# Strategic Pete > Trusted By 100+ CEOs, owners, & founders around the world Strategic Pete — fractional CMO and brand storytelling for CEOs Hire a Fractional CMO to Turn Marketing Chaos Into Clearer ## Pages - [Press Release Template](https://strategicpete.com/press-release-template/): A free AP-style press release template that fills itself in as you type. Dateline, lede, quote and boilerplate. Copy, download or print. No email gate. - [Marketing Strategy Template](https://strategicpete.com/marketing-strategy-template/): A free marketing strategy template you fill in on the page. Nine fields, one finished one-page marketing plan. No email gate and nothing to download first. - [Marketing ROI Calculator](https://strategicpete.com/marketing-roi-calculator/): Free marketing ROI, SEO ROI, LTV, CAC, budget and CPM calculators. They run in your browser, nothing is sent anywhere, and there is no download or form. - [Financial Services Marketing Agency](https://strategicpete.com/financial-services-marketing-agency/): A financial services marketing agency scoped to what we can prove: PR and earned media for banks, fintechs and advisory firms. See the case study. - [SaaS Content Marketing Agency](https://strategicpete.com/saas-content-marketing-agency/): A SaaS content marketing agency measured on pipeline, not published volume. See the long-term care SaaS programme behind a 100X lift in lead generation. - [Answer Engine Optimization Services](https://strategicpete.com/answer-engine-optimization-services/): Answer engine optimization services built around the questions your buyers ask: a measured baseline, restructured answers, and the citations engines read. - [Generative Engine Optimization Agency](https://strategicpete.com/generative-engine-optimization-agency/): A generative engine optimization agency that measures which prompts surface you, fixes the on-site half, and earns the citations the engines read. - [AI SEO Agency](https://strategicpete.com/ai-seo-agency/): An AI SEO agency that works both halves of AI search optimization: the fixes on your site, and the citations the models actually draw on. - [SaaS SEO Consultant](https://strategicpete.com/saas-seo-consultant/): A SaaS SEO consultant filters keywords by conversion likelihood, not volume. Comparison pages, jobs-to-be-done content and product-led loops, measured on trials. - [Enterprise SEO Consulting](https://strategicpete.com/enterprise-seo-consulting/): Enterprise SEO consulting that finds the handful of template and crawl defects actually costing traffic, sequences them, and stays in the room while they ship. - [Fractional Marketing Team and Fractional Marketing Services](https://strategicpete.com/fractional-marketing-team/): A fractional marketing team is leadership plus the specialists your plan needs. What is in scope, when it beats a single operator, and what it costs a month. - [Part Time CMO: What You Get, What It Costs](https://strategicpete.com/part-time-cmo/): What a part time CMO actually owns, how the arrangement differs from interim and fractional, what one to two days a week costs, and how to brief the role. - [Attractions Marketing Agency](https://strategicpete.com/services/attractions-marketing-agency/): Attractions marketing agency for museums, theme parks, zoos and aquariums. Documentary storytelling, earned media and the booking paths that catch the demand. - [Home Services Marketing Agency](https://strategicpete.com/services/home-services-marketing-agency/): Home services marketing agency and marketing agency for contractors. Positioning, proof and demand — 33% revenue and 400% call volume, published. - [B2B Healthcare Marketing Agency](https://strategicpete.com/services/b2b-healthcare-marketing-agency/): B2B healthcare marketing agency for companies selling to providers, operators and payers. Positioning for buying committees, proof a buyer can check. - [Senior Living Marketing Agency](https://strategicpete.com/services/senior-living-marketing-agency/): Senior living marketing agency for operators and associations. Real caregivers, real stories, national distribution. See the Nebraska long-term care work. - [B2C Marketing Services](https://strategicpete.com/services/b2c-marketing-services/): Strategic Pete is a B2C marketing agency for home services, attractions and senior living. We make consumers feel something — then count the calls. - [Brand Story Video Production](https://strategicpete.com/brand-story-video-production/): Brand video production that starts with the story rather than a script. Testimonial films, brand films and documentary, and how to tell which one you need. - [Documentary Video Production](https://strategicpete.com/documentary-video-production/): Documentary video production for associations, companies, and essential industries — long-format films and docuseries that make people feel your work. - [Nonprofit Video Production](https://strategicpete.com/nonprofit-video-production/): Documentary-style nonprofit video production for 501(c)(3)s, foundations and associations. Films that move donors, recruit staff and get watched to the end. - [Healthcare Video Production](https://strategicpete.com/healthcare-video-production/): Documentary-style healthcare video production for associations, senior living, and care teams. 28+ episodes streaming on Roku, Apple TV & more. See our work. - [Documentary Storytelling](https://strategicpete.com/storytelling-documentary/): A brand storytelling agency that works in documentary. We make films that carry the whole story, for associations, companies and essential industries. - [First Placement Program](https://strategicpete.com/pr-offer-2026/): One media placement in a real publication within four weeks, for a $100 deposit that is refunded in full if we miss. No retainer, no pitch deck — just proof. - [AI Visibility Services](https://strategicpete.com/ai-visibility-services/): Your customers ask ChatGPT, Gemini and Perplexity for a recommendation. We make your business the answer, in 90 days. Free 20-minute check. - [About Us](https://strategicpete.com/about-us/): A marketing consultancy for organizations whose story hasn't caught up to their value. Fractional CMO strategy plus documentary-grade storytelling. - [Hire Fractional CMO](https://strategicpete.com/hire-fractional-cmo/): A fractional CMO for CEOs who are accidentally running marketing. Strategy, systems and accountability — installed in 8 weeks, not handed over as a deck. - [Social Proof](https://strategicpete.com/social-proof/): See real world social proof including testimonials partnerships and features that highlight Strategic Pete’s impact and credibility. - [Healthcare Offer](https://strategicpete.com/healthcare-offer/): Marketing strategy and leadership support tailored for healthcare organizations focused on clarity compliance and growth. - [Sponsors](https://strategicpete.com/sponsors/): Meet the sponsors and partners who support Strategic Pete and help make impactful content and insights possible. - [Interns to a Players](https://strategicpete.com/interns-to-a-players/): Interns to A-Players — Strategic Pete's series on turning marketing interns into high-performing operators: episodes, lessons, and playbooks. - [Landing Page - 5 PR Quotes - Step 2](https://strategicpete.com/5-pr-quotes-step-2-vsl/): Get 5 PR quotes in top publications within 30 days! Or your money back This 3-minute video walks you through... - [Landing Page - 5 PR Quotes - Step 1](https://strategicpete.com/5-pr-quotes-step-1-optin/): Fast-track your brand’s authority: get featured in 5 major publications If you’re a CEO or decision-maker of a $2M+ company,... - [Strategic Pete Takeover Podcast](https://strategicpete.com/strategic-pete-takeover-podcast/): Strategic Pete Takeover Podcast Welcome to the Strategic Pete Takeover Podcast, where we flip the script and put podcast hosts... - [Sueño Americano](https://strategicpete.com/sueno-americano/): Una historia personal sobre ambición, crecimiento y liderazgo inspirada en el sueño americano. - [Media and Podcast](https://strategicpete.com/media-and-podcast/): Explore media features interviews and podcast appearances sharing insights on marketing leadership and growth strategy. - [Marketing Leadership: Essential Skills & Strategies](https://strategicpete.com/services/marketing-leadership/): From vital marketing leadership skills to real-world challenges, explore actionable strategies to excel in today’s fast-paced marketing world. - [Agency](https://strategicpete.com/agency/): Strategic Pete runs two halves: one for companies that sell to other businesses, one for companies that sell to consumers. Pick yours, or book the call. - [Advisory Board Landing Page One](https://strategicpete.com/advisory-board-landing-page-one/): Your Business Worth More! Let’s Get You the Exit You Deserve We’ll make your business worth more or buy it... - [Hire a Fractional CMO for B2B and B2C Growth](https://strategicpete.com/): Strategic Pete: fractional CMO leadership and documentary storytelling for CEOs. 82 podcast episodes, 32.1M reach. Book a 20-minute fit call. - [B2B Marketing Services](https://strategicpete.com/services/b2b-marketing-services/): Strategic Pete is a B2B marketing agency building strategy, demand generation and video in one team — so campaigns and sales calls tell the same story. - [Fractional Marketing Team](https://strategicpete.com/services/fractional-marketing/): Discover what integration and onboarding look like with a fractional marketing team. Learn how they seamlessly drive results from day one. - [Marketing Consulting Services](https://strategicpete.com/services/marketing-consulting-services/): Marketing consulting services for companies that have execution capacity and no one directing it. Strategy, systems and a number someone is accountable for. - [I want to do it myself](https://strategicpete.com/i-want-to-do-it-myself/): For founders who want to handle marketing themselves with guidance frameworks and clarity from Strategic Pete. - [People Worth Caring About](https://strategicpete.com/people-worth-caring-about/): People Worth Caring About is a documentary series on long-term care: 28+ episodes, 200+ people interviewed, streaming on Roku, Apple TV, Samsung and Fire. - [Lead Magnet - podcast pitching tool](https://strategicpete.com/podcast-pitching-tool/): The only tool you need to get booked on podcasts and grow your brand Ready-to-use templates Outreach tracker Personalized pitches... - [aquitelastraigopeter](https://strategicpete.com/aquitelastraigopeter/): Youtube Facebook Flaticon-instagram-logo Linkedin Peter Murphy Lewis, cientista político y sociólogo, nos muestra Chile a través de diversos oficios. Artesanías... - [Contact Us](https://strategicpete.com/contact/): Get in touch with Strategic Pete to discuss marketing strategy leadership support and growth opportunities. - [Podcasts](https://strategicpete.com/podcasts/): Podcast conversations with Peter Murphy Lewis on documentary storytelling, long-term care, the skilled trades, higher ed and B2B growth, with key takeaways. - [Case Studies](https://strategicpete.com/case-studies/): Documented results from Strategic Pete's documentary, PR and demand generation work — films that reached millions and campaigns that moved revenue. - [Reports](https://strategicpete.com/reports/): Marketing reports and research from Strategic Pete — data-backed insights on strategy, growth, and storytelling for CEOs and marketing leaders. - [Testimonials From CEOs, Founders, and Growth Leaders](https://strategicpete.com/wall-of-love/): Read Testimonials from CEOs, founders, and operators who trusted Strategic Pete to grow revenue, sharpen strategy, and improve marketing performance. - [Audit](https://strategicpete.com/audit/): Request a marketing audit to identify gaps clarify priorities and uncover opportunities to improve performance and return on investment. - [Privacy Policy](https://strategicpete.com/privacy-policy-strategicpete/): Privacy Policy Strategic Pete LLC (“we,” “us,” or “our”) operates the website https://strategicpete. com and is committed to protecting your... - [Marketing Insights](https://strategicpete.com/blog/): Insights on marketing leadership strategy AI and growth including expert articles podcasts case studies and practical guidance. - [Lead Magnet - Scorecard Tool](https://strategicpete.com/marketing-scorecard-tool/): The Simple Tool to Drive Growth, Accountability, and Fast Results Track key metrics, align your team, and make smarter decisions... - [Services](https://strategicpete.com/services/): Explore marketing services including strategy leadership fractional CMO support and growth focused execution for scaling businesses. ## Posts - [Enterprise SEO: A Strategy Guide for Large, Complex Sites](https://strategicpete.com/blog/enterprise-seo/): Enterprise SEO is an organizational problem before it's a technical one. For SEO leads at large sites: build a strategy, run an audit, ship the fixes. - [Nonprofit Email Marketing That Raises Money, Not Opt-Outs](https://strategicpete.com/blog/nonprofit-email-marketing/): Nonprofit email marketing for development teams: build a program, write fundraising emails donors finish, and see where a filmed story earns its place. - [Video Storytelling: What Changes When the Story Is on Screen](https://strategicpete.com/blog/video-storytelling/): Video storytelling for marketing teams: who should carry the story, how to interview, what to show, and how runtime and the edit shape what viewers feel. - [Go-to-Market Strategy Template for B2B and SaaS Teams](https://strategicpete.com/blog/go-to-market-strategy-template/): Use this go-to-market strategy template to plan a B2B or SaaS launch on one page: market, buyer, message, price, channel and the numbers to watch. - [Home Care Marketing: How Agencies Win Clients and Caregivers](https://strategicpete.com/blog/home-care-marketing/): Home care marketing for agency owners: where private-pay clients and referrals really come from, and why recruiting caregivers is the same marketing job. - [Video Marketing Examples Sorted by What Each Video Did](https://strategicpete.com/blog/video-marketing-examples/): Video marketing examples sorted by job: awareness, trust, recruiting, advocacy and email follow-up, with what each video did and how to borrow the idea. - [Contractor Lead Generation: Where Leads Come From, What They Cost, and Why Most Die Before the Callback](https://strategicpete.com/blog/contractor-lead-generation/): Contractor lead generation, source by source: what shared leads, Google ads, SEO and referrals cost you, and why the callback decides whether any of it pays. - [Home Improvement Marketing: What Homeowners Check Before They Call](https://strategicpete.com/blog/home-improvement-marketing/): Home improvement marketing that wins jobs before the quote: the five checks homeowners run, which ads feed each one, and a strategy built backward. - [Healthcare Social Media Marketing without a HIPAA Incident](https://strategicpete.com/blog/healthcare-social-media-marketing/): Healthcare social media marketing without the compliance scare: what you can post, how to answer reviews, and why staff stories beat patient stories. - [Video Content Strategy: How to Plan a Year of Video Without Burning the Budget](https://strategicpete.com/blog/video-content-strategy/): A video content strategy for small marketing teams: plan a year of video from one filming block, cut it for every channel, and measure what it moves. - [Demand Generation Strategy Before You Have a Demand Gen Team](https://strategicpete.com/blog/demand-generation-strategy/): A demand generation strategy is six decisions, not a channel list. How to make them, write them on one page and run them before you hire a demand gen team. - [Assisted Living Marketing That Doesn't Sound Like a Brochure](https://strategicpete.com/blog/assisted-living-marketing/): Assisted living marketing for operators: build a plan around how families decide, use advertising where it helps, and let proof do what a brochure can't. - [Business Storytelling: Structures for Non-Storytellers](https://strategicpete.com/blog/business-storytelling-5-part-structure/): Business storytelling without the theater: the simple structures leaders use to sell, hire and win support, and how to find true stories inside your company. - [B2B Content Marketing Strategy without a Content Team](https://strategicpete.com/blog/b2b-content-marketing-strategy/): A B2B content marketing strategy a two-person team can hold: one argument, three topics, a cadence you can keep, and a list of what to stop publishing. - [Healthcare Digital Marketing: What You Can and Can’t Track](https://strategicpete.com/blog/healthcare-digital-marketing/): Healthcare digital marketing has a legal boundary most vendor guides ignore. What HIPAA and the FTC actually permit, and the channels that still work. - [Construction Marketing: What Actually Fills Your Pipeline](https://strategicpete.com/blog/construction-marketing/): Construction marketing that works starts before the quote. What homeowners and GCs check first, and the five moves that fill a contractor’s pipeline. - [Demand Generation Tactics That Work When You Have No Media Budget](https://strategicpete.com/blog/demand-generation-tactics/): Demand generation tactics for B2B marketing leads with no paid budget and a team of one. A sequenced plan, not another list of fifteen channels to try. - [Healthcare Content Marketing When Every Competitor Publishes the Same Blog](https://strategicpete.com/blog/healthcare-content-marketing/): Most healthcare content marketing repeats what every competitor publishes. Here is how to source stories only your organization has and film them. - [How to Get Press Coverage: What Actually Gets a Journalist to Reply](https://strategicpete.com/blog/how-to-get-press-coverage/): Learn how to get press coverage without an agency: why most pitches fail, what to send a journalist, and how to find the story you already have. - [Healthcare Marketing Strategy That Survives HIPAA Review](https://strategicpete.com/blog/healthcare-marketing-strategy/): A healthcare marketing strategy that respects HIPAA names which demand problem you actually have—patients, referrals or staff—and what to build first. - [Corporate Storytelling: Find the Story You Already Have](https://strategicpete.com/blog/corporate-storytelling/): Corporate storytelling works when you stop inventing a story and start finding the one your people already live. Here’s how to run that search. - [How to Write an Impact Report (and When to Film One)](https://strategicpete.com/blog/how-to-write-an-impact-report/): How to write an impact report funders actually remember: a six-part story structure for nonprofit teams, and how to tell when a story should be filmed. - [Documentary Distribution: Where Your Film Actually Lands](https://strategicpete.com/blog/documentary-distribution-where-films-land/): “National smart TV distribution” is a claim almost every production company makes. It raises an obvious question: where, exactly? - [Nonprofit Storytelling: Is Your Nonprofit Ready to Be Filmed? ](https://strategicpete.com/blog/nonprofit-storytelling-ready-to-be-filmed/): Before nonprofit storytelling becomes a production schedule, there is a harder question to answer: is your organization ready? - [Testimonial Video Production vs. Customer Story Film: Which to Buy](https://strategicpete.com/blog/testimonial-video-production-vs-customer/): Usually, “testimonial video” gets used as a catch-all, but buyers are often talking about three very different things. Do you know what they are? - [How to Hire a B2B Fractional CMO: What It Costs and What to Expect](https://strategicpete.com/blog/how-to-hire-a-fractional-cmo-for-b2b-marketing-a-practical-guide-for-growing-companies/): What a B2B fractional CMO actually does, what the engagement costs against a full-time hire, and how to tell inside 90 days whether it is working. - [B2B Thought Leadership: How to Turn Expertise Into Revenue](https://strategicpete.com/blog/b2b-thought-leadership-expertise-revenue/): Thought leadership that does not drive revenue is just expensive content. Forget more posts, bigger production