# Something Inc.

> Enterprise SEO and GEO (generative engine optimization) agency. We get B2B and ecommerce brands ranked in Google and cited by AI engines: ChatGPT, Perplexity, Claude, and Google AI Mode. 95+ clients, $50M+ in tracked organic traffic value. Founded by managing partners Josh Bernstein and Tyler Truffi.

Something Inc. combines technical SEO, content, digital PR, and AI citation engineering into one engine, measured against pipeline and revenue rather than rankings alone. Every engagement starts with a 60 to 70 page audit that becomes the working roadmap. Clients track deliverables, approvals, and AI citations in a live dashboard.

## Services

- [Generative engine optimization](https://somethinginc.com/services/generative-engine-optimization/): Get cited by ChatGPT, Perplexity, Claude, and AI Overviews. Citation tracking across all four engines.
- [Search engine optimization](https://somethinginc.com/services/seo/): Full-stack SEO, from keyword strategy and content to technical foundation and authority.
- [Content marketing](https://somethinginc.com/services/content-marketing/): Hub-and-spoke clusters and comparison content built to rank and get quoted.
- [On-page optimization](https://somethinginc.com/services/on-page-optimization/): Titles, metadata, internal links, and structure, page by page.
- [Link building and digital PR](https://somethinginc.com/services/link-building/): White-hat authority from sources search and AI engines trust.
- [Reporting and analytics](https://somethinginc.com/services/reporting-analytics/): Rankings, citations, and revenue attribution in one dashboard.
- [SEO/GEO audits](https://somethinginc.com/services/audits/): The 60 to 70 page audit that starts every engagement.
- [Cold email lead generation](https://somethinginc.com/services/cold-email/): Outbound sequences that book meetings with your ICP.
- [Google Ads](https://somethinginc.com/services/google-ads/): Paid capture that feeds the organic strategy.
- [Social media ads](https://somethinginc.com/services/social-media-ads/): Demand creation measured against pipeline.
- [Reddit marketing](https://somethinginc.com/services/reddit-marketing/): Credible presence in the threads AI engines cite.
- [Conversion rate optimization](https://somethinginc.com/services/conversion-rate-optimization/): Experimentation that lifts revenue per session.
- [UX and UI optimization](https://somethinginc.com/services/ux-ui/): Interfaces that convert the traffic you earn.
- [Site design and development](https://somethinginc.com/services/websites/): Fast, crawlable, citation-ready builds.
- [Custom software and apps](https://somethinginc.com/services/custom-software/): Built by the team behind our client dashboard and MCP server.

## Who we serve

- [B2B](https://somethinginc.com/verticals/b2b/): Ranking for the whole buying committee, measured in pipeline.
- [Tech and SaaS](https://somethinginc.com/verticals/tech-saas/): Comparison queries, docs SEO, and trial signups.
- [Ecommerce](https://somethinginc.com/verticals/ecommerce/): Category SEO and organic revenue through peak season.
- [Local](https://somethinginc.com/verticals/local/): Local pack, reviews, and AI answers for local buyers.
- [Cybersecurity](https://somethinginc.com/industries/cybersecurity/): Category-defining content security buyers can verify.

## How engagements run

- [Client dashboard](https://somethinginc.com/tech/client-portal/): Deliverables, approvals, and activity, filtered by month.
- [LLM processes](https://somethinginc.com/tech/llm-processes/): Schema, llms.txt, and answer-shaped content pipeline.
- [MCP server](https://somethinginc.com/tech/mcp-server/): Your SEO and citation data, queryable from Claude and your own agents.
- [AI citation tracking](https://somethinginc.com/tech/ai-citation-tracking/): Mention rate and citation rank, daily, across four engines.

## Proof

- [Case studies](https://somethinginc.com/case-studies/): Client results with the full story behind each number.
- [Zenity case study](https://somethinginc.com/case-studies/zenity/): Zero AI mentions to cited in 4 engines, +112% organic clicks in 6 months.
- [Team](https://somethinginc.com/team/): Managing partners and specialists, 15+ years average partner experience.

## Key resources

- [Insights](https://somethinginc.com/blog/): Articles, guides, playbooks, research, and white papers on SEO and GEO.
- [The anatomy of an AI citation](https://somethinginc.com/blog/anatomy-of-an-ai-citation/): How engines pick sources, and how to become one.
- [The 2026 AI citation study](https://somethinginc.com/blog/2026-ai-citation-study/): 4,100 B2B queries across four generative engines.
- [Which content formats AI engines cite most](https://somethinginc.com/blog/which-content-formats-ai-engines-cite-most/): Original research on citation share by format.
- [GEO from scratch](https://somethinginc.com/blog/geo-from-scratch/): The complete guide to generative engine optimization.
- [The enterprise technical SEO maturity model](https://somethinginc.com/blog/enterprise-technical-seo-maturity-model/): A five-level model with benchmark data from 60 enterprise crawls.

## Contact

- [Free consultation](https://somethinginc.com/consultation/): 30 minutes plus a free snapshot audit of your rankings and AI citations.