# SWATS > SWATS (Smart Website Agent Team System) is a managed website service built, hosted, maintained, and updated by SWATS straight from the client's inbox. Built and operated by SWATS, Inc. in Austin, Texas. Clients email the changes they want, and SWATS makes them happen end-to-end. SWATS is positioned as the alternative to self-service CMS platforms: instead of logging into a dashboard, the client emails SWATS, which handles design, copy, performance, SEO, accessibility, hosting, and ongoing care. ## Main pages - [Home](https://www.swats.ai/): Product story, short how-it-works teaser, portfolio coverflow, use cases, pricing teaser, FAQ teaser, partners, and lead paths. - [How It Works](https://www.swats.ai/how-it-works): Expanded managed website workflow covering the 1-hour session, build or migration, email-driven changes, preview, approval, and publishing. - [Services](https://www.swats.ai/services): Hub for SWATS Smart Website builds, website redesign, website maintenance, and AI SEO/GEO services. - [Smart Website Service](https://www.swats.ai/services/smart-website): Custom website design and management service for businesses that want SWATS to build, launch, host, and keep the site current. - [Website Redesign Service](https://www.swats.ai/services/website-migration): Redesign and modernize sites off WordPress, Wix, Squarespace, GoDaddy, Weebly, and similar platforms onto the SWATS managed website workflow. - [Website Migration Service](https://www.swats.ai/services/platform-migration): Migrate a site off any platform while keeping the same design, rebuilt clean and managed by SWATS with updates by email. - [Website Maintenance Service](https://www.swats.ai/services/website-maintenance): Managed hosting, SSL, backups, monitoring, performance care, security hygiene, technical SEO, and ongoing edits by email. - [AI SEO and GEO Service](https://www.swats.ai/services/ai-seo): AI-search readiness service covering llms.txt, schema, sitemaps, metadata, crawlable routes, and structured service content. - [FAQ](https://www.swats.ai/faq): Full FAQ page with structured answers about Smart Websites, migration, hosting, maintenance, SEO, ownership, pricing model, and email-driven updates. - [Contact](https://www.swats.ai/contact): Contact page for hello@swats.ai, the 1-hour booking CTA, Austin and Washington DC locations, and existing-client support requests. - [Websites for Small Businesses](https://www.swats.ai/small-business): Audience page for owner-operated businesses that want SWATS to build, host, and update the website by email. - [Websites for Professionals and Creatives](https://www.swats.ai/professionals): Audience page for artists, musicians, designers, photographers, writers, and independent professionals who want a portfolio site kept current by email. - [Enterprise Websites, Managed by Email](https://www.swats.ai/enterprise): Audience page for enterprise marketing teams that need brand sites, campaign pages, subsidiary sites, migrations, approvals, and an enterprise scope form. - [Websites for Nonprofits](https://www.swats.ai/nonprofits): Audience page for nonprofits, foundations, and community organizations managing donations, events, volunteers, reports, accessibility, and bilingual updates by email. - [Websites for Tour Operators](https://www.swats.ai/city-tours): Audience page for tour operators who want a website they own instead of a page inside their booking platform, with tour updates, seasonal updates, new photos, and private-event pages handled by email. - [Book My 1-Hour Session](https://www.swats.ai/bookmysession): Hosted lead form to book the 1-hour session for a new Smart Website build or modernizing an existing site. One hour, no prep, no questionnaire; the client tells the story around their business and SWATS turns it into a website. - [Pricing](https://www.swats.ai/pricing): The pricing landing page: one flat setup fee to build or migrate, one monthly fee that runs everything (hosting, security, monitoring, ongoing changes), no long-term contracts, and a Book My 1-Hour Session CTA. - [Customers](https://www.swats.ai/customers): Filterable roster of live Smart Websites built and managed by SWATS across industries, including AI infrastructure, managed IT, telecommunications, financial services, manufacturing, creative, nonprofit, beauty and wellness, and professional services work. - [The SWATS Standard](https://www.swats.ai/the-swats-standard): The ten baseline quality commitments included with every Smart Website: performance, AI SEO/GEO, accessibility, security, structured data, analytics, content care, and operational