budgets, or louder personal branding - [How to Choose Between In-House Marketing and a Fractional CMO: Complete Strategy Guide](https://strategicpete.com/blog/how-to-choose-between-in-house-marketing-and-a-fractional-cmo-complete-strategy-guide/): Compare in-house marketing and fractional CMOs by cost, strategy, flexibility, and growth stage to choose the right model. - [How to Scale Marketing Without Hiring a Full-Time Marketer?](https://strategicpete.com/blog/how-to-scale-marketing-without-hiring-a-full-time-marketer/): Discover smart marketing strategies using outsourcing, automation, and fractional CMO leadership to grow without hiring. - [The 9 Best Fractional CMO Companies in 2026, Compared](https://strategicpete.com/blog/best-fractional-cmo-companies/): Compare the 9 best fractional CMO companies in 2026: who each firm suits, what it charges and where it falls short, verified on each firm's site. - [What Is a CMO? Meaning, Role, Responsibilities, and KPIs](https://strategicpete.com/blog/cmo/): Understand the CMO role, from brand strategy to KPIs, revenue growth, AI, and fractional CMO support. A clear guide for growing companies. - [What Is a Head of Marketing? Role, Responsibilities, and Skills ](https://strategicpete.com/blog/a-head-of-marketing-business-success/): For growing businesses, learn what a Head of Marketing does, key responsibilities, required skills, and how the role compares to a CMO. - [Marketing Audit Checklist: 15 Areas Every CEO Must Review](https://strategicpete.com/blog/marketing-audit-checklist-ceo-review-areas/): 15-point marketing audit for CEOs to align marketing with revenue, improve tracking, and boost ROI. - [15 Marketing Frameworks That Still Work in 2026 (With Examples)](https://strategicpete.com/blog/marketing-frameworks/): Compare 15 marketing frameworks, from AIDA, STP and the 7Ps to PESO, the flywheel and North Star, with examples and how to choose one for 2026. - [Fractional Sales Leadership: What Growing Companies Need to Know ](https://strategicpete.com/blog/the-truth-about-fractional-sales-leadership/): What a fractional sales leader or fractional VP of Sales does, what it costs ($6,000–$15,000 a month), the pros and cons, and when to hire full-time instead. - [Marketing ROI Calculator: Track What Actually Matters](https://strategicpete.com/blog/marketing-roi-calculator-track-what-matters/): Calculate CAC, LTV, and channel ROI to link marketing spend to revenue, optimize budgets, and prove marketing's business impact. - [Marketing Consultant Rates: What You Should Really Pay](https://strategicpete.com/blog/marketing-consultant-rates/): Marketing consultants charge $50–$500 an hour or $1,500–$15,000 a month in 2026. See rates by experience, retainer and project pricing, and what’s fair. - [10 KPIs for Fractional CMOs to Measure Revenue Impact in 2026](https://strategicpete.com/blog/kpis-for-fractional-cmos-2026/): For B2B and SaaS leaders, learn the KPIs for Fractional CMOs that connect marketing to ARR, CAC, pipeline, retention, and ROI. - [Marketing Operations: How to Build a Scalable Revenue System](https://strategicpete.com/blog/marketing-operations-build-scalable-steps/): For growing teams, learn how Marketing Operations improves workflows, reporting, automation, and revenue impact with a scalable 5-step framework. - [How Private Equity Firms Use Fractional CMOs to Accelerate Returns](https://strategicpete.com/blog/how-private-equity-firms-use-fractional-cmos-accelerate-returns/): How fractional CMOs accelerate EBITDA, streamline marketing systems, and boost exit valuations for PE portfolio companies. - [Fractional CMO vs Paid Media Agencies for SaaS: How to Choose the Right Partner](https://strategicpete.com/blog/fractional-cmo-vs-paid-media-agencies-for-saas/): For SaaS leaders, compare Fractional CMO vs Paid Media Agencies for SaaS to choose the right strategy, execution, and growth partner. - [Why Your Marketing Budget Isn't Generating Revenue—And How to Fix It](https://strategicpete.com/blog/marketing-budget-isnt-generating-revenue/): For B2B leaders, learn why your Marketing Budget Isn't Generating Revenue and how to cut waste, track ROI, and improve growth. - [Why AI Is Reshaping Digital Marketing Metrics—and What to Measure Now](https://strategicpete.com/blog/ai-is-reshaping-digital-marketing-metrics/): For mid-market leaders, learn how AI is reshaping digital marketing metrics and which 7 revenue-focused KPIs matter most in 2026. - [How a Fractional CMO for SaaS Startups Builds a Growth Engine](https://strategicpete.com/blog/fractional-cmo-for-saas-startups/): When a startup is ready for a fractional CMO, what the engagement costs at seed and Series A, and what should change in the first quarter. - [The Marketing Mistakes That Kill B2B Growth—and How to Fix Them](https://strategicpete.com/blog/marketing-mistakes-that-kill-b2b-growth/): Struggling with stalled pipeline? Discover Marketing Mistakes That Kill B2B Growth and practical fixes to improve revenue, leads, and sales alignment. - [How to Build a SaaS Startup Marketing Strategy That Scales Revenue](https://strategicpete.com/blog/saas-startup-marketing-strategy/): For SaaS founders, learn how a SaaS Startup Marketing Strategy connects positioning, pipeline, and fractional leadership to scale growth. - [Tactical Marketing in the Age of AI Agents: What B2B Leaders Must Change in 2026 ](https://strategicpete.com/blog/tactical-marketing-in-the-age-of-ai-agents/): For B2B CEOs, tactical marketing in the age of AI agents means better visibility, personalization, and revenue control. See the 5-step framework. - [How a Fractional CMO Helps SaaS Startups Scale Smarter](https://strategicpete.com/blog/scaling-saas-startup-fractional-cmo/): For SaaS startups needing growth leadership, this fractional CMO guide explains costs, responsibilities, and how to improve CAC, pipeline, & ROI. - [When Should You Hire a Fractional VP of Marketing Instead of a CMO?](https://strategicpete.com/blog/fractional-vp-of-marketing-vs-cmo/): For B2B teams with strategy but weak execution, this guide explains when a Fractional VP of Marketing is a better fit than a CMO. - [10 Marketing Bottlenecks That Slow Down In-House Teams](https://strategicpete.com/blog/10-marketing-bottlenecks-that-kill-growth/): For in-house teams and founders, this guide explains marketing bottlenecks, how they stall growth, and how to fix them with smarter systems. - [What Is Big M Marketing and Why Does It Matter for Business Growth?](https://strategicpete.com/blog/big-m-marketing-understanding-the-basics/): For B2B teams and growing businesses, this guide explains Big M Marketing, how it differs from small m marketing, and how to use it well. - [How Fractional Marketing Services Help Growth-Stage Companies Scale Smarter](https://strategicpete.com/blog/fractional-marketing-services-growth-stage/): For growth-stage companies, fractional marketing services deliver senior strategy, better ROI, lower CAC, and faster growth without a full-time hire. - [Search Behavior Is Changing: What Modern Marketers Need to Know](https://strategicpete.com/blog/8-ways-user-search-behavior-affects-seo/): How people search now: 8 search behavior patterns, how AI Overviews and zero-click results change intent, and how to use behavioral SEO in your content. - [7 Mistakes in Marketing Brands Still Make in 2026](https://strategicpete.com/blog/7-mistakes-in-marketing-in-2026/): The 7 mistakes in marketing brands still make in 2026, with recent fails from Cracker Barrel and Coca-Cola, why traditional campaigns fail, and how to fix each one. - [AI Marketing in 2026: 36 Affordable Tools for Lean, High-Impact Teams](https://strategicpete.com/blog/36-affordable-tools-for-ai-marketing/): For freelancers, CMOs, and lean teams, this AI marketing guide covers 36 affordable tools to create, automate, and grow faster in 2026. - [How To Market a Food Product: A Launch Plan and 15 Strategies That Drive Sales](https://strategicpete.com/blog/how-to-market-food-products-playbook/): How to market a food product in 2026: a step-by-step launch plan, from labeling and pricing to retail, sampling and advertising, plus 15 proven strategies. - [How To Market a School and Attract More Families With Confidence](https://strategicpete.com/blog/how-to-market-a-school-to-retain-families/): For school leaders and marketers, learn how to market a school with proven strategies to boost enrollment, build trust, and attract families. - [How To Market a Funeral Home Respectfully in a Digital-First World](https://strategicpete.com/blog/how-to-market-a-funeral-home/): Funeral home marketing that respects grieving families: 7 strategies covering local SEO, Google Business Profile, reviews, social media and advertising. - [How to Market to Developers Without Losing Their Trust](https://strategicpete.com/blog/how-to-market-to-developers/): Learn how to market to developers with content, documentation, community, and DX strategies that build trust and drive product adoption. - [How To Market a Book Using Alex Hormozi’s Launch Strategy](https://strategicpete.com/blog/how-to-market-a-book-like-alex-hormozi/): Authors learning how to market a book will get proven launch ideas, audience-building tactics, and offer strategies inspired by Alex Hormozi. - [How To Market Corporate Housing and Attract More Business Tenants](https://strategicpete.com/blog/how-to-market-corporate-housing-10-tactics/): For owners and operators, learn how to market corporate housing to attract business tenants, boost occupancy, and win longer stays. - [How To Market Architectural Services and Generate More Qualified Leads](https://strategicpete.com/blog/how-to-market-architectural-services/): For architects and firms, learn how to market architectural services with SEO, PPC, content, and email to attract better leads and grow steadily. - [What a Marketing Strategist Does and Why Your Business May Need One](https://strategicpete.com/blog/marketing-strategist/): What a marketing strategist does day to day, the skills and salary to expect, and how to tell whether your business needs one yet. - [How to Find the Right Marketing Expert for Your Business](https://strategicpete.com/blog/marketing-expert/): Looking for a marketing expert? Learn the top qualities, skills, and strategies that help businesses grow and choose the right fit. - [Why a Fractional CEO Could Be the Smartest Hire for Your Startup](https://strategicpete.com/blog/fractional-ceo/): For startups and small businesses, a Fractional CEO offers strategic leadership, lower costs, and flexible growth support. Learn when it makes sense. - [How to Measure Market Traction for Startup Growth](https://strategicpete.com/blog/market-traction-101-how-to-leverage-it/): For startups and small businesses, learn how to measure market traction using key growth, CAC, retention, and revenue metrics that attract investors. - [What Is a Chief Brand Officer (CBO)? Role, Responsibilities and Salary](https://strategicpete.com/blog/what-does-a-chief-brand-officer-cbo-do/): A chief brand officer owns how a company is seen, from identity to reputation. See what a CBO does, the job description, salary, and how it differs from a CMO. - [How the 5W1H Framework Strengthens Marketing Analytics](https://strategicpete.com/blog/how-the-5w1h-framework-helps-in-marketing/): For marketers and business leaders, this guide explains how 5W1H improves marketing analytics, decision-making, audience insights, and ROI. - [Upstream Marketing Explained: How It Supports Long-Term Growth](https://strategicpete.com/blog/upstream-marketing-and-downstream-marketing/): Learn how upstream marketing helps businesses identify customer needs, shape strategy, and improve ROI with smarter long-term planning. - [Fractional VP of Marketing: Executive Strategy Without the Full-Time Overhead](https://strategicpete.com/blog/fractional-vp-of-marketing-executive/): For growing companies, a Fractional VP of Marketing brings senior strategy, team alignment, and revenue focus without full-time executive cost. - [When Your Business Needs Fractional Marketing Support and When It Doesn’t](https://strategicpete.com/blog/need-fractional-marketing-support/): For growing businesses weighing leadership vs hiring, learn when fractional marketing support makes sense, what it includes, and when it doesn’t. - [How a Fractional CMO for Professional Services Helps Firms Scale](https://strategicpete.com/blog/fractional-cmo-for-professional-services/): For consultancies, law firms, and advisors, this guide explains how a fractional CMO for professional services drives growth, leads, and ROI. - [Strategic Marketing Leadership for Complex B2B Growth](https://strategicpete.com/blog/strategic-marketing-leadership-complex-b2b-growth/): How fractional CMOs align sales and marketing, cut CAC, and build revenue-focused systems for complex B2B firms using 90-day roadmaps... - [How to Evaluate a CMO for Hire Before You Commit](https://strategicpete.com/blog/how-to-evaluate-a-cmo-for-hire/): Learn how to evaluate a CMO for hire using a proven scorecard, key interview criteria, red-flag checks, and 30/60/90-day benchmarks before you commit. - [Fractional Marketing Consultant vs Agency: What You’re Really Paying For](https://strategicpete.com/blog/fractional-marketing-consultant-vs-agency/): Compare fractional marketing consultant vs agency to see which delivers better value for your business, from strategy and leadership to execution. - [The SaaS SEO Agency That Turns Traffic Into Revenue ](https://strategicpete.com/blog/saas-seo-agency-turns-traffic-into-revenue/): A SaaS SEO agency should be accountable for business movement, not just marketing activity. But how do business owners learn to adjust this? - [The Complete SaaS Inbound Marketing Playbook ](https://strategicpete.com/blog/the-complete-saas-inbound-marketing-guide/): SaaS inbound marketing that builds pipeline, not just traffic: inbound vs outbound, the modern buyer journey, 6 tactics that work and the systems behind them. - [How To Market a Plumbing Business: 20 Proven Strategies](https://strategicpete.com/blog/how-to-market-a-plumbing-business/): Busy one month, slow the next? Learn how to market a plumbing business using visibility, trust, and systems plumbers actually use. - [How To Market an Online Business: From Setup To Scale](https://strategicpete.com/blog/how-to-market-an-online-business/): Here are some important, interesting insights on how to market an online business from the ground up, focusing on proper and effective marketing. - [How To Market a Video Production Company: 10 Proven Strategies](https://strategicpete.com/blog/how-to-market-a-video-production-company/): If you’re trying to understand how to market a video production company that actually drives pipeline, you need a system, not scattered tactics. - [9 Reasons Your Marketing Team Is Working Hard But Not Growing Revenue ](https://strategicpete.com/blog/marketing-team-not-growing-revenue/): Full dashboards, buzzy Slack, and the calendar stacked with “high-priority” launches. Your marketing team is working hard. Yet, where's revenue? - [How To Market Your Restaurant in 10 Ways](https://strategicpete.com/blog/how-to-market-your-restaurant-in-10-ways/): Do you know how to market your restaurant? It requires more than flashy campaigns. Ensure the fundamentals of your business are strong. - [People Worth Caring About Podcast Announcement](https://strategicpete.com/blog/people-worth-caring-about-podcast/): Building on the docuseries' visual intimacy, "People Worth Caring About" has now ventured into audio, launching a new podcast! - [Cracking the Code: How to Market to Gen Z ](https://strategicpete.com/blog/cracking-the-code-how-to-market-to-gen-z/): With over 69 million in the U.S., Gen Z is diverse, pragmatic, and socially conscious, businesses need to know how to market to Gen Z effectively. - [How To Market a Cleaning Company in 23 Ways](https://strategicpete.com/blog/how-to-market-a-cleaning-company/): Knowing how to market a cleaning company requires a strategic approach that goes beyond discounts and generic messaging. Do you know how? - [How To Market a Moving Company: 20+ Proven Tactics](https://strategicpete.com/blog/how-to-market-a-moving-company/): Wondering how to market a moving company in today’s digital-first world? You win online by owning every stage of the digital customer journey. - [How To Market a Tree Service Business: Grow Your Clientele ](https://strategicpete.com/blog/how-to-market-a-tree-service-business/): Knowing how to market a tree service business is essential, as the tree service that wins is the one that’s right there with proof, speed, and trust. - [How To Market Your Business Locally](https://strategicpete.com/blog/how-to-market-your-business-locally/): Local marketing is central to today’s online‑to‑offline (O2O) commerce, guiding nearby shoppers from a digital search to an in‑store purchase.... - [How To Market a Podcast ](https://strategicpete.com/blog/how-to-market-a-podcast/): With so many shows vying for attention, learning how to market a podcast the right way should be a deliberate and intentional process. - [Peter Murphy Lewis’ Docuseries People Worth Caring About Featured in I Advance Senior Care](https://strategicpete.com/blog/peter-murphy-lewis-docuseries-people-worth-caring-about-featured-in-i-advance-senior-care/): Peter Murphy Lewis is honored to have his docuseries People Worth Caring About highlighted in I Advance Senior Care. This... - [Outsourced CMO Services: Scale Faster, Cost Effectively ](https://strategicpete.com/blog/outsourced-cmo-services/): What outsourced CMO services actually cover, how the pricing compares with a full-time hire, and the questions to ask a provider before you sign. - [12 Effective Strategies Used by B2B Marketing Consultants](https://strategicpete.com/blog/b2b-marketing-consultants/): What a B2B marketing consultant actually does, the 12 strategies good ones use for long sales cycles, and what the engagement looks like before you hire one. - [15 Innovative Techniques for B2B Demand Generation ](https://strategicpete.com/blog/b2b-demand-generation/): Boost Your B2B Leads! Discover 15 cutting-edge B2B demand generation techniques that drive engagement, conversions, and revenue growth. - [Why Senior Caregiving is More Than Just a Job – Featured in Care.com](https://strategicpete.com/blog/why-senior-caregiving-is-more-than-just-a-job-featured-in-care-com/): Senior caregiving is often seen as tough, emotionally draining work. What people don’t realize is how much joy, purpose, and fulfillment come with it. - [CAFÉ ANNE Features Peter Murphy Lewis: The Remote Work Dress Code for Remote Workers](https://strategicpete.com/blog/cafe-anne-peter-murphy-lewis-the-remote-work-dress-code/): Anne Kadet, who writes some of the best, most relatable content on work and life, dug into the psychology of remote work dress code - [How We Fixed Podcast Pitches and Landed 42 Interviews – Featured in MarketingSherpa](https://strategicpete.com/blog/how-we-fixed-podcast-pitches-and-landed-42-interviews-featured-in-marketingsherpa/): Most podcast pitches get ignored. Over 6 months, Peter Murphy Lewis and his team landed 42 podcast appearances. - [Why Corporations Should Consider an Outsourced Marketing Team ](https://strategicpete.com/blog/outsourced-marketing-team/): Discover how an outsourced marketing team can help corporations streamline strategies, reduce overhead, and achieve faster results. - [5 Reasons You Need a Fractional Head of Content](https://strategicpete.com/blog/fractional-head-of-content/): Having a fractional head of content on your team is widely favored in the modern business atmosphere. The role represents... - [Maximizing Online Success With a Fractional SEO Director](https://strategicpete.com/blog/fractional-seo-director/): What a fractional SEO director does, how the role compares with an in-house SEO director on cost, and why a fractional hire can beat a full-time one. - [Digital Marketing Outsourcing: The Key To Business Growth](https://strategicpete.com/blog/digital-marketing-outsourcing/): Discover why digital marketing outsourcing is the ultimate growth hack—expert strategies, lower costs, and scalable