# TellyAds

> TellyAds is the world's living archive of TV ads. Over 2,000+ ads from the 1950s to today, each with canonical ad pages, metadata, creative scores, thumbnails, and editorial summaries.

## Browse the Archive

- [Search Ads](https://tellyads.com/search): First-party search experience across the public archive
- [Browse All](https://tellyads.com/browse): Browse by decade, brand, or category
- [Latest Additions](https://tellyads.com/latest): Recently indexed ads
- [Brand Directory](https://tellyads.com/brands): 1,000+ brands in the archive
- [Leaderboard](https://tellyads.com/leaderboard): Top-rated ads by creative effectiveness

## Ad Page Structure

- [Example Ad Page](https://tellyads.com/tv-ad/cravendale/the-cows-want-it-back): Canonical watch page with editorial summary, creative scores, brand info, and related ads
- [Methodology](https://tellyads.com/methodology): How creative effectiveness scores are computed (multi-signal, not single LLM)


## Categories

- [Food & Drink](https://tellyads.com/tv-ads/food-drink): Ads for food and beverage brands
- [Automotive](https://tellyads.com/tv-ads/automotive): Car and vehicle ads
- [Finance](https://tellyads.com/tv-ads/finance): Banking, insurance, and financial services
- [Retail](https://tellyads.com/tv-ads/retail): High street and online retail

## Decades

- [1980s TV Ads](https://tellyads.com/tv-ads/1980s): The golden age of UK television advertising
- [1990s TV Ads](https://tellyads.com/tv-ads/1990s): Britpop era ads
- [2000s TV Ads](https://tellyads.com/tv-ads/2000s): Digital transition era
- [2010s TV Ads](https://tellyads.com/tv-ads/2010s): Social media age advertising
- [2020s TV Ads](https://tellyads.com/tv-ads/2020s): Modern streaming-era ads

## Metadata Access

- [Brand Directory](https://tellyads.com/brands): Canonical advertiser discovery
- [Archive Browse](https://tellyads.com/tv-ads): Canonical browse surfaces by era, format, and theme
- [Research API](https://tellyads.com/api/research/openapi.json): Authenticated OpenAPI 3.1 spec for structured research access

## Data Provenance

Transcripts: OpenAI Whisper ASR. Creative analysis: Multi-pass GPT-5.4 extraction (929 fields). Scores: Three-tier computed system (not single LLM output). Public machine-readable outputs are intentionally metadata-first.

## Citation Format

TellyAds. "{Ad Title}" by {Brand}. TellyAds Archive, {Year}. https://tellyads.com/tv-ad/{brand}/{slug}

## Optional

- [About TellyAds](https://tellyads.com/about): Mission, history, and team
- [Contact](https://tellyads.com/contact): hello@tellyads.com
- [Video Sitemap](https://tellyads.com/sitemap-video.xml): Canonical video sitemap for search/video indexing
- [Sitemap](https://tellyads.com/sitemap.xml): Full site structure

Content archived under fair use/fair dealing. Individual ads copyright their respective brands.