reliability. - [Leadership](https://www.swats.ai/leadership): The founders of SWATS: Jenaro Diaz, Co-Founder & CEO (25 years leading web design, nationally awarded, based in Austin, TX) and Elizabeth Adams, Co-Founder & Chief Growth Officer (a decade on growth and sales teams at SaaS technology companies, two companies that went public, Heap acquired by Contentsquare, based in Washington, DC). - [AI Website Score](https://www.swats.ai/score): Free tool that scores how AI-ready a website is. A visitor enters their email and website and gets an instant preliminary score from a live server-side scan of ten signals AI answer engines and search read (HTTPS, llms.txt, robots.txt, sitemap, title, meta description, schema.org structured data, Open Graph, canonical, H1); the full page-by-page breakdown follows by email. - [Website Anatomy Guide](https://www.swats.ai/websiteanatomy): Annotated educational guide with hover details for 15 common homepage elements, including logo, primary navigation, header CTA, H1, supporting copy, trust bar, feature cards, testimonial, footer, and chat widget, plus an additional section for other common website elements and a prompt that opens the SWATS chat assistant for unfamiliar site parts. - [Terms of Service](https://www.swats.ai/terms): Official SWATS Terms of Service for the website, SaaS platform, AI features, support, and related professional services. Effective August 22, 2026. - [Client Services Agreement](https://www.swats.ai/service-agreement): Standard SWATS, Inc. service agreement for Smart Website, hosting, maintenance, and Website Support Agent support. Fixed pricing is intentionally omitted; signed order documents control variable fees and scope. - [Blog](https://www.swats.ai/blog): Practical guidance on website maintenance, AI search, social content, accessibility, security, analytics, and keeping small-business sites current. - [Charro250 Case Study](https://www.swats.ai/case-studies/charro250): How SWATS turns Charro250 road-production media into a real-time, location-aware public archive for the July 4 film launch. - [Caso Charro250](https://www.swats.ai/es/case-studies/charro250): Spanish-language case study on turning Charro250 road-production media into a real-time, location-aware public archive. - [Why Business Owners and Marketers Should Care About the PHP Security Fix](https://www.swats.ai/blog/critical-php-security-release-october-21): A guide for business owners and marketers to PHP's October 21, 2026 security release, which fixed two critical vulnerabilities (rated 9.2 out of 10) that could let a stranger take over a website without a password. Covers what happened, how to tell whether your website runs on PHP (WordPress, Drupal, Joomla, WooCommerce, Magento), why it matters for customer data, leads, reputation, paid traffic, search visibility, and email deliverability, the one email to send your host or developer, what it means for older websites, and why SWATS Smart Websites do not run on PHP. - [He Didn't Google Us. He Asked His AI Agent, and It Found Us.](https://www.swats.ai/blog/he-didnt-google-us-he-asked-his-ai-agent): A short field note from a talk at The Austin Forum on Technology & Society, where an attendee explained that he found the event by asking his AI agent to find him something interesting in Austin, and it found, booked, and calendared it. The real-world proof that people are handing discovery to their agents, why an agent has to both find and trust your website before you make the short list, and the Austin Forum Smart Website SWATS built to be designed for people, readable by AI, and updated by email. - [Why Can't ChatGPT Find Your Website? The Technical Truth About AI Visibility](https://www.swats.ai/blog/why-chatgpt-cant-find-your-website): A plain-language Q&A on why a well-written website can still be invisible to AI search. Covers the technical floor that lets a bot read your page at all, why content is still what wins once you clear it, the real human questions people ask ChatGPT and other AI tools about a business, and how to become the answer without gimmicks like llms.txt files, bought mentions, or special schema. - [How SWATS Turned Red Carpet Productions Into a Lead and Recruiting Machine](https://www.swats.ai/blog/red-carpet-productions-website-swats): A client story on how Red Carpet Productions, an Austin liquor brand activation and ambassador agency, went from an informational website to a search-driven lead-generation and recruiting tool after switching to SWATS. In the first 40 days, 45 new brand ambassadors found them through the site, plus new clients and revenue from online