# Sponsor View

> Sponsor satisfaction research and measurement


## Posts

- [Sophie Morris elected as the new ESA Chair](https://sponsor-view.com/sophie-morris-elected-esa-chair/): [vc_row][vc_column][vc_column_text] [/vc_column_text][vc_column_text]Sophie succeeds Andy Westlake, who has stood down after six years at the helm of the not-for-profit membership association.
- [Millharbour Marketing is now Sponsor View](https://sponsor-view.com/millharbour-marketing-rebrands-to-sponsor-view/): [vc_row][vc_column][vc_column_text] [/vc_column_text][vc_column_text]The company was founded in 2013, originally providing strategic marketing and sponsorship consultancy for brands, suppliers and rights holders.[/vc_column_text][vc_column_text]In 2021, the company introduced a new service called Sponsor View, the first sponsor satisfaction research and measurement service of its kind, based on a three-year study in partnership with Loughborough University.[/vc_column_text][vc_column_text]Sponsor View enables rights holders to better understand their sponsors’ expectations, track partnership management performance, and identify how they can evolve their offering, improve their service and increase the value they provide.[/vc_column_text]“Sponsor View has been the focus of our business for the past few years and is now the core of what we do.
- [Qualitative approaches to researching sponsor satisfaction.](https://sponsor-view.com/qualitative-approaches-to-researching-sponsor-satisfaction/): [vc_row css=".vc_custom_1645701636670{padding-top: 50px !important;}"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text] [/vc_column_text][vc_column_text]Receiving sponsor feedback can be critical for rights holders to remain relevant, valuable and trusted.
- [Sponsor feedback is crucial but surveys don’t deliver](https://sponsor-view.com/sponsor-feedback-is-crucial-but-surveys-dont-deliver/): [vc_row][vc_column][vc_column_text] [/vc_column_text][vc_column_text]In over 20 years in strategic marketing, a lot of things have changed but the constant we’ve seen in every successful company that keeps evolving and thriving is that they put a lot of effort into understanding their customers.
- [How rights holders can get actionable sponsor feedback](https://sponsor-view.com/how-rights-holders-can-get-actionable-sponsor-feedback/): [vc_row][vc_column][vc_column_text] [/vc_column_text][vc_column_text]Rights holders know the importance of having a good understanding of their sponsors’ satisfaction.
- [Service impacts the perceived value of sponsorship](https://sponsor-view.com/service-impacts-perceived-value-sponsorship/): [vc_row][vc_column][vc_column_text] [/vc_column_text][vc_column_text]Through the first-of-a-kind research on sponsorship service conducted in partnership with Loughborough University London, we showed that sponsors attribute significant importance to the service level they receive from rights holders.
- [The importance of service for sponsors](https://sponsor-view.com/importance-of-service-for-sponsors/): [vc_row][vc_column][vc_column_text] [/vc_column_text][vc_column_text]The data gathered in our three-year study on sponsorship service¹ paints a very clear picture.
- [The role of service in sponsors’ decision making](https://sponsor-view.com/role-of-service-in-sponsors-decision-making/): [vc_row css=".vc_custom_1636387170189{padding-top: 50px !important;}"][vc_column][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row css=".vc_custom_1636383198716{padding-top: 50px !important;}"][vc_column][vc_column_text] Between 2018-2021, we conducted the ‘first of its kind’ research¹ to define what constitutes sponsorship service and the role it plays in the commercial relationship between sponsors and rights holders.
- [Sophie Morris reappointed to the Institute for Sport Business Advisory Board](https://sponsor-view.com/sophie-morris-reappointed-to-the-institute-for-sport-business-advisory-board/): Sophie Morris, Director of Millharbour Marketing (now Sponsor View) has been reappointed to the Loughborough University London's Institute for Sport Business (ISB) Advisory Board for a second term.
- [Sustainability in Sponsorship](https://sponsor-view.com/sustainability-in-sponsorship/): Sophie Morris, Director of Millharbour Marketing (now Sponsor View) gave an opening presentation at SponsorLive - The European Sponsorship Association Summit on sponsorship trends and the latest ESA research into sustainability in sponsorship.
- [Spanish Marketing Association Awards](https://sponsor-view.com/spanish-marketing-association-awards/): Sophie Morris, Director of Millharbour Marketing (now Sponsor View) introduced the inaugural award for Sponsorship at the Spanish Marketing Association's (SMA) Annual Awards yesterday evening via video link from London.
- [Inside the Future of Sponsorship](https://sponsor-view.com/inside-the-future-of-sponsorship/): As a previous guest on the Inside Sponsorship podcast Sophie Morris, Director of Millharbour Marketing (now Sponsor View), was invited to contribute to the celebratory 100th episode, focusing on the Future of Sponsorship.
