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# Smoke Free Sweden

A global movement championing a future free from cigarette smoking.

## Sitemaps

- [XML Sitemap](https://smokefreesweden.org/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Nicotine pouches can help ease Mexico's smoking crisis - new research](https://smokefreesweden.org/mexicopouch/) - Oral nicotine pouches could play a decisive role in easing the smoking crisis that is killing 173 Mexicans every day.
- [New research bolsters case for nicotine pouches in New Zealand's smoke-free journey](https://smokefreesweden.org/new-research-bolsters-case-for-nicotine-pouches-in-new-zealands-smoke-free-journey/) - New research bolsters case for nicotine pouches in New Zealand’s smoke-free journey New international research showing rapidly growing nicotine pouch use among adult New Zealand smokers strengthens the case for making these safer alternatives legally available to help the country reach its smoke-free goal. Two surveys conducted a year apart found awareness of pouches increased from 22% to 37%, while reported current use rose from 1% to
- [Eight nations trying to 'export their tobacco control failures' across Europe](https://smokefreesweden.org/letter-eight/) - Health experts condemn eight EU countries' call to freeze new nicotine products. Their smoking rates run up to almost eight times Sweden's.
- [What will it take to complete New Zealand's fight against smoking? - By Prof. Marewa Glover](https://smokefreesweden.org/what-will-it-take-to-complete-new-zealands-fight-against-smoking-by-prof-marewa-glover/) - New Zealand has been one of the world’s great tobacco-control success stories. But the latest figures suggest we may now be reaching the limits of what our current approach can achieve. The daily smoking rate fell from 15.1% of adults in 2014/15 to 6.8% in 2022/23 – a 55% drop in less than a decade.[1]
- [UN leader accused of 'dangerous misrepresentation of science’ over nicotine claim](https://smokefreesweden.org/un-leader-accused-of-dangerous-misrepresentation-of-science-over-nicotine-claim/) - International health experts have condemned a United Nations speech by Palau’s head of state as “grossly misleading” and a “dangerous misrepresentation of science”. President Surangel Whipps Jr told the UN General Assembly that “nicotine claims over 7 million lives annually” as he promoted Palau’s campaign for a World Health Organization (WHO) review of nicotine as
- [Sweden shows how Kazakhstan can reduce smoking - by Dr Gintautas-Yuozas Kentra](https://smokefreesweden.org/sweden-shows-how-kazakhstan-can-reduce-smoking-by-dr-gintautas-yuozas-kentra/) - New research comparing Kazakhstan’s tobacco policies with those of Sweden highlights a striking contrast. Sweden has reduced adult smoking to just 5.3%, making it the world’s leading example of tobacco harm reduction. Kazakhstan’s smoking rate remains almost three times higher at 15%, and tobacco still claims an estimated 17,285 lives every year. The Tale of
- [Don't regulate people back to cigarettes, UK lawmakers are warned](https://smokefreesweden.org/dont-regulate-people-back-to-cigarettes-uk-lawmakers-are-warned/) - British lawmakers have been warned that proposed new restrictions on safer nicotine alternatives risk undermining one of the country’s most effective routes away from smoking. Smoke Free Sweden’s submission to the Government’s consultation on the packaging, appearance and retail display of vaping and nicotine products argues that protecting young people and helping adults quit smoking
- [Ireland's new move on nicotine gets the science wrong again](https://smokefreesweden.org/irelands-new-move-on-nicotine-gets-the-science-wrong-again/) - International health experts have condemned Ireland’s latest move against nicotine alternatives as another backward step in the fight against smoking. A Private Member’s Bill tabled by Fianna Fáil TD Malcolm Byrne (pictured) would permanently ban selling cigarettes, vapes and nicotine pouches to anyone born on or after 1 January 2009. It treats products that are
- [Global health chief urged to take UK's pragmatic approach to tobacco control worldwide](https://smokefreesweden.org/global-health-chief-urged-to-take-uks-pragmatic-approach-to-tobacco-control-worldwide/) - International health experts have urged the new head of global tobacco control to take the pragmatic harm-reduction approach that has transformed Britain’s fight against smoking onto the world stage. In an open letter to Andrew Black, the newly appointed Head of the Secretariat of the WHO Framework Convention on Tobacco Control (FCTC), Smoke Free Sweden
- [‘Defend the tools that are wiping out cigarettes in the UK’](https://smokefreesweden.org/defend-the-tools-that-are-wiping-out-cigarettes-in-the-uk/) - Britons are being urged to speak up and defend the tools helping their country eradicate cigarettes. Respond to the consultation here Lawmakers in London are planning new restrictions on safer nicotine alternatives, which have helped drive UK smoking to its lowest level ever. As the country advances towards smoke-free status, Smoke Free Sweden is urging
- [Strict rules on safer alternatives keep Kazakhstan's smoking rate triple Sweden's, report warns](https://smokefreesweden.org/strict-rules-on-safer-alternatives-keep-kazakhstans-smoking-rate-triple-swedens-report-warns/) - Strict regulations on safer nicotine alternatives are hindering Kazakhstan’s fight against deadly cigarettes, according to a new report by international health experts. Smoke Free Sweden’s latest Tale of Two Nations report compares Kazakhstan’s tobacco control policies with those of Sweden, where adoption of safer alternatives has powered progress towards official smoke-free status. The report concludes
- [Ireland leader ‘wrong on the science’ as he backs vape ban](https://smokefreesweden.org/ireland-leader-wrong-on-the-science-as-he-backs-vape-ban/) - Ireland’s Taoiseach has been accused of dangerously misleading smokers after claiming vapes are “nearly worse than cigarettes” and signalling support for an outright ban. Micheál Martin’s comments contradict the latest evidence from Cochrane, widely regarded as the gold standard for independent medical evidence. Cochrane’s latest review, published on August 26, found high-certainty evidence that nicotine
- [Press Release - Free vapes scheme for UK smokers is a lifesaver, says global public health expert](https://smokefreesweden.org/press-release-free-vapes-scheme-for-uk-smokers-is-a-lifesaver-says-global-public-health-expert/) - Free vapes scheme for UK smokers is a lifesaver, says global public health expert A leading public health expert has welcomed the UK government’s decision to give free vapes to one million smokers to help them quit cigarettes. The “swap to stop” scheme, under which one in five adult smokers in England will get a
- [Press Release - QUIT LIKE SWEDEN TO SAVE MILLIONS OF SMOKERS’ LIVES, EXPERTS URGE SA LAWMAKERS](https://smokefreesweden.org/press-release-quit-like-sweden-to-save-millions-of-smokers-lives-experts-urge-sa-lawmakers/) - Johannesburg 1 May 2023 LEADING international public health experts have urged South African lawmakers to follow the pioneering example of ‘Smoke Free Sweden’ to save the lives of millions of smokers. The experts convened a seminar in Johannesburg to report how Sweden is on course to drop below a 5% tobacco smoking prevalence rate in
- [Get South Africa quitting like Sweden to save smokers' lives, experts urge Ramaphosa](https://smokefreesweden.org/get-south-africa-quitting-like-sweden-to-save-smokers-lives-experts-urge-ramaphosa/) - LEADING international public health experts are urging President Cyril Ramaphosa to adopt the ‘Swedish way’ today (Friday) to secure a smoke-free South Africa and save the lives of millions of cigarette smokers. As Mr Ramaphosa prepares to give his keynote speech at the Presidential Health Summit, the experts have pointed to the historic achievement of
- [Sweden's smoke-free success defies WHO statements on e-cigarettes, say experts](https://smokefreesweden.org/swedens-smoke-free-success-defies-who-statements-on-e-cigarettes-say-experts/) - Stockholm, Sunday June 4, 2023 – Advocates for tobacco harm reduction have expressed “deep disappointment and alarm” over comments made about e-cigarettes by the World Health Organization (WHO) director general, Dr. Tedros Adhanom Ghebreyesus. “Against the background, that harm reduction strategies are fully accepted as part of tobacco control, in the Framework Convention on Tobacco
- [Health experts condemn backward ban on lifeline for smokers](https://smokefreesweden.org/backward-ban/) - LEADING international public health experts have expressed serious concern about Kazakhstan’s imminent ban on vapes as a “backward step” that contradicts the unprecedented success of more progressive countries which are dramatically reducing tobacco’s toll through the use of alternative nicotine products. The Kazakh government’s intention to enact the prohibition by January 1 2024 endangers the
- [From Stockholm to COP10: Experts Allied in Their Quest for a Smoke-Free Society](https://smokefreesweden.org/from-stockholm-to-cop10-experts-allied-in-their-quest-for-a-smoke-free-society/) - 2 November 2023, Stockholm, Sweden – The Smoke Free Sweden movement has set out policy recommendations for building a smoke-free society ahead of the Framework Convention on Tobacco Control’s Tenth Conference of Parties (FCTC COP10) in Panama this month. Over the past six months, Smoke Free Sweden has visited four continents and engaged with dozens
- [Experts recommend seizing the COP 10 delay as a catalyst for tobacco control innovation](https://smokefreesweden.org/experts-recommend-seizing-the-cop-10-delay-as-a-catalyst-for-tobacco-control-innovation/) - Stockholm, 21 November – The Framework Convention on Tobacco Control must use the delays to its Tenth Conference of the Parties (COP10) to consider smoke-free success stories like that of Sweden, leading experts have said. Since the delay to COP10 was announced last week, Dr. Delon Human, leader of the Smoke Free Sweden movement, has emphasised
- [Health experts cheer the UK's approach on tobacco taxation](https://smokefreesweden.org/health-experts-cheer-the-uks-approach-on-tobacco-taxation/) - Stockholm, 1st December – Leading health advocates have commended the UK's progressive approach to taxing less harmful alternatives such as e-cigarettes and nicotine pouches in the Autumn Statement. Last week, the UK government announced tobacco duty hikes, applying the 'tobacco duty escalator' to raise rates by 2% above RPI inflation and an extra 10% for
- [Experts emphasise the urgent need for Tobacco Harm Reduction at COP10](https://smokefreesweden.org/experts-emphasise-the-urgent-need-for-tobacco-harm-reduction-at-cop10/) - February 5, 2024, Stockholm, Sweden – With the EU unveiling its comprehensive cancer strategy and the 10th Conference of the Parties on Tobacco Control (FCTC COP10) beginning in Panama today, Smoke Free Sweden is calling on public health officials and policymakers to recognise the concept of tobacco harm reduction. The Swedish success story, which has
- [International Health Experts Condemn Poland’s Approach to Tobacco Taxation](https://smokefreesweden.org/international-health-experts-condemn-polands-approach-to-tobacco-taxation/) - 21 March 2024, Stockholm, Sweden – International health experts have criticised a new proposal from Poland’s Finance Ministry which would tax cigarettes and nicotine pouches at the same level despite the vast difference in the risk they pose to users. Sweden, which is on the brink of being officially smoke free and has significantly lower
- [Snus is key to lowering tobacco-related death rates, says health expert](https://smokefreesweden.org/snus-is-key-to-lowering-tobacco-related-death-rates-says-health-expert/) - The use of alternative products to cigarettes have been a key driver in bringing down Sweden’s smoking rates. Sweden is on the cusp of becoming the first EU country to record a 5% smoking incidence, the official ‘smoke free’ threshold set out by the World Health Organization, due to the availability of less harmful alternatives,
- [Health experts criticise Spain’s new tobacco laws ](https://smokefreesweden.org/health-experts-criticise-spains-new-tobacco-laws/) - 12 April, Stockholm - International health experts have criticised the Spanish government’s new legislative proposal on vaping, which would equate e-cigarettes with traditional cigarettes. The new proposal, published this week, would seek to bring the legislation on alternative products, such as e-cigarettes, into line with that of traditional cigarettes irrespective of the difference in relative
- [International health experts condemn Canadian e-cigarette tax hike](https://smokefreesweden.org/international-health-experts-condemn-canadian-e-cigarette-tax-hike/) - 22 April, Stockholm - International health experts have criticised the Canadian Ministry of Finance’s move to increase tax on e-cigarettes. Under the proposal, which was announced as part of the federal budget, e-cigarette taxes are set to increase by 12% from July 2024 onwards. This move flies in the face of the approach adopted by
- [International health experts urge Spain to adopt Swedish anti-smoking strategies](https://smokefreesweden.org/international-health-experts-urge-spain-to-adopt-swedish-anti-smoking-strategies/) - Stockholm, 25 April - In a new public consultation submission, international health experts are calling on the Spanish government to emulate Sweden's successful tobacco control strategies. As part of the recent public consultation to amend RD 597/2017, which governs aspects of the manufacture, presentation, and marketing of tobacco products, Smoke Free Sweden submitted a detailed
