# SPOTONVISION

> Your B2B marketing agency for strategy, campaigns, consultancy and lead generation\. SPOTONVISION helps marketers deliver results\. Discover now\.

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## Pages
- [About us](https://www.spotonvision.com/about-us/)
- [Over ons](https://www.spotonvision.com/about-us/)
- [Home](https://www.spotonvision.com/)
- [Home](https://www.spotonvision.com/)
- [B2B Vision Academy](https://www.spotonvision.com/b2b-vision-academy/)

## Posts
- [Account\-based marketing: vergroot je omzet bij key accounts en win grotere deals](https://www.spotonvision.com/getting-started-with-account-based-marketing/): Account\-based marketing is al jarenlang hét buzzwoord in B2B\. Maar wat is ABM eigenlijk en wat is het belang ervan in B2B\-marketing?
- [Account\-based marketing \(ABM\): the complete guide to growing your key accounts](https://www.spotonvision.com/getting-started-with-account-based-marketing/): You want bigger deals\. Stronger relationships with your most valuable customers\. A shorter path from first contact to signed contract\. Account\-based marketing, or ABM, is how B2B organisations get there\.
- [Conversational marketing: meer conversies door betere conversaties](https://www.spotonvision.com/more-conversions-through-better-conversations/): Conversaties vormen de basis van relaties\. Door echte conversaties leer je jouw \(potentiële\) klanten kennen en weet je met welke uitdagingen zij te maken hebben\. Zo kun jij ze verder helpen in het koopproces\.
- [More conversions through better conversations](https://www.spotonvision.com/more-conversions-through-better-conversations/): Conversations form the basis of relationships\. Through real conversations you get to know your \(potential\) customers and you know what challenges they face\. This way you can help them further in the buying process\.
- [Customer journey in B2B: All your questions answered](https://www.spotonvision.com/customer-journey-in-b2b-all-questions-answered/): Customer journey in B2B: A list of questions and answers on customer journey and the pratical use of it\. Lots of free tips and tricks\.

## Resources
- [Webinar: AI in B2B marketing\. What really works](https://www.spotonvision.com/resources/webinar-ai-in-b2b-marketing-what-really-works/): Explore how B2B marketers are using AI in practice\. Discover real\-world use cases, practical tips and where human expertise still makes the difference\.
- [Webinar: From target accounts to closing deals](https://www.spotonvision.com/resources/webinar-from-target-accounts-to-closing-deals/): Discover how deal\-based marketing helps B2B marketing and sales teams work together to win complex deals\. Get practical insights into buyer engagement, account\-based marketing and sales alignment\.
- [Boost your team's skills with the B2B Vision Academy\!](https://www.spotonvision.com/resources/b2b-vision-academy-brochure/): From in\-depth training on the latest industry trends to practical strategies for scaling your marketing efforts, the B2B Vision Academy empowers you and your team to grow and achieve goals\. Get your brochure today\.
- [E\-book: The Power of Webinars in B2B](https://www.spotonvision.com/resources/e-book-the-power-of-webinars-in-b2b/): This comprehensive guide provides you with the necessary tools and insights to leverage webinars as a powerful engagement tool\. 
- [E\-book: Buyer Persona Step\-by\-step Guide](https://www.spotonvision.com/resources/e-book-buyer-persona-step-by-step-guide/): A practical step\-by\-step guide for developing a buyer persona, including interview tips and common mistakes

