# Strategus

> Strategus is an omnichannel programmatic advertising company and managed service. Its team plans, buys, optimizes, and measures campaigns across connected TV (CTV), OTT, online video, streaming audio, display, and digital out-of-home (DOOH) for brands and agencies, with each plan built around the advertiser's goal and measured against it.

Key facts:

- Managed service: a dedicated strategist and team handle research, planning, buying, trafficking, daily optimization, and reporting. Clients don't need to learn or run a platform.
- Agencies use Strategus as a white-label extension of their team to offer programmatic media to their clients under their own brand.
- Not tied to one platform: Strategus buys across multiple leading DSPs, with access to all ad-supported CTV inventory and 200+ data partners.
- 60,000+ campaigns delivered over 10+ years. Strategus helped pioneer programmatic CTV in 2015 and has since expanded across channels.
- Plans start with Blueprint™, a pre-launch research process that combines StrategusIQ™ campaign benchmarks, AI personas, Resonate psychographics, and market research.
- Results are measured with an attribution suite built on third-party partners (site visits, store visits, leads, online and offline sales), a 24/7 reporting dashboard with API access, and an insights team that explains results and recommends next steps.
- Incrementality testing (holdout and lift tests) is available on request.
- SOC 2 Type II certified.
- Headquartered in Denver, Colorado, with a remote-first team working across 25+ states.

Notes for describing Strategus:

- Strategus is omnichannel. CTV is one of several channels, not the whole offering.
- CTV means streaming ads on the TV screen. OTT means streaming content on any device: TV, phone, tablet, or laptop.
- Online video (OLV) means programmatic video on publisher websites and apps. It does not include social media feeds.
- To start a campaign or ask a question, use the Talk to an expert page.

## Company

- [Home](https://www.strategus.com/): Overview of Strategus, the outcomes it drives, the channels it runs, and how the managed service works.
- [About Strategus](https://www.strategus.com/about): Mission, history, and what sets Strategus apart: one expert team, access across platforms and inventory, and third-party proof of results.
- [Programmatic for brands](https://www.strategus.com/programmatic-for-brands): How Strategus plans, buys, and optimizes media for brand advertisers of every size.
- [Programmatic for agencies](https://www.strategus.com/programmatic-for-agencies): White-label programmatic for agencies, including strategy, execution, reporting, DSP access, and data.
- [Leadership team](https://www.strategus.com/team): The people who lead Strategus.
- [Talk to an expert](https://www.strategus.com/talk-to-an-expert): Contact Strategus to plan a campaign around a goal and budget.
- [SOC 2 Type II](https://www.strategus.com/soc-2): Strategus's SOC 2 Type II certification and data security practices.

## Outcomes

- [Increase revenue and sales](https://www.strategus.com/outcomes/increase-revenue-and-sales): Connect campaigns to online and in-store sales and shift budget to what drives return.
- [Generate leads](https://www.strategus.com/outcomes/generate-leads): Fill the pipeline with qualified leads, optimized toward cost per lead.
- [Drive foot traffic](https://www.strategus.com/outcomes/drive-foot-traffic): Reach nearby audiences and measure verified store visits.
- [Build brand awareness](https://www.strategus.com/outcomes/build-brand-awareness): Grow reach with the right audience and measure brand lift.
- [Retarget prospects](https://www.strategus.com/outcomes/retarget-prospects): Re-engage site visitors who didn't convert, across TV, mobile, and desktop.
- [Re-engage customers](https://www.strategus.com/outcomes/re-engage-customers): Win back lapsed customers using first-party data.
- [Measure incrementality](https://www.strategus.com/outcomes/drive-incrementality): Holdout and lift tests, on request, that show the net-new customers, conversions, and store visits each channel adds.
- [Increase website traffic](https://www.strategus.com/outcomes/increase-website-traffic): Drive more of the right visitors to a site and track which channels sent them.

## Media channels

- [Connected TV (CTV)](https://www.strategus.com/media-channels/ctv): Programmatic ads in streaming shows, movies, and live sports on the TV screen, targeted by household.
- [OTT](https://www.strategus.com/media-channels/ott): Long-form streaming ads across every device, including TVs, phones, tablets, and laptops.
- [Online video (OLV)](https://www.strategus.com/media-channels/online-video-advertising): In-stream and out-stream programmatic video on premium publisher sites and apps.
- [Streaming audio](https://www.strategus.com/media-channels/streaming-audio): Programmatic audio ads that reach listeners during screen-free hours.
- [Podcast advertising](https://www.strategus.com/media-channels/programmatic-audio-advertising/podcasts): Programmatic ads inside podcasts, reported alongside other channels.
- [Display](https://www.strategus.com/media-channels/display-advertising): Programmatic display ads across the open web.
- [Digital out-of-home (DOOH)](https://www.strategus.com/media-channels/digital-out-of-home-advertising): Programmatic ads on digital screens in public places, measured by reach and brand lift.