- [CANADA’S NICOTINE POUCH BAN IS ‘DEADLY ERROR DEFYING SCIENCE’, SAY HEALTH EXPERTS](https://smokefreesweden.org/canadas-nicotine-pouch-ban-is-deadly-error-defying-science-say-health-experts/) - STOCKHOLM, 2 September - INTERNATIONAL health experts have criticised Canada’s new laws restricting the sale of nicotine pouches as a “deadly error” and “a backward step” in the global fight against the toll of tobacco. Nicotine pouches are proven to be significantly safer alternatives to combustible cigarettes and are assisting millions of smokers worldwide to
- [Ignoring tobacco harm reduction is a death sentence for millions, global experts tell UN](https://smokefreesweden.org/ignoring-tobacco-harm-reduction-is-a-death-sentence-for-millions-global-experts-tell-un/) - New York, 25 September 2024 — International health experts today warned that governments of the world are condemning millions to die if they continue to ignore the irrefutable benefits of tobacco harm reduction (THR) policies. In an open letter to delegates at the United Nations General Assembly, Dr. Delon Human of Smoke Free Sweden, along
- [Spain’s vape tax hike is dangerously misguided, say international health experts](https://smokefreesweden.org/spains-vape-tax-hike-is-dangerously-misguided-say-international-health-experts/) - 31 October - Plans to impose excessive taxes on e-cigarettes in Spain could condemn thousands of Spanish smokers to a premature death, according to international health experts. Under new proposals, the Spanish government is set to treat tobacco-free vapes the same as far more harmful combustible cigarettes. It wants to introduce a levy of €0.15
- [Sweden has shown EU the way to become smoke-free, international experts tell MEPs](https://smokefreesweden.org/sweden-has-shown-eu-the-way-to-become-smoke-free-international-experts-tell-meps/) - STOCKHOLM, 28 November - Leading global health experts have sent a powerful letter to Members of the European Parliament (MEPs), urging them to adopt a more pragmatic, evidence-based approach to tobacco control in the European Union. The experts cite the remarkable success of Sweden in reducing smoking rates as a model for policy reform, and
- [Mexico’s e-cigarette ban will put lives of smokers at risk, health experts warn](https://smokefreesweden.org/mexicos-deadly-e-cigarette-ban-will-put-lives-of-smokers-at-risk-health-experts-warn/) - Stockholm, 9 December - Plans to ban the sale of e-cigarettes in Mexico could condemn thousands of smokers to a premature death, say leading international health experts. The proposed legislation, which would enshrine a ban on e-cigarettes in the Mexican constitution, risks driving 1.7 million Mexican vapers back to smoking traditional - and far more
- [Leading health experts applaud Swedish MPs for historic shift to tobacco harm reduction policy](https://smokefreesweden.org/leading-health-experts-applaud-swedish-mps-for-historic-shift-to-tobacco-harm-reduction-policy/) - STOCKHOLM, 9 January 2025 – Leading international health experts have praised Swedish MPs for their visionary decision to officially adopt a harm reduction-led approach to the nation’s tobacco and nicotine policy. This groundbreaking shift redefines the overarching goal from reducing consumption to reducing harm – a move that cements Sweden’s leadership on the global stage
- [Irish Minister's plan to ‘eradicate' nicotine pouches will cost lives and condemn women to deadly cigarettes, warn health experts](https://smokefreesweden.org/irish-ministers-plan-to-eradicate-nicotine-pouches-will-cost-lives-and-condemn-women-to-deadly-cigarettes-warn-health-experts/) - New research shows pouches are a game-changer for female smokers – a ban would be a ‘public health catastrophe’ STOCKHOLM - International health experts today warned that the Irish government's stated intention to “eradicate” nicotine pouches would cost lives and condemn smokers - especially women - to stick with deadly cigarettes. Ground-breaking new research shows
- [Media: Diario AS – Experts ask Spain to revise anti-smoking plan, warn of potential public health crisis: "The Swedish model is 200% more effective"](https://smokefreesweden.org/media-diario-as-experts-ask-spain-to-revise-anti-smoking-plan-warn-of-potential-public-health-crisis-the-swedish-model-is-200-more-effective/) - Spain’s Ministry of Health continues to advance its anti-smoking agenda, with the department led by Mónica García proposing a ban on nicotine pouches containing more than 0.99 mg of nicotine per unit. In practice, this threshold would effectively prohibit the vast majority of products currently on the market, as most exceed this limit. The measure
- [Health experts praise Swedish Finance Minister’s defence of nicotine pouches against EU](https://smokefreesweden.org/health-experts-praise-swedish-finance-ministers-defence-of-nicotine-pouches-against-eu/) - Stockholm - International health experts have applauded Swedish Finance Minister Elisabeth Svantesson’s robust defence of nicotine pouches in a brewing row with the European Union over safer alternatives to cigarettes. The Finance Minister has angrily condemned a leaked EU proposal to use revenue from higher taxes on nicotine products to help fund the bloc’s next
- [Health experts defend Sweden's smoke-free success against EU's 700% tax hike](https://smokefreesweden.org/health-experts-defend-swedens-smoke-free-success-against-eus-70-tax-hike/) - Smoke Free Sweden submission urges Finance Minister to reject Brussels’ excise plan that threatens a proven harm reduction model and Swedish sovereignty STOCKHOLM - International health experts are rallying behind Sweden’s smoke-free success, warning that an EU-driven 700% tax hike on nicotine pouches threatens to destroy the world’s leading harm-reduction model. Smoke Free Sweden today
- [Safer nicotine alternatives could save thousands of lives in Barbados and Trinidad and Tobago, experts say](https://smokefreesweden.org/safer-nicotine-alternatives-could-save-thousands-of-lives-in-barbados-and-trinidad-and-tobago-experts-say/) - PORT OF SPAIN – International health experts are urgently advising for immediate policy reform in Barbados and Trinidad and Tobago, insisting on the adoption of life-saving tobacco harm reduction strategies. They point to a proven global blueprint that has already empowered more than 150 million people to quit smoking. Analysis from Smoke Free Sweden shows that
- [83 health experts urge EU: Don't tax smokers out of life-saver alternative](https://smokefreesweden.org/83-health-experts-urge-eu-dont-tax-smokers-out-of-life-saver-alternative/) - STOCKHOLM - A coalition of 83 leading international health experts has issued a stark warning to the European Commission: imposing high taxes on safer nicotine alternatives will protect the cigarette trade, keep smokers smoking and cost lives. In an open letter to Commission President Ursula von der Leyen and her fellow Commissioners, the experts argue
- [Experts warn Spain against blocking escape route for smokers](https://smokefreesweden.org/experts-warn-spain-against-blocking-escape-route-for-smokers/) - STOCKHOLM – Leading international health experts have issued a strong warning to the Spanish government over its draft tobacco bill, cautioning that equating safer nicotine alternatives with cigarettes will condemn millions of smokers to continue with their deadly habit. In a formal submission to Spain’s Ministry of Health (Ministerio de Sanidad), the experts urged policymakers to
- [Misinformation about safer nicotine alternatives is costing lives, experts warn](https://smokefreesweden.org/misinformation-about-safer-nicotine-alternatives-is-costing-lives-experts-warn/) - STOCKHOLM - International health experts today warned that misinformation about safer nicotine alternatives is endangering millions of lives by convincing smokers to stick with deadly cigarettes. New statistics published by Our World in Data reveal a huge surge in the number of people who now wrongly believe vaping is as harmful - or even more harmful - than smoking.
- [EU tax crackdown on safer nicotine defies science and reality, expert warns](https://smokefreesweden.org/eu-tax-crackdown-on-safer-nicotine-defies-science-and-reality-expert-warns/) - BRUSSELS - European policymakers are putting lives at risk with their unscientific push for punitive taxes on safer nicotine alternatives, a leading addiction researcher has warned. Greek cardiologist Konstantinos Farsalinos said the European Commission’s approach to vaping and other smoke-free products defies reality and risks reversing progress against smoking, despite clear evidence from Sweden’s success.
- [Sweden's smoke free success ignored as experts urge EU to change course](https://smokefreesweden.org/change/) - STOCKHOLM, 15 April - International health experts have urged European policymakers to rethink their approach to tobacco control, warning that the EU risks overlooking the world’s most successful anti-smoking model just as it prepares its next wave of regulation. In an open letter to the European Commission’s Directorate-General for Health and Food Safety (DG SANTE),
- [Experts tell Brazil: Regulate nicotine by risk to save smokers' lives](https://smokefreesweden.org/experts-tell-brazil-regulate-nicotine-by-risk-to-save-smokers-lives/) - International health experts have urged Brazil’s lawmakers to reduce smoking and save lives by acknowledging the potential of safer nicotine alternatives. In a submission to Brazil’s health regulator ANVISA, Smoke Free Sweden (SFS) has called for a risk-proportionate regulatory framework that distinguishes combustible cigarettes from significantly lower-risk smoke-free nicotine products such as nicotine pouches, vapes
- [Media: Tobacco Reporter: Sweden Approaching ‘Smoke-Free’ Status](https://smokefreesweden.org/media-tobacco-reporter-sweden-approaching-smoke-free-status/) - Smoking prevalence is poised to drop below 5 percent in the coming months in Sweden—a level that would make the country “smoke-free,” according to a commonly used definition. [Read article on Tobacco Reporter] No other country in the European Union is even close to replicating this achievement and none are currently on track to even
- [MEPs to get first-hand look at the Swedish success story as country marks last World No Tobacco Day before becoming Smoke Free](https://smokefreesweden.org/meps-to-get-first-hand-look-at-the-swedish-success-story-as-country-marks-last-world-no-tobacco-day-before-becoming-smoke-free/) - Brussels, May 31 - On World No Tobacco Day, leading global health experts have delivered the landmark report “The Swedish Experience: A roadmap for a Smoke Free society” to key Members of the European Parliament. This marks a potential momentous turning point in the fight against tobacco and Sweden’s last World No Tobacco Day before
- [Swedish approach could be a game changer in tobacco harm reduction policies](https://smokefreesweden.org/swedish-approach-could-be-a-game-changer-in-tobacco-harm-reduction-policies/) - Stockholm, 9 November - The Swedish approach to tobacco harm reduction could be a game changer for public health. The Institute of Tobacco Studies (ITS) in Sweden is calling for decision makers at the upcoming COP10 to embrace the Swedish approach to tobacco harm reduction in order to slash tobacco-related deaths worldwide. According to a
- [Swedish snus tax is a game changer in tobacco harm reduction policies](https://smokefreesweden.org/swedish-snus-tax-is-a-game-changer-in-tobacco-harm-reduction-policies/) - 17 April, Stockholm - International harm reduction experts have commended the Swedish government for keeping to their promise and announcing a date for reducing tax on alternative nicotine products. Last week, the Swedish government confirmed that it would follow through with its previously announced plan to decrease the excise tax on snus by 20%, while
- [Tobacco harm reduction policies would save 464,000 lives in Uzbekistan, says new report](https://smokefreesweden.org/tobacco-harm-reduction-policies-would-save-464000-lives-in-uzbekistan-says-new-report/) - 27 August, Stockholm - ADOPTION of tobacco harm reduction (THR) measures, including greater access to nicotine alternatives such as e-cigarettes, would help tosave 464,000 lives in Uzbekistan, according to major new research. Leading international experts who conducted the study say THR should be a central component of tobacco control in the country, where the government
- [Tobacco harm Reduction policies would save 416,000 Malaysian lives, says new report](https://smokefreesweden.org/tobacco-harm-reduction-policies-would-save-416000-malaysian-lives-says-new-report/) - 27 August, Stockholm - ADOPTION of tobacco harm reduction (THR) measures, including greater access to nicotine alternatives such as e-cigarettes, would help to save 416,000 lives in Malaysia, according to major new research. Contrary to global trends, the World Health Organization (WHO) predicts an increase in smoking rates over the next few years in Malaysia,
- [Tobacco Harm Reduction policies could save 280,000 lives in Czechia, according to new report](https://smokefreesweden.org/tobacco-harm-reduction-policies-could-save-280000-lives-in-czechia-according-to-new-report/) - 23 September, Prague - Improved Tobacco Harm Reduction measures, including better access to nicotine alternatives such as e-cigarettes, could save up to 280,000 lives in Czechia, according to a major new report published today. The new study by leading international public health experts, titled Tobacco harm reduction and better treatment of lung cancer could save
- [EU’s outdated tobacco strategy is failing and costing lives](https://smokefreesweden.org/eus-outdated-tobacco-strategy-is-failing-and-costing-lives/) - STOCKHOLM, 4 November 2024 - New analysis of data from the Europe Union’s leading research body reveals how the EU’s outdated tobacco control strategy is losing the war against smoking. The landmark report by global public health experts reveals: At current rates, the EU will not meet its ‘smoke free’ target for another 76 years.