results for your business. - [What Is a Fractional CEO? ](https://strategicpete.com/blog/what-is-a-fractional-ceo/): What is a fractional CEO, and why are they the secret weapon for scaling businesses? Learn how they transform companies without full-time costs. - [How SaaS Demand Generation Differs from Traditional Marketing](https://strategicpete.com/blog/saas-demand-generation/): Discover how SaaS demand generation sets itself apart from traditional marketing. Learn key strategies, tools, and insights to drive growth - [The Caregiver Chronicles: What Peter Murphy Lewis Learned From the Unsung Heroes of Caregiving](https://strategicpete.com/blog/what-peter-murphy-lewis-learned-from-the-unsung-heroes-of-caregiving/): Peter shared a deeply insightful look into what it really means to walk in the shoes of a caregiver. - [Why You Need To Hire a Marketing Consultant for Small Businesses ](https://strategicpete.com/blog/marketing-consultant-for-small-businesses/): Unlock your potential by hiring a marketing consultant for small businesses. Learn how expert guidance can drive growth, build your brand, & maximize your ROI. - [How Digital Marketing Strategy Consultants Can Transform Your Underperforming Campaigns ](https://strategicpete.com/blog/digital-marketing-strategy-consultants/): Struggling with underperforming campaigns? Learn how digital marketing strategy consultants can optimize your approach, boost ROI, and drive lasting success. - [10 Questions To Ask Before You Hire a Marketing Expert To Boost Your Revenue ](https://strategicpete.com/blog/hire-a-marketing-expert/): Hire a marketing expert with these 10 essential questions. Learn how to assess their expertise, strategy, and fit to maximize your revenue growth. - [Marketing Consultants: What They Do, What They Cost, and How to Choose One](https://strategicpete.com/blog/marketing-consultants/): What marketing strategy consulting covers, what consultants and consultancies charge, and how to tell whether you need strategy, execution or a fractional CMO. - [Small Business Marketing Expert Strategies: What Works Today ](https://strategicpete.com/blog/small-business-marketing-expert/): Discover proven small business marketing expert strategies that drive results in today's competitive landscape. Explore expert tips on SEO, content, & more - [Startup Marketing Consultant Tips: Best Practices for Startups ](https://strategicpete.com/blog/startup-marketing-consultant/): Discover essential startup marketing consultant tips and best practices to fuel growth. Learn how to attract customers, & scale your business. - [The Voice Search Revolution: Why CEOs Can’t Afford to Ignore It](https://strategicpete.com/blog/the-voice-search-revolution-why-ceos-cant-afford-to-ignore-it/): The future of digital marketing is no longer a far-off dream. It’s here, and it’s spoken, not typed. Voice search... - [10 Groundbreaking Insights into EQ for Modern Workplaces](https://strategicpete.com/blog/10-groundbreaking-insights-into-eq-for-modern-workplaces/): Introduction Remote work has shifted from an experiment to a permanent fixture, but with it comes a slate of complex... - [Fractional CMO Salary: What You Can Expect to Pay](https://strategicpete.com/blog/fractional-cmo-salary/): How much does a fractional CMO cost? Usually $150–$400 an hour or $3,000–$12,000+ a month. Rates by experience, pricing models and full-time vs fractional. - [The Future of Financial Planning: 5 Trends CEOs Need to Watch for 2025](https://strategicpete.com/blog/the-future-of-financial-planning-5-trends-ceos-need-to-watch-for-2025/): Five key financial planning trends CEOs need to watch in 2025 including strategy technology leadership and long term business resilience. - [New Docuseries Reveals the Realities of Senior Caregiving](https://strategicpete.com/blog/for-immediate-release-new-docuseries-people-worth-caring-about-reveals-the-realities-of-senior-caregiving/): October 31 – People Worth Caring About, a new docuseries created with the Nebraska Health Care Association, brings an honest... - [From Boardrooms to Playgrounds: How Bringing My Son to Business Events Led to a Feature in Business Insider](https://strategicpete.com/blog/from-boardrooms-to-playgrounds-how-bringing-my-son-to-business-events-led-to-a-feature-in-business-insider/): A personal story about leadership, family, and authenticity and how it led to a feature in Business Insider. - ["People Worth Caring About": The Docuseries That’s Shaking Up Long-Term Care—And McKnight’s Is Talking About It](https://strategicpete.com/blog/people-worth-caring-about-the-docuseries-thats-shaking-up-long-term-care-and-mcknights-is-talking-about-it/): When a major publication like McKnight’s Long-Term Care News shines a spotlight on a project, people listen. And they’re listening... - [7 Days in 7 Nursing Homes: The Docuseries Shaking Up Nebraska's Long-Term Care](https://strategicpete.com/blog/7-days-in-7-nursing-homes-the-docuseries-shaking-up-nebraskas-long-term-care/): Produced by Strategic Pete, the docuseries Shaking Up Nebraska's Long-Term Care follows host Peter Murphy Lewis as he spends 7 days in 7 different nursing homes - [Mastering Advertising for Financial Services: Navigating Compliance and Building Trust ](https://strategicpete.com/blog/advertising-for-financial-services/): Enhance your growth with expert advertising for financial services and utilize effective financial advertising strategies. - [Overcoming Scaling Challenges with Strategic Insight: Peter Murphy Lewis’s Approach](https://strategicpete.com/blog/overcoming-scaling-challenges-with-strategic-insight-peter-murphy-lewiss-approach/): Scaling a business is anything but straightforward. It comes with tough decisions, scaling challenges, and the need of staying true to core values. - [Human Before Entrepreneur: How Life Chose a Different Path for Peter Murphy Lewis](https://strategicpete.com/blog/human-before-entrepreneur/): Discover the inspiring journey of Peter Murphy Lewis, from a future banker to a global traveler, TV host, and CEO of Strategic Pete. - [Navigating Digital Transformation: Insights from Peter Murphy Lewis](https://strategicpete.com/blog/navigating-digital-transformation-insights-from-peter-murphy-lewis/): Digital transformation has become a cornerstone for businesses aiming to maintain competitiveness and achieve growth in today’s fast-paced market. This... - [10 Proven Marketing Initiatives to Skyrocket Your Business](https://strategicpete.com/blog/marketing-initiatives-for-your-business/): Discover innovative marketing initiatives designed to boost brand visibility and engage audiences effectively. - [Where to Use Different Types of Landing Pages for Maximum Effect ](https://strategicpete.com/blog/using-different-types-of-landing-pages/): Budding businesses depend on experimenting with different types of landing pages to break into their respective markets and draw in more customers. - [A Guide for Marketers To Leveraging AI in Digital Marketing](https://strategicpete.com/blog/leveraging-ai-in-digital-marketing/): Explore how AI in Digital Marketing can revolutionize your strategies. Learn to use machine learning for targeted campaigns and premium customer experience. - [Mastering the Art of Digital Analytics: A Startup's Guide ](https://strategicpete.com/blog/mastering-the-art-of-digital-analytics/): Dive into our beginner's guide to digital analytics and discover how leveraging data can transform your marketing strategies and propel your startup to success. - [What Is a Growth Marketing Strategist and Why You Need One](https://strategicpete.com/blog/what-is-a-growth-marketing-strategist/): Hiring a growth marketing strategist as an independent contractor might save you a little extra cash compared to a full-time employee. - [7 Reasons You Need a Business Growth Consultant ](https://strategicpete.com/blog/7-reasons-you-need-a-business-growth-consultant/): Amplify your brand’s image by partnering with a business growth consultant. Watch your business grow and touch success like never before. - [An Insider's Guide to Fractional Sales Management ](https://strategicpete.com/blog/an-insiders-guide-to-fractional-sales-management/): Elevate your business with tailored fractional sales management solutions. Unlock growth potential with our proven strategies. - [Inbound Lead Generation: 5 Steps to Gain Your Clients’ Loyalty](https://strategicpete.com/blog/inbound-lead-generation-to-gain-clients/): When we talk about inbound lead generation, we mean a new approach to marketing where potential customers are attracted to our products - [The Marketing Tactical Plan: Best Practices for Modern Brands ](https://strategicpete.com/blog/marketing-tactical-plan-best-practices/): In the modern era of business, where success demands more than mere strategies, a marketing tactical plan is essential for success. ## Reports ## Case Study - [How Nebraska Put Long-Term Care on Screen—and Gave It a Voice](https://strategicpete.com/case_studies/how-nebraska-put-long-term-care-on-screen-and-gave-it-a-voice/): At a glance The challenge Long-term care has a visibility problem: the public sees sterile, quiet buildings instead of communities... - [80,000+ Views: How Long-Form Storytelling Built People Worth Caring About](https://strategicpete.com/case_studies/people-worth-caring-about/): People Worth Caring About has shown that long-form storytelling changes perceptions, builds trust, and creates lasting connections. - [48 Hours to National News: Kansas Hippo’s Media Outreach Success](https://strategicpete.com/case_studies/kansas-hippo-media-outreach-success/): A male pygmy Kansas hippo was born but the story had a short attention span; we did our marketing magic and this is what happened. - [Mini-Documentary: Glass Peaks Senior Living](https://strategicpete.com/case_studies/mini-doc-glass-peaks-senior-living/): For this case study, Glass Peaks Senior Living (Toledo, OH) partnered with Strategic Pete to produce a mini-documentary focused on their memory-care unit. - [Turning Front-Page Mentions into Tangible Financial Gains in The Healthcare Industry](https://strategicpete.com/case_studies/gains-in-the-healthcare-industry/): At a glance The challenge In a crowded memory-care market, Glass Peaks needed to humanize its employer brand and stand... - [The PR Process for Banks: From Pitch To Front-Page Mentions and Real Revenue](https://strategicpete.com/case_studies/the-pr-process-for-banks/): At a glance The challenge Small and mid-sized finance firms rarely earn coverage in high-authority publications, so strong products stay... - [Why Case Studies Work (And Why Most Businesses Miss the Point) ](https://strategicpete.com/case_studies/why-case-studies-work/): Why case studies work? Brick-and-mortar businesses often underestimate the power of case studies, yet they’re a game-changer in today’s market. - [AI-Fueled Marketing: How Strategic Pete Supercharged Client Engagement](https://strategicpete.com/case_studies/ai-fueled-marketing/): Discover how Strategic Pete uses AI-fueled marketing to 5x content, personalize outreach, and transform operations for high-growth businesses. - [From Guest to Host: How Strategic Pete’s Podcast Takeover Amplifies Authority & Audience Engagement](https://strategicpete.com/case_studies/strategic-petes-podcast-takeover/): Podcast takeovers are a game changer. We've doubled our audience touchpoints and solidified our authority in the digital marketing space. How? - [39 Podcasts, 99 PR Quotes and 500K Listeners – Here’s How We Did It!  ](https://strategicpete.com/case_studies/39-podcasts-99-pr-quotes/): 500K listeners, 99 PR quotes & 39 podcasts: Here’s the blueprint behind our explosive PR growth strategy—and how you can do the same! - [From Leaks to Leads: Accelerated Growth via SDRs in B2B Companies](https://strategicpete.com/case_studies/accelerated-growth-via-sdrs/): Struggling with low-quality leads? Discover how SDRs can turn leaks into high-value opportunities and fuel accelerated growth for explosive B2B success. - [The Strategic Pete Blueprint: What Is a Marketing Audit & How We Do It](https://strategicpete.com/case_studies/marketing-audit-how-we-do-it/): At a glance The problem A training company relied on paid ads, ran overlapping CRMs and had no nurture sequence,... - [100X Lead Generation for a Long-Term Care SaaS Company](https://strategicpete.com/case_studies/100x-lead-generation-for-a-long-term-care-saas-company/): At a glance The challenge An EHR vendor with under 2% market share was losing money on trade-show booths that... - [Traction Scorecard Template Explained: Your Path to Sales & Marketing Success](https://strategicpete.com/case_studies/traction-scorecard-explained/): Download our free Traction Scorecard Template, complete with a Sales Team Scorecard and Marketing Scorecard Template—plus scorecard ideas to boost your growth. - [How I Got 42 Podcast Bookings in 6 Months and Reached 500,000 Listeners](https://strategicpete.com/case_studies/how-i-got-42-podcast-bookings-in-6-months-and-reached-500000-listeners/): At a glance The challenge Most podcast outreach is ad hoc: missed follow-ups, wrong-fit shows and no record of what... - [How Strategic Pete Improved Koehn Painting's Revenue by 33%](https://strategicpete.com/case_studies/how-strategic-pete-improved-koehn-paintings-revenue-by-33/): Case study: how Strategic Pete's marketing strategy grew Koehn Painting's revenue 33% — the positioning, channels, and decisions behind the result. - [How Strategic Pete Catapulted Koehn Painting's Call Volume by 400%](https://strategicpete.com/case_studies/koehn-paintings-call-volume-by-400/): Case study: the marketing strategy that grew Koehn Painting's call volume by 400% — what Strategic Pete changed and how the phones started ringing. ## Case Study ## Podcasts - [A Growth Hacking Framework That Tests One Channel at a Time](https://strategicpete.com/podcasts/growth-hacking-framework-one-channel-at-a-time/): Peter Murphy Lewis on Gratitude Geek: a growth hacking framework that tests one channel at a time, from handwritten postcards to TikTok shorts. - [Stop Selling Buildings: Senior Living Occupancy Marketing](https://strategicpete.com/podcasts/senior-living-occupancy-marketing-stop-selling-buildings/): Peter Murphy Lewis on Foresight Radio: senior living occupancy marketing that sells connection instead of rooms, starting with one frontline story. - [Nursing Home Stereotypes Break When You Film the Caregivers](https://strategicpete.com/podcasts/breaking-nursing-home-stereotypes/): Peter Murphy Lewis on Fading Memories: how People Worth Caring About takes on nursing home stereotypes and recruits the next generation of caregivers. - [Documentary Storytelling Builds a Brand Moat Rivals Cannot Copy](https://strategicpete.com/podcasts/brand-moat-storytelling-b2b-private-equity/): Peter Murphy Lewis on brand moat storytelling: why a documentary protects the multiple when decks, rebrands and AI content all get copied. - [Contractors: Own Your Customer List or Rent Your Business](https://strategicpete.com/podcasts/own-your-customer-list-contractors/): Own your customer list before search changes. Peter Murphy Lewis on Service Business Mastery: repurpose reviews, let LinkedIn do the retargeting. - [Nonprofit Board Storytelling Starts With an Objective, Not a Camera](https://strategicpete.com/podcasts/nonprofit-board-storytelling-objective-first/): Peter Murphy Lewis on nonprofit board storytelling: pick a small objective first, then the story, the messenger and the channel, in that order. - [The Trades Storytelling Playbook: Proof Beats Polish](https://strategicpete.com/podcasts/trades-storytelling-playbook-proof-problem/): Inside Trades Talk, Peter Murphy Lewis builds a trades storytelling playbook live on air: smallest goal, elephant in the room, and the right messenger. - [Land Development Storytelling Beats Drone Footage for Recruiting](https://strategicpete.com/podcasts/land-development-storytelling-recruit-frontline-talent/): Peter Murphy Lewis on The Land Development Podcast: land development storytelling that recruits crews, lifts internal pride and beats drone footage. - [Healthcare Workforce Visibility Starts With a Role People Can Name](https://strategicpete.com/podcasts/healthcare-workforce-visibility-nursing-associate-podcast/): Peter Murphy Lewis hosts a Just a Sharp Scratch takeover with Martyn Davey on healthcare workforce visibility and giving an unnamed role a voice. - [Higher Ed Narrative Strategy: Confront the Elephant in the Room](https://strategicpete.com/podcasts/higher-ed-narrative-strategy-care-framework/): Peter Murphy Lewis on Changing Higher Ed: a higher ed narrative strategy built on the CARE framework, Reddit research and students as the crew. - [Tour Guide Storytelling: Travelers Remember People, Not Places](https://strategicpete.com/podcasts/tour-guide-storytelling-travel-brand-lessons/): Peter Murphy Lewis on Speaking of Travel: the tour guide storytelling rule behind a South America travel company, and what survived its collapse. - [Your Family Has More Long Term Care Choices Than You Were Told](https://strategicpete.com/podcasts/long-term-care-choices-for-families/): Erin Hart, Benjamin Surmi and Peter Murphy Lewis on the long term care choices families miss, what a nursing home really is, and who to call for help. - [The Caregiver Documentary That Outgrew Its Recruitment Brief](https://strategicpete.com/podcasts/documentary-marketing-asset-long-term-care/): Peter Murphy Lewis on Autumn Is Here: how a caregiver film became a documentary marketing asset used for advocacy, fundraising and virtual tours. - [Why AI Sameness in Marketing Is the Real Competitive Risk](https://strategicpete.com/podcasts/ai-sameness-in-marketing-peter-murphy-lewis/): Peter Murphy Lewis on EGGS: why AI sameness in marketing is the risk to watch, where AI belongs in the workflow, and what has to stay human. - [Why Stories Change Opinion When the Statistics Do Not](https://strategicpete.com/podcasts/stories-change-opinion-documentary-persuasion/): Peter Murphy Lewis on Creating a New Healthcare: how stories change opinion about caregiving when the data cannot, and the mechanism behind the shift. - [Senior Living Messaging Should Say Community, Not Institution](https://strategicpete.com/podcasts/senior-living-community-messaging-docuseries/): Peter Murphy Lewis and Erin Hart on senior living community messaging, the words that dissolve the fear, and what a state association does with the footage. - [The Eisenhower Matrix Beats Your Marketing To-Do List](https://strategicpete.com/podcasts/eisenhower-matrix-marketing-priorities/): Peter Murphy Lewis on Beyond Better: Eisenhower Matrix marketing, the one metric worth checking daily, and a business built around the life you want. - [Staff First Storytelling: Nobody Criticizes a Caregiver](https://strategicpete.com/podcasts/staff-first-storytelling-long-term-care/): Peter Murphy Lewis on staff first storytelling in long-term care: why the caregiver goes in frame, not the owner, and what that changes. - [Human Not Hollywood: Why Imperfect Video Beats Polished Ads](https://strategicpete.com/podcasts/human-not-hollywood-storytelling-senior-living/): Peter Murphy Lewis on human not Hollywood storytelling: why polished senior living video reads as fake, and how to film your own team with a phone. - [Stories Change Minds, Data Tells You Which Story Worked](https://strategicpete.com/podcasts/storytelling-versus-data-caregiver-documentary/): Storytelling versus data in long-term care: Peter Murphy Lewis on Elevate Eldercare on why more data never moves a mind, and who actually watched. - [Joy Is the Recruiting Pitch Long-Term Care Has Been Missing](https://strategicpete.com/podcasts/long-term-care-storytelling-recruitment/): Peter Murphy Lewis and Erin Hart on the Compassion and Courage podcast: how long-term care storytelling turns real caregiver stories into hires. - [Real Caregiver Stories Recruit Better Than Scripted Campaigns](https://strategicpete.com/podcasts/caregiver-recruitment-storytelling-ohio-docuseries/): Peter Murphy Lewis and Erin Hart on caregiver recruitment storytelling: how an unscripted Ohio docuseries changed how long-term