- [High Performance in Sport and Business](https://sponsor-view.com/high-performance-in-sport-and-business/): Sophie Morris, Director of Millharbour Marketing (now Sponsor View), joined a panel discussion on high performance in sport and business for the Paralympics GB Partner Day at the Velodrome.
- [Sophie Morris re-elected to ESA Board](https://sponsor-view.com/sophie-morris-reelected-to-esa-board/): [vc_row][vc_column][vc_column_text] Originally elected to the ESA Board in 2016, Sophie led the Marketing Workstream following an initial Strategic Review project.
- [A year on: How the pandemic changed sponsorship trends](https://sponsor-view.com/a-year-on-how-the-pandemic-changed-sponsorship-trends/): Written by Sophie Morris, Director of Millharbour Marketing (now Sponsor View) and an ESA Board Director.
- [Celebrating 5 years of collaboration with Loughborough University London](https://sponsor-view.com/celebrating-5-years-of-collaboration-with-loughborough-university-london/): This week marks five years of working with the Institute for Sport Business (ISB) at Loughborough University London on the Strategic Sports Sponsorship module of the Sports Marketing MSc programme.
- [An interview with Redtorch - How can brands and rights holders work together more effectively?](https://sponsor-view.com/how-can-brands-and-rights-holders-work-together-more-effectively/): Sophie Morris, Director at Millharbour Marketing (now Sponsor View), shares her thoughts on how brands and rights holders can work together more effectively.
- [Loughborough University partnership announced](https://sponsor-view.com/loughborough-university-partnership-announced/): The partnership aims to produce original sponsorship research projects in addition to developing and supporting the delivery of teaching for the sport management sector.
- [SPOT:ON Club Sponsorship Trip to London](https://sponsor-view.com/sponsorship-trip-london/): The Danish sponsorship members group, SPOT:ON Club, organised a London working trip for members and, as the London-based member of the group's Advisory Board, Sophie Morris, Director of Millharbour Marketing (now Sponsor View) arranged two outstanding speaker panels for the visit.
- [Launching the National Sponsorship Representatives group](https://sponsor-view.com/launching-the-national-sponsorship-representatives-group/): Sophie Morris, Director of Millharbour Marketing (now Sponsor View) was delighted to be in Brussels last week, not only to attend SponsorLive - The ESA Annual Summit - but also to hold the first meeting of the European Sponsorship Association's (ESA) National Representatives Group.
- [Sponsorship ROI exposed](https://sponsor-view.com/sponsorship-measurement-roi-exposed/): Sophie Morris, Director of Millharbour Marketing (now Sponsor View) spoke at 'Sponsorship ROI Exposed’ to join a panel discussing the key takeaways of sponsorship measurement.
- [School of Hard Knocks partners with Millharbour Marketing to deliver outstanding corporate sponsorship](https://sponsor-view.com/school-of-hard-knocks-corporate-sponsorship/): School of Hard Knocks (SOHK) - the ground-breaking social inclusion charity that changes lives by re-engaging people who are not in Education, Employment or Training through sport - will receive pro bono sponsorship consultancy to improve the sponsorship infrastructure, proposition, processes and relationship management as Millharbour Marketing (now Sponsor View) becomes SOHK’s latest corporate partner.
- [Talking about the power of sponsorship with F.C. Copenhagen](https://sponsor-view.com/f-c-copenhagen-power-sponsorship/): We joined F.C. Copenhagen's sponsor business club 'GOAL' in Copenhagen last week to talk about the power of sponsorship and how brands can maximise its impact.
- [Sponsorship activation in Denmark is Spot:On!](https://sponsor-view.com/sponsorship-activation-denmark-spoton/): The SPOT:ON Sponsorship Activation conference in Copenhagen was a great success and we were delighted to speak at this inaugural event.
- [Radio Interview: Sponsorship and the Russian Doping Scandal](https://sponsor-view.com/radio-interview-sponsorship-russian-doping-scandal/): Sophie Morris, Strategic Marketing & Sponsorship Consultant at Millharbour Marketing (now Sponsor View), joined the panel on BBC Radio 5 Live's 'Wake Up to Money - Sports Edition' on 24th July.
- [Sophie Morris elected to ESA Board](https://sponsor-view.com/sophie-morris-elected-esa-board/): We are delighted to announce that Sophie Morris, Strategic Marketing & Sponsorship Director of Millharbour Marketing (now Sponsor View), was elected to the Board of Directors of the European Sponsorship Association (ESA) at its AGM on Wednesday 6th July.
- [MarSpo conference in Moscow](https://sponsor-view.com/marspo-conference-moscow/): We were in Russia last week, speaking at the marketing and sponsorship conference 'MarSpo' in Moscow.