- [Tobacco harm reduction strategy ‘will save lives of 184,000 Kenyans’](https://smokefreesweden.org/kenya-pr/) - Almost 200,000 Kenyan lives will be saved if policymakers adopt a more progressive approach to alternative nicotine products, according to ground-breaking new research by leading international health experts. A landmark report released on 19 November by tobacco harm reduction (THR) experts highlights the alarming prevalence of smoking in Kenya, where 19.7% of adult men smoke.
- [Tobacco harm reduction strategy ‘will save 416,000 Nigerian lives'](https://smokefreesweden.org/tobacco-harm-reduction-strategy-will-save-416000-nigerian-lives/) - STOCKHOLM, 22 November 2024 - More than 400,000 Nigerian lives could be saved if policymakers adopt a progressive approach to tobacco harm reduction (THR), according to landmark research by leading international health experts. Their ground-breaking report, released this week, outlines how integrating alternative nicotine products such as vapes and nicotine pouches into Nigeria’s tobacco control
- [New cancer statistics highlight need for tobacco harm reduction strategies](https://smokefreesweden.org/new-cancer-statistics-highlight-need-for-tobacco-harm-reduction-strategies/) - STOCKHOLM, 26 November - New figures showing there will be almost 300,000 new cancer cases in the UK by 2029 underscore the urgent need for more tobacco harm reduction (THR) measures to help smokers switch to less harmful, smoke-free alternatives, according to international health experts. The alarming new analysis from Cancer Research UK comes as
- [2 million lives could be saved by 2060 if Japan embraces tobacco harm reduction](https://smokefreesweden.org/2-million-lives-could-be-saved-by-2060-if-japan-embraces-tobacco-harm-reduction/) - STOCKHOLM, 2 December 2024 - Adopting comprehensive tobacco harm reduction (THR) strategies could save more than two million lives in Japan by 2060, according to a groundbreaking new report. The analysis, conducted by international health experts, shows the enormous potential of combining better cessation services, improved lung cancer treatment and the introduction of a full
- [At 20, the WHO’s tobacco treaty is failing those who need it most](https://smokefreesweden.org/at-20-the-whos-tobacco-treaty-is-failing-those-who-need-it-most/) - By Dr. Delon Human, Smoke Free Sweden --- The World Health Organization (WHO) is commemorating the 20th anniversary of its Framework Convention on Tobacco Control (FCTC) - a landmark treaty intended to reduce the global toll of smoking. But after two decades of costly FCTC influence and activities, the reality is grim: smoking still kills
- [World No Tobacco Day: Sweden proves tobacco harm reduction works](https://smokefreesweden.org/worldnotobaccoday2025/) - On World No Tobacco Day, Smoke Free Sweden urges global policymakers to adopt Sweden’s successful tobacco harm reduction strategies that have virtually wiped out smoking. Sweden’s policies built around safer smokeless alternatives have saved thousands of lives, contrasting sharply with moves in countries like Spain and France that are planning to restrict access to reduced-risk
- [Pouches Close Sweden’s Tobacco Harm Reduction Gender Gap](https://smokefreesweden.org/pouches-close-swedens-tobacco-harm-reduction-gender-gap/) - BY KIRAN SIDHU Sweden’s use of the oral tobacco product snus has led it towards becoming the world’s first “smoke-free” country (defined as an overall smoking rate below 5 percent). But modern nicotine pouches are accelerating this progress—with women leading the way, highlights a new report. Like snus, these pouches are placed under the lip
- [Restrictions on safer alternatives will fuel Bangladesh's tobacco crisis, report warns](https://smokefreesweden.org/restrictions-on-safer-alternatives-will-fuel-bangladeshs-tobacco-crisis-report-warns/) - STOCKHOLM – 1st September 2025 - Restrictions on safer alternatives to cigarettes will fuel the tobacco epidemic that is responsible for more than one in five of all deaths in Bangladesh, according to a major report by international health experts released today. The landmark study, Tale of Two Nations: Bangladesh vs. New Zealand, reveals a
- [NZ Minister commended for defending science over ideology in tobacco control](https://smokefreesweden.org/nz-minister-commended-for-defending-science-over-ideology-in-tobacco-control/) - STOCKHOLM - International health experts have commended New Zealand Associate Health Minister Casey Costello for defending safer nicotine alternatives against misinformation from pressure groups that is putting millions of lives at risk. Minister Costello this week described the Global Tobacco Industry Interference Index as “ridiculous”, pointing out that New Zealand’s priority is to reduce smoking,
- [Zambia's tobacco bill risks blocking smokers' best route to quit, new report warns](https://smokefreesweden.org/zambias-tobacco-bill-risks-blocking-smokers-best-route-to-quit-new-report-warns/) - LUSAKA – Zambia’s new tobacco bill risks depriving smokers of their best chance to quit the deadly habit, according to a landmark new report released today. The comparative study, Tale of Two Nations: Zambia v Sweden, reveals that Zambia’s proposed legislation could roll back public health progress by restricting or eliminating the very alternatives that
- [EU greenlights ‘reckless’ vape ban in defiance of WHO mandate to reduce tobacco harm](https://smokefreesweden.org/reckless-vape-ban/) - International health experts have condemned the European Commission’s approval of a “reckless” Bulgarian ban on disposable e-cigarettes, warning that the move will drive smokers back to deadly combustible tobacco and undermine global public health commitments. The legislation, which outlaws the marketing, sale and distribution of disposable vapes, has been approved despite growing evidence that safer
- [Vaping overtakes smoking in Britain for the first time, in landmark moment for tobacco harm reduction](https://smokefreesweden.org/uk/) - Vaping has surpassed smoking in Great Britain for the first time since records began in 1974, in a historic crossover that international health experts say vindicates the harm reduction approach pioneered by Sweden. New data analysed in a commentary by the Centre of Excellence for the Acceleration of Harm Reduction (CoEHAR), published in the International
- [EU tobacco ranking rewards prohibition failures and punishes smoke-free success](https://smokefreesweden.org/eu-tobacco-ranking-rewards-prohibition-failures-and-punishes-smoke-free-success/) - Europe’s new official tobacco control rankings are “a celebration of failure” that risk entrenching the consumption of deadly cigarettes, according to international health experts. The report, compiled by the EU-funded Smoke Free Partnership (SFP), rewards countries with strict prohibitions but sky-high smoking rates, while punishing those that are wiping out cigarettes by giving adults access
- [Sweden blocks EU tobacco tax directive to protect its smoke-free success](https://smokefreesweden.org/ted/) - International health experts today hailed Sweden’s success in blocking new EU-wide taxes that would have increased the excise on nicotine pouches by up to 700%. Sweden's Finance Minister Elisabeth Svantesson announced she had kept her promise to protect snus users by blocking the EU's proposed tobacco tax directive, which was threatening the very products that
- [Submission to the European Commission Call for Evidence on the Tobacco Products Directive (TPD)](https://smokefreesweden.org/submission-to-the-european-commission-call-for-evidence-on-the-tobacco-products-directive-tpd/) - Submission by Smoke Free Sweden (SFS) [DOWNLOAD THE PDF VERSION OF THE SUBMISSION HERE] Meet the Authors: We are a collective of global physicians and experts with a focus on harm reduction science and policy across diverse areas, including alcohol, tobacco, food, drugs, HIV, and COVID-19. In collaboration with Smoke Free Sweden (SFS), we champion
- [Sweden’s Stunning Smoke Free Success Provides a Road Map That Could Save Lives of Millions - Major New Report](https://smokefreesweden.org/swedens-stunning-smoke-free-success-provides-a-road-map-that-could-save-lives-of-millions-major-new-report/) - STOCKHOLM-- 14 March 2023 (BUSINESS WIRE)--PUBLIC health experts launched a major new report to mark Sweden approaching the historic milestone of becoming Europe’s first ‘Smoke Free’ country. Sweden is on course to drop below a 5% tobacco smoking prevalence rate in the coming months. This is the level below which the country will be considered
- [Media: Vaping Post - Sweden’s ‘Smoke-Free’ Status and The Successful Strategies Which Achieved it](https://smokefreesweden.org/media-vaping-post-swedens-smoke-free-status-and-the-successful-strategies-which-achieved-it/) - In May 2017, Sweden was commended for reaching a smokefree status with its smoking rate dropping to 5%. Fast forward to 2023 and the rate has dropped further. [Read article on Vaping Post] A chart published in May 2017 by the EU as part of a survey looking into smoking behaviour across the union, had
- [Media: Euronews - Smoke free Sweden: Why are Swedes stubbing out their cigarettes?](https://smokefreesweden.org/media-euronews-smoke-free-sweden-why-are-swedes-stubbing-out-their-cigarettes/) - The Scandinavian country is a trailblazer when it comes to quitting smoking, but other forms of tobacco consumption are still popular. [Read the full article on Euronews] Sweden is on course to become one of the world's first "smoke-free" countries, defined as less than 5% of the adult population smoking. It is set to
- [Three million lives could have been saved by adopting Sweden's smoke free strategy - major new report](https://smokefreesweden.org/saving-lives/) - WARSAW – THREE million more Europeans would be alive today if other countries had implemented Sweden’s ‘smoke free’ and tobacco harm reduction strategy, a new report being launched today will reveal. The study, from international experts in harm reduction, shows that the huge number of deaths would have been averted in just two decades. The
- [Sweden Must Defend Smoke-Free Policies at the World Health Organisation](https://smokefreesweden.org/sweden-must-defend-smoke-free-policies-at-the-world-health-organisation/) - As the world awaits the upcoming World Health Organisation COP 10 conference, the Swedish government finds itself in a unique position to emphasise the significance of their approach towards achieving a smoke-free society. The international community is looking to Sweden for guidance on how to reach this critical milestone that could save millions of lives
- [[Media]: Leading French newspaper Les Echos spotlights Smoke Free Sweden](https://smokefreesweden.org/media-leading-french-newspaper-les-echos-spotlights-smoke-free-sweden/) - In its issue on 27 September 2023, Les Echos writes that Sweden has experienced a significant reduction in daily smoking rates, far below the European Union average, thanks in part to its public health policies and to the popular use of snus, a moist tobacco product. As of 2023, the rate of daily smokers in
- [[Media] Smoke Free Sweden featured on CNN Brasil](https://smokefreesweden.org/media-smoke-free-sweden-featured-on-cnn-brasil/) - In a news report broadcast on 27 September, CNN Brasil examines the impact e-cigarettes has had in bringing down smoking levels in various countries. The piece highlights the success of Sweden, which is on the cusp of becoming smoke free. The report also features Dr Delon Human, who underscores the importance of accurate communication for
- [More than 2.5 million lives could be saved in four LMICs countries by adopting Sweden’s smoke-free strategy – major new report](https://smokefreesweden.org/more-than-2-5-million-lives-could-be-saved-in-four-lmics-countries-by-adopting-swedens-smoke-free-strategy-major-new-report/) - LONDON, UK – A major new research study has revealed that adopting Sweden's tobacco harm reduction (THR) strategies could save 2.6 million lives in four low and middle income countries. The landmark study, titled Integrating harm reduction into tobacco control. How many lives could be saved by accelerating tobacco control policies in Kazakhstan, Pakistan, South
- [Media: Smoke Free Sweden continues to make headlines](https://smokefreesweden.org/media-smoke-free-sweden-continues-to-make-headlines/) - The Smoke Free Sweden campaign is continuing to make waves around the world. On 7 November, several international outlets published a story on Sweden’s smoke-free achievements. The Telegraph (UK), El Periodico (Spain), O Globo (Brazil), RTE (Ireland), France 24 (France), Voice of America (USA) and La Libre (Belgium) are among some of the outlets that
- [COP10: a fresh opportunity to learn from Smoke Free Sweden](https://smokefreesweden.org/cop10-a-fresh-opportunity-to-learn-from-smoke-free-sweden/) - This week, COP10 should have taken place in Panama. While the conference has been postponed, the Smoke Free Sweden movement is calling on policymakers to take heed of the Swedish tobacco harm reduction story. Sweden is on the cusp of becoming Europe’s first ‘smoke-free’ country, with smoking levels soon set to dip below 5%. This
- [Major New WHO Report Highlights Sweden's Smoke Free Success](https://smokefreesweden.org/major-new-who-report-highlights-swedens-smoke-free-success/) - Stockholm, 16 January - A MAJOR new report from the World Health Organization (WHO) highlights Sweden’s success in going smoke-free with the help of less harmful cigarette alternatives. The WHO global report on trends in prevalence of tobacco use 2002-2030, released today, shows Sweden will have by far the lowest smoking rates in Europe by
- [Why Sweden should be the focus at COP10](https://smokefreesweden.org/why-sweden-should-be-the-focus-at-cop10/) - By Dr. Anders Milton Over the coming days, delegates from 183 countries will be making their final preparations for the Conference of the Parties (COP10) to the WHO Framework Convention on Tobacco Control (FCTC). As governments around the world struggle to reduce the burden of smoking, COP10 represents one of the most important platforms through
- [Smoke Free Sweden calls on policymakers to fight vaping misinformation](https://smokefreesweden.org/smoke-free-sweden-calls-on-policymakers-to-fight-vaping-misinformation/) - Stockholm, 29 February - Smoke Free Sweden is urging policymakers to take action on vaping misinformation after new research found the majority of smokers in England wrongly believe vapes are as harmful as cigarettes. The research, published in the journal JAMA Network Open, looked at survey responses from 28,000 current smokers between 2014 and 2023
- [Smoke Free Sweden marks one year of successful advocacy](https://smokefreesweden.org/smoke-free-sweden-marks-one-year-of-successful-advocacy/) - 14 March 2024, Stockholm, Sweden – Smoke Free Sweden today marked one year of existence and celebrated its achievement of global recognition for Sweden’s fight against smoking using reduced-risk alternatives. A year ago today, international harm reduction experts came together in Stockholm to launch a new movement celebrating Sweden’s spectacular and successful fight against smoking.