care is seen and staffed. - [Changing Long-Term Care Perception Starts With Caregiver Stories](https://strategicpete.com/podcasts/long-term-care-perception-caregiver-stories/): Peter Murphy Lewis on Straight Outta Health IT: why long-term care perception is set by caregivers, not policy, and how his documentary works to change it. - [Trust in Niche Communities Starts With Language, Not Credentials](https://strategicpete.com/podcasts/building-trust-in-niche-communities/): Peter Murphy Lewis moderates an Idea Citizen panel on building trust in niche communities, with Sonia Vora and Laura Mullen on language, pricing and belonging. - [The Workforce Shortage Is a Story Problem, Not a Labor Problem](https://strategicpete.com/podcasts/manufacturing-workforce-storytelling-perception-gap/): Peter Murphy Lewis on Full Spectrum Frontiers: why manufacturing workforce storytelling beats data, and the CARE framework for shifting how trades are seen. - [Long-Term Care Storytelling Starts on the Floor, Not in a Deck](https://strategicpete.com/podcasts/long-term-care-storytelling-cna-certification/): Peter Murphy Lewis got certified as a nursing assistant at 41. On Gravity Healthcare Hacks he explains what that taught him about long-term care storytelling. - [How Frontline Staff Became the Brand in a Healthcare SaaS Turnaround](https://strategicpete.com/podcasts/frontline-staff-personal-branding-healthcare-saas/): Peter Murphy Lewis on the Marketing Expedition Podcast: how handing the microphone to frontline caregivers turned around a healthcare SaaS go-to-market. - [How Higher Ed Can Reclaim Its Narrative With Stories, Not Data](https://strategicpete.com/podcasts/higher-education-storytelling-reclaim-narrative/): Peter Murphy Lewis on the Higher Ed AV Podcast: why higher education cannot argue its value with data, and the before-and-after framework that works instead. - [Why the Skilled Trades Have a Story Shortage, Not a Labor Shortage](https://strategicpete.com/podcasts/skilled-trades-story-shortage-not-labor-shortage/): Peter Murphy Lewis on The Build Zone Podcast: the skilled trades have a story shortage, not a labor shortage — and what story-first recruiting looks like. - [Meet Peter Murphy Lewis — the “three-hat” marketer who learned growth by getting close to people](https://strategicpete.com/podcasts/meet-peter-murphy-lewis-the-three-hat-marketer-who-learned-growth-by-getting-close-to-people/): Most bios start with credentials. Peter Murphy Lewis starts with family. In the first minute of this conversation, Peter introduces... - [Embrace the Discomfort: How Peter Murphy Lewis Builds Businesses That Scale](https://strategicpete.com/podcasts/embrace-the-discomfort-how-peter-murphy-lewis-builds-businesses-that-scale/): Most people don’t choose discomfort — they avoid it. Peter Murphy Lewis built a career by doing the opposite. In... - [Why Most Marketing Agencies Fail (And It’s Not Their Fault)](https://strategicpete.com/podcasts/why-most-marketing-agencies-fail-and-its-not-their-fault/): Hiring a marketing agency should accelerate growth. Yet for many founders and franchise leaders, it creates frustration instead of results.... - [From Kansas to Chile: The Entrepreneurial Spirit That Makes America Extraordinary](https://strategicpete.com/podcasts/from-kansas-to-chile-the-entrepreneurial-spirit-that-makes-america-extraordinary/): Hello, fellow extraordinary Americans. Some stories don’t begin with a business plan. They begin with a song. In this episode... - [From Chaos to Clarity: How CEOs Can Finally Make Marketing Work](https://strategicpete.com/podcasts/from-chaos-to-clarity-how-ceos-can-finally-make-marketing-work/): In this episode of the Digital Executive Podcast, Peter Murphy Lewis joins the conversation to unpack what it really takes... - [Be the Most Helpful Person in the Room: Darren Jamieson on Authority and Authenticity](https://strategicpete.com/podcasts/be-the-most-helpful-person-in-the-room-darren-jamieson-on-authority-and-authenticity/): What happens when the host becomes the guest? In this special episode of the Engaging Marketeer podcast, the mic flips... - [Behind the Doors of Senior Care: Stories That Change How We See Aging](https://strategicpete.com/podcasts/behind-the-doors-of-senior-care-stories-that-change-how-we-see-aging/): What does it really look like to live and work inside a senior care community? On this episode of the... - [People Worth Caring About: Spotlighting the Unsung Heroes of Caregiving](https://strategicpete.com/podcasts/people-worth-caring-about-spotlighting-the-unsung-heroes-of-caregiving/): In a world that often overlooks the quiet heroes of caregiving, Peter Murphy Lewis has made it his mission to... - [From Filmmaker to Long-Term Care Advocate: The Story Behind People Worth Caring About](https://strategicpete.com/podcasts/from-filmmaker-to-long-term-care-advocate-the-story-behind-people-worth-caring-about/): On this episode of All Home Care Matters, host Lance A. Slatton sits down with Peter Murphy Lewis—filmmaker, marketing strategist,... - [How Peter Murphy Lewis Turned a Niche B2B Podcast into a Growth Engine for Experience Care](https://strategicpete.com/podcasts/how-peter-murphy-lewis-turned-a-niche-b2b-podcast-into-a-growth-engine-for-experience-care/): Introduction At nearly every industry convention he attends, Peter Murphy Lewis hears the same thing: “The voice you’ve created for... - [AI in Content Creation: How to Use Technology to Make Your Brand Stand Out](https://strategicpete.com/podcasts/ai-in-content-creation-how-to-use-technology-to-make-your-brand-stand-out/): In this episode of Network Marketing Success Secrets, host Gloria MacDonald sits down with Peter Murphy Lewis, also known as... - [Why CEOs Need to Start a Podcast - Peter Murphy Lewis Explains the Power of Voice](https://strategicpete.com/podcasts/why-ceos-need-to-start-a-podcast-peter-murphy-lewis-explains-the-power-of-voice/): In this episode of Digital Marketing Stories, host Jim Banks sits down with Peter Murphy Lewis, known as Strategic Pete,... - [Podcast Takeover: Scott Becker on Building Becker’s Healthcare and Lasting Impact](https://strategicpete.com/podcasts/podcast-takeover-scott-becker-on-building-beckers-healthcare-and-lasting-impact/): In this special episode, Peter Murphy Lewis takes over the Becker's Healthcare podcast to turn the tables on Scott Becker - [The LinkedIn Tools Every CEO Should Be Using](https://strategicpete.com/podcasts/the-linkedin-tools-every-ceo-should-be-using/): In this episode of Digital Marketing Therapy, Pete joins Sami Bedell-Mulhern to dive deep into turning LinkedIn into a full-blown... - [The Secret to Inspiring Teams, Winning Customers, and Automating Everything](https://strategicpete.com/podcasts/the-secret-to-inspiring-teams-winning-customers-and-automating-everything/): In this episode of Ideas and Leaders, host Elena Paweta sits down with Strategic Pete’s own Peter Murphy Lewis, a... - [From Zoos to Fintech: What Every Business Can Learn About Branding](https://strategicpete.com/podcasts/from-zoos-to-fintech-what-every-business-can-learn-about-branding/): In this episode of Multifamily Insights, John Kasman sits down with Strategic Pete himself—a fractional CMO, storyteller, TV host, and... - [Your Content Sounds Boring: Here’s How to Make People Care](https://strategicpete.com/podcasts/your-content-sounds-boring-heres-how-to-make-people-care/): In this high-energy episode of Delivering Marketing Joy, Peter Murphy Lewis, the founder of Strategic Pete, takes us on a... - [How to Build a Personal Brand Without Posting Selfies or Dancing on TikTok](https://strategicpete.com/podcasts/how-to-build-a-personal-brand-without-posting-selfies-or-dancing-on-tiktok/): In this episode of Strategic Counsel, Peter Murphy Lewis joins hosts Anne Candido and April Martini to explore what it... - [The $1 Billion Lesson I Learned in a Town of 2,000](https://strategicpete.com/podcasts/the-1-billion-lesson-i-learned-in-a-town-of-2000/): In this episode of OutDrive, Peter Murphy Lewis—also known as Strategic Pete—joins host Cliff Callis to unpack the nuances of... - [AI Marketing: Automate 80% of Marketing – Keep It 100% You](https://strategicpete.com/podcasts/ai-marketing-automate-80-of-marketing-keep-it-100-you/): Discover how Strategic Pete uses AI marketing to automate up to 80 percent of execution while keeping strategy, brand voice, and leadership human. - [Train AI to Speak Like You (Not Like a Corporate Email)](https://strategicpete.com/podcasts/train-ai-to-speak-like-you-not-like-a-corporate-email/): founder of Strategic Pete and a seasoned fractional CMO, to explore how businesses can leverage AI marketing without losing their personal, small-town touch. - [How a Podcast Turned Into 15 Paid Speaking Gigs](https://strategicpete.com/podcasts/how-a-podcast-turned-into-15-paid-speaking-gigs/): In this episode of the Table Rush Talk Show, host Misha Zvagansov sits down with Peter Murphy Lewis, founder of... - [Why Hiring a Marketing Agency Won’t Fix Your Sales](https://strategicpete.com/podcasts/why-hiring-a-marketing-agency-wont-fix-your-sales-myths-about-marketing/): Why hiring a marketing agency alone does not fix sales, and what Strategic Pete believes actually drives revenue and growth. - [What a Fractional CMO Does: Marketing Without the Full-Time Cost](https://strategicpete.com/podcasts/what-a-fractional-cmo-do-marketing-without-the-full-time-cost/): Learn what a fractional CMO does and how Strategic Pete delivers senior marketing leadership without the cost of a full-time executive. - [Nonprofit Marketing Hacks: How to Use Data to 10X Your Impact!](https://strategicpete.com/podcasts/nonprofit-marketing-hacks-how-to-use-data-to-10x-your-impact/): Peter shares his extensive expertise in storytelling, nonprofit marketing automation, and digital transformation - [Stop the Sales Gimmicks! Build Genuine Relationships That Actually Drive Business](https://strategicpete.com/podcasts/stop-the-sales-gimmicks-build-genuine-relationships-that-actually-drive-business/): Peter Murphy Lewis, founder of StrategicPete.com and a fractional CMO, to explore how CEOs can build authentic, service-oriented relationships - [Personal Branding Secrets: How to Get More Clients, Opportunities, and Influence](https://strategicpete.com/podcasts/personal-branding-secrets-how-to-get-more-clients-opportunities-and-influence/): In this episode of Fastlane Founders, Jason Barnard sits down with Peter Murphy Lewis to discuss the power of personal branding - [2025 Digital Marketing Trends: Leveraging LinkedIn for Organic Growth](https://strategicpete.com/podcasts/2025-digital-marketing-trends-leveraging-linkedin-for-organic-growth/): Peter highlights the power of LinkedIn for organic growth, the effectiveness of webinars, and the importance of building communities. - [Fractional Leadership: How Peter Murphy Lewis Helps Companies Scale](https://strategicpete.com/podcasts/fractional-leadership-how-peter-murphy-lewis-helps-companies-scale/): Peter Murphy Lewis, a fractional CMO, educator, entrepreneur, and TV host, shares his dynamic approach to fractional leadership and marketing. - [How to Market Your Book Before It’s Even Finished with Peter Murphy Lewis](https://strategicpete.com/podcasts/how-to-market-your-book-before-its-even-finished-with-peter-murphy-lewis/): In this episode of Book Marketing Mentors, Peter Murphy Lewis, a fractional chief marketing officer and founder of Strategic Pete,... - [Marketing with a Wild Side – From Zoos to PPC with Peter Murphy Lewis](https://strategicpete.com/podcasts/marketing-with-a-wild-side-from-zoos-to-ppc-with-peter-murphy-lewis/): A podcast episode exploring marketing lessons from zoos to PPC and how unconventional paths shape better strategy. - [How One Entrepreneur Turned Small-Town Beginnings into Global Success ](https://strategicpete.com/podcasts/how-one-entrepreneur-turned-small-town-beginnings-into-global-success/): An inspiring story of how one entrepreneur scaled from small town beginnings into global business success. - [How CEOs Can Turn Marketing Overwhelm into Scalable Growth with Peter Murphy Lewis](https://strategicpete.com/podcasts/how-ceos-can-turn-marketing-overwhelm-into-scalable-growth-with-peter-murphy-lewis/): Learn how CEOs can reduce marketing overwhelm and build scalable growth by focusing on clarity, priorities, and execution that drives revenue. - [Simplify Your Marketing Strategy for Better ROI – A Conversation with Fractional CMO Peter Murphy Lewis](https://strategicpete.com/podcasts/simplify-your-marketing-strategy-for-better-roi-a-conversation-with-fractional-cmo-peter-murphy-lewis/): Simplify your marketing strategy and improve ROI as Peter Murphy Lewis shares practical insights from years of experience as a fractional CMO. - [Living with Zebras: Navigating and Humanizing the Jungle of Digital Marketing with Peter Murphy Lewis](https://strategicpete.com/podcasts/living-with-zebras-navigating-and-humanizing-the-jungle-of-digital-marketing-with-peter-murphy-lewis/): A candid conversation with Strategic Pete on humanizing digital marketing, turning data into insight, and building trust in complex markets. - [Expanding Beyond Amazon and Building Communities for Ecommerce Success with Peter Murphy Lewis](https://strategicpete.com/podcasts/expanding-beyond-amazon-and-building-communities-for-ecommerce-success-with-peter-murphy-lewis/): Learn how to grow ecommerce beyond Amazon by building community, strengthening retention, and creating long-term brand value. - [Peter Murphy Lewis: Business Innovation, Leadership, and Building a Purpose-Driven Company](https://strategicpete.com/podcasts/peter-murphy-lewis-business-innovation-leadership-and-building-a-purpose-driven-company/): Insights from Strategic Pete on building a purpose-driven company through innovation, leadership habits, and clear marketing strategy. - [Peter Murphy Lewis Talks Caregiving and Marketing on Becker’s Healthcare Podcast](https://strategicpete.com/podcasts/peter-murphy-lewis-talks-caregiving-and-marketing-on-beckers-healthcare-podcast/): A thoughtful discussion with Peter Murphy Lewis on caregiving, leadership, and marketing innovation in the healthcare industry. - [The AI-Powered CMO: Insights on Remote Leadership and Innovation](https://strategicpete.com/podcasts/driving-innovation-using-ai-and-a-global-team-for-business-growth/): Learn how Strategic Pete combines AI and global teams to accelerate innovation, improve decisions, and drive sustainable business growth. - [Embrace Authenticity: Building a Career On Your Own](https://strategicpete.com/podcasts/embrace-authenticity-building-a-career-on-your-own/): A podcast on embracing authenticity, building a career on your own terms, and navigating meaningful growth. - [Beyond Borders – Leading Across Cultures with Peter Murphy Lewis of StrategicPete](https://strategicpete.com/podcasts/beyond-borders-leading-across-cultures-with-peter-murphy-lewis-of-strategicpete/): Explore how Strategic Pete leads across cultures with practical strategies for communication, trust, and alignment in global teams. - ["Beyonce Bought A Tour From Us" and "It's Become A Sort Of Universal Constant"](https://strategicpete.com/podcasts/beyonce-bought-a-tour-from-us-and-its-become-a-sort-of-universal-constant/): In this episode of What the hell is my job? ! , we explore the life and career of Peter... - [Testing New Ideas During BFCM with Peter Murphy Lewis](https://strategicpete.com/podcasts/testing-new-ideas-during-bfcm-with-peter-murphy-lewis/): A discussion on testing new marketing ideas during BFCM and adapting strategy under pressure. - [The Power Of Multicultural Teams with Peter Murphy Lewis](https://strategicpete.com/podcasts/the-power-of-multicultural-teams/): Discover how multicultural teams drive innovation, reduce blind spots, and improve results with practical leadership lessons from Strategic Pete. - [Data Enrichment: Defining your ICP with Accredited Investors](https://strategicpete.com/podcasts/data-enrichment-defining-your-icp-with-accredited-investors/): In this episode, we dive into the world of data-driven marketing and podcasting, and talk about defining your icp. - [Top Marketing Strategies for Real Estate Agents to Generate FREE Leads!](https://strategicpete.com/podcasts/top-marketing-strategies-for-real-estate-agents-to-generate-free-leads/): Peter Murphy Lewis, marketing coach, fractional CMO, college professor, and TV host, joins us to share top marketing strategies for generating leads. - [Overcoming Challenges and Embracing Silence with Peter Murphy Lewis](https://strategicpete.com/podcasts/overcoming-challenges-and-embracing-silence-with-peter-murphy-lewis/): Peter Murphy Lewis shares lessons on resilience, leadership, and personal growth through challenges, reflection, and intentional silence. - [TV Host on Knowing Where to Look with Peter Murphy Lewis ](https://strategicpete.com/podcasts/tv-host-peter-murphy-lewis-on-balancing-success-and-personal-fulfillment/): In this episode, Peter Murphy Lewis shares insights on balancing professional success with personal growth. Discover strategies for embracing vulnerability. - [Developing a Multi-Platform Approach with Peter Murphy Lewis](https://strategicpete.com/podcasts/developing-a-multi-platform-approach/): Discover how to maximize your podcast's impact with a multi-platform strategy. Peter Murphy Lewis shares tips on LinkedIn engagement, SEO, and growth hacks - [Three Effective Strategies to Enhance Your Practice’s Marketing with Peter Lewis](https://strategicpete.com/podcasts/enhance-your-practices-marketing/): Discover three powerful strategies to boost your practice’s marketing in this episode with Peter Lewis. - [Understanding Thought Leadership with Peter Murphy Lewis](https://strategicpete.com/podcasts/understanding-thought-leadership-with-peter-murphy-lewis/): In this episode of “Not Another Marketing Podcast,” we delve into the nuances of thought leadership with Peter Murphy Lewis,... - [Designing Your Freedom Lifestyle with Peter Murphy Lewis of Strategic Pete](https://strategicpete.com/podcasts/designing-your-freedom-lifestyle/): In this episode of The Freedom Formula Podcast, host Neal has a fascinating conversation with Peter Murphy Lewis, the founder... - [Decoding the Customer Journey Through Research with Peter Murphy Lewis](https://strategicpete.com/podcasts/decoding-the-customer-journey-through-research-with-peter-murphy-lewis/): In this episode of the eCommerce Podcast, Matt Edmundson has an engaging conversation with Peter Murphy Lewis from Strategic Pete.... # # Detailed Content ## Pages > A free AP-style press release template that fills itself in as you type. Dateline, lede, quote and boilerplate. Copy, download or print. No email gate. - Published: 2026-09-11 - Modified: 2026-10-15 - URL: https://strategicpete.com/press-release-template/ > A free marketing strategy template you fill in on the page. Nine fields, one finished one-page marketing plan. No email gate and nothing to download first. - Published: 2026-09-11 - Modified: 2026-10-15 - URL: https://strategicpete.com/marketing-strategy-template/ > Free marketing ROI, SEO ROI, LTV, CAC, budget and CPM calculators. They run in your browser, nothing is sent anywhere, and there is no download or form. - Published: 2026-09-11 - Modified: 2026-09-11 - URL: https://strategicpete.com/marketing-roi-calculator/ > A financial services marketing agency scoped to what we can prove: PR and earned media for banks, fintechs and advisory firms. See the case study. - Published: 2026-09-11 - Modified: 2026-10-15 - URL: https://strategicpete.com/financial-services-marketing-agency/ > A SaaS content marketing agency measured on pipeline, not published volume. See the long-term care SaaS programme behind a 100X lift in lead generation. - Published: 2026-09-11 - Modified: 2026-10-15 - URL: https://strategicpete.com/saas-content-marketing-agency/ > Answer engine optimization services built around the questions your buyers ask: a measured baseline, restructured answers, and the citations engines read. - Published: 2026-09-11 - Modified: 2026-10-15 - URL: https://strategicpete.com/answer-engine-optimization-services/ > A