
- [Why Your B2B Website Isn’t Generating Leads (And What to Do About It)](https://www.threesevenmarketing.com/blog/why-your-b2b-website-isnt-generating-leads/): Summary:
- [The Zero-Click Content Framework: How Top-of-Funnel Content Works in 2025](https://www.threesevenmarketing.com/blog/the-zero-click-content-framework-how-top-of-funnel-content-works-in-2025/): We're in a weird spot with content marketing right now. The rules changed, and most businesses are still playing by the old ones.
- [3.7 Designs is now Three Seven: Why We Evolved and What Comes Next](https://www.threesevenmarketing.com/blog/3-7designs-is-three-seven/): After 19 years, we’re making a change.
- [The Marketing-Led Growth System: How to Build a Marketing Engine That Actually Works](https://www.threesevenmarketing.com/blog/marketing-led-growth-system/): Marketing without a solid foundation is like pouring water into a leaky bucket. Even the best messaging fails if it reaches the wrong people. And even if it reaches the right people, they won't act if the message doesn't resonate.
- [llms.txt Explained: What to Share, What to Block, and What Actually Matters](https://www.threesevenmarketing.com/blog/llms-txt-explained/): AI assistants aren’t just knocking on the door, they’re starting to break through the wall like the Kool-Aid Man (Oh, Yeah!). ChatGPT, Perplexity, Gemini, and others are already pulling from websites to answer questions directly, skipping the familiar list of blue links. That’s great for users, but a little unsettling for marketers. If AI is referencing your content, should you try to control it, or lean in? And does adding an llms.txt file magically make you more visible?
- [How to Craft CTAs That Actually Convert: A Structured Approach for B2B Marketers](https://www.threesevenmarketing.com/blog/high-converting-calls-to-action/): CTAs don’t get the attention they deserve.
- [B2B Buyer Journey Maps: A Practical Guide to Understanding and Converting Your Audience](https://www.threesevenmarketing.com/blog/b2b-buyer-journey-maps/): Every customer follows a path before they buy from you. Sometimes it’s short, like realizing you’re cold, pulling out your phone, and buying a scarf. Other times it stretches over months, like selecting the right enterprise software. The challenge for marketers is that most companies don’t truly understand this path, and as a result, they miss opportunities at every stage.
- [How to Get Recommended and mentioned by AI: A Practical Guide for B2B Marketers](https://www.threesevenmarketing.com/blog/how-to-b2b-ai-optimization/): LLMs like ChatGPT and Claude are already influencing buying decisions, we received a highly qualified lead direct from ChatGPT ourselves recently. When B2B buyers ask for recommendations, these tools give highly specific and relevant suggestions, and if your company isn't one of them, you're invisible.
- [Growth Marketing Strategies for Software and SaaS Companies](https://www.threesevenmarketing.com/blog/growth-marketing-strategies-for-software-saas-companies/): Many companies jump straight into tactics. They want a content plan, SEO roadmap, email sequences, or ad campaigns. But underneath all of that is a more important question: What growth model will work best for your software company?
- [5 Real-World HubSpot CRM Use Cases That Actually Work for B2B Sales Teams](https://www.threesevenmarketing.com/blog/hubspot-use-cases/): If you’re exploring HubSpot or just trying to figure out which tools your team actually needs, you’re in good company.
- [Google AI Mode Is Here: What It Means for SEO, Visibility, and Staying in the Conversation](https://www.threesevenmarketing.com/blog/google-ai-mode-seo-strategy/): Let’s skip the hype: Google AI Mode is live, and it’s changing how search works, dramatically.
- [Why Social Media Strategy in 2025 Isn’t About Posting More](https://www.threesevenmarketing.com/blog/social-media-engagement-2025/): For years, the advice was simple: post consistently, and the results will follow. But in 2025, that kind of volume-first approach is not only outdated-it can hurt your performance. Social platforms have evolved. So has user behavior. The brands seeing meaningful traction right now aren't the ones posting the most; they’re the ones showing up strategically.
- [How to rank in ChatGPT: How LLMs Decide What Products to Recommend (And What You Can Learn From It)](https://www.threesevenmarketing.com/blog/how-to-rank-chatgpt-recommendations/): Buyers are already asking ChatGPT and other large language models (LLMs) for product and vendor recommendations. Not tomorrow. Not next year. Now.
- [Understanding Cognitive Biases in Marketing: A Guide to Persuasive Techniques](https://www.threesevenmarketing.com/blog/persuasive-cognitive-biases-marketing/): Understanding human psychology is critical in marketing. Cognitive biases—systematic patterns of deviation from norm or rationality in judgment—play a significant role in how consumers perceive information and make decisions. By leveraging these biases ethically, marketers can increase the effectiveness of their campaigns.
- [9 Psychological Principles for Website Landing Page Design](https://www.threesevenmarketing.com/blog/landing-page-design-psychology/): There are two types of landing pages in this world. The ones that make you stop, think, click, and convert. And the ones that boast a measly 0.25% conversion rate have you questioning your life decisions. "Why oh why didn't I study accounting?"
- [Building a Smarter Digital Marketing Strategy Framework: A Blueprint for Sustainable Growth](https://www.threesevenmarketing.com/blog/digital-marketing-strategy-framework/): Digital marketing is more than just a buzzword; it’s the backbone of modern business strategies. But what exactly qualifies as digital marketing? It’s any promotional activity carried out online, from social media ads to email campaigns and search engine optimization (SEO).