- [Celebrating One Year of Smoke Free Sweden: Embracing Alternatives and Advocating for Change](https://smokefreesweden.org/celebrating-one-year-of-smoke-free-sweden-embracing-alternatives-and-advocating-for-change/) - As Smoke Free Sweden marks its one year anniversary, it's a moment to recognise the remarkable achievements that have propelled the nation towards smoke free status. With Sweden boasting one of the lowest smoking rates in the world at just 5.6%, meaning that it is on the precipice of becoming smoke free, the movement's success
- [1.4 million lives could be saved if Brazil adopted Sweden’s smoke free strategy – new report](https://smokefreesweden.org/1-4-million-lives-could-be-saved-if-brazil-adopted-swedens-smoke-free-strategy-new-report/) - 10 April 2024, Brasilia, Brazil - Almost 1.4 million Brazilian lives – equivalent to the population of Porto Alegre – could be saved if Brazil implemented Sweden’s ‘smoke free’ and tobacco harm reduction (THR) strategy, a major new report reveals. The authors, from international movement Smoke Free Sweden, will launch their new report, Lives Saved:
- [[Media] Smoke Free Sweden featured in the Wall Street Journal](https://smokefreesweden.org/media-smoke-free-sweden-featured-in-the-wall-street-journal/) - https://youtu.be/uNpLRiduF8c?feature=shared&t=404 In a new video report, the Wall Street Journal examines the growing use of nicotine pouches. Illustrating the impact that alternative products, such as as snus and nicotine pouches, has had on Sweden's low smoking rates, the video features Smoke Free Sweden's landmark report The Swedish Experience: The Road Map To a Smoke Free
- [Smoke Free Sweden welcomes Moderate Party’s pledge to protect nicotine pouches](https://smokefreesweden.org/smoke-free-sweden-welcomes-moderate-partys-pledge-to-protect-nicotine-pouches/) - 3 May 2024, Stockholm, Sweden – International harm reduction experts have commended a new pledge from Sweden’s Moderate Party to protect nicotine pouches ahead of the upcoming EU elections. As part of its EU election campaign, the Moderate Party has outlined eight pledges to protect snus and nicotine pouches, which have been instrumental in reducing
- [Media: Manila Standard: Sweden’s transition to smokeless products saves lives](https://smokefreesweden.org/media-manila-standard-swedens-transition-to-smokeless-products-saves-lives/) - [Read the article here] Sweden’s transition to smokeless tobacco products has brought down its smoking rate to the lowest in Europe, leading to a dramatic decline in tobacco-related deaths and diseases, according to a new report. The report, titled “No Smoke Less Harm,” underscores Sweden’s success in tobacco harm reduction (THR) and urges other countries
- [WHO fails to recognise lifesaving qualities of smoke-free nicotine alternatives – Smoke Free Sweden](https://smokefreesweden.org/who-fails-to-recognise-lifesaving-qualities-of-smoke-free-nicotine-alternatives-smoke-free-sweden/) - 31 May 2024, Stockholm, Sweden – Leading global health experts have urged the WHO to use World No Tobacco Day to recognise the life saving potential of smoke-free nicotine alternatives. The WHO has repeatedly failed to highlight the transformative and lifesaving impact that alternative products, such as e-cigarettes and nicotine pouches, have had on adults
- [Urgent call for EU policymakers ahead of EU elections: replicate Smoke Free Sweden](https://smokefreesweden.org/urgent-call-for-eu-policymakers-ahead-of-eu-elections-replicate-smoke-free-sweden/) - 6 June 2024, Stockholm, Sweden – On the eve of this year’s European elections, international health experts are rallying behind a call to action for MEP candidates and policymakers: incorporate Sweden’s tobacco harm reduction strategies into the new mandate. With the revision of the Tobacco Products Directive on the agenda, the elections are an historic
- [SWEDEN ‘WAY AHEAD’ AS EC SETS SMOKE-FREE 2040 GOAL](https://smokefreesweden.org/sweden-way-ahead-as-ec-sets-smoke-free-2040-goal/) - STOCKHOLM, Friday 20 September - LEADING international health experts today backed the European Commission’s call for a tobacco-free generation by 2040 while pointing out that Sweden has already cultivated multiple smoke-free generations through its pioneering harm-reduction strategies. Sweden has seen an extraordinary 55% decline in smoking rates over the past decade by making safer alternatives to
- [[Media]: Okdiario highlights Smoke Free Sweden](https://smokefreesweden.org/media-okdiario-highlights-smoke-free-sweden/) - Leading Spanish publication Okdiario has cited Smoke Free Sweden's No Smoke, Less Harm report, highlighting the impact that Sweden's progressive approach to Tobacco Harm Reduction has had on bringing down smoking rates. [Read the full article here] ES: ¿Qué sugieren otros países? Suecia Según el último informe de la organización Smoke Free Sweden No smoke, less harm
- [Going smoke free like Sweden will add years to your life, Lancet reveals](https://smokefreesweden.org/going-smoke-free-like-sweden-will-add-years-to-your-life-lancet-reveals/) - Stockholm, 8 October - New research from The Lancet reveals that going smoke free like Sweden would increase life expectancy around the world and prevent millions of premature deaths by 2050. According to the research, reducing smoking levels to less than 5% by 2050 could increase global life expectancy by one year for men and
- [Open letters from Smoke Free Sweden to Swedish MPs and MEPs](https://smokefreesweden.org/open-letters-from-smoke-free-sweden-to-swedish-mps-and-meps/) - Sweden’s commitment to tobacco harm reduction has saved lives and set a global benchmark for effective public health policy. However, maintaining this progress requires vigilance both at home and within the European Union. With the EU revisiting its tobacco regulations, policymakers have a responsibility to ensure that harm reduction remains central to the discussion. Smoke
- [Smoke Free Sweden condemns Poland's ‘perverse’ vape tax hike](https://smokefreesweden.org/polands-vape-tax-hike/) - WARSAW, Smoke Free Sweden today expressed serious concerns about Poland’s newly approved plan to tax nicotine pouches and vaping devices at rates akin to traditional cigarettes. The Council of Ministers has endorsed a draft law that could, starting this July and August, impose steep excise duty on reduced-risk alternatives — undermining efforts to lower the
- [South Australia’s ban on nicotine pouches costing lives, says Smoke Free Sweden](https://smokefreesweden.org/south-australias-ban-on-nicotine-pouches-costing-lives-says-smoke-free-sweden/) - STOCKHOLM – Leading health experts say South Australia's nicotine pouch ban is another misguided step in Australia’s restrictive tobacco harm reduction policies—one that will cost thousands of lives. Smoke Free Sweden condemns the prohibition imposed by the Adelaide-based government, which contradicts the evidence-based policies that are dramatically reducing smoking rates in New Zealand, Sweden and
- [Pakistan must learn from Sweden to cut 164,000 annual smoking deaths, says report](https://smokefreesweden.org/pakistan-must-learn-from-sweden-to-cut-164000-annual-smoking-deaths-says-report/) - March 12, 2025 – Pakistan risks missing a historic opportunity to curb its smoking epidemic that claims 164,000 lives a year, according to a major report released today by international health experts. The landmark study, Tale of Two Nations: Pakistan vs. Sweden, presents a stark contrast between the two countries’ approaches to smoking cessation and
- [Ireland still lost in the smoke as Sweden finds the pot of gold](https://smokefreesweden.org/ireland/) - Monday 17 March – As Ireland marks St. Patrick’s Day, it should also have been celebrating its year of becoming officially ‘smoke-free’. But it remains far from achieving its goal of reducing smoking prevalence to less than 5% by 2025. Despite its ambitious targets, Ireland’s smoking rate is still 16% - a modest decline from
- [New milestone as Sweden enshrines policy that can turn the world smoke-free](https://smokefreesweden.org/policysmoke-free/) - Sweden has enshrined tobacco harm reduction in public health policy after becoming the first nation to prove it’s the most effective path to a smoke-free future. Thanks to Sweden’s stance on safer nicotine alternatives, just 4.5% of Swedish-born adults now smoke - below the 5% smoke-free threshold. This success has led Parliament to formally adopt
- [Sweden praised for its stand against European restrictions on safer alternatives to smoking](https://smokefreesweden.org/sweden-praised-for-its-stand-against-european-restrictions-on-safer-alternatives-to-smoking/) - STOCKHOLM - International health experts are applauding Sweden for opposing restrictions on safer alternatives to cigarettes in other EU member states and warn that blanket restrictions on nicotine products simply fuel the smoking epidemic. The Swedish government has taken unprecedented action to challenge Spain's proposed regulations on tobacco-free nicotine pouches, commonly known as “white snus”,
- [International Harm Reduction Day: Sweden’s life-saving strategies can defeat smoking worldwide](https://smokefreesweden.org/international-harm-reduction-day-swedens-life-saving-strategies-can-defeat-smoking-worldwide/) - STOCKHOLM - On International Harm Reduction Day (May 7), Smoke Free Sweden is calling on world leaders, public health authorities and civil society to embrace the proven harm reduction strategies that have made Sweden a global model in the fight against smoking. With smoking rates in Sweden now by far the lowest in the EU, the country
- [Sweden launches strong defence of safer alternatives for Europe](https://smokefreesweden.org/sweden-launches-strong-defence-of-safer-alternatives-for-europe/) - STOCKHOLM – The Swedish government has formally issued a strong defence of nicotine pouches in a bid to halt excessive restrictions on safer alternatives to cigarettes across Europe. In a statement to the European Commission, it says: “Cigarettes and smoking tobacco pose a greater health risk than smokeless tobacco and nicotine products such as snus.”