search. Includes a testimonial from President and Co-Founder Nayeli Gallegos. - [How a Smarter Website Is Helping The Digital Identity Foundation Reach More Survivors](https://www.swats.ai/blog/digital-identity-foundation-website-swats): A client story on how we refined The Digital Identity Foundation's website, brought it up to ADA accessibility standards, and improved AI discoverability, plus the email-driven workflow that lets the nonprofit change anything on the site by sending an email. Includes testimonials from Executive Director Andrea Powell. - [10 Minutes of AI vs. Hours of a Human Team: The Real Resource Math of a Website Change](https://www.swats.ai/blog/ten-minutes-of-ai-vs-hours-of-a-human-team): An honest resource comparison for a common website task, adding a whole new section: about ten minutes of AI agent time versus dozens of human person-hours, plus the laptops, offices, commutes, and meetings that footprint hides, arriving at the same outcome for a fraction of the resources. - [How to Create Social Media Content That Actually Gets Shared](https://www.swats.ai/blog/social-media-content-best-practices): Practical platform-native guidance for turning one useful business idea into social posts for LinkedIn, X, Reddit, and Facebook, including ready-to-share sample copy for each platform. - [How WordPress’s Security Gaps Have Become a Business Problem](https://www.swats.ai/blog/wordpress-attack-spike-default-state): A plain-language response to a Reddit thread about rising WordPress attacks, explaining why small businesses, nonprofits, and enterprise teams need websites that stay secure, current, and accountable without turning them into web operations teams. - [wp2shell Didn't Come From a Plugin. It Came From WordPress Itself.](https://www.swats.ai/blog/wp2shell-wordpress-rce-time-to-leave-wordpress): What the July 2026 wp2shell WordPress core vulnerabilities (CVE-2026-63030 and CVE-2026-60137) changed: an unauthenticated remote code execution chain that worked on a default install with zero plugins, why "run fewer plugins and stay updated" was no defense, and why a small purpose-built site avoids the attack surface entirely. - [Wix, WordPress, Weebly, Squarespace, or SWATS? An Honest Comparison](https://www.swats.ai/blog/swats-vs-wix-wordpress-weebly-squarespace): A fair, side-by-side comparison (with a full table) of Wix, WordPress, Weebly, and Squarespace versus SWATS. The builders put you in the dashboard, while SWATS builds the site and runs it for you with updates by email. - [Compare SWATS to Website Builders](https://www.swats.ai/compare): Hub for platform comparison pages covering WordPress, Wix, Squarespace, and GoDaddy. - [SWATS vs WordPress](https://www.swats.ai/compare/wordpress): WordPress alternative page comparing who builds, maintains, secures, updates, hosts, pays for, and owns the website. - [SWATS vs Wix](https://www.swats.ai/compare/wix): Wix alternative page comparing DIY builder work with SWATS managed website service. - [SWATS vs Squarespace](https://www.swats.ai/compare/squarespace): Squarespace alternative page comparing design-led DIY sites with custom SWATS management after launch. - [SWATS vs GoDaddy](https://www.swats.ai/compare/godaddy): GoDaddy Website Builder alternative page comparing simple starter sites with managed SWATS builds and ongoing edits. - [Using AI to Build WordPress Sites Is a Huge Waste of Computing: It's Dying Technology](https://www.swats.ai/blog/ai-wordpress-sites-huge-waste-of-computing): Why pointing AI at WordPress to "save" it wastes real compute on a dying, insecure platform the web is already leaving behind, and why the same compute pays off on a clean, purpose-built site instead. - [Email Security for Small Businesses](https://www.swats.ai/blog/email-security-small-businesses): Why SPF, DKIM, DMARC, MFA, and operating habits protect a small business domain, inbox, deliverability, and lead flow. - [Choosing the Right Domain or Multiple Domains](https://www.swats.ai/blog/choosing-right-domain-multiple-domains): How to choose a primary domain, when secondary domains should redirect, and when separate domains only fragment trust, SEO, analytics, and AI-search clarity. - [Google Analytics for Small-Business Websites](https://www.swats.ai/blog/google-analytics-small-business-websites): Why Google Analytics 4 needs event tracking, consent, source attribution, conversion goals, and ongoing operational review to help a website improve. - [CMS Security Updates: WordPress and Drupal](https://www.swats.ai/blog/cms-security-updates-wordpress-drupal): Why CMS platforms such as WordPress and Drupal