## Pages

- [Chelsea FC Sponsor Survey](https://sponsor-view.com/chelsea-fc-sponsor-survey/)
- [Thank You](https://sponsor-view.com/thank-you/)
- [Human rights policy](https://sponsor-view.com/company-policies/human-rights-policy/): [vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]Commitment All companies have a responsibility to respect international human rights standards, to avoid infringing on the human rights of others and to address these impacts where they occur, as set out in the UN Guiding Principles on Business and Human Rights.
- [Anti-bribery and Anti-corruption policy](https://sponsor-view.com/company-policies/anti-bribery-anti-corruption-policy/): 1.1 This anti-bribery policy exists to set out the responsibilities of Millharbour Marketing Consultancy Ltd (MHM) and those who work for us in regards to observing and upholding our zero-tolerance position on bribery and corruption.
- [Cookie Policy](https://sponsor-view.com/company-policies/cookie-policy/): [vc_row css=".vc_custom_1665069042499{margin-bottom: 100px !important;}"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience.
- [Privacy notice](https://sponsor-view.com/company-policies/privacy-notice/): [vc_row][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_column_text]This Privacy Notice is intended to help you understand what data we may collect about you, how we use it and why.
- [Company Policies](https://sponsor-view.com/company-policies/)
- [Millharbour Marketing is now Sponsor View](https://sponsor-view.com/millharbour-marketing-redirect/)
- [News & Insights](https://sponsor-view.com/news-insights/)
- [About Sponsor View](https://sponsor-view.com/about-sponsor-view/): [vc_section full_height="yes" content_placement="middle"][vc_row][vc_column width="1/4"][/vc_column][vc_column width="1/2" css=".vc_custom_1693473529722{background-image: url(http://sponsor-view.com/wp-content/uploads/2023/08/Sponsor-View-Yellow-Dot.png?id=5898) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}"][vc_column_text] [/vc_column_text][vc_column_text] [/vc_column_text][vc_column_text] [/vc_column_text][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][/vc_section][vc_section full_width="stretch_row_content" full_height="yes" content_placement="middle" css=".vc_custom_1693563556013{background-color: #f0f0f0 !important;}"][vc_row css=".vc_custom_1693563563498{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_cta h2="Our ambition" h2_font_container="tag:h3|text_align:left|color:%23f0f0f0" h2_use_theme_fonts="yes" style="custom" add_icon="left" i_type="entypo" i_icon_entypo="entypo-icon entypo-icon-paper-plane" i_color="custom" i_size="lg" use_custom_fonts_h2="true" custom_background="#6b6b6b" custom_text="#f0f0f0" i_custom_color="#eecc00"]To help rights holders become essential to their partners by generating uncompromising value and trust.[/vc_cta][vc_cta h2="Our motivation" h2_font_container="tag:h3|text_align:left|color:%23f0f0f0" h2_use_theme_fonts="yes" style="custom" add_icon="left" i_icon_fontawesome="fas fa-fire" i_color="custom" i_size="lg" use_custom_fonts_h2="true" custom_background="#4c4c4c" custom_text="#f0f0f0" i_custom_color="#eecc00"]Finding effective ways to unlock complex business challenges through solutions that will benefit all stakeholders involved.[/vc_cta][vc_cta h2="Our plan" h2_font_container="tag:h3|text_align:left|color:%23f0f0f0" h2_use_theme_fonts="yes" style="custom" add_icon="left" i_type="openiconic" i_icon_openiconic="vc-oi vc-oi-split" i_color="custom" i_size="lg" use_custom_fonts_h2="true" custom_background="#333333" custom_text="#f0f0f0" i_custom_color="#eecc00"]To ground our advice on empirical research, challenging assumptions, constantly developing ourselves, listening to our clients and fostering open and constructive dialogue.