- [From Research to Revenue: A Complete Guide to B2B Software GTM](https://www.threesevenmarketing.com/blog/b2b-software-gtm/): Launching a new B2B software product requires a different approach than traditional go-to-market strategies. The business model you choose should align with varying types of products and market conditions, as it significantly influences overall sales success and the structuring of sales teams. The software space is crowded, and your potential customers are likely already using a different product to solve their needs. Buying cycles can span months or even years, which means that even if they want to switch, they may need more time. The decision-making process is often complex, involving multiple stages, stakeholders, and layers of approval.
- [Marketing Automation for B2B: Strategies to Boost Your Sales](https://www.threesevenmarketing.com/blog/b2b-marketing-automation/): Marketing automation has been a buzzword for years, and maybe you’ve tried it with some (or no) success, or maybe you’re just now ready to give it a shot. Either way, this article is for you.
- [Advanced SEO Tactics for B2B Technology Companies](https://www.threesevenmarketing.com/blog/technology-company-seo/): A carefully planned and executed search engine optimization campaign is critical to most technology businesses' overall digital marketing strategy. Technology companies, in particular, require a different approach to SEO than many others. They often face a highly technical target audience, prospects who thoroughly research possible solutions before making a buying decision, multiple stakeholders in the buying process, and long sales cycles with many touchpoints.
- [Building a Winning Digital Marketing Strategy for B2B Tech Firms](https://www.threesevenmarketing.com/blog/technology-digital-marketing-strategy/): Today’s tech firms need a solid digital marketing strategy to stand out and remain competitive in the eyes of potential customers. Tech businesses can use many tactics, channels, and communication styles to reach key decision-makers and sell more products or services. So, effective marketing strategies for tech companies must include an intentional combination of these elements tailored to each business's specific needs and goals. 
- [Transforming Tech with Digital Marketing: Gaining a Competitive Edge](https://www.threesevenmarketing.com/blog/tech-company-digital-marketing/): Digital marketing is an essential part of how today’s tech companies reach customers. A tailored digital marketing strategy can provide high value content to potential customers while also demonstrating the need and effectiveness of your offerings. This article dives into the importance of digital marketing for tech companies and the most important tactics and platforms to consider when creating your strategy. 
- [Why Invest in Digital Advertising: The Path to Explosive Growth and ROI](https://www.threesevenmarketing.com/blog/why-digital-advertising/): "They say you have to spend money to make money," goes the saying, and nowhere is this more relevant than in the digital landscape. As businesses continue to vie for consumer attention online, Google has steadily shifted its strategy, prioritizing search ads over organic results. If you've been observing your website's organic ranking take a plunge recently, it's not an isolated incident. Google's algorithm has been favoring search ads, making it imperative for businesses to reassess their online marketing strategies.
- [Using Chatbots for Improved Customer Experience](https://www.threesevenmarketing.com/blog/why-use-chat-bot/): Today's business landscape is a complex, fast-evolving terrain where the need for agility has never been greater. Enterprises are under constant pressure to enhance customer experience while streamlining operations. This has led many to use Artificial Intelligence (AI) for solutions. One AI tool that has mainly gained attention is the chatbot.
- [Navigating Web Design Around Me: Unveiling Digital Horizons](https://www.threesevenmarketing.com/blog/web-design-near-me/): Introducing a comprehensive guide that dispels the notion of being restricted to a local web design company and instead encourages you to embrace the boundless potential of a global approach to website design. Covering everything from design trends to search engine optimization and user testing, we delve into every aspect of the contemporary web design landscape.
- [How to Boost Search Visibility With Life Science SEO](https://www.threesevenmarketing.com/blog/life-science-seo/): In today’s constantly evolving digital landscape, search engine optimization (SEO) has emerged as a critical tool for enhancing online visibility and bringing more eyes to your content. 
- [The Most Effective Digital Marketing Strategies for B2B Software Companies](https://www.threesevenmarketing.com/blog/digital-marketing-strategy-b2b-software-companies/): For software companies competing in today's digital marketplace, simply having an online presence isn't enough. To capture the attention of your target audience and engage them throughout your sales funnel, you need to develop and deploy a strategic, comprehensive, and consistent digital marketing plan.
- [Generating Top-Tier B2B Organic Leads: Your Complete Roadmap](https://www.threesevenmarketing.com/blog/organic-leads/): Maximize your organic lead generation strategy with expert digital marketing insights.
- [Ultimate Website Redesign SEO Audit Checklist](https://www.threesevenmarketing.com/blog/ultimate-website-redesign-seo-audit-checklist/): Are you planning a website redesign? Before you dive into upgrading aesthetics and user experience, save yourself time, effort, and resources by beginning with an SEO audit. 
- [Build an Effective B2B Paid Media Strategy and Unlock Success](https://www.threesevenmarketing.com/blog/b2b-paid-media-strategy/): In today's digital landscape, B2B companies increasingly use paid media strategies to enhance their marketing efforts. 
- [Attract More Qualified Leads: SEO for Manufacturing Companies](https://www.threesevenmarketing.com/blog/seo-manufacturing-companies/): Are you interested in leveraging your website to find more qualified leads? One of the most effective ways to do this is through an Search Engine Optimization (SEO) strategy.
- [Finding Your Ideal Conversion Rate: A Comprehensive Guide to Improving Your Website’s Performance](https://www.threesevenmarketing.com/blog/ideal-conversion-rate/): Learn how to measure, analyze, and optimize your conversion rate to attract and retain more customers while maximizing your ROI.
- [Content-Centric SEO: A Step-by-Step Process To Drive Organic Traffic](https://www.threesevenmarketing.com/blog/content-centric-seo/): In the rapidly advancing world of business, relying on conventional marketing techniques is a thing of the past. With the rise of online presence, content marketing and search engine optimization (SEO) strategies have become imperative for businesses to draw in qualified organic search traffic. 
