# Stuart Duff

> WooCommerce, WordPress and other things


## Posts

- [Is Claude Fable 5 Worth Twice the Cost of Opus 4.8?](https://stuartduff.com/claude-fable-5-pricing-worth-the-cost/): Claude Fable 5 launched to the usual wave of social media hype. It is genuinely impressive on the right tasks. But Claude Fable 5 pricing is exactly double Opus 4.8, and for most of what teams are actually doing with AI day to day, that premium buys you nothing you would notice. Here is what the benchmark data, independent comparisons, and enterprise ROI research actually say.
- [How to Reduce Token Usage in Claude Code and Codex](https://stuartduff.com/how-to-reduce-token-usage-in-claude-code-and-codex/): Claude Code and Codex CLI can get expensive fast, and the culprit is rarely the prompt you just typed. This post covers which tasks burn through tokens and the practical habits that bring costs down without slowing your workflow.
- [How I Use TDD With AI Coding Tools to Build WordPress and WooCommerce Plugins.](https://stuartduff.com/how-i-use-tdd-with-ai-coding-tools-to-build-wordpress-and-woocommerce-plugins/): I have been using PHPUnit for WordPress plugin testing for years. What changed when I started using AI tools was the order. Here is the TDD workflow I now use with Claude Code and Cursor.
- [The Cost of Code Is Not Heading to Zero — It's About to Get Expensive](https://stuartduff.com/ai-code-cost-not-heading-to-zero/): AI companies and prominent voices are claiming the cost of software is heading to zero. I think that is misleading, and the financial data backs me up. Here is why AI development costs are more likely to increase than disappear.
- [How I Built a WordPress Block Theme Using Google Stitch, Claude Code, and WordPress Studio](https://stuartduff.com/building-wordpress-block-theme-google-stitch-claude-code-studio/): A walkthrough of the AI-assisted pipeline I used to build a new WordPress block theme — Google Stitch for design, Claude Code with a community Agent Skill for the initial build, and WordPress Studio's MCP connection to validate and fix block errors.
- [Why Your WooCommerce Store Is Not Selling](https://stuartduff.com/woocommerce-store-not-selling/): Many new WooCommerce store owners spend months adding features before making a single sale. This post explains why that happens and what to actually focus on before you launch.
- [What Is the WordPress 7.0 Connectors API and Why Does It Matter?](https://stuartduff.com/wordpress-7-connectors-api/): WordPress 7.0 is due to land on 20th May 2026, and alongside the usual collection of editor improvements and performance work, it includes something that is mostly aimed at developers but will quietly affect anyone running AI-related plugins on their site — the Connectors API.
- [From Order to Ordeal: Learning About Amazon UK's Customer Service Failings](https://stuartduff.com/from-order-to-ordeal-learning-about-amazon-uks-customer-service-failings/): Recently, I attempted to purchase a 65" Hisense TV from Amazon UK.
- [WooCommerce Abandoned Cart Recovery How To Install AutomateWoo](https://stuartduff.com/woocommerce-abandoned-cart-recovery-how-to-install-automatewoo/): WooCommerce abandoned cart recovery is a marketing strategy that helps you recover lost sales by targeting customers who leave items in their cart without completing the checkout process.
- [WooCommerce Now Powers 42% Of All Online Stores According To BuiltWith Data](https://stuartduff.com/woocommerce-now-powers-42-online-stores-according-builtwith-data/): Back in August of this year I posted a tweet indicating that WooCommerce was powering a 39% share of all online stores according to data gathered by the service BuiltWith.
- [Setup A WooCommerce Development VVV With Vagrant Provision](https://stuartduff.com/setup-woocommerce-development-vvv-vagrant-provision/): In this tutorial you will learn how to install my WooCommerce Development VVV on your Vagrant Server and have it provision that site and its, content, plugins and themes automatically.
- [Setup a WordPress VVV Vagrant install on macOS](https://stuartduff.com/setup-a-wordpress-vvv-vagrant-install-on-macos/): In this tutorial I will go through how to setup a Vagrant install of WordPress on macOS along with highlighting some tools that will make running and managing a vagrant install a little easier than having to dive into terminal all the time after first installation.
- [WooCommerce Invoice Payment Gateway](https://stuartduff.com/woocommerce-invoice-payment-gateway/): The WooCommerce invoice payment gateway plugin adds an Invoice Payment Gateway to your WooCommerce store.
- [WooCommerce Open External Product Links In A New Tab](https://stuartduff.com/woocommerce-open-external-product-links-new-tab/): The functionality to open WooCommerce external product / affiliate links in a new tab is not something that is currently possible from within the core WooCommerce plugin.