[/vc_cta][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][/vc_section][vc_row full_width="stretch_row" full_height="yes" content_placement="middle" bg_type="bg_color" bg_color_value="#333333" css=".vc_custom_1665049936656{padding-top: 50px !important;padding-bottom: 50px !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_column_text] [/vc_column_text][vc_column_text] [/vc_column_text][vc_column_text]Our background in strategic marketing and business management has led us, over the years, to develop a stronger interest in the analytical part of the strategic process.[/vc_column_text][vc_column_text]This is where rights holders can gain confidence in their endeavours to generate profit for their companies and also understand how to provide more value to their sponsors and other prominent stakeholders.[/vc_column_text][vc_column_text]As marketers at heart with a strong interest in sponsorship, supporting commercial teams in balancing these two aspects is where we want our research services to be.
- [Contact](https://sponsor-view.com/contact/)
- [Sponsor View - Deeper Sponsor Understanding](https://sponsor-view.com/): [vc_section full_width="stretch_row" full_height="yes" content_placement="middle"][vc_row full_width="stretch_row_content"][vc_column width="1/5"][/vc_column][vc_column width="1/5"][/vc_column][vc_column width="1/5" offset="vc_hidden-xs"][vc_single_image image="5742" img_size="350" alignment="center" css=".vc_custom_1762360244200{margin-bottom: 50px !important;}" image_hovers="false"][/vc_column][vc_column width="1/5" offset="vc_hidden-lg vc_hidden-md"][/vc_column][vc_column width="1/5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces"][vc_column offset="vc_hidden-xs"][vc_column_text css=".vc_custom_1762362114121{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}"] [/vc_column_text][/vc_column][/vc_row][vc_row full_width="stretch_row_content"][vc_column width="1/5"][/vc_column][vc_column width="1/5"][/vc_column][vc_column width="1/5" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_single_image image="5742" img_size="200" alignment="center" css=".vc_custom_1762361809298{margin-bottom: 50px !important;}" image_hovers="false"][/vc_column][vc_column width="1/5" offset="vc_hidden-lg vc_hidden-md"][/vc_column][vc_column width="1/5"][/vc_column][/vc_row][vc_row full_width="stretch_row_content_no_spaces"][vc_column width="1/3" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][/vc_column][vc_column width="1/3" offset="vc_hidden-lg vc_hidden-md vc_hidden-sm"][vc_column_text css=".vc_custom_1762361709662{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}"] [/vc_column_text][/vc_column][vc_column width="1/3"][/vc_column][/vc_row][/vc_section][vc_section full_width="stretch_row" full_height="yes" content_placement="middle" css=".vc_custom_1693554055822{background-color: #333333 !important;}"][vc_row full_width="stretch_row" gap="35" equal_height="yes" content_placement="top"][vc_column width="1/4"][/vc_column][vc_column width="1/2" css=".vc_custom_1664872571661{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}"][vc_column_text css=".vc_custom_1762278426933{background-position: 0 0 !important;background-repeat: no-repeat !important;}"] [/vc_column_text][vc_column_text css=".vc_custom_1762359779706{background-position: 0 0 !important;background-repeat: no-repeat !important;}"] [/vc_column_text][vc_column_text css=".vc_custom_1762360750215{background-position: 0 0 !important;background-repeat: no-repeat !important;}"]Sponsorship is a critical revenue source that demands a strategic, data-driven approach to partner management.

## Optional

- [Agent (MCP protocol)](websites-agents.hostinger.com/sponsor-view.com/mcp)

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