generative engine optimization agency that measures which prompts surface you, fixes the on-site half, and earns the citations the engines read. - Published: 2026-09-11 - Modified: 2026-10-15 - URL: https://strategicpete.com/generative-engine-optimization-agency/ > An AI SEO agency that works both halves of AI search optimization: the fixes on your site, and the citations the models actually draw on. - Published: 2026-09-11 - Modified: 2026-10-15 - URL: https://strategicpete.com/ai-seo-agency/ > A SaaS SEO consultant filters keywords by conversion likelihood, not volume. Comparison pages, jobs-to-be-done content and product-led loops, measured on trials. - Published: 2026-09-11 - Modified: 2026-10-15 - URL: https://strategicpete.com/saas-seo-consultant/ > Enterprise SEO consulting that finds the handful of template and crawl defects actually costing traffic, sequences them, and stays in the room while they ship. - Published: 2026-09-11 - Modified: 2026-10-20 - URL: https://strategicpete.com/enterprise-seo-consulting/ > A fractional marketing team is leadership plus the specialists your plan needs. What is in scope, when it beats a single operator, and what it costs a month. - Published: 2026-09-11 - Modified: 2026-10-15 - URL: https://strategicpete.com/fractional-marketing-team/ > What a part time CMO actually owns, how the arrangement differs from interim and fractional, what one to two days a week costs, and how to brief the role. - Published: 2026-09-11 - Modified: 2026-09-11 - URL: https://strategicpete.com/part-time-cmo/ > Attractions marketing agency for museums, theme parks, zoos and aquariums. Documentary storytelling, earned media and the booking paths that catch the demand. - Published: 2026-09-07 - Modified: 2026-10-15 - URL: https://strategicpete.com/services/attractions-marketing-agency/ > Home services marketing agency and marketing agency for contractors. Positioning, proof and demand — 33% revenue and 400% call volume, published. - Published: 2026-09-07 - Modified: 2026-10-15 - URL: https://strategicpete.com/services/home-services-marketing-agency/ > B2B healthcare marketing agency for companies selling to providers, operators and payers. Positioning for buying committees, proof a buyer can check. - Published: 2026-09-07 - Modified: 2026-10-15 - URL: https://strategicpete.com/services/b2b-healthcare-marketing-agency/ > Senior living marketing agency for operators and associations. Real caregivers, real stories, national distribution. See the Nebraska long-term care work. - Published: 2026-09-07 - Modified: 2026-10-15 - URL: https://strategicpete.com/services/senior-living-marketing-agency/ > Strategic Pete is a B2C marketing agency for home services, attractions and senior living. We make consumers feel something — then count the calls. - Published: 2026-09-07 - Modified: 2026-10-15 - URL: https://strategicpete.com/services/b2c-marketing-services/ > Brand video production that starts with the story rather than a script. Testimonial films, brand films and documentary, and how to tell which one you need. - Published: 2026-08-16 - Modified: 2026-10-15 - URL: https://strategicpete.com/brand-story-video-production/ > Documentary video production for associations, companies, and essential industries — long-format films and docuseries that make people feel your work. - Published: 2026-08-12 - Modified: 2026-08-27 - URL: https://strategicpete.com/documentary-video-production/ > Documentary-style nonprofit video production for 501(c)(3)s, foundations and associations. Films that move donors, recruit staff and get watched to the end. - Published: 2026-08-10 - Modified: 2026-10-15 - URL: https://strategicpete.com/nonprofit-video-production/ > Documentary-style healthcare video production for associations, senior living, and care teams. 28+ episodes streaming on Roku, Apple TV & more. See our work. - Published: 2026-08-09 - Modified: 2026-09-30 - URL: https://strategicpete.com/healthcare-video-production/ > A brand storytelling agency that works in documentary. We make films that carry the whole story, for associations, companies and essential industries. - Published: 2026-07-21 - Modified: 2026-10-02 - URL: https://strategicpete.com/storytelling-documentary/ > One media placement in a real publication within four weeks, for a $100 deposit that is refunded in full if we miss. No retainer, no pitch deck — just proof. - Published: 2026-06-16 - Modified: 2026-09-22 - URL: https://strategicpete.com/pr-offer-2026/ > Your customers ask ChatGPT, Gemini and Perplexity for a recommendation. We make your business the answer, in 90 days. Free 20-minute check. - Published: 2026-05-21 - Modified: 2026-09-11 - URL: https://strategicpete.com/ai-visibility-services/ > A marketing consultancy for organizations whose story hasn't caught up to their value. Fractional CMO strategy plus documentary-grade storytelling. - Published: 2026-04-23 - Modified: 2026-09-22 - URL: https://strategicpete.com/about-us/ > A fractional CMO for CEOs who are accidentally running marketing. Strategy, systems and accountability — installed in 8 weeks, not handed over as a deck. - Published: 2025-10-30 - Modified: 2026-10-15 - URL: https://strategicpete.com/hire-fractional-cmo/ > See real world social proof including testimonials partnerships and features that highlight Strategic Pete’s impact and credibility. - Published: 2025-06-05 - Modified: 2026-09-01 - URL: https://strategicpete.com/social-proof/ > Marketing strategy and leadership support tailored for healthcare organizations focused on clarity compliance and growth. - Published: 2025-05-02 - Modified: 2026-10-15 - URL: https://strategicpete.com/healthcare-offer/ > Meet the sponsors and partners who support Strategic Pete and help make impactful content and insights possible. - Published: 2025-05-01 - Modified: 2026-08-10 - URL: https://strategicpete.com/sponsors/ > Interns to A-Players — Strategic Pete's series on turning marketing interns into high-performing operators: episodes, lessons, and playbooks. - Published: 2025-04-09 - Modified: 2026-08-12 - URL: https://strategicpete.com/interns-to-a-players/ - Published: 2025-04-08 - Modified: 2026-09-07 - URL: https://strategicpete.com/5-pr-quotes-step-2-vsl/ - Published: 2025-04-08 - Modified: 2025-05-02 - URL: https://strategicpete.com/5-pr-quotes-step-1-optin/ - Published: 2025-03-19 - Modified: 2026-09-22 - URL: https://strategicpete.com/strategic-pete-takeover-podcast/ > Una historia personal sobre ambición, crecimiento y liderazgo inspirada en el sueño americano. - Published: 2025-03-13 - Modified: 2026-02-04 - URL: https://strategicpete.com/sueno-americano/ > Explore media features interviews and podcast appearances sharing insights on marketing leadership and growth strategy. - Published: 2025-02-27 - Modified: 2026-09-07 - URL: https://strategicpete.com/media-and-podcast/ > From vital marketing leadership skills to real-world challenges, explore actionable strategies to excel in today’s fast-paced marketing world. - Published: 2025-02-26 - Modified: 2026-10-01 - URL: https://strategicpete.com/services/marketing-leadership/ > Strategic Pete runs two halves: one for companies that sell to other businesses, one for companies that sell to consumers. Pick yours, or book the call. - Published: 2025-02-26 - Modified: 2026-09-07 - URL: https://strategicpete.com/agency/ - Published: 2025-02-25 - Modified: 2026-09-07 - URL: https://strategicpete.com/advisory-board-landing-page-one/ > Strategic Pete: fractional CMO leadership and documentary storytelling for CEOs. 82 podcast episodes, 32.1M reach. Book a 20-minute fit call. - Published: 2025-02-05 - Modified: 2026-10-15 - URL: https://strategicpete.com/ > Strategic Pete is a B2B marketing agency building strategy, demand generation and video in one team — so campaigns and sales calls tell the same story. - Published: 2025-01-22 - Modified: 2026-10-15 - URL: https://strategicpete.com/services/b2b-marketing-services/ > Discover what integration and onboarding look like with a fractional marketing team. Learn how they seamlessly drive results from day one. - Published: 2025-01-17 - Modified: 2026-10-01 - URL: https://strategicpete.com/services/fractional-marketing/ > Marketing consulting services for companies that have execution capacity and no one directing it. Strategy, systems and a number someone is accountable for. - Published: 2024-12-30 - Modified: 2026-10-09 - URL: https://strategicpete.com/services/marketing-consulting-services/ > For founders who want to handle marketing themselves with guidance frameworks and clarity from Strategic Pete. - Published: 2024-10-31 - Modified: 2026-08-12 - URL: https://strategicpete.com/i-want-to-do-it-myself/ > People Worth Caring About is a documentary series on long-term care: 28+ episodes, 200+ people interviewed, streaming on Roku, Apple TV, Samsung and Fire. - Published: 2024-10-31 - Modified: 2026-09-22 - URL: https://strategicpete.com/people-worth-caring-about/ - Published: 2024-09-19 - Modified: 2026-09-07 - URL: https://strategicpete.com/podcast-pitching-tool/ - Published: 2024-08-19 - Modified: 2026-08-28 - URL: https://strategicpete.com/aquitelastraigopeter/ > Get in touch with Strategic Pete to discuss marketing strategy leadership support and growth opportunities. - Published: 2024-08-15 - Modified: 2026-08-12 - URL: https://strategicpete.com/contact/ > Podcast conversations with Peter Murphy Lewis on documentary storytelling, long-term care, the skilled trades, higher ed and B2B growth, with key takeaways. - Published: 2024-07-29 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/ > Documented results from Strategic Pete's documentary, PR and demand generation work — films that reached millions and campaigns that moved revenue. - Published: 2024-07-29 - Modified: 2026-10-15 - URL: https://strategicpete.com/case-studies/ > Marketing reports and research from Strategic Pete — data-backed insights on strategy, growth, and storytelling for CEOs and marketing leaders. - Published: 2024-07-29 - Modified: 2026-08-12 - URL: https://strategicpete.com/reports/ > Read Testimonials from CEOs, founders, and operators who trusted Strategic Pete to grow revenue, sharpen strategy, and improve marketing performance. - Published: 2024-07-12 - Modified: 2026-09-22 - URL: https://strategicpete.com/wall-of-love/ > Request a marketing audit to identify gaps clarify priorities and uncover opportunities to improve performance and return on investment. - Published: 2024-07-08 - Modified: 2026-09-07 - URL: https://strategicpete.com/audit/ - Published: 2024-06-20 - Modified: 2025-03-18 - URL: https://strategicpete.com/privacy-policy-strategicpete/ > Insights on marketing leadership strategy AI and growth including expert articles podcasts case studies and practical guidance. - Published: 2023-08-09 - Modified: 2026-09-22 - URL: https://strategicpete.com/blog/ - Published: 2023-08-09 - Modified: 2026-09-01 - URL: https://strategicpete.com/marketing-scorecard-tool/ > Explore marketing services including strategy leadership fractional CMO support and growth focused execution for scaling businesses. - Published: 2023-08-08 - Modified: 2026-09-07 - URL: https://strategicpete.com/services/ ## Posts > Enterprise SEO is an organizational problem before it's a technical one. For SEO leads at large sites: build a strategy, run an audit, ship the fixes. - Published: 2026-10-20 - Modified: 2026-10-20 - URL: https://strategicpete.com/blog/enterprise-seo/ - Categories: Blog Enterprise SEO is search engine optimization for sites big enough that the hard problems stop being technical and start being organizational. > Nonprofit email marketing for development teams: build a program, write fundraising emails donors finish, and see where a filmed story earns its place. - Published: 2026-10-14 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/nonprofit-email-marketing/ - Categories: Blog Nonprofit email marketing is still one of the few channels a mission-driven organization owns outright. No algorithm decides who sees it, and no ad budget runs out halfway through December. > Video storytelling for marketing teams: who should carry the story, how to interview, what to show, and how runtime and the edit shape what viewers feel. - Published: 2026-10-14 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/video-storytelling/ - Categories: Blog Video storytelling is the practice of making a point through a real person, filmed in a real moment, so the viewer reaches the conclusion before anyone states it. > Use this go-to-market strategy template to plan a B2B or SaaS launch on one page: market, buyer, message, price, channel and the numbers to watch. - Published: 2026-10-09 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/go-to-market-strategy-template/ - Categories: Marketing Consulting Services A go-to-market strategy template is easy to find. The hard part is what you write in it. Here is a one-page template for B2B and SaaS teams, with a worked example. > Home care marketing for agency owners: where private-pay clients and referrals really come from, and why recruiting caregivers is the same marketing job. - Published: 2026-10-08 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/home-care-marketing/ - Categories: Blog Most home care marketing advice treats the job as a lead problem. But most agency owners have two shortages at once, clients and caregivers, and the second decides whether the first is worth having. > Video marketing examples sorted by job: awareness, trust, recruiting, advocacy and email follow-up, with what each video did and how to borrow the idea. - Published: 2026-10-07 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/video-marketing-examples/ - Categories: Blog Most lists of video marketing examples rank campaigns by views. That tells you what got watched. It doesn't tell you what the video was hired to do. > Contractor lead generation, source by source: what shared leads, Google ads, SEO and referrals cost you, and why the callback decides whether any of it pays. - Published: 2026-10-06 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/contractor-lead-generation/ - Categories: Blog Contractor leads come from six places, and the ones you own keep paying after you stop spending. Whichever source you use, the speed of your callback decides most of the return. > Home improvement marketing that wins jobs before the quote: the five checks homeowners run, which ads feed each one, and a strategy built backward. - Published: 2026-10-02 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/home-improvement-marketing/ - Categories: Blog Most home improvement marketing is built to make the phone ring. The trouble is that the homeowner has usually decided whether to call long before the phone is anywhere near their hand. > Healthcare social media marketing without the compliance scare: what you can post, how to answer reviews, and why staff stories beat patient stories. - Published: 2026-10-02 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/healthcare-social-media-marketing/ - Categories: Blog Healthcare social media marketing rarely gets anyone in trouble; the replies do. Here is what HIPAA lets you post, how to answer reviews, and why caregiver stories beat patient stories. > A video content strategy for small marketing teams: plan a year of video from one filming block, cut it for every channel, and measure what it moves. - Published: 2026-10-02 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/video-content-strategy/ - Categories: Blog A video content strategy is a plan for which stories you film, who each finished video is for, where it runs and how you'll know it worked. > A demand generation strategy is six decisions, not a channel list. How to make them, write them on one page and run them before you hire a demand gen team. - Published: 2026-10-02 - Modified: 2026-10-02 - URL: https://strategicpete.com/blog/demand-generation-strategy/ - Categories: B2B Marketing Services Most companies write a demand generation strategy only after hiring someone to own it. Here are the six decisions it takes, a one-page plan and a ninety-day sequence. > Assisted living marketing for operators: build a plan around how families decide, use advertising where it helps, and let proof do what a brochure can't. - Published: 2026-10-02 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/assisted-living-marketing/ - Categories: Blog Good assisted living marketing closes the gap a brochure leaves with evidence: real caregivers, real families and answered reviews, put in front of people at the moment they are choosing. > Business storytelling without the theater: the simple structures leaders use to sell, hire and win support, and how to find true stories inside your company. - Published: 2026-09-24 - Modified: 2026-10-14 - URL: https://strategicpete.com/blog/business-storytelling-5-part-structure/ - Categories: Blog > A B2B content marketing strategy a two-person team can hold: one argument, three topics, a cadence you can keep, and a list of what to stop publishing. - Published: 2026-09-24 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/b2b-content-marketing-strategy/ - Categories: Blog > Healthcare digital marketing has a legal boundary most vendor guides ignore. What HIPAA and the FTC actually permit, and the channels that still work. - Published: 2026-09-22 - Modified: 2026-10-08 - URL: https://strategicpete.com/blog/healthcare-digital-marketing/ - Categories: Blog > Construction marketing that works starts before the quote. What homeowners and GCs check first, and the five moves that fill a contractor’s pipeline. - Published: 2026-09-16 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/construction-marketing/ - Categories: Blog > Demand generation tactics for B2B marketing leads with no paid budget and a team of one. A sequenced plan, not another list of fifteen channels to try. - Published: 2026-09-16 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/demand-generation-tactics/ - Categories: Blog > Most healthcare content marketing repeats what every competitor publishes. Here is how to source stories only your organization has and film them. - Published: 2026-09-12 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/healthcare-content-marketing/ - Categories: Blog > Learn how to get press coverage without an agency: why most pitches fail, what to send a journalist, and how to find the story you already have. - Published: 2026-09-12 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/how-to-get-press-coverage/ - Categories: Blog > A healthcare marketing strategy that respects HIPAA names which demand problem you actually have—patients, referrals or staff—and what to build first. - Published: 2026-09-09 - Modified: 2026-10-08 - URL: https://strategicpete.com/blog/healthcare-marketing-strategy/ - Categories: Blog > Corporate storytelling works when you stop inventing a story and start finding the one your people already live. Here’s how to run that search. