# Briones Consulting Group > Home care coaching and consulting for private-pay agency owners ($1M–$5M+): grow referrals, improve retention, operations, and profitability. Briones Consulting Group (BCG) partners with private-pay home care agency owners with $1M–$5M+ in annual revenue to grow referrals, retain caregivers and clients, and improve operations and profitability. Led by Julio Briones, who has more than twenty years of experience in the home care industry. ## Core Pages - [Home](/): Overview of BCG's services for home care agency owners. - [Meet Julio](/meet-julio): Founder bio and consulting philosophy. - [Meet the Team](/meet-the-team): BCG advisory and consulting team. - [Build. Scale. Lead.™ Framework](/build-scale-lead-framework): Four-phase retained consulting engagement with three written assessments and ongoing monthly support. - [Book a Discovery Call](https://www.bcgclienttools.com/is-our-partnership-the-right-fit): Primary CTA — see if we are the right fit. ## Services - [Strategic Planning Calls](/strategic-planning-calls): Annual planning intensives for agency owners. - [Tactical Advisory Calls](/homecare-advisory-calls): Pay-as-you-go consulting calls. - [Business Assessments](/business-assessments): Operational, growth, and exit-readiness assessments. - [F.A.S.T. Territory Growth Sprint](/fast-territory-growth-sprint): Eight sessions across 30 days to score a home care territory, rank 15 Tier 1 referral sources, set stop-loss thresholds, and decide Go, Iterate, or Walk; Day 45 follow-up. Discovery-call-only enrollment. - [Referral Partner Analysis](/referral-partner-analysis): Referral source mapping and outreach strategy. - [Home Care Marketing Strategies](/home-care-marketing-strategies): A practical approach to market focus, referral relationships, follow-up, and measurable private-pay growth. - [H.E.A.R.T. Strategic Planning Workshop](/heart-strategic-planning-workshop): Two-day owner-facing strategic planning workshop. Owners leave with a documented 12-month strategic plan — vision, mission, three SMART goals, prioritized challenges, KPIs, and a review cadence. H.E.A.R.T. (Harmonize, Execute, Assess, Refine, Transparent) is the post-workshop operating discipline that keeps the plan alive. - [Vital Partner Program](/programs#vital-partner-program): Also known as From Vendor to Vital Partner; one four-week, eight-session referral partnerships program for homecare owners and business development leads. Group or private coaching; enrollment and pricing discussed on a discovery call. - [Coaching Programs](/programs): Seven coaching programs for homecare owners — Vital Partner Program, Field Ready in 30 Days, Advocate Family Program, BCG Retention Blueprint, Client Keeper Program, The Homecare Performance Sprint, and F.A.S.T. Territory Program. Each is offered as a group cohort with other agencies or as private coaching for one agency. ## Content - [Homecare Agency Owner's Guide to Hiring a Marketer](/homecare-agency-owners-guide-to-hiring-a-marketer): Updated & Expanded Edition by Julio Briones. Paperback on Amazon (https://www.amazon.com/dp/B0HN67GTTQ); PDF e-book $24.95, sold directly with instant download. Hiring, managing, coaching, and replacing a referral-focused business developer. Bulk quotes for 10+ copies. - [Articles](/articles): Insights on building, scaling, and leading a home care agency. - [Blog](/blog): Long-form home care business strategy posts. - [Research & Reports](/research): Operator guides, KPI benchmarks, and upcoming original research. - [The Age Cliff](/the-age-cliff): Nonfiction book by Julio Briones on America's aging and home care capacity crisis. - [Books by Julio Briones](/books): Published and forthcoming books on home care, aging, and agency performance. - [The Numbers That Run Your Homecare Agency](/the-numbers-that-run-your-homecare-agency): Paperback on Amazon and PDF e-book sold directly for $19.95. Practical KPI guide featuring the Owner 12, Core 40, a 255-KPI directory, and a 90-day implementation plan. - [Media & Appearances](/media): Podcasts, press, and speaking engagements featuring Julio Briones. - [Upcoming Events](/upcoming-events): Webinars, workshops, and training calendar. - [Training and Events](/training-and-webinars): Webinars, workshops, customized team training, and links to current events; formerly Homecare Growth Academy. Owner coaching is under Programs. - [FAQ](/faq): Common questions about working with BCG. Each question is also published at its own URL (e.g. /faq/how-much-do-home-care-consultants-cost). ## Optional - [Book Julio to Speak](/book-julio-briones): Book Julio for industry events and keynotes. - [Privacy Policy](/privacy-policy): HIPAA-aware privacy practices. - [Terms and Conditions](/terms-and-conditions): Service terms. - [Accessibility Statement](/accessibility-statement): WCAG 2.1 AA compliance statement.