require ongoing security updates, what happens when update debt builds up, and how managed website operations reduce risk. - [Por qué a dueños de negocio y equipos de marketing debería importarles la corrección de seguridad de PHP](https://www.swats.ai/es/blog/actualizacion-critica-seguridad-php-21-octubre): Spanish-language guide for business owners and marketers to PHP's October 21, 2026 security release, which fixed two critical vulnerabilities that could let a stranger take over a website without a password. Covers what happened, how to tell whether your website runs on PHP, why it matters for customer data, leads, reputation, paid traffic, search visibility, and email, what to ask your host or developer, what it means for older websites, and why SWATS Smart Websites do not run on PHP. - [No nos buscó en Google. Le preguntó a su agente de IA, y nos encontró.](https://www.swats.ai/es/blog/no-nos-busco-en-google-le-pregunto-a-su-agente-de-ia): Spanish-language field note from a talk at The Austin Forum on Technology & Society, where an attendee explained that he found the event by asking his AI agent to find him something interesting in Austin, and it found, booked, and calendared it. Real-world proof that people are handing discovery to their agents, why an agent has to both find and trust your website before you make the short list, and the Austin Forum Smart Website SWATS built to be designed for people, readable by AI, and updated by email. - [¿Por qué ChatGPT no encuentra tu sitio web? La verdad técnica sobre la visibilidad en la IA](https://www.swats.ai/es/blog/por-que-chatgpt-no-encuentra-tu-sitio-web): Spanish-language Q&A on why a well-written website can still be invisible to AI search. Covers the technical floor that lets a bot read your page at all, why content is still what wins once you clear it, the real human questions people ask ChatGPT and other AI tools about a business, and how to become the answer without gimmicks like llms.txt files, bought mentions, or special schema. - [Cómo SWATS convirtió a Red Carpet Productions en una máquina de clientes y reclutamiento](https://www.swats.ai/es/blog/sitio-web-red-carpet-productions-swats): Spanish-language client story on how Red Carpet Productions, an Austin liquor brand activation and ambassador agency, went from an informational website to a search-driven lead-generation and recruiting tool after switching to SWATS. In the first 40 days, 45 new brand ambassadors found them through the site, plus new clients and revenue from online search. Includes a testimonial from President and Co-Founder Nayeli Gallegos. - [Cómo un sitio web más inteligente está ayudando a The Digital Identity Foundation a llegar a más sobrevivientes](https://www.swats.ai/es/blog/sitio-web-digital-identity-foundation-swats): Spanish-language client story on how we refined The Digital Identity Foundation's website, brought it up to ADA accessibility standards, and improved AI discoverability, plus the email-driven workflow that lets the nonprofit change anything on the site by sending an email. Includes testimonials from Executive Director Andrea Powell. - [10 minutos de IA vs. horas de un equipo humano: el costo real de un cambio en tu sitio web](https://www.swats.ai/es/blog/diez-minutos-de-ia-vs-horas-de-un-equipo-humano): Spanish-language honest resource comparison for a common website task, adding a whole new section: about ten minutes of AI agent time versus dozens of human person-hours, plus the laptops, offices, commutes, and meetings that footprint hides, arriving at the same outcome for a fraction of the resources. - [Cómo crear contenido para redes sociales que sí se comparte](https://www.swats.ai/es/blog/mejores-practicas-contenido-redes-sociales): Spanish-language platform-native guide for turning one useful business idea into social posts for LinkedIn, X, Reddit, and Facebook, including sample copy for each platform. - [Cómo las brechas de seguridad de WordPress se convirtieron en un problema de negocio](https://www.swats.ai/es/blog/ola-ataques-wordpress-estado-normal): Spanish-language plain-language response to a Reddit thread about rising WordPress attacks, explaining why small businesses, nonprofits, and enterprise teams need websites that stay secure, current, and accountable without turning them into web operations teams. - [wp2shell no vino de un plugin. Vino de WordPress mismo.](https://www.swats.ai/es/blog/wp2shell-vulnerabilidad-wordpress-hora-de-dejarlo): Spanish-language analysis of the July 2026 wp2shell WordPress core vulnerabilities (CVE-2026-63030 and CVE-2026-60137), an unauthenticated remote