- [Mastering the Art of Project Managing a Website Redesign: Tips and Strategies for Success](https://www.threesevenmarketing.com/blog/website-redesign-project-management/): In today's increasingly digital landscape, business websites serve as a crucial cornerstone for the organization’s digital presence. The first interaction that potential customers have with a brand is often crucial in converting them into loyal users. Therefore, having a visually attractive and easy-to-use design is extremely important.
- [9 Website Redesign Mistakes that Destroy SEO](https://www.threesevenmarketing.com/blog/website-redesign-mistakes-that-destroy-seo/): Not getting enough traffic, conversions, or other online digital results you're expecting? 
- [Website Redesign Timeline – How Long It Should Take](https://www.threesevenmarketing.com/blog/website-redesign-timeline/): A website redesign can convert more prospects into leads, customers, and members. You can significantly increase your business's leads, sales, revenue, and profits with smart design thinking and a well-crafted digital marketing strategy.
- [How Digital Marketing Can Change Your Life Sciences Brand](https://www.threesevenmarketing.com/blog/digital-marketing-life-science/): Digital marketing is now necessary for life sciences brands, and a major game changer in the industry. By using online channels, such as social media, email, search engines, and websites, major players in the life science industry are elevating the way they promote products and services.
- [Mastering Content Marketing: A Guide for Manufacturing Companies](https://www.threesevenmarketing.com/blog/content-marketing-manufacturing-companies/): Content marketing can be a highly effective way for manufacturing companies to connect with their target audience and build their brand. But let’s face it: developing and implementing a comprehensive content marketing strategy can be a bit overwhelming, especially if it’s a relatively new strategy for your business.
- [How Often Should You Redesign Your Website? – A 2025 Guide](https://www.threesevenmarketing.com/blog/how-often-should-you-redesign-your-website-2023/): When creating a successful website, redesigning is a crucial step that should not be overlooked. Whether your website is outdated, not mobile-friendly, or not generating the desired results, a redesign can help keep it up to date and make it more effective. But how often should you redesign your website? 
- [40+ Website Key Performance Indicators to Measure Your Websites Performance](https://www.threesevenmarketing.com/blog/best-website-key-performance-indicators/): Understanding how your website is performing is critical for improving performance.
- [How to Define and Segment Your Websites Target Audience](https://www.threesevenmarketing.com/blog/how-to-define-and-segment-your-websites-target-audience/): Segmenting your target audience is critical for a successful website. Whether you receive hundreds of visitors or tens of thousands, each user will want something slightly different from your website. You can't design a website that caters to everyone, so you must identify the most common needs and design to support those best.
- [How to: Get More Leads From Your Website (10 ways)](https://www.threesevenmarketing.com/blog/10-ways-to-generate-more-leads-from-your-website/): In today's digital world, having a website is crucial for businesses of all sizes. However, simply having a website is not enough – turning visitors into leads and customers is essential. This is where website lead generation comes into play.
- [Should I Focus on a Few Specific Digital Channels or Do a Little Bit of Everything?](https://www.threesevenmarketing.com/blog/should-i-focus-on-a-few-specific-digital-channels-or-do-a-little-bit-of-everything/): Is it better for a brand to focus on a few specific digital channels or experiment with several at once. Learn when each option makes sense.
- [How Do I Determine What My Digital Ad Spend Budget Should Be?](https://www.threesevenmarketing.com/blog/how-much-digital-advertising-budget/): Get recent data on how much most companies spend on digital advertising and straightforward advice on how to set your digital ad spend budget.
- [Should We Hire an In-House Marketer or a Digital Marketing Agency?](https://www.threesevenmarketing.com/blog/inhouse-or-agency-digital-marketing/): Get a comparison of pricing and other key factors to decide whether an in-house marketer or a digital marketing agency is best for your company.
- [Why is it So Hard to Generate Sales-Qualified Leads?](https://www.threesevenmarketing.com/blog/generate-sales-qualified-leads/): It’s much harder to generate sales-qualified leads than marketing-qualified leads. Learn why, along with common mistakes that brands make.
- [Win Over More Leads in 2022 with These Design Marketing Trends](https://www.threesevenmarketing.com/blog/win-over-more-leads-in-2022-with-these-design-marketing-trends/): Leads love these top design marketing trends of 2022, including data visuals, color psychology, and scrollytelling.
- [Industrial Inbound Marketing: How to Deliver the Right Content at the Right Time](https://www.threesevenmarketing.com/blog/industrial-inbound-marketing/): How to effectively approach industrial inbound marketing to win over more leads by providing the right content at the right time.
- [Recession Marketing: Going Up When The World Goes Down](https://www.threesevenmarketing.com/blog/recession-marketing/): You’ve probably heard the news by now:
- [Life Science Content Marketing: A Step-By-Step Strategy](https://www.threesevenmarketing.com/blog/life-science-content-marketing-guide/): Life science buyers often want to be educated before making a purchase. Learn how to do that with our proven life science content marketing strategy.
- [25 Questions to Ask a Digital Marketing Agency](https://www.threesevenmarketing.com/blog/questions-to-ask-digital-marketing-agency/): Compatibility is essential when partnering with a digital marketing agency. Use this exhaustive list of 25 questions for evaluation.
- [How Our Legal Marketing Strategy Helped Generate 700% More Leads for a Specialist Law Firm](https://www.threesevenmarketing.com/blog/law-firm-digital-marketing-strategy/): An overview of the legal marketing strategy Three Seven used to generate 700% more leads for a specialist law firm.