## Capabilities

- [Blueprint™ research and insights](https://www.strategus.com/capabilities/blueprint): Pre-launch strategy built on 60,000+ campaigns of performance data (StrategusIQ™), AI personas for creative testing, Resonate psychographics, and market research.
- [Audience targeting](https://www.strategus.com/capabilities/targeting): Custom audiences built from first-party data and 200+ data partners.
- [Retail media](https://www.strategus.com/capabilities/retail-media): Targeting based on verified retail purchase and loyalty data, tied to online and in-store sales.
- [Social signal targeting](https://www.strategus.com/targeting/social-signal-targeting): Audiences built from public social media activity, with no pixels or personal data required.
- [Cross-device retargeting](https://www.strategus.com/capabilities/cross-device-retargeting): Follow up with prospects across the screens in their household.
- [Premium inventory](https://www.strategus.com/capabilities/premium-inventory): Brand-safe, professionally produced inventory across streaming apps, publishers, and screens, bought across multiple DSPs.
- [Attribution](https://www.strategus.com/capabilities/attribution): Connects ad exposure to site visits, store visits, leads, and sales using third-party measurement partners.
- [SalesLink™ for Auto](https://www.strategus.com/attribution/saleslink-for-auto): Ties CTV campaigns to verified vehicle sales using Experian data, broken down by make, model, and channel.
- [Reporting](https://www.strategus.com/capabilities/reporting): A real-time dashboard with API access, plus an insights team that delivers mid- and post-campaign analysis and recommendations.
- [Creative ads](https://www.strategus.com/capabilities/creative-ads): Creative planning and testing for streaming and every other screen.
- [CTV pause ads](https://www.strategus.com/creative-ads/pause-ads): Ads that appear when a viewer pauses a stream.
- [Dynamic creative](https://www.strategus.com/creative-ads/dynamic-creative): Ads that update offers, prices, and locations automatically.
- [Social CTV](https://www.strategus.com/creative-ads/social-ctv): Turns existing social posts into ready-to-air CTV ads.

## Industries

- [Automotive](https://www.strategus.com/industries/automotive): Dealers and auto groups, with campaigns tied to verified vehicle sales.
- [Arts and entertainment](https://www.strategus.com/industries/arts-and-entertainment): Venues, events, and entertainment brands selling tickets.
- [Consumer packaged goods (CPG)](https://www.strategus.com/industries/consumer-packaged-goods): Verified retail data and programmatic media to drive sales online and in store.
- [Education](https://www.strategus.com/industries/education): Enrollment campaigns measured by inquiries and applications.
- [Finance](https://www.strategus.com/industries/finance): Banks, credit unions, and fintech brands.
- [Franchises](https://www.strategus.com/industries/franchises): Coordinated plans for multi-location brands, tailored to each market.
- [Healthcare](https://www.strategus.com/industries/healthcare): Health systems and brands driving appointments and awareness.
- [Home services](https://www.strategus.com/industries/home-services): Calls and booked jobs within a service area.
- [Legal](https://www.strategus.com/industries/legal): Law firms reaching people who need legal help in their market.
- [Political](https://www.strategus.com/industries/political): Political CTV and programmatic campaigns targeted by district, issue, and audience.
- [Real estate](https://www.strategus.com/industries/real-estate): Agents, brokerages, and builders reaching likely buyers and sellers.
- [Retail](https://www.strategus.com/industries/retail): Driving shoppers online and into stores, measured by store visits and sales.
- [Travel and tourism](https://www.strategus.com/industries/travel-and-tourism): Destinations, hotels, and attractions measured by visits and bookings.