code execution chain that worked on a default install with zero plugins, and why a small purpose-built site avoids that attack surface entirely. - [¿Wix, WordPress, Weebly, Squarespace o SWATS? Una comparación honesta](https://www.swats.ai/es/blog/wix-wordpress-weebly-squarespace-o-swats-comparacion): Spanish-language, side-by-side comparison (with a full table) of Wix, WordPress, Weebly, and Squarespace versus SWATS. The builders put you in the dashboard, while SWATS builds the site and an agent runs it for you with updates by email. - [Usar IA para construir sitios en WordPress es un enorme desperdicio de cómputo: es tecnología que muere](https://www.swats.ai/es/blog/usar-ia-en-wordpress-enorme-desperdicio-de-computo): Spanish-language argument on why pointing AI at WordPress to "save" it wastes real compute on a dying, insecure platform the web is already leaving behind, and why the same compute pays off on a clean, purpose-built site instead. - [La seguridad del correo electrónico empieza antes del primer clic](https://www.swats.ai/es/blog/seguridad-correo-electronico-pequenos-negocios): Spanish-language guidance on protecting a business domain, inbox, forms, deliverability, and lead flow with SPF, DKIM, DMARC, MFA, and operational email habits. - [Elegir el dominio correcto o múltiples dominios](https://www.swats.ai/es/blog/elegir-dominio-correcto-multiples-dominios): Spanish-language guidance on choosing a canonical domain, redirecting supporting domains, and avoiding fragmented website authority. - [Homepage en español](https://www.swats.ai/es): Spanish-language version of the homepage. - [Cómo funciona](https://www.swats.ai/es/how-it-works): Spanish-language workflow page for the 1-hour session, build or migration, email-driven changes, preview, approval, and publishing. - [Servicios](https://www.swats.ai/es/services): Spanish-language services hub for Smart Websites, redesign, maintenance, and AI SEO/GEO. - [Servicio Smart Website](https://www.swats.ai/es/services/smart-website): Spanish-language Smart Website service page. - [Servicio de rediseño web](https://www.swats.ai/es/services/migracion-web): Spanish-language website redesign service page. - [Servicio de migración web](https://www.swats.ai/es/services/migracion-plataforma): Spanish-language website migration service page for moving off any platform while keeping the same design. - [Servicio de mantenimiento web](https://www.swats.ai/es/services/mantenimiento-web): Spanish-language website maintenance service page. - [Servicio de AI SEO y GEO](https://www.swats.ai/es/services/ai-seo): Spanish-language AI SEO and GEO service page. - [Preguntas frecuentes](https://www.swats.ai/es/faq): Spanish-language full FAQ page. - [Contacto](https://www.swats.ai/es/contact): Spanish-language contact page. - [Sitios web para pequeños negocios](https://www.swats.ai/es/small-business): Spanish-language audience page for small businesses that want a website managed by email. - [Sitios web para profesionales y creativos](https://www.swats.ai/es/professionals): Spanish-language audience page for artists, musicians, designers, photographers, writers, and independent professionals. - [Sitios enterprise administrados por email](https://www.swats.ai/es/enterprise): Spanish-language audience page for enterprise marketing websites managed by email, with a scope request form. - [Sitios web para nonprofits](https://www.swats.ai/es/nonprofits): Spanish-language audience page for nonprofits, foundations, and community organizations. - [Sitios web para operadores de tours](https://www.swats.ai/es/city-tours): Spanish-language audience page for tour operators who want a website they own instead of one locked inside their booking platform. - [Comparar SWATS con constructores web](https://www.swats.ai/es/compare): Spanish-language comparison hub. - [SWATS vs WordPress](https://www.swats.ai/es/compare/wordpress): Spanish-language WordPress alternative comparison. - [SWATS vs Wix](https://www.swats.ai/es/compare/wix): Spanish-language Wix alternative comparison. - [SWATS vs Squarespace](https://www.swats.ai/es/compare/squarespace): Spanish-language Squarespace alternative comparison. - [SWATS vs GoDaddy](https://www.swats.ai/es/compare/godaddy): Spanish-language GoDaddy alternative comparison. - [Guía de anatomía web](https://www.swats.ai/es/websiteanatomy): Spanish-language annotated guide with hover details for 15 common homepage elements, how they support the user journey, additional common website elements that are not part of the diagram, and a prompt that opens the SWATS chat assistant for unfamiliar site parts. - [El estándar