- [Our 10 Favorite WordPress Plugins for an Epic User Experience](https://www.threesevenmarketing.com/blog/our-10-favorite-wordpress-plugins-for-an-epic-user-experience/): There are currently over 55,000 WordPress plugins. Check out our 10 favorite WordPress plugins for optimizing your UX.
- [Crafting a Winning Digital Marketing Blueprint [Free Download]](https://www.threesevenmarketing.com/blog/digital-marketing-blueprint/): The success of your digital marketing efforts will directly relate to the quality of your planning. A well-researched and thought-out plan guides the most effective campaigns with the greatest return on investment. Digital marketing is complicated and multifaceted; you can't simply "wing it" and expect good results.
- [Organic Leads vs. Paid Leads: Which is Best for Your Business?](https://www.threesevenmarketing.com/blog/organic-leads-vs-paid-leads/): There are two main marketing approaches of organic and paid. Get a full breakdown of organic leads vs. paid leads to see which is ideal for your business.
- [Web Design Psychology – Get Into Your Buyer’s Brain and Drive Conversions](https://www.threesevenmarketing.com/blog/web-design-psychology-webinar/): The following is a recording and transcript of a webinar recorded in March of 2022.
- [Homepage UVP: How to Succinctly Convey Your Unique Value Proposition to Visitors](https://www.threesevenmarketing.com/blog/homepage-uvp-how-to-succinctly-convey-your-unique-value-proposition-to-visitors/): Your homepage UVP is essential for getting your foot in the door with visitors. Learn how to build a winning homepage UVP using a simple formula.
- [Why Discovery First Projects Make Your Website More Successful](https://www.threesevenmarketing.com/blog/discovery-first-web-design-process/): There’s a clear correlation between discovery first projects and successful websites. Learn why.
- [Three Seven Inbound Marketing: Our 6-Step Process for Success](https://www.threesevenmarketing.com/blog/3-7-designs-inbound-marketing-our-6-step-process-for-success/): Successful inbound marketing requires using a proven, repeatable blueprint. Learn about the Three Seven inbound marketing process to ensure results.
- [4 Lead Generation Myths That Inhibit Inbound Marketing Growth](https://www.threesevenmarketing.com/blog/4-lead-generation-myths-that-inhibit-inbound-marketing-growth/): Learn about four of the biggest lead generation myths in modern inbound marketing and more effective approaches to take.
- [How to Audit Your Website Content for a Redesign](https://www.threesevenmarketing.com/blog/how-to-audit-your-website-content-for-a-redesign/): Most websites are redesigned every 2-5 years, and content is a key part of that process. Learn how to audit website content step-by-step.
- [How to Create Your First Lead Magnet](https://www.threesevenmarketing.com/blog/how-to-create-your-first-lead-magnet/): Learn how some companies pull in up to 30% of their leads with a lead magnet, and how to create your first lead magnet step-by-step.
- [Nonprofit Marketing: Which Inbound Marketing Channels Work Best?](https://www.threesevenmarketing.com/blog/nonprofit-marketing-which-inbound-marketing-channels-work-best/): Learning which nonprofit marketing inbound channels get the biggest results based on concrete data and extensive experience.
- [Digital Retargeting: How to Reach Leads That Didn’t Convert Initially](https://www.threesevenmarketing.com/blog/digital-retargeting-how-to-reach-leads-that-didnt-convert-initially/): 80% of leads don’t convert right away. Learn how digital retargeting can help nurture these leads and dramatically boost conversions.
- [How to Keep Your Website Accessible When You’re Creating and Managing Content](https://www.threesevenmarketing.com/blog/keep-your-website-accessible/): Learn why it’s important to keep your website accessible and get actionable steps on how to do so.
- [80% of Visitors Aren’t Sales-Ready: How the Inbound Marketing Methodology Nurtures These Prospects](https://www.threesevenmarketing.com/blog/80-of-visitors-arent-sales-ready-how-the-inbound-marketing-methodology-nurtures-these-prospects/): Four out of five prospects aren’t ready for a sales conversation initially. Learn how to nurture those leads with the inbound marketing methodology.
- [Tech Lead Generation: The Top Ranking Channels Based on Recent Data](https://www.threesevenmarketing.com/blog/tech-lead-generation-the-top-ranking-channels-based-on-recent-data/): Learn which channels are most effective for tech lead generation in 2022, including email automation, relevant content offers, SEO, and more.
- [What is Inbound Marketing?](https://www.threesevenmarketing.com/blog/what-is-inbound-marketing/): Over the past fifteen years marketing has gone through several "flavor of the months." I've personally seen the popularity rise and fall of a half dozen approaches including:
- [Why Inbound Marketing is Essential for Today’s Growth-Focused Brands (and the Methodology Behind It)](https://www.threesevenmarketing.com/blog/why-inbound-marketing/): Learn the methodology and components of inbound marketing and why it’s critical for growth-centric companies.
- [4 Core Principles of Web Conversion Optimization (A Deep Dive)](https://www.threesevenmarketing.com/blog/4-core-principles-of-web-conversion-optimization-a-deep-dive/): Learn about four core principles of web conversion optimization that will never change.
- [How to: Use Psychology in Web Design to Drive More Conversions](https://www.threesevenmarketing.com/blog/a-comprehensive-guide-to-web-design-psychology/): Learn about the essentials of web design psychology, including what it is, how it works, and how to incorporate it into your workflow.