- [Sweden steps up defence of pouches with EU objection to French ban](https://smokefreesweden.org/sweden-france/) - The Swedish government has stepped up its defence of safer alternatives for smokers in Europe by formally opposing a proposed French ban on nicotine pouches. Sweden has issued a so-called ‘Detailed Opinion’ to the European Union challenging the French proposal, following a similar move earlier this year in response to restrictive legislation in Spain. Nicotine
- [Oral nicotine pouches are a game-changer for women in Sweden's smoke-free success](https://smokefreesweden.org/power-in-a-pouch/) - First-of-its-kind study reveals female-friendly pouches have revolutionised how to wipe out cigarettes Ground-breaking new research shows that oral nicotine pouches are the breakthrough innovation helping to accelerate Sweden’s journey towards becoming the world’s first ‘smoke-free’ nation - and have finally put women at the heart of this transformation. The comprehensive report Power in a Pouch,
- [Media: HuffPost – Sweden sets an example on smoking, while Spain gets a sharp reprimand](https://smokefreesweden.org/media-huffington-post-sweden-sets-an-example-on-smoking-while-spain-gets-a-sharp-reprimand/) - Brussels has become the new battleground in Europe’s fight against smoking, placing Spain’s Ministry of Health – and its head, Mónica García – under intense pressure. The Spanish Government’s plan to tighten anti-smoking regulations has suffered an unprecedented setback. Sweden, backed by six other countries and with the support of the European Commission, has blocked
- [Historic day for Sweden, as nation is urged to defend its smoke-free success](https://smokefreesweden.org/historic-day-for-sweden-as-nation-is-urged-to-defend-its-smoke-free-success/) - STOCKHOLM – Sweden has become the world’s first smoke-free nation, with adult smoking below 5%, according to new data forecasts by Swedish economist David Sundén. This milestone, reportedly achieved on Saturday October 2025 - 15 years ahead of the EU’s 2040 target - marks one of the greatest public health successes in modern history. The Smoke Free
- [Berlin Hosts Landmark Debate: Can Sweden’s Smoke-Free Blueprint Work for Germany?](https://smokefreesweden.org/berlin-hosts-landmark-debate-can-swedens-smoke-free-blueprint-work-for-germany/) - Berlin is to host a major policy debate examining whether Sweden’s rapid progress towards becoming the world’s first smoke-free nation could offer a blueprint for German policymakers trying to reduce the estimated 130,000 lives lost each year to tobacco-related disease. The event, Gender and Risk Reduction: Sweden’s Success Story for Women, will mark the national
- [Sweden's smoke-free success is 'inconvenient truth' for prohibitionists](https://smokefreesweden.org/swedens-smoke-free-success-is-inconvenient-truth-for-prohibitionists/) - BRUSSELS – Sweden’s rapid progress towards ‘smoke-free’ status is an “inconvenient” reality that contradicts those who seek to crack down on safer nicotine alternatives, say advocates of harm reduction. MEP Charlie Weimers (ECR, Sweden) spoke out yesterday (Wednesday 3 February) as international health experts unveiled evidence in the Brussels Parliament showing that oral nicotine pouches
- [EU ‘stepping backwards' as UK and Sweden lead the way to end smoking](https://smokefreesweden.org/eu-stepping-backwards-as-uk-and-sweden-lead-the-way-to-end-smoking/) - BRUSSELS - Europe risks falling behind in the fight against smoking as the UK and Sweden drive down cigarette use through safer alternatives, according to international public health expert Dr Mark Tyndall. In a powerful endorsement of smoke-free nicotine products, Dr Tyndall said vaping was designed to replace cigarettes by removing the harmful chemicals responsible for
- [Sensational new data shows Sweden 'already smoke-free'](https://smokefreesweden.org/sensational-new-data-shows-sweden-already-smoke-free/) - STOCKHOLM – Sensational new research shows that Sweden is wiping out smoking even faster than previously thought. Latest statistics from the Swedish Council for Information on Alcohol and Other Drugs (CAN) reveal that daily smoking has fallen to just 3.7% - well below the global ‘smoke-free’ benchmark of 5%. The findings also show that this
- [Open letter to Director General of DG Sante on behalf of Smoke Free Sweden](https://smokefreesweden.org/open-letter/) - Sweden’s success must inform Europe’s next tobacco policy TO: Sandra Gallina, Director-General for the European Commission's Directorate-General for Health and Food Safety (DG SANTE) Dear Director-General, I write in response to the European Commission’s recent evaluation of the EU tobacco control framework, which was published in the same week that two profoundly important developments took place.
- [European Parliament declares Sweden smoke-free](https://smokefreesweden.org/european-parliament-declares-sweden-smoke-free/) - International health experts celebrated World No Tobacco Day with news from the European Parliament that Sweden has become the first EU nation to achieve smoke-free status. In a post published on its X channel on Sunday (May 31), the Parliament stated: “According to recent national data, Sweden has become the first EU country to achieve the
- [Before kick-off, Sweden have already beaten France - thanks to a super sub](https://smokefreesweden.org/before-kick-off-sweden-have-already-beaten-france-thanks-to-a-super-sub/) - Before a ball has been kicked in tonight’s FIFA World Cup knockout clash between Sweden and France, the Scandinavian nation has already claimed victory in another high-stakes contest. International health experts say that whatever happens on the pitch, the Swedes have shown that policymakers win when they bring on a ‘super sub’ in the fight against smoking.
- [Sweden lost match to France but remain world champions in cutting smoking](https://smokefreesweden.org/sweden-lost-match-to-france-but-remain-world-champions-in-cutting-smoking/) - Despite losing to France on the pitch, Sweden remains a world leader in reducing smoking through its pragmatic tobacco harm-reduction approach.
- [Sweden leads EU rebellion against Poland’s tough vape and nicotine curbs, as smoking death toll hits 56,000 a year](https://smokefreesweden.org/sweden-leads-eu-rebellion-against-polands-tough-vape-and-nicotine-curbs-as-smoking-death-toll-hits-56000-a-year/) - International health experts have welcomed a Sweden-led formal EU objection to Poland’s proposed crackdown on safer nicotine alternatives, warning that politicians must put science before ideology. Poland is planning sweeping restrictions that would ban most flavours used in nicotine products, outlaw disposable vapes and even classify some innovative nicotine products as medicines. But in a
- [Cochrane review echoes Swedish approach: less harmful alternatives, like vaping superior to other quit methods](https://smokefreesweden.org/cochrane-review-echoes-swedish-approach-less-harmful-alternatives-like-vaping-superior-to-other-quit-methods/) - Stockholm, 12 January - A new Cochrane review has found yet again that nicotine e-cigarettes are more effective in helping people quit smoking than conventional nicotine-replacement therapy (NRT). The Cochrane Tobacco Addiction Group (TAG) was established in 1996 and has published several reviews examining interventions for smoking cessation, for preventing smoking uptake, and public policy
- [Malaysia's Smoking Rates Stagnate as New Zealand Halves Smoking Through Vaping](https://smokefreesweden.org/malaysias-smoking-rates-stagnate-as-new-zealand-halves-smoking-through-vaping/) - 8 July 2024, Kuala Lumpur, Malaysia — New Zealand's approach to smoke free nicotine alternatives has halved smoking rates in just five years while Malaysia continues to have 5 million smokers, according to Smoke Free Sweden. A new report authored by New Zealand’s Dr Marewa Glover for Smoke Free Sweden, highlights the critical role of
- [AUSTRALIA'S STRICT VAPING LAWS FUEL BLACK MARKET, STALL SMOKING DECLINE, REPORT REVEALS](https://smokefreesweden.org/australias-strict-vaping-laws-fuel-black-market-stall-smoking-decline-report-reveals/) - STOCKHOLM, SWEDEN – July 11, 2024 – A new report from Smoke Free Sweden, a public health nonprofit, highlights the unintended consequences of Australia's restrictive vaping policies. The report, "Quitting Strong: New Zealand's Smoking Cessation Success Story," shows that while New Zealand has seen a dramatic 49% decrease in smoking prevalence in just five years
- [SOUTH AFRICA CAN SOLVE ITS SMOKING PROBLEM BY HEEDING NEW ZEALAND’S VAPE SUCCESS STORY](https://smokefreesweden.org/south-africa-can-solve-its-smoking-problem-by-heeding-new-zealands-vape-success-story/) - 15 July 2024, Cape Town: Smoking is on the increase in South Africa due to misinformation and hostility towards vapes, while other nations are using these safer alternatives to win the war against the deadly toll of tobacco, according to leading health experts. New Zealand halved its smoking rates from 13.3% in 2018 to 6.8%
- [NEW ZEALAND SHOWS THE WORLD HOW VAPES HELPED CUT ITS SMOKING RATE IN HALF](https://smokefreesweden.org/new-zealand-shows-the-world-how-vapes-helped-cut-its-smoking-rate-in-half/) - https://youtu.be/6cWU6gPYgl8 NEW YORK, Monday 23 September - LEADING international health expert Dr Marewa Glover today warned governments that millions of lives will be unnecessarily lost if policymakers fail to embrace the opportunities offered by tobacco harm reduction (THR) products. New Zealand’s smoking rate has almost halved in just five years due to the widespread acceptance
- [BRAZIL’S PLAN TO LIFT VAPE BAN WILL SAVE MILLIONS OF LIVES](https://smokefreesweden.org/brazils-plan-to-lift-vape-ban-will-save-millions-of-lives/) - STOCKHOLM, 3 October 2024 - Brazil is “on the cusp of a public health miracle” as it prepares to legalise vapes in the ongoing war against smoking, according to international health experts. Lifting a ban on vapes would throw a lifeline to millions of smokers, help to cut rampant illicit trade and offer protection to
- [Ireland’s vape tax puts smokers’ lives at risk](https://smokefreesweden.org/irelands-vape-tax-puts-smokers-lives-at-risk/) - STOCKHOLM, 4 October 2024 - Ireland's new tax on e-cigarettes is a setback in the fight against tobacco, condemning thousands of smokers to unnecessary premature death, according to international health experts. This week, the Irish government announced a levy of 50 cents per ml of e-liquid as part of its annual budget, adding €1.23 to
- [UK’s vape tax hike plan is misstep in fight against smoking](https://smokefreesweden.org/uks-vape-tax-hike-plan-is-misstep-in-fight-against-smoking/) - STOCKHOLM, 21 October – A plan to hike the tax on vapes in the UK risks undermining the country’s efforts to reduce smoking rates and would increase tobacco-related death and disease, according to leading international health experts. The UK chancellor is reportedly considering the tax increase in the state budget this month. But harm reduction
- [Bulgarian vape ban ‘would hinder the fight against smoking’](https://smokefreesweden.org/bulgarian-vape-ban-would-hinder-the-fight-against-smoking/) - Wednesday 26 February - International health experts today condemned proposals in the Bulgarian Parliament to restrict access to safer nicotine alternatives and potentially ban disposable vapes entirely. Smoke Free Sweden says these short-sighted measures would deprive adult smokers of crucial tools that could help them transition away from deadly combustible cigarettes and will hinder the
- [World Vape Day: Flavours save lives](https://smokefreesweden.org/world-vape-day-flavours-save-lives-sweden-shows-the-way-by-dr-konstantinos-farsalinos-md-mph-cardiologist-and-tobacco-harm-reduction-researcher-greece/) - By Dr. Konstantinos Farsalinos, MD, MPH – Cardiologist and Tobacco Harm Reduction Researcher, Greece Each year, on World Vape Day, we are reminded that the world continues to lose over 8 million people annually to smoking-related diseases—despite decades of tobacco control. But there is hope. The science is clear: combustion is the killer, not nicotine
- [World Vape Day: A Public Health Opportunity We Cannot Afford to Miss](https://smokefreesweden.org/world-vape-day-a-public-health-opportunity-we-cannot-afford-to-miss-by-professor-heino-stover-frankfurt-university-of-applied-sciences/) - By Professor Heino Stöver, Frankfurt University of Applied Sciences As we mark World Vape Day on 30 May, it is time for policymakers and public health professionals to confront an inconvenient truth: millions of lives could be saved if we embraced vaping as a legitimate harm reduction tool.(1) Tobacco harm reduction (THR) offers an evidence-based
- [Retracted vaping study shows the real danger of misinformation in nicotine debate](https://smokefreesweden.org/retracted-vaping-study-shows-the-real-danger-of-misinformation-in-nicotine-debate/) - STOCKHOLM - A scientific paper claiming to link vaping with cancer has been formally retracted by the Journal of Cancer Policy after editors found serious flaws that undermined its conclusions. The journal withdrew the review after identifying major problems with the study’s design, including inconsistencies in the evidence base, misclassification of research and conclusions that
- [Ireland's anti-vaping stance is trapping smokers with cigarettes, new report finds](https://smokefreesweden.org/ireland-2/) - Major new research shows Ireland’s negative approach to safer nicotine products risks reversing progress against smoking and trapping millions with deadly cigarettes. A new Smoke Free Sweden report comparing Ireland and New Zealand reveals a striking divergence in outcomes between two countries who once shared the same ambition of becoming smoke-free. While New Zealand has
- [New Zealand's vaping strategy drove fivefold acceleration in smoking decline](https://smokefreesweden.org/new-zealands-vaping-strategy-drove-fivefold-acceleration-in-smoking-decline/) - Major new research reveals that New Zealand’s progressive approach to vaping has resulted in an unprecedented decline in smoking across all age groups, strengthening the case for safer nicotine alternatives as a central part of tobacco control. The analysis, published in The Lancet Regional Health – Western Pacific, found that the annual rate of decline in
- [Confirmed: Vaping’s leading role in driving down UK’s smoking rates](https://smokefreesweden.org/confirmed-vapings-leading-role-in-driving-down-uks-smoking-rates/) - Compelling new evidence from the UK’s leading voice on tobacco control shows e-cigarettes are playing an increasingly central role in the battle to reduce smoking. The official survey data from Action on Smoking and Health (ASH) Great Britain reveals: 4.8 million Britons have used vapes to quit smoking 60% of vapers are former smokers, while 32%
- [Doctor’s orders: Offer vapes to smokers as quitting tool](https://smokefreesweden.org/doctors-orders-offer-vapes-to-smokers-as-quitting-tool/) - A major new report in America’s most prestigious medical journal has declared that vapes should be offered to smokers trying to kick the habit for good. The landmark study was compiled by a panel of 24 top experts from the Society for Research on Nicotine and Tobacco. It concludes that vaping is FAR less dangerous than
- [Vaping doubles smokers’ chances of quitting, major new report finds](https://smokefreesweden.org/vaping-doubles-smokers-chances-of-quitting-major-new-report-finds/) - A major evidence review finds that nicotine vaping can significantly improve quit rates compared with traditional nicotine-replacement therapies.