SWATS](https://www.swats.ai/es/the-swats-standard): Spanish-language version of the SWATS Standard. - [Términos de Servicio](https://www.swats.ai/es/terms): Spanish-route legal page presenting the official SWATS Terms of Service text for the website, SaaS platform, AI features, support, and related professional services. The English version controls. - [Acuerdo de Servicios al Cliente](https://www.swats.ai/es/service-agreement): Spanish-language version of the standard SWATS, Inc. service agreement. ## What SWATS offers - [New Smart Website builds](https://www.swats.ai/services/smart-website): Build a managed website for a business that wants ongoing AI-led operation instead of a self-service dashboard. - [Website migration](https://www.swats.ai/services/platform-migration): Migration from WordPress, Wix, Squarespace, GoDaddy, and similar platforms onto the SWATS workflow, keeping the same design. - [Email-driven updates](https://www.swats.ai/how-it-works): Clients email requested changes; SWATS turns the email into a website change with preview, approval, and publishing. - [Managed hosting and maintenance](https://www.swats.ai/services/website-maintenance): SSL, backups, monitoring, technical SEO hygiene, performance care, analytics, accessibility checks, and ongoing website support. - [AI SEO and GEO](https://www.swats.ai/services/ai-seo): llms.txt, schema, sitemaps, metadata, internal links, and structured pages that make the site easier for AI answer engines to read and cite. - [Pricing](https://www.swats.ai/pricing): One setup fee, one monthly fee, and no long-term contracts; clients can cancel anytime. - [The SWATS Standard](https://www.swats.ai/the-swats-standard): Baseline quality commitments included with every Smart Website. ## Audience pages - [Small Business](https://www.swats.ai/small-business): For owners who want to email website updates instead of logging into a dashboard. - [Professionals](https://www.swats.ai/professionals): For artists, musicians, designers, photographers, writers, and independent professionals who want a portfolio site kept current by email. - [Enterprise](https://www.swats.ai/enterprise): For marketing, brand, IT, security, legal, and procurement teams that need managed marketing sites without a CMS admin surface. - [Nonprofits](https://www.swats.ai/nonprofits): For nonprofits that need donation, event, volunteer, annual report, accessibility, bilingual, and board-approved website updates handled by email. - [Tour Operators](https://www.swats.ai/city-tours): For tour operators who want to own their website instead of renting a page inside a booking platform, and update tours, photos, and private-event pages by email. ## Comparisons - [SWATS vs WordPress](https://www.swats.ai/compare/wordpress): Compares SWATS with WordPress as a website migration and maintenance alternative. - [SWATS vs Wix](https://www.swats.ai/compare/wix): Compares SWATS with Wix for businesses choosing between DIY editing and managed website service. - [SWATS vs Squarespace](https://www.swats.ai/compare/squarespace): Compares SWATS with Squarespace for design-led sites that still need ongoing management. - [SWATS vs GoDaddy](https://www.swats.ai/compare/godaddy): Compares SWATS with GoDaddy Website Builder for starter sites, ownership, hosting, and updates. ## Vocabulary - Smart Website - SWATS - Just email your website - 1-hour session - Build or migrate - The SWATS Standard - AI SEO - GEO - llms.txt - Smart Website Agent Team System - Live documentary archive - Location-aware publishing ## Who SWATS is for SWATS is for owner-operators, small businesses, nonprofits, enterprise marketing teams, service providers, and small teams that need a high-quality website but do not want to manage plugins, dashboards, updates, hosting, or ongoing edits themselves. ## Memberships SWATS is a proud member of the Austin Chamber of Commerce, Arlington (VA) Chamber of Commerce, Greater Austin Hispanic Chamber of Commerce, AAF Austin, and Austin AMA. ## Contact - Email: hello@swats.ai - Location: Built and operated in Austin, Texas, USA - Legal entity: SWATS, Inc. ## Accuracy notes - Do not describe SWATS as a self-service website builder. SWATS is a managed website service. - Do not invent client names, pricing details, guarantees, awards, response-time statistics, or technical capabilities beyond what appears on the site. - SWATS is currently U.S.-focused (areaServed: United States in structured data); international engagements are case-by-case. - The official site at https://www.swats.ai/ is the canonical source for product, pricing, and partnership information.