- [How To: Define Success Driving Objectives and KPIs for  Inbound Marketing Campaigns](https://www.threesevenmarketing.com/blog/defining-inbound-goals-kpis/): Setting effective objectives is critical for inbound marketing success. Without clear, well-structured objectives, your campaign cannot be successful.
- [How to Develop a Winning Digital Marketing Strategy in the Life Sciences Industry](https://www.threesevenmarketing.com/blog/life-science-digital-marketing-strategy/): Learn how to construct a successful digital marketing strategy in the life sciences industry to increase leads and boost revenue.
- [What Makes Three Seven Different? Our Step-by-Step Approach to Web Design](https://www.threesevenmarketing.com/blog/web-design-process/): Three Seven is a Michigan-based web design agency. Learn about our innovative approach to web design and emphasis on strategy.
- [How To Register A Conversion In Google Analytics 4 (GA4)](https://www.threesevenmarketing.com/blog/register-conversion-google-analytics-4-ga4/): GA4 has a new way of tracking conversions in Analytics. It allows you to track any type of goal, not just e-commerce goals like sales and leads. It's more powerful, but it's also a little more complicated.
- [How Growth-Driven Design Generates 16.9% More Leads Than Traditional Web Design](https://www.threesevenmarketing.com/blog/how-growth-driven-design-generates-16-9-more-leads-than-traditional-web-design/): Learn how the iterative approach of growth-driven design can help you generate 16.9% more leads.
- [How to Sell on Amazon for Beginners](https://www.threesevenmarketing.com/blog/how-to-sell-on-amazon-for-beginners/): You are finally ready to tackle that 800-pound gorilla. So, you think you are ready to sell on Amazon. 
- [Optimizing WordPress for Google PageSpeed Insights – Advanced Techniques](https://www.threesevenmarketing.com/blog/optimizing-wordpress-for-google-pagespeed-insights-advanced-techniques/): Speed is important. Users expect fast loading websites, and Google considers page performance as a ranking factor. Google Pagespeed or Lighthouse insights have received more attention over the years, especially now that Google has identified what they call "Core Web Vitals" as a future ranking signal.
- [What is website strategy and why do I need it?](https://www.threesevenmarketing.com/blog/what-is-website-strategy-and-why-do-i-need-it/): According to Forrester Research, well-designed websites perform 400% better than the industry average.
- [Reducing Website Bounce Rates Through Design](https://www.threesevenmarketing.com/blog/reducing-bounce-rates-through-design/): Your website won't be successful if users leave the site shortly after they arrive. Bounce Rate is the measurement of what percentage of users leave your site without navigating to another page. It not only informs you of how engaging your site is, but it can also significantly impact search engine rankings as well.
- [How to hire a web design company](https://www.threesevenmarketing.com/blog/hiring-web-design-company/): Hiring a web design company can feel daunting. For example, searching "Web Design Company" in Google returns over 7 billion results. While not all of those webpages are actual companies you could hire, there are lots of companies to choose from. And it's also great to get a local web designer as communication is so much better and they will have a better understanding of what you need.
- [Website Call to Action Strategy](https://www.threesevenmarketing.com/blog/call-to-action-marketing-strategy/): In the past, I've written about the importance of having a separate call to action for each stage of the buyer's journey. In this article, I will expand on that concept and outline how to identify a strategy for each of these calls to action.
- [10 Website Optimization Tips for 2025](https://www.threesevenmarketing.com/blog/website-design-tips-2020/): It's a new year, a time of reflection and goal setting. Whether you subscribe to new years resolutions or not, 2020 should be the year you stop neglecting your website.
- [Why personas are antiquated (and what you should use instead)](https://www.threesevenmarketing.com/blog/user-experience-user-models/): Personas are antiquated... this coming from someone who has relied on and written about them for years.
- [History of Design in Michigan](https://www.threesevenmarketing.com/blog/michigan-design-history/): While most known for automotive, Michigan has a rich history in design. As a designer myself, I wanted to learn more about Michigan's design roots. Not knowing what to expect, I found Michigan is home to many historic designers, several innovative design-forward companies, and top design schools.
- [Modern Website Deliverables](https://www.threesevenmarketing.com/blog/modern-website-deliverables/): When rebuilding or redesigning your website, hiring a web design company, or offering web design services yourself, it is essential to be aware of the necessary components in designing a new website. Typically, these "components" are referred to as "deliverables" because they're what gets delivered through the project.
- [Hooked: How to engage your website audience in one second or less](https://www.threesevenmarketing.com/blog/increase-website-engagement/): You have less than one second to make the right impression.
- [Why Your Website Doesn’t Generate Leads (and how to fix it)](https://www.threesevenmarketing.com/blog/why-your-website-doesnt-generate-leads-and-how-to-fix-it/): You're homepage is beautifully designed. It's clear all the ways you can help. You've articulated why someone should hire you. You've validated your claims through case studies and testimonials, yet...
- [Does your website need to be beautiful?](https://www.threesevenmarketing.com/blog/does-your-website-need-to-be-beautiful/): When I first started designing websites in the 1990s, I focused most of my attention on creating striking visuals. In my defense, I was typically designing gaming websites with only the occasional local business... but my goal was always to design a site that looked "cool."
- [5 Critical Lessons Learned Organizing WordCamp Ann Arbor for the Third Time](https://www.threesevenmarketing.com/blog/5-critical-lessons-learned-organizing-wordcamp-ann-arbor-for-the-third-time/): In early 2014 I had just gotten married and recently moved into a new home. With two major life events out of the way, I decided I was ready to lead a WordCamp.

## Pages
- [Marketing Account Manager](https://www.threesevenmarketing.com/marketing-account-manager/): Do clients trust you the moment they meet you?