- [Cochrane evidence must guide UK rules on vapes](https://smokefreesweden.org/cochrane-evidence-must-guide-uk-rules-on-vapes/) - Major new research which identifies vapes as the most effective quit-smoking aid should guide UK lawmakers as they consider strict new rules on safer nicotine alternatives, say international health experts. The landmark Cochrane review found that smokers using nicotine-containing vapes are up to 67% more likely to quit than those using traditional nicotine-replacement therapies, such as
- [Praise for New Zealand's defence of safer alternative on road to historic smoke-free success](https://smokefreesweden.org/praise-for-new-zealands-defence-of-safer-alternative-on-road-to-historic-smoke-free-success/) - STOCKHOLM, Thursday 31 July 2025 - International experts have applauded New Zealand’s associate minister of health for her staunch defence of safer nicotine alternatives that have brought her country to the brink of official ‘smoke-free’ status. In a passionate parliamentary speech, Casey Costello lambasted “scaremongering” and ideological opposition to the country’s harm reduction strategies, which
- [Media: Sigmagazine - La Svezia diventa smoke free grazie agli strumenti di riduzione del danno [IT]](https://smokefreesweden.org/media-sigmagazine-la-svezia-diventa-smoke-free-grazie-agli-strumenti-di-riduzione-del-danno-it/) - Il traguardo previsto per il 2023. Fondamentale l'apertura a prodotti a rischio ridotto come snus, sigaretta elettronica e nicotine pouches. [READ ARTICLE ON SIGMAGAZINE] È stato presentato questa mattina, in un webinar in diretta dal Radisson Collection Strand Hotel di Stoccolma, il nuovo rapporto intitolato “The Swedish Experience – a roadmap to a smoke free
- [Health Advocates call on countries to make smoke free New Year’s resolution for 2024](https://smokefreesweden.org/health-advocates-call-on-countries-to-make-smoke-free-new-years-resolution-for-2024/) - Stockholm, 27th Dec - Smoke Free Sweden has launched a new digital campaign urging governments and politicians around the world to make a New Year's resolution and help their country quit smoking in 2024. On the eve of the New Year, the Smoke Free Sweden movement, which launched in 2023 to promote Sweden’s success in
- [New Zealand halves smoking rate as smokers seek less harmful alternatives](https://smokefreesweden.org/new-zealand-halves-smoking-rate-as-smokers-seek-less-harmful-alternatives/) - 12 June 2024, Warsaw, Poland – New Zealand’s smoking rate has halved in just five years due to the widespread acceptance and use of smoke free nicotine products, according to a new Smoke Free Sweden report by a panel of international experts led by public health expert Dr Marewa Glover of New Zealand. New Zealand,
- [Media: Altinget - Time to smoke out nicotine's bad reputation](https://smokefreesweden.org/media-altinget-time-to-smoke-out-nicotines-bad-reputation/) - Op-ed from Professor Karl Fagerström. [Read the full article here] Sweden's experience of using alternative nicotine products to reduce smoking has shown an eye-opening paradox: despite similar levels of nicotine use as in the rest of Europe, we have markedly fewer tobacco-related health problems when it comes to men. This is no accident. In the
- [BREAKING NEWS: Swedes first in world to become smoke free – it’s a lesson for the world](https://smokefreesweden.org/breaking-news-swedes-first-in-world-to-become-smoke-free-its-a-lesson-for-the-world/) - STOCKHOLM, 13 November 2024 - SENSATIONAL government figures released today show that Swedes have made history by becoming officially ‘smoke free’. Swedes have hit this remarkable milestone 16 years ahead of the European Union target - while most of their fellow member states are set to miss it by some distance. Official health data released
- [Safer alternatives to smoking can save nearly 700,000 lives in Chile, Ireland and Taiwan](https://smokefreesweden.org/safer-alternatives-to-smoking-can-save-nearly-700000-lives-in-chile-ireland-and-taiwan/) - STOCKHOLM, 10 December 2024 - Almost 700,000 lives would be saved in Ireland, Taiwan and Chile if those countries embraced safer alternatives to smoking, a ground-breaking new report reveals. The landmark analysis released today by leading international health experts underscores the benefits of tobacco harm reduction (THR) strategies in vastly different cultures and health landscapes.
- [Swedes carry torch of hope into 2025, lighting the way to smoke-free future](https://smokefreesweden.org/swedes-carry-torch-of-hope-into-2025-lighting-the-way-to-smoke-free-success/) - STOCKHOLM, 1 January 2025 - As Swedes enter their first full year as officially smoke-free, leading international health experts are calling on other countries to follow their example and eradicate smoking through the use of safer alternatives. While New Zealand looks likeliest to succeed after endorsing vapes as a stop-smoking tool, many other nations are
- [Tale of Two Nations: New analysis highlights New Zealand’s smoke-free progress vs. South Africa’s struggles](https://smokefreesweden.org/tale-of-two-nations-new-analysis-highlights-new-zealands-smoke-free-progress-vs-south-africas-struggles/) - Thursday 06 February, Pretoria, South Africa - South Africa’s proposed new restrictions on safer alternatives to cigarettes will hold the country back in the fight against tobacco-related harm, according to a landmark report released today by international health experts. Tale of Two Nations: South Africa vs. New Zealand, published by Smoke Free Sweden, presents a stark
- [Finland’s flavour ban on nicotine pouches risks pushing smokers back to cigarettes](https://smokefreesweden.org/finlands-flavour-ban-on-nicotine-pouches-risks-pushing-smokers-back-to-cigarettes/) - Finland’s plan to ban flavours in nicotine pouches risks driving smokers back to cigarettes, leading international health experts warn today. With a smoking rate of 15% - almost three times higher than Sweden’s 5.3% - Finland should be looking to Sweden’s successful harm reduction strategies rather than implementing prohibitive measures, said Dr. Delon Human, leader
- [Restrictions on smoke-free alternatives could cost thousands of Spanish lives, report finds](https://smokefreesweden.org/restrictions-on-smoke-free-alternatives-could-cost-thousands-of-spanish-lives-report-finds/) - A restrictive approach to safer smoke-free alternatives to cigarettes is hindering Spain's fight against the toll of tobacco and putting tens of thousands of lives at risk, according to a major new report released today. The report, Tale of Two Nations: Spain vs Sweden, highlights the stark contrast in public health outcomes between the two
- [Praise for New Zealand's defence of safer alternatives on road to historic smoke-free success](https://smokefreesweden.org/praise-for-new-zealands-defence-of-safer-alternatives-on-road-to-historic-smoke-free-success/) - STOCKHOLM - International experts have applauded New Zealand’s associate minister of health for her staunch defence of safer nicotine alternatives that have brought her country to the brink of official ‘smoke-free’ status. In a passionate parliamentary speech, Casey Costello lambasted “scaremongering” and ideological opposition to the country’s harm reduction strategies, which have seen smoking rates
- [New Year, new chance to quit: report shows smokers best way to kick their habit](https://smokefreesweden.org/new-year-new-chance-to-quit-report-shows-smokers-best-way-to-kick-their-habit/) - BUENOS AIRES – As millions of smokers embark on New Year’s resolutions to quit, new evidence from international health experts proves that safer nicotine alternatives such as vapes and oral nicotine pouches offer their best chance of success. The ground-breaking report from Smoke Free Sweden, Tale of Two Nations: Argentina v Sweden, reveals how countries that embrace
- [Major review finds nicotine pouches could be safest alternative yet for smokers](https://smokefreesweden.org/major-review-finds-nicotine-pouches-could-be-safest-alternative-yet-for-smokers/) - STOCKHOLM - A major new scientific review reveals that oral nicotine pouches show all the signs of being the safest and most effective method of helping smokers to give up deadly cigarettes. The comprehensive study by leading cardiologist and nicotine researcher Dr Konstantinos Farsalinos finds that modern tobacco-free nicotine pouches sit at the very bottom
- [EU report risks derailing smoke-free goals with attack on safer nicotine products](https://smokefreesweden.org/eu-report-risks-derailing-smoke-free-goals-with-attack-on-safer-nicotine-products/) - STOCKHOLM - International health experts today accused the European Commission of undermining its own smoke-free ambitions and putting millions of lives at risk by targeting safer nicotine alternatives that are helping smokers to quit. The Commission’s long-awaited evaluation of EU tobacco laws, published today, could pave the way for sweeping restrictions or bans on vaping, nicotine
- [Nicotine alternatives 'can turn world smoke-free by 2040'](https://smokefreesweden.org/nature-study/) - Increased use of smoke-free nicotine products such as vapes and oral pouches can turn the world ‘smoke-free’ by 2040, according to ground-breaking new research by international health experts. The major new study, published in the prestigious Nature journal, concludes that global efforts to end smoking are stalling and warns that sticking with traditional strategies could cost
- [Belgium's flavour ban risks pushing smokers back to cigarettes](https://smokefreesweden.org/belgiums-flavour-ban-risks-pushing-smokers-back-to-cigarettes/) - Belgium’s decision to ban flavoured vapes has come under fire from international health experts, who warn the move will sabotage quit-smoking efforts and push former smokers back to deadly cigarettes. The Belgian federal government has approved plans to prohibit flavoured vapes from September 2028, allowing only tobacco and neutral flavours to remain on the market.