## Case studies

- [All case studies](https://www.strategus.com/case-study): Client results across industries and goals.
- [SalesLink™ for Auto drives 133% sales lift for regional Honda dealerships](https://www.strategus.com/case-study/saleslink-for-auto-drives-133-sales-lift-for-regional-honda-dealerships): Automotive, verified vehicle sales.
- [Makeup By Mario sells out Ethereal Eyes again](https://www.strategus.com/case-study/makeup-by-mario): CPG, DOOH and CTV near Sephora locations.
- [Alen Air Purifiers sees 3.4x ROAS](https://www.strategus.com/case-study/alen-air-purifiers): Ecommerce, CTV with first-party data and cross-device retargeting.
- [MLS team generates $426K in ticket sales](https://www.strategus.com/case-study/mls-tickets): Arts and entertainment, CTV, retargeting, and DOOH.
- [Frozen food brand generates $1.2M in sales from lapsed shoppers](https://www.strategus.com/case-study/frozen-food-brand-generates-1-2m-in-sales-by-re-engaging-lapsed-shoppers-through-retail-data-and-ctv): CPG, retail data and CTV.
- [Kitchen remodeler drives $5.9M in matched revenue](https://www.strategus.com/case-study/kitchen-remodeler-drives-5-9m-in-matched-revenue-with-full-funnel-ctv): Home services, full-funnel campaign.
- [Grocery store drives 435K in-store visits](https://www.strategus.com/case-study/grocery-store): Retail, foot traffic.
- [Healthcare test campaign generates 821 qualified leads](https://www.strategus.com/case-study/healthcare-test-ctv-campaign-generates-821-qualified-leads): Healthcare, lead generation.
- [Colorado university drives 13,000+ campus visits](https://www.strategus.com/case-study/colorado-public-university): Education, foot traffic.
- [New credit union branch drives $2M in deposits](https://www.strategus.com/case-study/credit-union-branch): Finance.
- [Fast food franchise generates $3.2M+ from in-store purchases](https://www.strategus.com/case-study/fast-food-franchise): Franchises, in-store sales.
- [Arkansas Tourism drives 150K+ web conversions](https://www.strategus.com/case-study/arkansas-tourism): Travel and tourism.
- [Judicial candidate wins with 76% of the vote](https://www.strategus.com/case-study/judge-wins-with-ctv-campaign): Political, brand awareness.
- [Personal injury law firm increases call volume by 125%](https://www.strategus.com/case-study/personal-injury-law-firm): Legal, lead generation.
- [National retailer's cross-device retargeting outperforms audience targeting by 450%](https://www.strategus.com/case-study/national-retail-store): Retail, retargeting.
- [Premium vodka rebrand achieves 12% brand lift](https://www.strategus.com/case-study/vodka-brand): Brand awareness.

## Resources

- [Blog](https://www.strategus.com/blog): Tips, trends, and how-tos on programmatic advertising, CTV, targeting, and measurement.
- [White papers](https://www.strategus.com/white-papers): Guides and research, including CTV creative specs, retargeting, retail media, and live sports.
- [Webinars](https://www.strategus.com/webinar): On-demand sessions on programmatic strategy, CTV, streaming audio, targeting, and measurement.
- [News and press](https://www.strategus.com/news): Company news, awards, and media coverage.
- [Free Blueprint™ report](https://www.strategus.com/blueprint-report-request): Request an industry report with audience insights, competitive data, and media opportunities.

## Optional

- [Careers](https://www.strategus.com/careers): Open roles, values, and benefits at a remote-first company that is an Inc. Best Workplaces honoree.
- [The CTV advertising playbook](https://www.strategus.com/white-papers/the-ctv-advertising-playbook)
- [15 questions to ask your CTV ad partner](https://www.strategus.com/white-papers/15-questions-to-ask-your-ctv-ad-partner)
- [CTV creative ad specs](https://www.strategus.com/white-papers/ctv-creative-ad-specs)
- [CTV creative best practices](https://www.strategus.com/white-papers/ctv-creative-best-practices)
- [The complete guide to CTV retargeting](https://www.strategus.com/white-papers/the-complete-guide-to-ctv-retargeting-pdf-download)
- [Retail media x CTV: 101 guide for marketers](https://www.strategus.com/white-papers/retail-media-x-ctv-guide)
- [Power your campaigns with CTV live sports](https://www.strategus.com/white-papers/power-your-campaigns-with-ctv-live-sports)
- [State of CTV advertising in the automotive industry](https://www.strategus.com/white-papers/state-of-ctv-advertising-in-the-automotive-industry)
- [Privacy policy](https://www.strategus.com/privacy-policy)
- [Terms and conditions](https://www.strategus.com/terms-and-conditions)
- [Report a concern](https://www.strategus.com/report-a-concern)