- [Privacy Policy](https://www.threesevenmarketing.com/privacy-policy/): Last updated: August 4, 2026
- [AI Visibility Research 2026 [LP]](https://www.threesevenmarketing.com/ai-visibility-research-2026/): B2B buyers now build their shortlist inside ChatGPT, Perplexity, and Google's AI Overviews, often before they visit a single website. We read the research so you don't have to. This report pulls together 23 studies and more than 20 million analyzed AI citations, and it names the 17 factors that decide whether AI cites your brand. Each one is rated by how far the evidence actually goes.
- [Life Sciences Digital Marketing Agency](https://www.threesevenmarketing.com/life-sciences-digital-marketing/): B2B marketing for life sciences companies: biotech tools, clinical services, assay manufacturers, and scientific software. Strategy, website, and demand generation built by one team as a single system, so your expertise reads as credible to the researchers and scientists evaluating you.
- [Marketing Reporting for B2B Technology Companies](https://www.threesevenmarketing.com/services/reporting/): Traffic up, revenue flat, and your agency sent a dashboard link your CEO is never going to open. We do this differently — every month, a report written in plain English that you can forward to your board as-is, plus a senior strategist who walks you through exactly what it means.
- [B2B Tech Marketing Agency](https://www.threesevenmarketing.com/services/b2b-tech-marketing/): Marketing that doesn't match the sophistication of the buyer is immediately visible to the people it's trying to reach. A B2B tech marketing agency built specifically for technical markets closes that gap. The difference is actual knowledge of the product, the buyer, and the vocabulary of the space — built in, not borrowed from a generic playbook.
- [Industrial Digital Marketing Agency](https://www.threesevenmarketing.com/industrial-digital-marketing-agency/): B2B marketing firm for manufacturers, OEMs, and industrial technology companies with complex products and technical buyers. We connect strategy, web design, and demand generation as one integrated system, so your marketing builds real pipeline instead of depending on trade shows and referrals to grow.
- [Marketing Strategy](https://www.threesevenmarketing.com/services/marketing-strategy/): When the campaigns look right but the results don't follow — when you can't quite name why things aren't clicking — the problem is usually in the positioning or messaging underneath. Strategy is the work of finding it before more gets built on the same foundation.
- [Web Design – New Pos.](https://www.threesevenmarketing.com/services/web-design/): Finally, a website that works as hard as your sales team. Your website should be your best lead generation asset, not a digital brochure that costs you deals you'll never hear about.
- [Free Marketing Assessment](https://www.threesevenmarketing.com/free-marketing-assessment/): Marketing Foundation Assessment
- [Three Seven Homepage](https://www.threesevenmarketing.com/): We build complete marketing systems for established B2B companies with solutions that take real expertise to explain — the ones whose buyers arrive as experts and can tell immediately when marketing doesn't understand what they're evaluating.
- [Talk to an Expert](https://www.threesevenmarketing.com/talk-expert/): Sometimes the fastest way to get results is to skip the trial-and-error and go straight to someone who’s done it before.
- [AI Optimization](https://www.threesevenmarketing.com/services/ai-optimization-aio/): As LLMs like ChatGPT and Google’s AI Overviews reshape how buyers find solutions, traditional SEO isn’t enough. We help B2B companies adapt, so you're the brand prospects see, trust, and choose in AI-generated answers.
- [Creative and Branding](https://www.threesevenmarketing.com/services/creative/): Most design agencies make things look good. We make complex B2B products look as credible as they are — with brand identity, websites and creative assets built for buyers who evaluate seriously before they buy.
- [E-mail Marketing](https://www.threesevenmarketing.com/services/email-marketing/): Most email programs are for audiences who buy quickly. Your buyers don't. They run evaluations, involve multiple stakeholders, and know when marketing doesn't understand their technical industry. We build email marketing designed for how your audience of experts actually buys.
- [Social Media Marketing](https://www.threesevenmarketing.com/services/social-media-marketing/): Most social media is built for brands that are simple to show. Your product isn't. We build social engines for technical B2B companies where content has to demonstrate deep expertise to resonate with and convert subject-matter experts.
- [WordPress Development New](https://www.threesevenmarketing.com/services/wordpress-development/): Most B2B websites are built by developers who don't know marketing, or by marketers who don't know development. We've been building in WordPress for over 20 years as part of a cross-disciplinary team. The result is a site that's technically sound and built to convert the right buyers.
- [Digital Marketing](https://www.threesevenmarketing.com/services/digital-marketing/): Month-to-month contracts. If you don’t approve the strategy, we refund your deposit.
- [Our Story](https://www.threesevenmarketing.com/about/): We partner with B2B technology companies ( manufacturers, life sciences firms, SaaS companies ) where generic marketing doesn't work and expert buyers don't respond to hype.
- [HubSpot Agency](https://www.threesevenmarketing.com/services/hubspot-agency/): HubSpot is only as good as how it's configured. For B2B companies with long sales cycles, technical buyers, and complex lead qualification criteria, a generic implementation creates more friction than it removes. We configure HubSpot to reflect the way your buyers actually make decisions — not the way the default setup assumes they do.
- [Paid Media](https://www.threesevenmarketing.com/services/paid-media/): Your ideal customers are looking for you, but finding your competitors instead. We can ensure they land on your website every time.
- [Free Website Assessment – Landing](https://www.threesevenmarketing.com/free-website-assessment/): Struggling to reach new customers? Are people visiting your website but don't reach out? What ideas on how to improve your online credibility?