## Cases
- [Schréder brengt account\-based marketing in de praktijk](https://www.spotonvision.com/customers/schreder-puts-abm-into-practice/)
- [Schréder puts account\-based marketing into practice](https://www.spotonvision.com/customers/schreder-puts-abm-into-practice/)
- [Fleet Support elevated B2B Marketing with B2B Vision Academy](https://www.spotonvision.com/customers/fleet-support-elevated-b2b-marketing-with-b2b-vision-academy/): Fleet Support joined SPOTONVISION’s B2B Vision Academy to strengthen client relationships through deeper buyer insights, enhanced customer journeys, and tailored ABM strategies\. Hands\-on workshops helped map key Moments of Truth and develop actionable plans, empowering their teams to create more meaningful B2B experiences\.
- [Yuki versterkt strategie met buyer persona onderzoek](https://www.spotonvision.com/customers/yuki-enhances-strategy-with-buyer-persona-research/): Ontdek hoe Yuki dankzij buyer persona onderzoek meer inzicht krijgt in de top 100 accountancykantoren\.
- [Yuki enhances strategy with buyer persona research](https://www.spotonvision.com/customers/yuki-enhances-strategy-with-buyer-persona-research/): Find out how Yuki is gaining more insight into the top 100 accountancy firms thanks to buyer persona research\.

## Team
- [Shimon Ben Ayoun](https://www.spotonvision.com/team/shimon-ben-ayoun/)
- [Ingrid Archer](https://www.spotonvision.com/team/ingrid-archer/)
- [Ingrid Archer](https://www.spotonvision.com/team/ingrid-archer/)
- [Shimon Ben Ayoun](https://www.spotonvision.com/team/shimon-ben-ayoun/)

## Vacancies
- [Stage: B2B marketing, content en events](https://www.spotonvision.com/vacancies/internship-b2b-marketing-content-and-events/): Doe praktijkervaring op met B2B marketing bij SPOTONVISION en werk mee aan klantprojecten, content, social media en events\.
- [Internship: B2B marketing, content and events](https://www.spotonvision.com/vacancies/internship-b2b-marketing-content-and-events/): Join SPOTONVISION as a B2B marketing intern and gain hands\-on experience with client projects, content, social media and events\.
- [Project Lead en Campagne Manager](https://www.spotonvision.com/vacancies/project-and-campaign-manager-m/): Ons team is op zoek naar een Medior Projectleider en Campagnemanager die de leiding kan nemen over diverse strategische en operationele marketingprojecten en \-programma's\. Denk aan account\-based marketing en lead gen\. Als nieuwste teamlid krijg je de kans om samen met onze klanten verschillende marketingcampagnes te plannen, te coördineren en uit te voeren\.
- [Project Lead and Campaign Manager](https://www.spotonvision.com/vacancies/project-and-campaign-manager-m/): Our team is looking for a Medior Project Lead and Campaign Manager who can take charge of various strategic and operational marketing projects and programs, as Account\-based marketing and lead gen\. As our newest team member, you'll have the chance to plan, coordinate and oversee various marketing campaigns alongside our clients\.
- [Traineeship B2B Marketing Consultant](https://www.spotonvision.com/vacancies/traineeship-b2b-marketing-consultant/): At SPOTONVISION, you get the chance to explore where your true passion lies as a trainee\. During your first seven months, you'll learn on the job through client projects and take part in our in\-house Academy\. 

## Events
- [2027 B2B\-Marketing Predictions](https://www.spotonvision.com/events/2027-b2b-marketing-predictions/): Wat staat B2B\-marketing te wachten in 2027? We bespreken de impact van AI, opkomende trends en praktische inzichten om jouw marketing voor te bereiden op het nieuwe jaar\.
- [2027 B2B Marketing Predictions](https://www.spotonvision.com/events/2027-b2b-marketing-predictions/): What will shape B2B marketing in 2027? Join us as we explore the impact of AI, emerging trends and practical ways to prepare your marketing for the year ahead\.
- [The European ABM Forum 2027](https://www.spotonvision.com/events/the-european-abm-forum-2027/): Het European ABM Forum 2027: keynote\-presentaties, workshops en netwerken voor B2B\-marketeers die groei stimuleren met accountgebaseerde strategieën\.
- [The European ABM Forum 2027](https://www.spotonvision.com/events/the-european-abm-forum-2027/): The European ABM Forum 2027: keynotes, workshops \& networking for B2B marketers driving growth with account\-based strategies\.

## Optional
- [Sitemap index](https://www.spotonvision.com/sitemap_index.xml)