- [EU citizens urged: Speak up to protect Europe's smoke-free future](https://smokefreesweden.org/eu-citizens-urged-speak-up-to-protect-europes-smoke-free-future/) - Citizens, health professionals, scientists and consumers across Europe have a rare chance to make their voices heard in a crucial European Commission consultation that could shape the future of smoking reduction across the continent. The Commission has launched a public call for evidence as part of its revision of EU tobacco and nicotine laws. These
- [World No Tobacco Day: Don't block smokers' escape route](https://smokefreesweden.org/world-no-tobacco-day-dont-block-smokers-escape-route/) - On World No Tobacco Day (May 31), citizens across Europe are being urged to have their say in a debate that could decide whether millions more smokers successfully quit - or stay trapped with deadly cigarettes. The European Commission has launched a public call for evidence as part of its revision of EU tobacco and
- [Five point plan for a smoke-free Europe as consultation deadline looms](https://smokefreesweden.org/five-point-plan-for-a-smoke-free-europe-as-consultation-deadline-looms/) - International health experts today unveiled their five-point blueprint for a smoke-free Europe, amid growing concern that policymakers are set to reverse hard-won gains in the fight against deadly cigarettes. The intervention comes as the European Commission reviews its tobacco and nicotine laws, opening the door to sweeping new restrictions on smoke-free alternatives such as vapes,
- [Flood of anti-science is trapping smokers with deadly cigarettes](https://smokefreesweden.org/flood-of-anti-science-is-trapping-smokers-with-deadly-cigarettes/) - An anti-science campaign that misrepresents the risks of safer smoke-free nicotine products is trapping millions of smokers with cigarettes that will ultimately kill them, international experts warn today. The alert comes as major new research shows that more than half of adult smokers in the UK wrongly believe vaping is as harmful as, or more
- [Estonia’s proposed nicotine pouch cap will trap more smokers with deadly cigarettes](https://smokefreesweden.org/estonias-proposed-nicotine-pouch-cap-will-trap-more-smokers-with-deadly-cigarettes/) - International health experts have warned Estonia’s lawmakers that proposed restrictions on oral nicotine pouches would trap smokers with deadly cigarettes by making safer alternatives too weak to help them switch. A plan to impose a nicotine cap of just 4 mg/g in Estonia would leave regulated nicotine pouches containing only 2-4 mg of nicotine each.
- [Ireland’s nicotine flavour ban ‘would trap smokers with cigarettes’](https://smokefreesweden.org/irelands-nicotine-flavour-ban-would-trap-smokers-with-cigarettes/) - International health experts have welcomed an EU-level challenge that has delayed Ireland’s sweeping restrictions on safer nicotine alternatives. The intervention by Greece and Italy forces Dublin to reconsider rules that would deter millions of smokers seeking to switch away from deadly cigarettes. Ireland must now explain why it is necessary and proportionate to restrict vape
- [Counting down to the Swedish government’s official declaration of smoke-free status](https://smokefreesweden.org/counting-down-to-the-swedish-governments-official-declaration-of-smoke-free-status/) - Smoke Free Sweden was founded in March 2023 on a straightforward observation: Sweden was on course to end smoking, and almost nobody outside Sweden had noticed. The founding research, The Swedish Experience, set out how. Tobacco still kills more than eight million people a year, and the standard response to it has barely changed in a
- [How Britain quit smoking](https://smokefreesweden.org/how-britain-quit-smoking/) - In 1974, cigarettes were part of the fabric of British life. People lit up in offices, railway carriages and hospital waiting rooms, cigarettes were advertised almost everywhere and used by more than half of men and almost half of women in Great Britain. Fifty years later, according to an Office for National Statistics survey, just
- [EU urged to adopt risk-based nicotine regulation despite ‘biased’ review](https://smokefreesweden.org/eu-urged-to-adopt-risk-based-nicotine-regulation-despite-biased-review/) - International health experts are urging Europe to regulate tobacco and nicotine products according to their relative risk, as the bloc prepares to overhaul its rules to combat smoking. In a submission to the European Commission’s public consultation on tobacco control, Smoke Free Sweden advocates argue that the strictest regulations should be focused on cigarettes and
- [Bangladesh is warned: Low nicotine limit will hold back fight against smoking](https://smokefreesweden.org/bangladesh-is-warned-low-nicotine-limit-will-hold-back-fight-against-smoking/) - International health experts have warned Bangladesh’s lawmakers that proposed restrictions on oral nicotine pouches would be a backward step in the fight against smoking, which is killing more than 130,000 people in the country every year. More than one in three adult men in Bangladesh smokes, while the country has made only limited progress in
- [South Korea's nicotine policies are costing lives: New report](https://smokefreesweden.org/south-koreas-nicotine-policies-are-costing-lives-new-report/) - Major new research by international health experts shows South Korea’s negative approach to smoke-free nicotine products is sabotaging the fight against smoking, which kills more than 68,000 people in the country every year. A new Smoke Free Sweden report compares South Korea’s tobacco-control strategy with Sweden’s world-leading harm reduction model and concludes that Korea’s refusal
- [FDA recognises nicotine pouches' life-saving potential as Europe heads in the opposite direction](https://smokefreesweden.org/fda/) - The world’s most influential health regulator has recognised that nicotine pouches can dramatically reduce smokers’ risk of deadly disease - just as the European Union is considering new restrictions that could make these products less accessible. The U.S. Food and Drug Administration (FDA) has authorised 20 ZYN nicotine pouch products to be marketed with the
- [Submission to Brazil health regulator ANVISA's consultation on nicotine products](https://smokefreesweden.org/submission-to-brazil-health-regulator-anvisas-consultation-on-nicotine-products/) - SUBMISSION TO ANVISA [Download the pdf version of the submission here] Targeted Consultation No. 6/2026 on Nicotine Products Call for Contribution Notice No. 3/2026 Submitted by: Smoke Free Sweden (SFS) Dr. Delon Human, Prof. Mihaela Rǎescu, Jessica Perkins, Dr. Hazel Lincy Ebenezer, Carissa During, Alice Cittone, Karl Fagerström Date: June 2026 Website: smokefreesweden.org/ About Smoke
- [Setback in fight against smoking as European Parliament rejects landmark nicotine ruling](https://smokefreesweden.org/reportk/) - International health experts say Europe’s lawmakers have today prioritised politics over public health by voting against a report that would have formally recognised that different nicotine products carry different levels of health risk. The European Parliament’s rejection of the report on the revision of EU tobacco taxation rules is a significant setback for efforts to
- [EU Health Commissioner branded the 'Donald Trump of fake science'](https://smokefreesweden.org/eu-health-commissioner-branded-the-donald-trump-of-fake-science/) - Europe’s Health Commissioner Oliver Várhelyi has come under fresh attack for the “Trumpification of EU health policy” following his latest misleading claims about nicotine, vaping and tobacco harm reduction. Várhelyi’s new statement, made on World No Tobacco Day, relied on unsupported assertions, ignored the role of safer nicotine products in reducing smoking and used confusing
- [Swedish Minister praised for exposing 'absurdity' of French nicotine pouch ban](https://smokefreesweden.org/swedish-minister-praised-for-exposing-absurdity-of-french-nicotine-pouch-ban/) - International health experts have praised Sweden’s Trade Minister for laying bare the “absurdity” of France’s sweeping ban on nicotine pouches, warning that the move punishes smokers seeking safer alternatives and risks pushing users back to deadly cigarettes. France’s controversial new decree, which came into force last month, imposes one of the toughest restrictions in Europe on
- [WHO spurns the world’s most successful anti-smoking story](https://smokefreesweden.org/sfs/) - by Dr Delon Human, leader of Smoke Free Sweden The World Health Organization’s (WHO) latest report on nicotine pouches claims to expose the marketing tactics behind the global rise of smoke-free nicotine products. Across 156 pages, the focus falls heavily on flavours, branding, youth appeal and industry behaviour. But what’s missing from the discussion is
- [Economists warn EU nicotine tax hikes will derail fight against smoking](https://smokefreesweden.org/economists-warn-eu-nicotine-tax-hikes-will-derail-fight-against-smoking/) - LEADING international economists are warning that the European Union’s proposed new taxes on smokeless nicotine products could undermine efforts to reduce smoking, discourage smokers from switching to safer alternatives and even fuel illicit trade. A new analysis by the Tax Foundation criticises the European Commission’s planned overhaul of tobacco excise rules, arguing that steep taxes
- [EU health chief repeats false claims on nicotine products despite scientific backlash](https://smokefreesweden.org/eu-health-chief-repeats-false-claims-on-nicotine-products-despite-scientific-backlash/) - BRUSSELS - Europe's Health Commissioner Olivér Várhelyi has doubled-down in his misinformation campaign against smoke-free nicotine products in the face of fierce criticism from leading international scientists. Despite being publicly challenged over what experts described as “false and misleading” claims and “anti-vax levels of science denial”, Várhelyi last week repeated his assertion that vapes and
- [Argentina retreats from nicotine ban - now comes the real test](https://smokefreesweden.org/argentina-retreats-from-nicotine-ban-now-comes-the-real-test/) - International health experts have cautiously welcomed Argentina's decision to withdraw a blanket ban on smokeless nicotine products - but insist that greater access to these safer alternatives is key to reducing smoking and saving millions of lives. Argentina’s Ministry of Health has redefined its tobacco and nicotine regime with new rules that signal a shift
- [Spain's lawmakers accused of protecting cigarettes by blocking safer alternatives](https://smokefreesweden.org/spains-lawmakers-accused-of-protecting-cigarettes-by-blocking-safer-alternatives/) - International health experts have criticised new attempts by Spanish lawmakers to limit adult access to safer nicotine alternatives that could help combat their smoking crisis. The country’s two main political parties - the Popular Party (PP) and the Spanish Socialist Workers’ Party (PSOE) - have voted to confine the sale of vaping products and nicotine
- [Swedish lawmakers praised for challenging France's 'absurd' nicotine ban](https://smokefreesweden.org/swedish-lawmakers-praised-for-challenging-frances-absurd-nicotine-ban/) - STOCKHOLM – International health experts have praised Swedish MEPs for their revolt against France’s sweeping ban on nicotine pouches, warning the prohibition is disproportionate, unscientific and risks undermining both public health and the EU’s single market. Five Swedish MEPs have written to European Commission President Ursula von der Leyen and Parliament President Roberta Metsola (pictured), warning
- [Swedish MEP hailed for defending nation's life saving nicotine model in the EU](https://smokefreesweden.org/swedish-mep-hailed-for-defending-nations-life-saving-nicotine-model-in-the-eu/) - International health experts today hailed MEP Jessica Polfjärd for warning Brussels officials not to undermine the Swedish harm-reduction strategy that has driven the country to the brink of smoke-free status. Polfjärd (EPP, Sweden) has submitted a formal written question to the European Commission asking how it will ensure that upcoming revisions to the EU Tobacco Products Directive do not
- [Warning to Brussels: Don't deprive women of best tool to quit smoking](https://smokefreesweden.org/warning-to-brussels-dont-deprive-women-of-best-tool-to-quit-smoking/) - BRUSSELS – On International Women’s Day (March 8), health experts are warning Brussels against jeopardising women’s health by restricting or banning nicotine pouches that have helped drive one of the world’s most dramatic declines in female smoking. The message comes with the release of a new report, Empowerment in a Pouch, which shows how access to oral,
- [Scientists challenge EU Health Commissioner's ‘misinformation' on safer nicotine alternatives](https://smokefreesweden.org/scientists-challenge-eu-health-commissioners-misinformation-on-safer-nicotine-alternatives/) - STOCKHOLM - A group of 23 leading European scientists has publicly challenged “false and misleading” claims made by EU Health Commissioner Olivér Várhelyi about smoke-free nicotine products. In an open letter addressed to European Commission President Ursula von der Leyen, the experts warn that statements by Olivér Várhelyi claiming that smoke-free nicotine products are “as harmful” as cigarettes
- [WHO’s misinformation on safer nicotine alternatives "will cost lives"](https://smokefreesweden.org/who-misinformation/) - STOCKHOLM – International health experts have criticised the World Health Organization (WHO) for portraying safer nicotine alternatives as a public health menace, rather than recognising their role in accelerating declines in smoking. As the world’s premier technical health agency, WHO is empowered to support strategies that reduce morbidity and mortality even if they do not
- [Brussels' own advisors urge: tax risk, not nicotine](https://smokefreesweden.org/brussels-own-advisors-urge-tax-risk-not-nicotine/) - STOCKHOLM - International health experts are urging European policymakers to rethink proposals that would hike taxes on lower-risk nicotine products, after a key EU advisory body warned such moves could backfire on both public health and government revenues. A draft opinion from the European Economic and Social Committee (EESC) on the revision of the Tobacco Taxation Directive
- [Brazil losing the fight against smoking as safer alternatives are kept out of reach](https://smokefreesweden.org/brazil-losing-the-fight/) - BRASILIA - Brazil is losing the battle against smoking due its negative stance on safer nicotine alternatives, according to a major new report released today. Leading international health experts have compared Brazil’s experience and New Zealand. to reveal how different policy choices are producing sharply different outcomes. Just over a decade ago, New Zealand had
- [Spain's rising female cancer deaths spark warning over nicotine pouch ban](https://smokefreesweden.org/spains-rising-female-cancer-deaths-spark-warning-over-nicotine-pouch-ban/) - MADRID - New research exposing an alarming rise in lung cancer mortality among Spanish women has triggered fierce criticism of Spain’s proposed ban on oral nicotine pouches, with international health experts warning that the move will lock women into smoking and result in thousands of preventable deaths. EU-wide analysis shows Spain stands apart from most
- [EU nations revolt against Spain's nicotine campdown, warning Brussels against overreach](https://smokefreesweden.org/eu-nations-revolt-against-spains-nicotine-campdown-warning-brussels-against-overreach/) - STOCKHOLM - A growing revolt by EU member states against restrictive laws on safer nicotine alternatives is sending a clear warning to the European Commission as it considers changes to EU-wide tobacco control rules. A fresh round of formal objections has been lodged against Spain’s latest plans to impose severe restrictions on nicotine pouches and other smoke-free products.