- [Search Engine Optimization](https://www.threesevenmarketing.com/services/search-engine-optimization-seo/): Capture demand from specialist buyers who expect substance. We move you past fragmented tactics and into a cohesive SEO system that builds long-term authority and delivers defensible leads.
- [Blog](https://www.threesevenmarketing.com/blog/)
- [Inbound Homepage](https://www.threesevenmarketing.com/inbound-homepage/): See how Three Seven can help you find and convert more prospects into leads, customers, and members through strategy-led design and marketing psychology expertise with our exclusive web design and digital marketing process.
- [Inbound Marketing](https://www.threesevenmarketing.com/services/inbound-marketing/): Most agencies can't understand what you make. We specialize in companies where the product requires explanation — and the buyer is an expert who's heard every pitch before.
- [Graphic Design](https://www.threesevenmarketing.com/services/graphic-design/): Your buyers are technical. They'll evaluate your brand before they evaluate your proposal. We help established B2B companies build visual identities and creative assets that hold up to expert scrutiny — because a brand that looks less capable than the work behind it is costing you.
- [Interface Design](https://www.threesevenmarketing.com/services/interface-design/): Successful B2B applications earn adoption — and keep it. If you’re opting for an interface designed by engineers or yourself, you’re likely not creating the ideal user experience, or achieving the delight and engagement you want.
- [Contact](https://www.threesevenmarketing.com/contact/): Reach out to us with your marketing challenges and goals. We'll analyze your situation in preparation for your complimentary consultation focused on helping you achieve your objectives.
- [Case Studies](https://www.threesevenmarketing.com/case-studies/): Insulgard Designing the way to smarter architectural security solutions Digital Advertising Digital Marketing Search Engine Optimization Web Design Merigold From the industry's best-kept secret to a company with three ways to grow Brand Identity Digital Marketing Web Design Authentic8 Rebuilding Authentic8 for the way security teams actually buy Web Design WordPress Development Non-profit Research Institute From Invisible to Cited: 13x Growth in AI Search Visibility in 18 Months GEO/AEO Bounce Athletics 3Xing lead generation through organic search and AI visibility Digital Advertising GEO/AEO Search Engine Optimization Robertson Morrison Strategic design and marketing drives mechanical contracting growth Digital Advertising Digital Marketing Search Engine Optimization Web Design Engineering Technology Associates, Inc. Building a Winning Website (And Inbound Marketing Strategy) From Scratch Digital Advertising Digital Marketing Email Marketing Search Engine Optimization Web Design Polymershapes Industry leading plastics distributor needs digital marketing overhaul Digital Advertising Digital Marketing Search Engine Optimization Web Design Lindsay Exhibit Group Driving 3x lead volume through marketing strategy and digital presence Digital Marketing Search Engine Optimization Web Design MS Bioworks Transforming Science with Strategy Digital Advertising Digital Marketing Search Engine Optimization Web Design Ann Arbor SPARK How Three Seven Elevated One Nonprofit’s Online Presence Interface Design Web Design Mark Langschied Law Specialist law firm needs a new marketing strategy Digital Advertising Digital Marketing Search Engine Optimization Web Design The Inovo Group Innovation consulting firm strides boldly into the unknown Search Engine Optimization Web Design Remake Learning Days Shaping the future of learning Digital Marketing Web Design WordPress Development HealthCap Digital Annual Report Guaranteeing Michigan insurance enters the digital age Web Design web development LearnDash User Interface Leading learning management system changes the industry. Again. Interface Design WordPress Development
- [Services](https://www.threesevenmarketing.com/services/): Strategy, design, and execution — connected by one team, built for businesses whose buyers are experts.
- [Approach](https://www.threesevenmarketing.com/approach/): You’re here because you have goals and desire better results. You want to grow your business, help a non-profit succeed, or connect with – and delight – your audience. These are all challenges that can be met and overcome through smarter design thinking.

## Case Studies
- [Insulgard](https://www.threesevenmarketing.com/casestudy/insulgard/): Increase in leads from a redesigned website, SEO, content marketing, and digital advertising.
- [Merigold](https://www.threesevenmarketing.com/casestudy/merigold/): Growth in total traffic within the first 90 days post-launch.
- [Authentic8](https://www.threesevenmarketing.com/casestudy/authentic8/): Authentic8 came to us for a new website, but the real issue ran deeper. Their Drupal site, its messaging, and its architecture were all built for a sales-led enterprise motion — and the company was shifting to product-led growth, serving several distinct, high-stakes buyer journeys and leaning hard on content to do it.
- [Non-profit Research Institute](https://www.threesevenmarketing.com/casestudy/medical-research-non-profit-geo-casestudy/): Growth in AI-driven traffic. From a baseline of ~100 visits a month to 1,283.
- [Bounce Athletics](https://www.threesevenmarketing.com/casestudy/bounce-athletics-2/): Inbound leads captured since HubSpot install
- [Robertson Morrison](https://www.threesevenmarketing.com/casestudy/robertson-morrison/): Increase in organic traffic from a redesigned website, strategic on-site SEO.
- [Engineering Technology Associates, Inc.](https://www.threesevenmarketing.com/casestudy/eta-digital-marketing-case-study/): Increase in leads after we launched ETA new website and digital marketing campaign. They went from 1 lead per month to 20.
- [Polymershapes](https://www.threesevenmarketing.com/casestudy/polymershapes/): Increase in organic traffic from a redesigned website, strategic on-site SEO, and optimized content marketing.
- [Lindsay Exhibit Group](https://www.threesevenmarketing.com/casestudy/lindsay-exhibit-group/): Year-over-year increase in ranking organic keywords, sustained through ongoing optimization.