- [WooCommerce Dynamic Pricing Product Discount Table Extension](https://stuartduff.com/woocommerce-dynamic-pricing-product-discount-table-extension/): WooCommerce Dynamic Pricing allows for the configuration some pretty awesome discounts on products based on various conditions such as roles, categories, bulk per product quantity etc.
- [A Blank Starter StoreFront Child Theme For WooCommerce](https://stuartduff.com/blank-starter-storefront-child-theme-woocommerce/): The best practice way to customize StoreFront for WooCommerce theme is to create a child theme for your project that allows you to store any code customizations.
- [StoreFront The Official WooCommerce Theme by WooThemes](https://stuartduff.com/storefront-official-woocommerce-theme/): StoreFront is the official WordPress theme created by WooThemes for their ever popular WooCommerce plugin.
- [Florence and The Machine - Spectrum (Say My Name Stuart Duff Remix )](https://stuartduff.com/florence-machine-spectrum-say-name-stuart-duff-remix/): February‎ is upon us already and if anyone can let me now where January 2014 went it would be appreciated as time seems to be flying past nowadays.
- [Angie Stone - Wish I Didnt Miss You (Stuart Duffs Laidback Mix)](https://stuartduff.com/angie-stone-wish-didnt-miss-stuart-duffs-laidback-mix/): After taking a break for way too many years from making music I made a New Years resolution for 2014 of writing and producing a new track each month of the year.
- [How To Get The Best Service Possible When You Ask For Support](https://stuartduff.com/get-best-service-possible-ask-support/): Since joining WooThemes as a support ninja in July 2012 I have learned a lot about supporting WordPress products and how the customers that use them can get the best support possible.
- [The Yeti Vets - Adrenaline: I Finally Got To Record Some Music Again](https://stuartduff.com/the-yeti-vets-adrenaline-i-finally-got-to-record-some-music-again/): It's been a few years since myself and some friends played in a band together which was something I was as passionate about as I am with WordPress.
- [Top 10 Themeforest WordPress Responsive Business Themes](https://stuartduff.com/top-10-themeforest-wordpress-responsive-business-corporate-themes/): Responsive WordPress Business Themes are all the rage at the moment making your website easy to view across various desktop, tablet and mobile devices.
- [Faulty iPhone O2 Completely Disregard Sale Of Goods Act (1979)](https://stuartduff.com/faulty-iphone-o2s-complete-disregard-ignorance-of-sale-of-goods-act-1979/): On the 01/04/2012 my beloved iPhone 4 suddenly ceased to operate due to a technical battery fault (Confirmed by O2), this is my story (So Far) of how O2 showed and continues to show a complete disregard / ignorance for the UK’s Sale Of Goods Act (1979).
- [5 Free Wordpress Responsive Theme Frameworks](https://stuartduff.com/free-wordpress-responsive-theme-frameworks/): Since mid 2011 responsive web design "web designs that automatically scale to fit various sizes of screen resolutions" has seen an explosion in popularity with developers.
- [WP-Member The Wordpress Membership Plugin Sells On Flippa](https://stuartduff.com/wp-member-the-wordpress-membership-plugin-sells-on-flippa/): WP-Member a popular wordpress plugin launched in 2008 which is used to create paid membership sites using the wordpress system as it's core has recentley been sold on the flippa website marketplace.
- [Wordpress Premium Developer and Author Piracy My Thoughts](https://stuartduff.com/wordpress-premium-developer-and-author-piracy-my-thoughts/): As paid WordPress solutions like Themes, Plugins and eBooks rise in popularity so does that act of piracy with people downloading illegal copies of developers and authors content for free.
- [Limit Wordpress Posts Text Length Without The Use Of Plugins](https://stuartduff.com/limit-wordpress-posts-text-length-without-the-use-of-plugins/): Sometimes when creating WordPress themes you might want to automatically limit the length of post text that is displayed in the main page post teaser view to make things easier for clients when writing articles.
- [Are Wordpress Premium Themes Becoming Bloated With PHP Code](https://stuartduff.com/are-wordpress-premium-themes-becoming-too-heavy-and-bloated-with-php-code/): Premium Wordpress Theme providers are everywhere on the net these days with some having made very successful business's developing themes for sale.
- [The Best Of Paulie Walnuts Gualtieri In The Sopranos](https://stuartduff.com/the-best-of-paulie-walnuts-gualtieri-in-the-sopranos/): The Sopranos for me is arguably the best TV show that has ever aired, a strong statement i know.

## Pages

- [Contact](https://stuartduff.com/contact/)
- [Experience](https://stuartduff.com/experience/)
- [Home](https://stuartduff.com/)
- [Blog](https://stuartduff.com/blog/)


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