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/corporate-storytelling/ - Categories: Blog > How to write an impact report funders actually remember: a six-part story structure for nonprofit teams, and how to tell when a story should be filmed. - Published: 2026-09-09 - Modified: 2026-10-14 - URL: https://strategicpete.com/blog/how-to-write-an-impact-report/ - Categories: Blog > “National smart TV distribution” is a claim almost every production company makes. It raises an obvious question: where, exactly? - Published: 2026-08-19 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/documentary-distribution-where-films-land/ - Categories: Blog > Before nonprofit storytelling becomes a production schedule, there is a harder question to answer: is your organization ready? - Published: 2026-08-17 - Modified: 2026-10-14 - URL: https://strategicpete.com/blog/nonprofit-storytelling-ready-to-be-filmed/ - Categories: Blog > Usually, “testimonial video” gets used as a catch-all, but buyers are often talking about three very different things. Do you know what they are? - Published: 2026-08-17 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/testimonial-video-production-vs-customer/ - Categories: Blog > What a B2B fractional CMO actually does, what the engagement costs against a full-time hire, and how to tell inside 90 days whether it is working. - Published: 2026-08-03 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/how-to-hire-a-fractional-cmo-for-b2b-marketing-a-practical-guide-for-growing-companies/ - Categories: Blog > Thought leadership that does not drive revenue is just expensive content. Forget more posts, bigger production budgets, or louder personal branding - Published: 2026-07-22 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/b2b-thought-leadership-expertise-revenue/ - Categories: Marketing Leadership > Compare in-house marketing and fractional CMOs by cost, strategy, flexibility, and growth stage to choose the right model. - Published: 2026-07-10 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/how-to-choose-between-in-house-marketing-and-a-fractional-cmo-complete-strategy-guide/ - Categories: Blog, Marketing Leadership > Discover smart marketing strategies using outsourcing, automation, and fractional CMO leadership to grow without hiring. - Published: 2026-06-26 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/how-to-scale-marketing-without-hiring-a-full-time-marketer/ - Categories: Marketing Leadership > Compare the 9 best fractional CMO companies in 2026: who each firm suits, what it charges and where it falls short, verified on each firm's site. - Published: 2026-06-10 - Modified: 2026-10-20 - URL: https://strategicpete.com/blog/best-fractional-cmo-companies/ - Categories: Fractional CMO Services - Tags: Best Fractional CMO Companies > Understand the CMO role, from brand strategy to KPIs, revenue growth, AI, and fractional CMO support. A clear guide for growing companies. - Published: 2026-05-20 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/cmo/ - Categories: Marketing Leadership > For growing businesses, learn what a Head of Marketing does, key responsibilities, required skills, and how the role compares to a CMO. - Published: 2026-05-20 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/a-head-of-marketing-business-success/ - Categories: Marketing Leadership - Published: 2026-05-19 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/marketing-audit-checklist-ceo-review-areas/ - Categories: Marketing Consulting Services 15-point marketing audit for CEOs to align marketing with revenue, improve tracking, and boost ROI. > Compare 15 marketing frameworks, from AIDA, STP and the 7Ps to PESO, the flywheel and North Star, with examples and how to choose one for 2026. - Published: 2026-05-19 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/marketing-frameworks/ - Categories: Marketing Consulting Services > What a fractional sales leader or fractional VP of Sales does, what it costs ($6,000–$15,000 a month), the pros and cons, and when to hire full-time instead. - Published: 2026-05-19 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/the-truth-about-fractional-sales-leadership/ - Categories: Fractional Marketing Team - Published: 2026-05-15 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/marketing-roi-calculator-track-what-matters/ - Categories: Marketing Consulting Services Calculate CAC, LTV, and channel ROI to link marketing spend to revenue, optimize budgets, and prove marketing's business impact. > Marketing consultants charge $50–$500 an hour or $1,500–$15,000 a month in 2026. See rates by experience, retainer and project pricing, and what’s fair. - Published: 2026-05-15 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/marketing-consultant-rates/ - Categories: Marketing Consulting Services > For B2B and SaaS leaders, learn the KPIs for Fractional CMOs that connect marketing to ARR, CAC, pipeline, retention, and ROI. - Published: 2026-05-14 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/kpis-for-fractional-cmos-2026/ - Categories: Fractional CMO Services Ten revenue-focused KPIs for fractional CMOs to show marketing's impact quickly — metrics like Net New ARR, CAC payback, ROMI, and NRR. > For growing teams, learn how Marketing Operations improves workflows, reporting, automation, and revenue impact with a scalable 5-step framework. - Published: 2026-05-14 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/marketing-operations-build-scalable-steps/ - Categories: B2B Marketing Services Five practical steps to align people, processes, tech, and data for scalable marketing operations and predictable revenue. - Published: 2026-05-05 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/how-private-equity-firms-use-fractional-cmos-accelerate-returns/ - Categories: Fractional CMO Services How fractional CMOs accelerate EBITDA, streamline marketing systems, and boost exit valuations for PE portfolio companies. > For SaaS leaders, compare Fractional CMO vs Paid Media Agencies for SaaS to choose the right strategy, execution, and growth partner. - Published: 2026-04-30 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/fractional-cmo-vs-paid-media-agencies-for-saas/ - Categories: Fractional CMO Services Compare hiring a Fractional CMO versus a paid media agency for SaaS—strategy, execution, costs, timing, and when to combine both. > For B2B leaders, learn why your Marketing Budget Isn't Generating Revenue and how to cut waste, track ROI, and improve growth. - Published: 2026-04-30 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/marketing-budget-isnt-generating-revenue/ - Categories: Marketing Consulting Services Audit spend, fix attribution, align sales and marketing, and hire strategic leadership to convert marketing spend into measurable revenue. > For mid-market leaders, learn how AI is reshaping digital marketing metrics and which 7 revenue-focused KPIs matter most in 2026. - Published: 2026-04-30 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/ai-is-reshaping-digital-marketing-metrics/ - Categories: Marketing Consulting Services > When a startup is ready for a fractional CMO, what the engagement costs at seed and Series A, and what should change in the first quarter. - Published: 2026-04-27 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/fractional-cmo-for-saas-startups/ - Categories: Fractional CMO Services Fractional CMOs align marketing to revenue, cut costs vs full-time CMOs, and build a data-driven growth engine for SaaS. > Struggling with stalled pipeline? Discover Marketing Mistakes That Kill B2B Growth and practical fixes to improve revenue, leads, and sales alignment. - Published: 2026-04-24 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/marketing-mistakes-that-kill-b2b-growth/ - Categories: B2B Marketing Services Avoid eight common B2B marketing mistakes—clarify messaging, align sales and marketing, create urgency, and focus on revenue. > For SaaS founders, learn how a SaaS Startup Marketing Strategy connects positioning, pipeline, and fractional leadership to scale growth. - Published: 2026-04-24 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/saas-startup-marketing-strategy/ - Categories: B2B Marketing Services How fractional CMOs help SaaS startups ($1M–$20M ARR) cut costs, align marketing to revenue, and scale faster in 6–18 months. > For B2B CEOs, tactical marketing in the age of AI agents means better visibility, personalization, and revenue control. See the 5-step framework. - Published: 2026-04-22 - Modified: 2026-10-05 - URL: https://strategicpete.com/blog/tactical-marketing-in-the-age-of-ai-agents/ - Categories: Marketing Consulting Services > For SaaS startups needing growth leadership, this fractional CMO guide explains costs, responsibilities, and how to improve CAC, pipeline, & ROI. - Published: 2026-03-25 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/scaling-saas-startup-fractional-cmo/ - Categories: Fractional CMO Services Fractional CMOs deliver senior SaaS marketing leadership, cut CAC, and build repeatable growth systems without full-time cost. > For B2B teams with strategy but weak execution, this guide explains when a Fractional VP of Marketing is a better fit than a CMO. - Published: 2026-03-25 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/fractional-vp-of-marketing-vs-cmo/ - Categories: Fractional Marketing Team Decide whether you need strategy or execution: choose a Fractional CMO for big‑picture direction or a Fractional VP for operational execution. > For in-house teams and founders, this guide explains marketing bottlenecks, how they stall growth, and how to fix them with smarter systems. - Published: 2026-03-23 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/10-marketing-bottlenecks-that-kill-growth/ - Categories: Marketing Consulting Services > For B2B teams and growing businesses, this guide explains Big M Marketing, how it differs from small m marketing, and how to use it well. - Published: 2026-03-23 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/big-m-marketing-understanding-the-basics/ - Categories: Marketing Consulting Services > For growth-stage companies, fractional marketing services deliver senior strategy, better ROI, lower CAC, and faster growth without a full-time hire. - Published: 2026-03-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/fractional-marketing-services-growth-stage/ - Categories: Fractional Marketing Team Part-time senior marketing leadership for growth-stage companies—strategy-focused fractional CMOs who lower costs, align teams, and drive measurable revenue. > How people search now: 8 search behavior patterns, how AI Overviews and zero-click results change intent, and how to use behavioral SEO in your content. - Published: 2026-03-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/8-ways-user-search-behavior-affects-seo/ - Categories: Marketing Consulting Services > The 7 mistakes in marketing brands still make in 2026, with recent fails from Cracker Barrel and Coca-Cola, why traditional campaigns fail, and how to fix each one. - Published: 2026-03-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/7-mistakes-in-marketing-in-2026/ - Categories: Marketing Consulting Services > For freelancers, CMOs, and lean teams, this AI marketing guide covers 36 affordable tools to create, automate, and grow faster in 2026. - Published: 2026-03-18 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/36-affordable-tools-for-ai-marketing/ - Categories: Marketing Consulting Services > How to market a food product in 2026: a step-by-step launch plan, from labeling and pricing to retail, sampling and advertising, plus 15 proven strategies. - Published: 2026-03-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/how-to-market-food-products-playbook/ - Categories: Marketing Consulting Services > For school leaders and marketers, learn how to market a school with proven strategies to boost enrollment, build trust, and attract families. - Published: 2026-03-18 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/how-to-market-a-school-to-retain-families/ - Categories: Marketing Consulting Services > Funeral home marketing that respects grieving families: 7 strategies covering local SEO, Google Business Profile, reviews, social media and advertising. - Published: 2026-03-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/how-to-market-a-funeral-home/ - Categories: Marketing Consulting Services > Learn how to market to developers with content, documentation, community, and DX strategies that build trust and drive product adoption. - Published: 2026-03-18 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/how-to-market-to-developers/ - Categories: B2B Marketing Services > Authors learning how to market a book will get proven launch ideas, audience-building tactics, and offer strategies inspired by Alex Hormozi. - Published: 2026-03-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/how-to-market-a-book-like-alex-hormozi/ - Categories: Marketing Consulting Services > For owners and operators, learn how to market corporate housing to attract business tenants, boost occupancy, and win longer stays. - Published: 2026-03-18 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/how-to-market-corporate-housing-10-tactics/ - Categories: Marketing Consulting Services > For architects and firms, learn how to market architectural services with SEO, PPC, content, and email to attract better leads and grow steadily. - Published: 2026-03-18 - Modified: 2026-10-14 - URL: https://strategicpete.com/blog/how-to-market-architectural-services/ - Categories: Marketing Consulting Services > What a marketing strategist does day to day, the skills and salary to expect, and how to tell whether your business needs one yet. - Published: 2026-03-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/marketing-strategist/ - Categories: Marketing Leadership > Looking for a marketing expert? Learn the top qualities, skills, and strategies that help businesses grow and choose the right fit. - Published: 2026-03-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/marketing-expert/ - Categories: Marketing Leadership > For startups and small businesses, a Fractional CEO offers strategic leadership, lower costs, and flexible growth support. Learn when it makes sense. - Published: 2026-03-18 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/fractional-ceo/ - Categories: Fractional Marketing Team > For startups and small businesses, learn how to measure market traction using key growth, CAC, retention, and revenue metrics that attract investors. - Published: 2026-03-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/market-traction-101-how-to-leverage-it/ - Categories: Demand Generation Services > A chief brand officer owns how a company is seen, from identity to reputation. See what a CBO does, the job description, salary, and how it differs from a CMO. - Published: 2026-03-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/what-does-a-chief-brand-officer-cbo-do/ - Categories: Marketing Leadership > For marketers and business leaders, this guide explains how 5W1H improves marketing analytics, decision-making, audience insights, and ROI. - Published: 2026-03-18 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/how-the-5w1h-framework-helps-in-marketing/ - Categories: Marketing Consulting Services > Learn how upstream marketing helps businesses identify customer needs, shape strategy, and improve ROI with smarter long-term planning. - Published: 2026-03-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/upstream-marketing-and-downstream-marketing/ - Categories: Marketing Consulting Services > For growing companies, a Fractional VP of Marketing brings senior strategy, team alignment, and revenue focus without full-time executive cost. - Published: 2026-03-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/fractional-vp-of-marketing-executive/ - Categories: Fractional Marketing Team Part-time senior marketing leadership that aligns marketing to revenue, speeds go-to-market, and cuts executive costs with measurable ROI. > For growing businesses weighing leadership vs hiring, learn when fractional marketing support makes sense, what it includes, and when it doesn’t. - Published: 2026-03-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/need-fractional-marketing-support/ - Categories: Fractional Marketing Team Understand when a fractional CMO delivers fast, cost-effective strategic leadership for growth — and when full-time or execution hires are a better fit. > For consultancies, law firms, and advisors, this guide explains how a fractional CMO for professional services drives growth, leads, and ROI. - Published: 2026-03-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/fractional-cmo-for-professional-services/ - Categories: Fractional CMO Services Part-time CMOs give professional services firms senior marketing leadership without full-time cost—faster results, better pipeline, and revenue-focused systems. - Published: 2026-03-02 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/strategic-marketing-leadership-complex-b2b-growth/ - Categories: Marketing Leadership How fractional CMOs align sales and marketing, cut CAC, and build revenue-focused systems for complex B2B firms using 90-day roadmaps and measurable KPIs. > Learn how to evaluate a CMO for hire using a proven scorecard, key interview criteria, red-flag checks, and 30/60/90-day benchmarks before you commit. - Published: 2026-01-28 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/how-to-evaluate-a-cmo-for-hire/ - Categories: Fractional CMO Services Use a weighted scorecard, revenue-focused metrics, and 30/60/90 benchmarks to evaluate CMOs, spot red flags, and ensure measurable growth. > Compare fractional marketing consultant vs agency to see which delivers better value for your business, from strategy and leadership to execution. - Published: 2026-01-26 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/fractional-marketing-consultant-vs-agency/ - Categories: Marketing Consulting Services Compare fractional marketing consultants and agencies: who owns strategy vs execution, typical fees, hidden costs, and when to hire one or combine both. > A SaaS SEO agency should be accountable for business movement, not just marketing activity. But how do business owners learn to adjust this? - Published: 2026-01-25 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/saas-seo-agency-turns-traffic-into-revenue/ - Categories: Demand Generation Services > SaaS inbound marketing that builds pipeline, not just traffic: inbound vs outbound, the modern buyer journey, 6 tactics that work and the systems behind them. - Published: 2026-01-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/the-complete-saas-inbound-marketing-guide/ - Categories: Demand Generation Services > Busy one month, slow the next? Learn how to market a plumbing business using visibility, trust, and systems plumbers actually use. - Published: 2026-01-02 - Modified: 2026-10-06 - URL: https://strategicpete.com/blog/how-to-market-a-plumbing-business/ - Categories: Marketing Consulting Services > Here are some important, interesting insights on how to market an online business from the ground up, focusing on proper and effective marketing. - Published: 2025-12-20 - Modified: 2026-10-05 - URL: https://strategicpete.com/blog/how-to-market-an-online-business/ - Categories: Marketing Consulting Services > If you’re trying to understand how to market a video production company that actually drives pipeline, you need a system, not scattered tactics. - Published: 2025-12-14 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/how-to-market-a-video-production-company/ - Categories: Marketing Consulting Services > Full dashboards, buzzy Slack, and the calendar stacked with “high-priority” launches. Your marketing team is working hard. Yet, where's revenue? - Published: 2025-11-19 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/marketing-team-not-growing-revenue/ - Categories: Fractional Marketing Team > Do you know how to market your restaurant? It requires more than flashy campaigns. Ensure the fundamentals of your business are strong. - Published: 2025-09-25 - Modified: 2026-10-20 - URL: https://strategicpete.com/blog/how-to-market-your-restaurant-in-10-ways/ - Categories: Marketing Consulting Services > Building on the docuseries' visual intimacy, "People Worth Caring About" has now ventured into audio, launching a new podcast! - Published: 2025-08-31 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/people-worth-caring-about-podcast/ - Categories: Press Release > With over 69 million in the U.S., Gen Z is diverse, pragmatic, and socially conscious, businesses need to know how to market to Gen Z effectively. - Published: 2025-08-21 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/cracking-the-code-how-to-market-to-gen-z/ - Categories: Marketing Consulting Services > Knowing how to market a cleaning company requires a strategic approach that goes beyond discounts and generic messaging. Do you know how? - Published: 2025-08-06 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/how-to-market-a-cleaning-company/ - Categories: Marketing Consulting Services > Wondering how to market a moving company in today’s digital-first world? You win online by owning every stage of the digital customer journey. - Published: 2025-08-06 