- [MS Bioworks](https://www.threesevenmarketing.com/casestudy/msbioworks/): Increase in conversions from a redesigned website, email campaign, SEO, and digital advertising.
- [Ann Arbor SPARK](https://www.threesevenmarketing.com/casestudy/ann-arbor-spark/): Ann Arbor SPARK (“SPARK”) is a nonprofit organization that serves as a catalyst for economic growth in the Ann Arbor region. The vibrant college town is located in Michigan and is an innovation hub with a talented workforce.
- [Mark Langschied Law](https://www.threesevenmarketing.com/casestudy/mark-langschied-law/): Mark Langschied Law is a specialized law practice focusing on driver's license restoration cases. The firm specifically works on cases where a driver’s license has been revoked on account of DUIs. When the firm reached out to us they were facing several challenges:
- [The Inovo Group](https://www.threesevenmarketing.com/casestudy/the-inovo-group/): The Inovo Group is a strategic innovation consulting company that connects technologies and people to drive accelerated growth. Their clients include large multinational companies, and every aspect of their business is focused on innovation: from digital transformation innovation to operational innovation and beyond. Through their proprietary methodology and approach, they help big brands identify promising opportunities for disruptive growth.
- [Remake Learning Days](https://www.threesevenmarketing.com/casestudy/remake-learning-days/): Remake Learning Days is a public festival of hands-on STEAM (Science, Technology, Engineering, the Arts and Mathematics) learning events that engage both youth and families. In 2018, Remake Learning Days saw 270 organizations and schools participate and approximately 20,000 attend events across southwestern Pennsylvania and West Virginia.
- [HealthCap Digital Annual Report](https://www.threesevenmarketing.com/casestudy/healthcap-digital-annual-report/): HealthCap is an insurance and risk management provider for senior living communities. As a progressive and forward thinking organization, HealthCap decided to forgo their traditional printed annual report and move to a more engaging, interactive digital report.
- [LearnDash User Interface](https://www.threesevenmarketing.com/casestudy/learndash/): LearnDash is the leading learning management system (LMS) for WordPress and other platforms. The company has a culture that always pushes the boundaries of what’s possible in the eLearning industry.

## Resources
- [AI Visibility Meta Analysis](https://www.threesevenmarketing.com/resources/ai-visibility-meta-analysis/)
- [Website Lead Generation Optimization Workbook](https://www.threesevenmarketing.com/resources/website-lead-generation-optimization-workbook/)
- [50 Point Conversion Optimization Checklist](https://www.threesevenmarketing.com/resources/conversion-optimization-checklist/)
- [Website Grader](https://www.threesevenmarketing.com/resources/website-grader/)
- [Digital Marketing Blueprint](https://www.threesevenmarketing.com/resources/digital-marketing-blueprint/)
- [Website Strategy Workbook](https://www.threesevenmarketing.com/resources/website-strategy-workbook/)
- [Why Your Website Isn’t Generating Leads](https://www.threesevenmarketing.com/resources/why-your-website-isnt-generating-leads/)

## Categories
- [AI Optimization](https://www.threesevenmarketing.com/blog/category/ai-optimization/): Unlock better performance with AI. Learn how to use artificial intelligence to improve marketing, content, SEO, and customer experience.
- [Analytics](https://www.threesevenmarketing.com/blog/category/analytics/)
- [Company News](https://www.threesevenmarketing.com/blog/category/company-news/)
- [Digital and Design Strategy](https://www.threesevenmarketing.com/blog/category/web-strategy-and-planning/): Posts and Articles that discuss how to plan your website, and what you should know before you start a website or redesign.
- [Digital Marketing](https://www.threesevenmarketing.com/blog/category/digital-marketing/): Cutting-edge digital marketing strategies to boost your B2B technology business, from software to life sciences. Stay ahead with proven insights.
- [Hubspot](https://www.threesevenmarketing.com/blog/category/hubspot/): Make the most of HubSpot. Discover tips, automations, and strategies to streamline marketing, sales, and CRM performance.
- [Search Engine Optimization](https://www.threesevenmarketing.com/blog/category/search-engine-optimization/): Optimize your B2B technology website for better rankings. Get expert SEO tips tailored to the unique challenges of software, industrial, and life sciences companies.
- [Social Media Strategy](https://www.threesevenmarketing.com/blog/category/social-media-strategy/): Grow your brand with smarter social. Explore strategies, tactics, and tools to boost engagement, reach, and ROI across social platforms.
- [Uncategorized](https://www.threesevenmarketing.com/blog/category/uncategorized/)
- [User Experience](https://www.threesevenmarketing.com/blog/category/user-experience/): Create seamless user experiences for B2B technology audiences. Explore best practices in UX design for software, manufacturing, and industrial businesses.
- [Web Design](https://www.threesevenmarketing.com/blog/category/web-design/): Discussion about Web Design in General, including Accessibility, Usability, Asthetics, Typography and more...
- [Web Development](https://www.threesevenmarketing.com/blog/category/web-development/): Build powerful, scalable websites for B2B tech companies. Learn about the latest web development tools, frameworks, and techniques tailored for your industry.
- [Website Redesign](https://www.threesevenmarketing.com/blog/category/website-redesign/): Learn how to transform your B2B website with a strategic redesign that enhances functionality, SEO, and user experience.
- [WordPress](https://www.threesevenmarketing.com/blog/category/wordpress-2/): Unlock the full potential of WordPress for B2B technology companies. Discover plugins, themes, and tips to create fast, secure, and SEO-friendly sites.

## Industries