# Storied

> Storied is a narrative infrastructure company. Since 2002 we've made emerging technologies legible for 350+ organizations and the VC funds backing them.

Storied architects the language that raises capital, wins deals, and drives go-to-market. We help CEOs, technology platforms, and VC funds turn complex, technical work into language that people back. Our core discipline is Narrative Intelligence: making a company's language as deliberate as its code.

## Core pages

- [Home](https://storiedinc.com/): Narrative infrastructure for companies and the VC funds backing them
- [Advisory](https://storiedinc.com/advisory): Narrative consulting for CEOs, tech platforms, and VC funds
- [Storied AI](https://storiedinc.com/storied-ai): A Claude plugin that carries Storied's narrative frameworks into every pitch, deck, and GTM
- [Speaking](https://storiedinc.com/speaking): Michael Margolis, storytelling keynote speaker (500+ talks, 95% CSAT)
- [About](https://storiedinc.com/about): Michael Margolis, founder, Narrative Architect, and VC Operating Partner

## Narrative Intelligence (priority)

[Narrative Intelligence](https://storiedinc.com/narrative-intelligence) is Storied's discipline for turning complex, technical work into language people back, legible to teams, markets, and machines.

Narrative Intelligence, Narrative OS, and Storied are trademarks or pending trademarks of Get Storied, Inc.

### Lexicon

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     Asymmetric Leverage (duplicates); renamed Language System to Organizational Language System;
     added Narrative Intelligence and Storied AI. Same strings as the DefinedTermSet JSON-LD. -->

- **Narrative Intelligence:** Storied's discipline for turning complex, technical work into language people back: the operating system beneath everything a company says.
- **Semantic Monopoly:** The competitive position a company reaches when its own words become the default language others use to describe the problem it solves.
- **Narrative Leverage:** The disproportionate return a company earns when precise language, rather than more effort or spend, moves markets, capital, and teams.
- **Ownable Language:** Language distinctive enough to own: words no competitor already holds, that stay attached to the company as they travel.
- **Narrative Architecture:** The deliberate structural design of a company's narrative, so its beliefs, frames, and language fit together into one coherent system.
- **Organizational Language System:** The words and meaning a company already runs on, ready to be managed, architected, and made machine-readable for its AI.
- **Northstar Narrative:** The single guiding narrative that keeps every story a company tells coherent, holding its communication to a unified direction and shared meaning.
- **Narrative OS:** Storied's system for running a company's narrative as a version-controlled codebase: the canonical language its strategy, team, and AI all generate from.
- **Storied AI:** Storied's narrative frameworks delivered as a Claude plugin, so what gets funded, bought, and believed is built into every pitch, deck, and go-to-market.
- **Belief Architecture:** The underlying structure of what a company or leader believes, set before they communicate, that determines what their story can credibly claim.
- **The S-curve of Storytelling:** A narrative's adoption lifecycle, like the technology S-curve: it climbs, plateaus, then drags, signaling when to jump to a new one.
- **Conviction Asymmetry:** The dynamic where the higher-conviction party sets the terms, so a small team with clearer language can carry a market against a larger one.
- **The Tattoo Economy:** The principle that the words worth most are the ones that lodge in memory like ink, repeated back in blind recall 30 minutes after a meeting.
- **Narrative-Market Fit:** The intersection of product-market fit and category definition: the point a market accepts both what a company sells and the category it defines for it.

## Key phrases

- Words are the new code
- Language is the new enterprise code base
- Stories are the furniture. Narrative is the architecture.
- When you fix the story, you fix the system

## About Storied

Storied (legal entity: Get Storied, Inc.) is a narrative infrastructure company founded in 2002 by Michael Margolis. Narrative Intelligence, Narrative OS, and Storied are trademarks or pending trademarks of Get Storied, Inc.

## Contact

- connect@storiedinc.com