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/how-to-market-a-moving-company/ - Categories: Marketing Consulting Services > Knowing how to market a tree service business is essential, as the tree service that wins is the one that’s right there with proof, speed, and trust. - Published: 2025-07-28 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/how-to-market-a-tree-service-business/ - Categories: Marketing Consulting Services - Published: 2025-07-20 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/how-to-market-your-business-locally/ - Categories: Marketing Consulting Services > With so many shows vying for attention, learning how to market a podcast the right way should be a deliberate and intentional process. - Published: 2025-06-20 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/how-to-market-a-podcast/ - Categories: Marketing Consulting Services - Published: 2025-05-02 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/peter-murphy-lewis-docuseries-people-worth-caring-about-featured-in-i-advance-senior-care/ - Categories: Press Release > What outsourced CMO services actually cover, how the pricing compares with a full-time hire, and the questions to ask a provider before you sign. - Published: 2025-02-28 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/outsourced-cmo-services/ - Categories: Fractional CMO Services > What a B2B marketing consultant actually does, the 12 strategies good ones use for long sales cycles, and what the engagement looks like before you hire one. - Published: 2025-02-06 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/b2b-marketing-consultants/ - Categories: B2B Marketing Services > Boost Your B2B Leads! Discover 15 cutting-edge B2B demand generation techniques that drive engagement, conversions, and revenue growth. - Published: 2025-02-06 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/b2b-demand-generation/ - Categories: B2B Marketing Services > Senior caregiving is often seen as tough, emotionally draining work. What people don’t realize is how much joy, purpose, and fulfillment come with it. - Published: 2025-02-05 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/why-senior-caregiving-is-more-than-just-a-job-featured-in-care-com/ - Categories: Press Release > Anne Kadet, who writes some of the best, most relatable content on work and life, dug into the psychology of remote work dress code - Published: 2025-02-05 - Modified: 2026-10-05 - URL: https://strategicpete.com/blog/cafe-anne-peter-murphy-lewis-the-remote-work-dress-code/ - Categories: Press Release > Most podcast pitches get ignored. Over 6 months, Peter Murphy Lewis and his team landed 42 podcast appearances. - Published: 2025-02-05 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/how-we-fixed-podcast-pitches-and-landed-42-interviews-featured-in-marketingsherpa/ - Categories: Press Release > Discover how an outsourced marketing team can help corporations streamline strategies, reduce overhead, and achieve faster results. - Published: 2025-01-20 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/outsourced-marketing-team/ - Categories: Fractional Marketing Team - Published: 2025-01-20 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/fractional-head-of-content/ - Categories: Fractional Marketing Team > What a fractional SEO director does, how the role compares with an in-house SEO director on cost, and why a fractional hire can beat a full-time one. - Published: 2025-01-17 - Modified: 2026-10-05 - URL: https://strategicpete.com/blog/fractional-seo-director/ - Categories: Fractional Marketing Team > Discover why digital marketing outsourcing is the ultimate growth hack—expert strategies, lower costs, and scalable results for your business. - Published: 2025-01-17 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/digital-marketing-outsourcing/ - Categories: Fractional Marketing Team > What is a fractional CEO, and why are they the secret weapon for scaling businesses? Learn how they transform companies without full-time costs. - Published: 2025-01-17 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/what-is-a-fractional-ceo/ - Categories: Fractional Marketing Team > Discover how SaaS demand generation sets itself apart from traditional marketing. Learn key strategies, tools, and insights to drive growth - Published: 2025-01-17 - Modified: 2026-09-22 - URL: https://strategicpete.com/blog/saas-demand-generation/ - Categories: Demand Generation Services > Peter shared a deeply insightful look into what it really means to walk in the shoes of a caregiver. - Published: 2025-01-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/what-peter-murphy-lewis-learned-from-the-unsung-heroes-of-caregiving/ - Categories: Press Release > Unlock your potential by hiring a marketing consultant for small businesses. Learn how expert guidance can drive growth, build your brand, & maximize your ROI. - Published: 2025-01-02 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/marketing-consultant-for-small-businesses/ - Categories: Marketing Consulting Services > Struggling with underperforming campaigns? Learn how digital marketing strategy consultants can optimize your approach, boost ROI, and drive lasting success. - Published: 2025-01-02 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/digital-marketing-strategy-consultants/ - Categories: Marketing Consulting Services > Hire a marketing expert with these 10 essential questions. Learn how to assess their expertise, strategy, and fit to maximize your revenue growth. - Published: 2025-01-02 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/hire-a-marketing-expert/ - Categories: Marketing Consulting Services > What marketing strategy consulting covers, what consultants and consultancies charge, and how to tell whether you need strategy, execution or a fractional CMO. - Published: 2025-01-02 - Modified: 2026-10-09 - URL: https://strategicpete.com/blog/marketing-consultants/ - Categories: Marketing Consulting Services > Discover proven small business marketing expert strategies that drive results in today's competitive landscape. Explore expert tips on SEO, content, & more - Published: 2025-01-02 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/small-business-marketing-expert/ - Categories: Marketing Consulting Services > Discover essential startup marketing consultant tips and best practices to fuel growth. Learn how to attract customers, & scale your business. - Published: 2025-01-02 - Modified: 2026-10-09 - URL: https://strategicpete.com/blog/startup-marketing-consultant/ - Categories: Marketing Consulting Services - Published: 2024-12-08 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/the-voice-search-revolution-why-ceos-cant-afford-to-ignore-it/ - Categories: Marketing Consulting Services - Published: 2024-12-02 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/10-groundbreaking-insights-into-eq-for-modern-workplaces/ - Categories: Press Release > How much does a fractional CMO cost? Usually $150–$400 an hour or $3,000–$12,000+ a month. Rates by experience, pricing models and full-time vs fractional. - Published: 2024-12-02 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/fractional-cmo-salary/ - Categories: Fractional CMO Services > Five key financial planning trends CEOs need to watch in 2025 including strategy technology leadership and long term business resilience. - Published: 2024-11-16 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/the-future-of-financial-planning-5-trends-ceos-need-to-watch-for-2025/ - Categories: Press Release - Published: 2024-10-31 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/for-immediate-release-new-docuseries-people-worth-caring-about-reveals-the-realities-of-senior-caregiving/ - Categories: Press Release > A personal story about leadership, family, and authenticity and how it led to a feature in Business Insider. - Published: 2024-10-30 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/from-boardrooms-to-playgrounds-how-bringing-my-son-to-business-events-led-to-a-feature-in-business-insider/ - Categories: Press Release - Published: 2024-10-28 - Modified: 2026-10-15 - URL: https://strategicpete.com/blog/people-worth-caring-about-the-docuseries-thats-shaking-up-long-term-care-and-mcknights-is-talking-about-it/ - Categories: Press Release > Produced by Strategic Pete, the docuseries Shaking Up Nebraska's Long-Term Care follows host Peter Murphy Lewis as he spends 7 days in 7 different nursing homes - Published: 2024-10-24 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/7-days-in-7-nursing-homes-the-docuseries-shaking-up-nebraskas-long-term-care/ - Categories: Press Release > Enhance your growth with expert advertising for financial services and utilize effective financial advertising strategies. - Published: 2024-10-09 - Modified: 2026-10-20 - URL: https://strategicpete.com/blog/advertising-for-financial-services/ - Categories: Marketing Consulting Services > Scaling a business is anything but straightforward. It comes with tough decisions, scaling challenges, and the need of staying true to core values. - Published: 2024-10-07 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/overcoming-scaling-challenges-with-strategic-insight-peter-murphy-lewiss-approach/ - Categories: Press Release > Discover the inspiring journey of Peter Murphy Lewis, from a future banker to a global traveler, TV host, and CEO of Strategic Pete. - Published: 2024-08-21 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/human-before-entrepreneur/ - Categories: Press Release - Published: 2024-07-29 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/navigating-digital-transformation-insights-from-peter-murphy-lewis/ - Categories: Press Release > Discover innovative marketing initiatives designed to boost brand visibility and engage audiences effectively. - Published: 2024-07-23 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/marketing-initiatives-for-your-business/ - Categories: Marketing Consulting Services > Budding businesses depend on experimenting with different types of landing pages to break into their respective markets and draw in more customers. - Published: 2024-05-01 - Modified: 2026-10-05 - URL: https://strategicpete.com/blog/using-different-types-of-landing-pages/ - Categories: Demand Generation Services > Explore how AI in Digital Marketing can revolutionize your strategies. Learn to use machine learning for targeted campaigns and premium customer experience. - Published: 2024-04-25 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/leveraging-ai-in-digital-marketing/ - Categories: Marketing Consulting Services > Dive into our beginner's guide to digital analytics and discover how leveraging data can transform your marketing strategies and propel your startup to success. - Published: 2024-04-24 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/mastering-the-art-of-digital-analytics/ - Categories: Marketing Consulting Services > Hiring a growth marketing strategist as an independent contractor might save you a little extra cash compared to a full-time employee. - Published: 2024-03-06 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/what-is-a-growth-marketing-strategist/ - Categories: Demand Generation Services > Amplify your brand’s image by partnering with a business growth consultant. Watch your business grow and touch success like never before. - Published: 2024-02-22 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/7-reasons-you-need-a-business-growth-consultant/ - Categories: Marketing Consulting Services > Elevate your business with tailored fractional sales management solutions. Unlock growth potential with our proven strategies. - Published: 2024-02-03 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/an-insiders-guide-to-fractional-sales-management/ - Categories: Fractional Marketing Team > When we talk about inbound lead generation, we mean a new approach to marketing where potential customers are attracted to our products - Published: 2023-10-31 - Modified: 2026-10-01 - URL: https://strategicpete.com/blog/inbound-lead-generation-to-gain-clients/ - Categories: Demand Generation Services > In the modern era of business, where success demands more than mere strategies, a marketing tactical plan is essential for success. - Published: 2023-09-13 - Modified: 2026-10-05 - URL: https://strategicpete.com/blog/marketing-tactical-plan-best-practices/ - Categories: Marketing Consulting Services ## Reports ## Case Study - Published: 2026-02-25 - Modified: 2026-10-15 - URL: https://strategicpete.com/case_studies/how-nebraska-put-long-term-care-on-screen-and-gave-it-a-voice/ - Work types: Documentary & film > People Worth Caring About has shown that long-form storytelling changes perceptions, builds trust, and creates lasting connections. - Published: 2025-08-25 - Modified: 2026-10-15 - URL: https://strategicpete.com/case_studies/people-worth-caring-about/ - Case Studies Category: Featured, Internal Case Studies - Work types: Documentary & film > A male pygmy Kansas hippo was born but the story had a short attention span; we did our marketing magic and this is what happened. - Published: 2025-08-03 - Modified: 2026-09-23 - URL: https://strategicpete.com/case_studies/kansas-hippo-media-outreach-success/ - Case Studies Category: Client Case Studies - Work types: PR & earned media > For this case study, Glass Peaks Senior Living (Toledo, OH) partnered with Strategic Pete to produce a mini-documentary focused on their memory-care unit. - Published: 2025-06-07 - Modified: 2026-10-15 - URL: https://strategicpete.com/case_studies/mini-doc-glass-peaks-senior-living/ - Case Studies Category: Internal Case Studies - Work types: Documentary & film - Published: 2025-06-07 - Modified: 2026-10-15 - URL: https://strategicpete.com/case_studies/gains-in-the-healthcare-industry/ - Case Studies Category: Internal Case Studies - Work types: Documentary & film, PR & earned media - Published: 2025-06-07 - Modified: 2026-09-23 - URL: https://strategicpete.com/case_studies/the-pr-process-for-banks/ - Case Studies Category: Internal Case Studies - Work types: PR & earned media > Why case studies work? Brick-and-mortar businesses often underestimate the power of case studies, yet they’re a game-changer in today’s market. - Published: 2025-04-25 - Modified: 2026-09-23 - URL: https://strategicpete.com/case_studies/why-case-studies-work/ - Case Studies Category: Internal Case Studies - Work types: Playbook > Discover how Strategic Pete uses AI-fueled marketing to 5x content, personalize outreach, and transform operations for high-growth businesses. - Published: 2025-04-25 - Modified: 2026-09-23 - URL: https://strategicpete.com/case_studies/ai-fueled-marketing/ - Case Studies Category: Internal Case Studies - Work types: Demand generation > Podcast takeovers are a game changer. We've doubled our audience touchpoints and solidified our authority in the digital marketing space. How? - Published: 2025-04-25 - Modified: 2026-09-23 - URL: https://strategicpete.com/case_studies/strategic-petes-podcast-takeover/ - Case Studies Category: Internal Case Studies - Work types: PR & earned media > 500K listeners, 99 PR quotes & 39 podcasts: Here’s the blueprint behind our explosive PR growth strategy—and how you can do the same! - Published: 2025-02-25 - Modified: 2026-10-01 - URL: https://strategicpete.com/case_studies/39-podcasts-99-pr-quotes/ - Case Studies Category: Featured, Internal Case Studies - Work types: PR & earned media > Struggling with low-quality leads? Discover how SDRs can turn leaks into high-value opportunities and fuel accelerated growth for explosive B2B success. - Published: 2025-02-18 - Modified: 2026-10-15 - URL: https://strategicpete.com/case_studies/accelerated-growth-via-sdrs/ - Case Studies Category: Client Case Studies, Featured - Work types: Demand generation - Published: 2025-01-24 - Modified: 2026-10-15 - URL: https://strategicpete.com/case_studies/marketing-audit-how-we-do-it/ - Case Studies Category: Internal Case Studies - Work types: Playbook - Published: 2024-11-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/case_studies/100x-lead-generation-for-a-long-term-care-saas-company/ - Case Studies Category: Client Case Studies - Work types: Demand generation > Download our free Traction Scorecard Template, complete with a Sales Team Scorecard and Marketing Scorecard Template—plus scorecard ideas to boost your growth. - Published: 2024-11-01 - Modified: 2026-10-01 - URL: https://strategicpete.com/case_studies/traction-scorecard-explained/ - Case Studies Category: Featured, Internal Case Studies - Work types: Playbook - Published: 2024-11-01 - Modified: 2026-09-23 - URL: https://strategicpete.com/case_studies/how-i-got-42-podcast-bookings-in-6-months-and-reached-500000-listeners/ - Case Studies Category: Featured, Internal Case Studies - Work types: PR & earned media > Case study: how Strategic Pete's marketing strategy grew Koehn Painting's revenue 33% — the positioning, channels, and decisions behind the result. - Published: 2024-08-15 - Modified: 2026-09-23 - URL: https://strategicpete.com/case_studies/how-strategic-pete-improved-koehn-paintings-revenue-by-33/ - Case Studies Category: Client Case Studies, Featured - Work types: Demand generation > Case study: the marketing strategy that grew Koehn Painting's call volume by 400% — what Strategic Pete changed and how the phones started ringing. - Published: 2024-08-03 - Modified: 2026-09-23 - URL: https://strategicpete.com/case_studies/koehn-paintings-call-volume-by-400/ - Case Studies Category: Client Case Studies - Work types: Demand generation ## Case Study ## Podcasts > Peter Murphy Lewis on Gratitude Geek: a growth hacking framework that tests one channel at a time, from handwritten postcards to TikTok shorts. - Published: 2026-09-10 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/growth-hacking-framework-one-channel-at-a-time/ - Podcast Topics: Growth & leadership > Peter Murphy Lewis on Foresight Radio: senior living occupancy marketing that sells connection instead of rooms, starting with one frontline story. - Published: 2026-09-09 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/senior-living-occupancy-marketing-stop-selling-buildings/ - Podcast Topics: Healthcare & senior care > Peter Murphy Lewis on Fading Memories: how People Worth Caring About takes on nursing home stereotypes and recruits the next generation of caregivers. - Published: 2026-09-09 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/breaking-nursing-home-stereotypes/ - Podcast Topics: Healthcare & senior care > Peter Murphy Lewis on brand moat storytelling: why a documentary protects the multiple when decks, rebrands and AI content all get copied. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/brand-moat-storytelling-b2b-private-equity/ - Podcast Topics: Storytelling & documentary > Own your customer list before search changes. Peter Murphy Lewis on Service Business Mastery: repurpose reviews, let LinkedIn do the retargeting. - Published: 2026-09-09 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/own-your-customer-list-contractors/ - Podcast Topics: Workforce & the trades > Peter Murphy Lewis on nonprofit board storytelling: pick a small objective first, then the story, the messenger and the channel, in that order. - Published: 2026-09-09 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/nonprofit-board-storytelling-objective-first/ - Podcast Topics: Higher ed & nonprofit > Inside Trades Talk, Peter Murphy Lewis builds a trades storytelling playbook live on air: smallest goal, elephant in the room, and the right messenger. - Published: 2026-09-09 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/trades-storytelling-playbook-proof-problem/ - Podcast Topics: Workforce & the trades > Peter Murphy Lewis on The Land Development Podcast: land development storytelling that recruits crews, lifts internal pride and beats drone footage. