# Definition: The UK's leading brand alignment company

> We’re a team of brand, marketing and communications specialists who make an unforgettable impact – inside and outside organisations\.

Generated by Yoast SEO v28.6, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [About](https://www.thisisdefinition.com/about-us)
- [Contact](https://www.thisisdefinition.com/contact)
- [Privacy policy](https://www.thisisdefinition.com/about-us/privacy)
- [Brand](https://www.thisisdefinition.com/services/brand)
- [Marketing](https://www.thisisdefinition.com/services/marketing)
- [PR](https://comms.thisisdefinition.com/services/b2b-pr)
- [Employee experience](https://www.thisisdefinition.com/services/employee-experience)
- [Employee experience events](https://www.thisisdefinition.com/services/employee-experience/events)
- [AI](https://www.thisisdefinition.com/services/ai)
- [AI training services](https://www.thisisdefinition.com/services/ai/training)
- [Definition AI](https://www.thisisdefinition.com/definitionai)
- [Definition AI models](https://www.thisisdefinition.com/definitionai/models)
- [Definition AI pricing](https://www.thisisdefinition.com/definitionai/pricing)
- [Definition AI security](https://www.thisisdefinition.com/definitionai/security)
- [Definition AI TBAI](https://www.thisisdefinition.com/definitionai/ai-suite-trial)
- [Training services](https://www.thisisdefinition.com/training)
- [Language](https://www.thisisdefinition.com/services/brand-language)
- [Tone of voice agency](https://www.thisisdefinition.com/services/brand-language/tone-of-voice)
- [Toney](https://www.thisisdefinition.com/services/brand-language/toney)
- [Client stories](https://www.thisisdefinition.com/case-studies)
- [Insights](https://www.thisisdefinition.com/insights)
- [Our specialists](https://www.thisisdefinition.com/our-team)
- [Resources](https://www.thisisdefinition.com/resources)
- [Financial services](https://www.thisisdefinition.com/sectors/financial-services)
- [Tech](https://www.thisisdefinition.com/sectors/tech)
- [STEM](https://www.thisisdefinition.com/sectors/stem)
- [Professional services](https://www.thisisdefinition.com/sectors/professional-services)
- [Transport](https://www.thisisdefinition.com/sectors/transport)
- [Public sector](https://www.thisisdefinition.com/sectors/public-sector)
- [Social impact](https://www.thisisdefinition.com/sectors/social-impact)
- [Leisure and hospitality](https://www.thisisdefinition.com/sectors/leisure-and-hospitality)

## Insights
- [The changing shape of leadership in the age of AI](https://www.thisisdefinition.com/insights/interview-with-rich-baker-on-leadership-in-the-age-of-ai)
- [We've been on a bit of a winning streak](https://www.thisisdefinition.com/insights/weve-been-on-a-bit-of-a-winning-streak)
- [Forget the ‘female email’ rules](https://www.thisisdefinition.com/insights/forget-the-female-email-rules)
- [Claude Opus 4\.8: a sharp, sensible writer that just misses the top spot](https://www.thisisdefinition.com/insights/opus-4-8)
- [Claude Fable 5: we tested the model that got itself banned](https://www.thisisdefinition.com/insights/fable-5)

## Resources
- [Does your AI visibility have a brand problem?](https://www.thisisdefinition.com/resources/ai-visibility-webinar)
- [The AI writing leaderboard](https://www.thisisdefinition.com/resources/ai-writing-leaderboard)
- [The AI image leaderboard](https://www.thisisdefinition.com/resources/ai-image-leaderboard)
- [The vanillafication of brands \(report\)](https://www.thisisdefinition.com/resources/the-vanillafication-of-brands)
- [EU AI Act Icons: Free Download \+ Complete Labelling Guide](https://www.thisisdefinition.com/resources/eu-ai-act-icons)

## Work
- [Air Astana \(Going Global\)](https://comms.thisisdefinition.com/case-studies/air-astana-going-global)
- [Pearson \(tone of voice\)](https://www.thisisdefinition.com/case-studies/pearson-tone-of-voice)
- [easyJet](https://www.thisisdefinition.com/case-studies/how-do-you-get-lawyers-to-speak-in-language-everyone-else-understands)
- [Alchemy](https://comms.thisisdefinition.com/case-studies/building-brand-awareness-and-business-growth)
- [Queen Elizabeth Olympic Park](https://www.thisisdefinition.com/case-studies/queen-elizabeth-olympic-park)

## Categories
- [Marketing](https://www.thisisdefinition.com/category/marketing)
- [Research](https://www.thisisdefinition.com/category/research)
- [Language](https://www.thisisdefinition.com/category/language)

## Tags
- [Professional Services](https://www.thisisdefinition.com/tag/professional-services)
- [Social Impact](https://www.thisisdefinition.com/tag/social-impact)
- [B2B](https://www.thisisdefinition.com/tag/b2b)
- [Financial Services](https://www.thisisdefinition.com/tag/financial-services)
- [Leisure \& Hospitality](https://www.thisisdefinition.com/tag/leisure-hospitality)

## Tags
- [B2B](https://www.thisisdefinition.com/insights-tags/b2b)
- [Social Impact](https://www.thisisdefinition.com/insights-tags/social-impact)
- [Technology](https://www.thisisdefinition.com/insights-tags/technology)
- [Professional Services](https://www.thisisdefinition.com/insights-tags/professional-services)
- [Public Sector](https://www.thisisdefinition.com/insights-tags/public-sector)

## Categories
- [Tools](https://www.thisisdefinition.com/resources-categories/tools)
- [Demos, tutorials and guides](https://www.thisisdefinition.com/resources-categories/demos)
- [Research and templates](https://www.thisisdefinition.com/resources-categories/research-and-templates)
- [Webinars and events](https://www.thisisdefinition.com/resources-categories/webinars)
- [Definition AI use cases](https://www.thisisdefinition.com/resources-categories/definition-ai-use-cases)

## Categories
- [Language](https://www.thisisdefinition.com/case-studies-categories/language)
- [Brand](https://www.thisisdefinition.com/case-studies-categories/brand)
- [Training](https://www.thisisdefinition.com/case-studies-categories/training)
- [Visual identity](https://www.thisisdefinition.com/case-studies-categories/visual-identity)
- [Customer experience](https://www.thisisdefinition.com/case-studies-categories/customer-experience)

## Categories
- [Comms](https://www.thisisdefinition.com/team-categories/comms)
- [Brand strategy and marketing](https://www.thisisdefinition.com/team-categories/brand-strategy-and-marketing)
- [Operations/Central](https://www.thisisdefinition.com/team-categories/operations-central)
- [Language](https://www.thisisdefinition.com/team-categories/language)
- [Leadership](https://www.thisisdefinition.com/team-categories/leadership)

## Tags
- [Tech](https://www.thisisdefinition.com/case-studies-tags/tech)
- [Leisure and hospitality](https://www.thisisdefinition.com/case-studies-tags/leisure-and-hospitality)
- [Transport](https://www.thisisdefinition.com/case-studies-tags/transport)
- [B2B](https://www.thisisdefinition.com/case-studies-tags/b2b)
- [Financial services](https://www.thisisdefinition.com/case-studies-tags/financial-services)

## Optional
- [Sitemap index](https://www.thisisdefinition.com/sitemap_index.xml)