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/land-development-storytelling-recruit-frontline-talent/ - Podcast Topics: Workforce & the trades > Peter Murphy Lewis hosts a Just a Sharp Scratch takeover with Martyn Davey on healthcare workforce visibility and giving an unnamed role a voice. - Published: 2026-09-09 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/healthcare-workforce-visibility-nursing-associate-podcast/ - Podcast Topics: Healthcare & senior care > Peter Murphy Lewis on Changing Higher Ed: a higher ed narrative strategy built on the CARE framework, Reddit research and students as the crew. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/higher-ed-narrative-strategy-care-framework/ - Podcast Topics: Higher ed & nonprofit > Peter Murphy Lewis on Speaking of Travel: the tour guide storytelling rule behind a South America travel company, and what survived its collapse. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/tour-guide-storytelling-travel-brand-lessons/ - Podcast Topics: Storytelling & documentary > Erin Hart, Benjamin Surmi and Peter Murphy Lewis on the long term care choices families miss, what a nursing home really is, and who to call for help. - Published: 2026-09-09 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/long-term-care-choices-for-families/ - Podcast Topics: Healthcare & senior care > Peter Murphy Lewis on Autumn Is Here: how a caregiver film became a documentary marketing asset used for advocacy, fundraising and virtual tours. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/documentary-marketing-asset-long-term-care/ - Podcast Topics: Healthcare & senior care > Peter Murphy Lewis on EGGS: why AI sameness in marketing is the risk to watch, where AI belongs in the workflow, and what has to stay human. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/ai-sameness-in-marketing-peter-murphy-lewis/ - Podcast Topics: AI & marketing > Peter Murphy Lewis on Creating a New Healthcare: how stories change opinion about caregiving when the data cannot, and the mechanism behind the shift. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/stories-change-opinion-documentary-persuasion/ - Podcast Topics: Storytelling & documentary > Peter Murphy Lewis and Erin Hart on senior living community messaging, the words that dissolve the fear, and what a state association does with the footage. - Published: 2026-09-09 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/senior-living-community-messaging-docuseries/ - Podcast Topics: Healthcare & senior care > Peter Murphy Lewis on Beyond Better: Eisenhower Matrix marketing, the one metric worth checking daily, and a business built around the life you want. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/eisenhower-matrix-marketing-priorities/ - Podcast Topics: Growth & leadership > Peter Murphy Lewis on staff first storytelling in long-term care: why the caregiver goes in frame, not the owner, and what that changes. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/staff-first-storytelling-long-term-care/ - Podcast Topics: Healthcare & senior care > Peter Murphy Lewis on human not Hollywood storytelling: why polished senior living video reads as fake, and how to film your own team with a phone. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/human-not-hollywood-storytelling-senior-living/ - Podcast Topics: Healthcare & senior care > Storytelling versus data in long-term care: Peter Murphy Lewis on Elevate Eldercare on why more data never moves a mind, and who actually watched. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/storytelling-versus-data-caregiver-documentary/ - Podcast Topics: Storytelling & documentary > Peter Murphy Lewis and Erin Hart on the Compassion and Courage podcast: how long-term care storytelling turns real caregiver stories into hires. - Published: 2026-09-09 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/long-term-care-storytelling-recruitment/ - Podcast Topics: Healthcare & senior care > Peter Murphy Lewis and Erin Hart on caregiver recruitment storytelling: how an unscripted Ohio docuseries changed how long-term care is seen and staffed. - Published: 2026-09-09 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/caregiver-recruitment-storytelling-ohio-docuseries/ - Podcast Topics: Healthcare & senior care > Peter Murphy Lewis on Straight Outta Health IT: why long-term care perception is set by caregivers, not policy, and how his documentary works to change it. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/long-term-care-perception-caregiver-stories/ - Podcast Topics: Healthcare & senior care > Peter Murphy Lewis moderates an Idea Citizen panel on building trust in niche communities, with Sonia Vora and Laura Mullen on language, pricing and belonging. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/building-trust-in-niche-communities/ - Podcast Topics: Storytelling & documentary > Peter Murphy Lewis on Full Spectrum Frontiers: why manufacturing workforce storytelling beats data, and the CARE framework for shifting how trades are seen. - Published: 2026-09-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/manufacturing-workforce-storytelling-perception-gap/ - Podcast Topics: Workforce & the trades > Peter Murphy Lewis got certified as a nursing assistant at 41. On Gravity Healthcare Hacks he explains what that taught him about long-term care storytelling. - Published: 2026-09-09 - Modified: 2026-10-05 - URL: https://strategicpete.com/podcasts/long-term-care-storytelling-cna-certification/ - Podcast Topics: Healthcare & senior care > Peter Murphy Lewis on the Marketing Expedition Podcast: how handing the microphone to frontline caregivers turned around a healthcare SaaS go-to-market. - Published: 2026-09-09 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/frontline-staff-personal-branding-healthcare-saas/ - Podcast Topics: Healthcare & senior care > Peter Murphy Lewis on the Higher Ed AV Podcast: why higher education cannot argue its value with data, and the before-and-after framework that works instead. - Published: 2026-09-09 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/higher-education-storytelling-reclaim-narrative/ - Podcast Topics: Higher ed & nonprofit > Peter Murphy Lewis on The Build Zone Podcast: the skilled trades have a story shortage, not a labor shortage — and what story-first recruiting looks like. - Published: 2026-09-09 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/skilled-trades-story-shortage-not-labor-shortage/ - Podcast Topics: Workforce & the trades - Published: 2026-03-03 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/meet-peter-murphy-lewis-the-three-hat-marketer-who-learned-growth-by-getting-close-to-people/ - Podcast Topics: Growth & leadership - Published: 2026-03-03 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/embrace-the-discomfort-how-peter-murphy-lewis-builds-businesses-that-scale/ - Podcast Topics: Growth & leadership - Published: 2026-03-03 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/why-most-marketing-agencies-fail-and-its-not-their-fault/ - Podcast Topics: Growth & leadership - Published: 2026-03-03 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/from-kansas-to-chile-the-entrepreneurial-spirit-that-makes-america-extraordinary/ - Podcast Topics: Growth & leadership - Published: 2026-03-03 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/from-chaos-to-clarity-how-ceos-can-finally-make-marketing-work/ - Podcast Topics: Growth & leadership - Published: 2026-03-03 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/be-the-most-helpful-person-in-the-room-darren-jamieson-on-authority-and-authenticity/ - Podcast Topics: Growth & leadership - Published: 2026-03-03 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/behind-the-doors-of-senior-care-stories-that-change-how-we-see-aging/ - Podcast Topics: Healthcare & senior care - Published: 2026-03-03 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/people-worth-caring-about-spotlighting-the-unsung-heroes-of-caregiving/ - Podcast Topics: Healthcare & senior care - Published: 2026-03-03 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/from-filmmaker-to-long-term-care-advocate-the-story-behind-people-worth-caring-about/ - Podcast Topics: Healthcare & senior care - Published: 2026-03-03 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/how-peter-murphy-lewis-turned-a-niche-b2b-podcast-into-a-growth-engine-for-experience-care/ - Podcast Topics: Healthcare & senior care - Published: 2025-05-02 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/ai-in-content-creation-how-to-use-technology-to-make-your-brand-stand-out/ - Podcast Topics: AI & marketing - Published: 2025-05-02 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/why-ceos-need-to-start-a-podcast-peter-murphy-lewis-explains-the-power-of-voice/ - Podcast Topics: Personal brand > In this special episode, Peter Murphy Lewis takes over the Becker's Healthcare podcast to turn the tables on Scott Becker - Published: 2025-05-02 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/podcast-takeover-scott-becker-on-building-beckers-healthcare-and-lasting-impact/ - Podcast Categories: Featured - Podcast Topics: Healthcare & senior care - Published: 2025-04-07 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/the-linkedin-tools-every-ceo-should-be-using/ - Podcast Topics: Personal brand - Published: 2025-04-07 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/the-secret-to-inspiring-teams-winning-customers-and-automating-everything/ - Podcast Categories: Featured - Podcast Topics: Growth & leadership - Published: 2025-04-07 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/from-zoos-to-fintech-what-every-business-can-learn-about-branding/ - Podcast Topics: Storytelling & documentary - Published: 2025-04-07 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/your-content-sounds-boring-heres-how-to-make-people-care/ - Podcast Topics: Storytelling & documentary - Published: 2025-04-07 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/how-to-build-a-personal-brand-without-posting-selfies-or-dancing-on-tiktok/ - Podcast Topics: Personal brand - Published: 2025-04-07 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/the-1-billion-lesson-i-learned-in-a-town-of-2000/ - Podcast Topics: Growth & leadership > Discover how Strategic Pete uses AI marketing to automate up to 80 percent of execution while keeping strategy, brand voice, and leadership human. - Published: 2025-03-09 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/ai-marketing-automate-80-of-marketing-keep-it-100-you/ - Podcast Categories: Featured - Podcast Topics: AI & marketing > founder of Strategic Pete and a seasoned fractional CMO, to explore how businesses can leverage AI marketing without losing their personal, small-town touch. - Published: 2025-03-09 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/train-ai-to-speak-like-you-not-like-a-corporate-email/ - Podcast Topics: AI & marketing - Published: 2025-03-07 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/how-a-podcast-turned-into-15-paid-speaking-gigs/ - Podcast Topics: Personal brand > Why hiring a marketing agency alone does not fix sales, and what Strategic Pete believes actually drives revenue and growth. - Published: 2025-03-07 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/why-hiring-a-marketing-agency-wont-fix-your-sales-myths-about-marketing/ - Podcast Topics: Growth & leadership > Learn what a fractional CMO does and how Strategic Pete delivers senior marketing leadership without the cost of a full-time executive. - Published: 2025-03-07 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/what-a-fractional-cmo-do-marketing-without-the-full-time-cost/ - Podcast Categories: Featured - Podcast Topics: Growth & leadership > Peter shares his extensive expertise in storytelling, nonprofit marketing automation, and digital transformation - Published: 2025-02-21 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/nonprofit-marketing-hacks-how-to-use-data-to-10x-your-impact/ - Podcast Topics: Higher ed & nonprofit > Peter Murphy Lewis, founder of StrategicPete.com and a fractional CMO, to explore how CEOs can build authentic, service-oriented relationships - Published: 2025-02-21 - Modified: 2026-10-15 - URL: https://strategicpete.com/podcasts/stop-the-sales-gimmicks-build-genuine-relationships-that-actually-drive-business/ - Podcast Topics: Growth & leadership > In this episode of Fastlane Founders, Jason Barnard sits down with Peter Murphy Lewis to discuss the power of personal branding - Published: 2025-02-21 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/personal-branding-secrets-how-to-get-more-clients-opportunities-and-influence/ - Podcast Categories: Featured - Podcast Topics: Personal brand > Peter highlights the power of LinkedIn for organic growth, the effectiveness of webinars, and the importance of building communities. - Published: 2025-01-31 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/2025-digital-marketing-trends-leveraging-linkedin-for-organic-growth/ - Podcast Categories: Featured - Podcast Topics: Personal brand > Peter Murphy Lewis, a fractional CMO, educator, entrepreneur, and TV host, shares his dynamic approach to fractional leadership and marketing. - Published: 2025-01-31 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/fractional-leadership-how-peter-murphy-lewis-helps-companies-scale/ - Podcast Topics: Growth & leadership - Published: 2025-01-08 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/how-to-market-your-book-before-its-even-finished-with-peter-murphy-lewis/ - Podcast Topics: Personal brand > A podcast episode exploring marketing lessons from zoos to PPC and how unconventional paths shape better strategy. - Published: 2025-01-03 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/marketing-with-a-wild-side-from-zoos-to-ppc-with-peter-murphy-lewis/ - Podcast Topics: Storytelling & documentary > An inspiring story of how one entrepreneur scaled from small town beginnings into global business success. - Published: 2025-01-03 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/how-one-entrepreneur-turned-small-town-beginnings-into-global-success/ - Podcast Topics: Growth & leadership > Learn how CEOs can reduce marketing overwhelm and build scalable growth by focusing on clarity, priorities, and execution that drives revenue. - Published: 2025-01-03 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/how-ceos-can-turn-marketing-overwhelm-into-scalable-growth-with-peter-murphy-lewis/ - Podcast Topics: Growth & leadership > Simplify your marketing strategy and improve ROI as Peter Murphy Lewis shares practical insights from years of experience as a fractional CMO. - Published: 2024-12-27 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/simplify-your-marketing-strategy-for-better-roi-a-conversation-with-fractional-cmo-peter-murphy-lewis/ - Podcast Topics: Growth & leadership > A candid conversation with Strategic Pete on humanizing digital marketing, turning data into insight, and building trust in complex markets. - Published: 2024-12-18 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/living-with-zebras-navigating-and-humanizing-the-jungle-of-digital-marketing-with-peter-murphy-lewis/ - Podcast Topics: Storytelling & documentary > Learn how to grow ecommerce beyond Amazon by building community, strengthening retention, and creating long-term brand value. - Published: 2024-12-12 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/expanding-beyond-amazon-and-building-communities-for-ecommerce-success-with-peter-murphy-lewis/ - Podcast Topics: Growth & leadership > Insights from Strategic Pete on building a purpose-driven company through innovation, leadership habits, and clear marketing strategy. - Published: 2024-12-12 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/peter-murphy-lewis-business-innovation-leadership-and-building-a-purpose-driven-company/ - Podcast Topics: Growth & leadership > A thoughtful discussion with Peter Murphy Lewis on caregiving, leadership, and marketing innovation in the healthcare industry. - Published: 2024-12-12 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/peter-murphy-lewis-talks-caregiving-and-marketing-on-beckers-healthcare-podcast/ - Podcast Categories: Featured - Podcast Topics: Healthcare & senior care > Learn how Strategic Pete combines AI and global teams to accelerate innovation, improve decisions, and drive sustainable business growth. - Published: 2024-11-18 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/driving-innovation-using-ai-and-a-global-team-for-business-growth/ - Podcast Topics: AI & marketing > A podcast on embracing authenticity, building a career on your own terms, and navigating meaningful growth. - Published: 2024-11-16 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/embrace-authenticity-building-a-career-on-your-own/ - Podcast Topics: Personal brand > Explore how Strategic Pete leads across cultures with practical strategies for communication, trust, and alignment in global teams. - Published: 2024-11-08 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/beyond-borders-leading-across-cultures-with-peter-murphy-lewis-of-strategicpete/ - Podcast Topics: Growth & leadership - Published: 2024-11-04 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/beyonce-bought-a-tour-from-us-and-its-become-a-sort-of-universal-constant/ - Podcast Topics: Storytelling & documentary > A discussion on testing new marketing ideas during BFCM and adapting strategy under pressure. - Published: 2024-11-04 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/testing-new-ideas-during-bfcm-with-peter-murphy-lewis/ - Podcast Topics: Growth & leadership > Discover how multicultural teams drive innovation, reduce blind spots, and improve results with practical leadership lessons from Strategic Pete. - Published: 2024-10-24 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/the-power-of-multicultural-teams/ - Podcast Topics: Growth & leadership > In this episode, we dive into the world of data-driven marketing and podcasting, and talk about defining your icp. - Published: 2024-10-04 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/data-enrichment-defining-your-icp-with-accredited-investors/ - Podcast Topics: Growth & leadership > Peter Murphy Lewis, marketing coach, fractional CMO, college professor, and TV host, joins us to share top marketing strategies for generating leads. - Published: 2024-09-30 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/top-marketing-strategies-for-real-estate-agents-to-generate-free-leads/ - Podcast Topics: Growth & leadership > Peter Murphy Lewis shares lessons on resilience, leadership, and personal growth through challenges, reflection, and intentional silence. - Published: 2024-09-09 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/overcoming-challenges-and-embracing-silence-with-peter-murphy-lewis/ - Podcast Topics: Growth & leadership > In this episode, Peter Murphy Lewis shares insights on balancing professional success with personal growth. Discover strategies for embracing vulnerability. - Published: 2024-08-30 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/tv-host-peter-murphy-lewis-on-balancing-success-and-personal-fulfillment/ - Podcast Categories: Featured - Podcast Topics: Growth & leadership > Discover how to maximize your podcast's impact with a multi-platform strategy. Peter Murphy Lewis shares tips on LinkedIn engagement, SEO, and growth hacks - Published: 2024-08-30 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/developing-a-multi-platform-approach/ - Podcast Topics: Growth & leadership > Discover three powerful strategies to boost your practice’s marketing in this episode with Peter Lewis. - Published: 2024-08-30 - Modified: 2026-10-01 - URL: https://strategicpete.com/podcasts/enhance-your-practices-marketing/ - Podcast Topics: Growth & leadership - Published: 2024-08-23 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/understanding-thought-leadership-with-peter-murphy-lewis/ - Podcast Topics: Personal brand - Published: 2024-08-15 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/designing-your-freedom-lifestyle/ - Podcast Topics: Growth & leadership - Published: 2024-08-15 - Modified: 2026-09-22 - URL: https://strategicpete.com/podcasts/decoding-the-customer-journey-through-research-with-peter-murphy-lewis/ - Podcast Topics: Growth & leadership