- [MEPs uged to back nicotine pouches as 'game-changing'  lifesaver in war on smoking](https://smokefreesweden.org/meps-uged-to-back-nicotine-pouches-as-game-changing-lifesaver-in-war-on-smoking/) - BRUSSELS - International experts met MEPs today to deliver this do-or-die plea: oral nicotine pouches are the game-changer in the war on smoking and must be made accessible, acceptable and affordable to save millions of lives across Europe. New research presented by the experts in the Brussels Parliament reveals that nicotine pouches are driving Sweden’s
- [Evidence disproves scaremongering about safer alternatives](https://smokefreesweden.org/evidence-disproves-scaremongering-about-safer-alternatives/) - STOCKHOLM - Leading international health experts have welcomed research dispelling the myth that safer nicotine alternatives are a “gateway” product for the underage. New evidence from New Zealand shows that youth vaping rates are falling sharply while youth smoking continues to decline to historic lows, directly contradicting claims that reduced-risk nicotine products inevitably lead young
- [EU accused of 'anti-vax levels of science denial' over safer nicotine products](https://smokefreesweden.org/commission-response-epq/) - STOCKHOLM - Leading international health experts have accused the European Commission of engaging in anti-vaccine-style science denial after it rejected overwhelming evidence that smoke-free nicotine products reduce smoking and smoking-related disease. The Commission’s response to a parliamentary question from Danish MEP Kristoffer Storm represents one of the most alarming examples of ideology-driven policymaking seen in EU public
- [Taxing safer alternatives backfires, pushing users back to deadly cigarettes](https://smokefreesweden.org/taxing-safer-alternatives-backfires-pushing-users-back-to-deadly-cigarettes/) - STOCKHOLM, Major new research has delivered a stark warning to governments considering punitive taxes on safer nicotine alternatives: when lower-risk products are made less affordable, most users return to smoking cigarettes, with potentially devastating public-health consequences. A study of Chinese adults who vape found that 68% stopped vaping after a 2022 e-cigarette tax increase. Alarmingly, around three-quarters of
- [Nicotine pouches are key to reducing oral disease, new report finds](https://smokefreesweden.org/nicotine-pouches-are-key-to-reducing-oral-disease-new-report-finds/) - STOCKHOLM - A major new report by international health experts reveals how safer nicotine alternatives could be the most effective new weapon in the fight against oral disease that afflicts almost 4 billion people worldwide. The report by the Oral Nicotine Commission presents clinical, toxicological and population-level evidence demonstrating that oral nicotine pouches are a
- [Berlin summit confronted deadly failures in Germany's smoking policy](https://smokefreesweden.org/berlin-summit-confronted-deadly-failures-in-germanys-smoking-policy/) - Berlin - International health experts met in Berlin on Monday 24th November to confront one of Germany’s most urgent public-health challenges: a stalled smoking rate that continues to claim 130,000 lives every year. Many of those lives, the experts warned, are being needlessly lost because of Germany’s misguided rules on tobacco-free oral nicotine pouches. Dr.
- [Sri Lanka’s restrictive policies on safer nicotine ‘will cost 85,000 lives’](https://smokefreesweden.org/sri-lankas-restrictive-policies-on-safer-nicotine-will-cost-85000-lives/) - COLOMBO – Sri Lanka’s restrictive approach to safer nicotine alternatives is blocking escape routes for tobacco users and squandering the chance to save 85,000 lives, according to a major new report by international health experts published today. The landmark study by Smoke Free Sweden, titled Tale of Two Nations: Sri Lanka v Sweden, highlights how Sweden has
- [Japan's success in fight against smoking is an example for the world](https://smokefreesweden.org/japans-success-in-fight-against-smoking-is-an-example-for-the-world/) - By Dr. Hiroya Kumamaru Over the past decade, Japan has achieved one of the most significant public health shifts in the world. The introduction of heated tobacco products has transformed smoking patterns and placed Japan among the leaders in harm reduction. The figures are striking. Since heated tobacco was introduced in 2014, cigarette sales have
- [UK must defend safer alternatives that are saving lives worldwide](https://smokefreesweden.org/uk-must-defend-safer-alternatives-that-are-saving-lives-worldwide/) - By Martin Cullip Over the past decade, the United Kingdom has quietly built one of the world’s most successful public health strategies for reducing smoking. By embedding vaping into NHS quit-smoking services and recognising the value of safer nicotine alternatives, the UK has driven smoking rates to historic lows while already seeing measurable improvements in
- [How the Caribbean can capitalise on the safer nicotine revolution](https://smokefreesweden.org/how-the-caribbean-can-capitalise-on-the-safer-nicotine-revolution/) - By Dr. Delon Human Smoking remains a major public health challenge in the Caribbean. In Trinidad and Tobago, for example, almost one in three men smokes[1]. Elsewhere across the region, the adult smoking prevalence ranges from 15% to 25%, contributing to high rates of cancer, heart disease and chronic lung illness. The burden of smoking-related disease
- [European Commission's misguided asault on safer nicotine alternatives risks lives](https://smokefreesweden.org/european-commissions-misguided-asault-on-safer-nicotine-alternatives-risks-lives/) - STOCKHOLM - International health experts have condemned the European Commission’s latest offensive against safer nicotine alternatives, calling it a “dangerous and misguided assault” on products that are helping millions of smokers to quit. The move comes after Health Commissioner Olivér Várhelyi announced plans in Austria to hike taxes on vaping products to the same level
- [Safer nicotine alternatives are transforming public health – New report](https://smokefreesweden.org/safer-nicotine-alternatives-are-transforming-public-health-new-report/) - International experts urge policymakers to embrace harm reduction ahead of WHO tobacco summit STOCKHOLM - A landmark new report by international health experts reveals how safer nicotine alternatives are slashing smoking rates, preventing disease and saving lives across the world - and calls on policymakers at the WHO’s forthcoming global tobacco summit to embrace
- [France's pouch ban ‘a cruel joke’ that will turn holidaying Swedes into criminals](https://smokefreesweden.org/frances-pouch-ban-a-cruel-joke-that-will-turn-holidaying-swedes-into-criminals/) - Health experts slam EU policies driving smokers back to cigarettes. International health experts have slammed France’s ban on nicotine pouches, warning that it will criminalise ordinary Europeans crossing borders with safer nicotine products and push millions of ex-smokers back to cigarettes. The ban means that Swedes, who have achieved Europe’s lowest smoking rates thanks to
- [Only 5 days left to oppose the secret Brussels plot to charge Swedes 700% more tax on nicotine pouches](https://smokefreesweden.org/only-5-days-left-to-oppose-the-secret-brussels-plot-to-charge-swedes-700-more-tax-on-nicotine-pouches/) - STOCKHOLM - Swedes have just five days left to make their voices heard against Brussels’ plan to impose a devastating 700% tax hike on nicotine pouches - a move that would punish consumers, undermine public health and siphon Swedish tax revenues into the EU’s budget black hole. Under the European Commission’s leaked proposal, Sweden’s current
- [Safer nicotine alternatives 'can save 85,000 Sri Lankan lives’](https://smokefreesweden.org/safer-nicotine-alternatives-can-save-85000-sri-lankan-lives/) - COLOMBO, Sri Lanka – MORE than 85,000 lives could be saved by 2060 if Sri Lanka integrated safer nicotine products into its public health policies, according to a new report released today by international health experts. The comprehensive analysis highlights a stark disparity in smoking rates between Sri Lanka and countries with progressive nicotine policies.
- [UZBEKISTAN’S RESTRICTIONS ON SAFER NICOTINE ALTERNATIVES ARE ‘COSTING THOUSANDS OF LIVES’](https://smokefreesweden.org/uzbekistans-restrictions-on-safer-nicotine-alternatives-are-costing-thousands-of-lives/) - STOCKHOLM – Ground-breaking new research released today reveals Uzbekistan’s restrictive policies on safer alternatives to cigarettes are resulting in thousands of unnecessary deaths every year. The comprehensive study Tale of Two Nations by Smoke Free Sweden compares the tobacco control approaches of Uzbekistan and Sweden, showing how prohibition-based policies are failing to save lives while
- [Mexico's hard line on safer alternatives is costing thousands of lives, says report](https://smokefreesweden.org/mexicos-hard-line-on-safer-alternatives-is-costing-thousands-of-lives-says-report/) - STOCKHOLM - MAJOR new research out today warns that Mexico’s hardline approach to safer nicotine products is backfiring - fuelling a smoking crisis that kills 65,000 people every year. The groundbreaking report by international health experts shows that while Sweden has virtually wiped out smoking through harm reduction policies, Mexico’s prohibitionist approach has seen smoking
- [EU nations push back against Spain’s ‘dangerous’ nicotine pouch ban](https://smokefreesweden.org/eu-nations-push-back-against-spains-dangerous-nicotine-pouch-ban/) - STOCKHOLM - A powerful bloc of European Union member states has formally opposed Spain’s proposed ban on nicotine pouches, as international health experts warn that adult access to safer nicotine alternatives is essential in the fight against smoking. The European Commission this week published detailed objections from six governments - Sweden, Romania, Czechia, Croatia,
- [French restrictions on safer alternatives trap millions in smoking, report warns](https://smokefreesweden.org/french-restrictions-on-safer-alternatives-trap-millions-in-smoking-report-warns/) - France’s restrictive stance on safer alternatives to cigarettes threatens to derail efforts to reduce the deadly toll of tobacco, according to major new research by international health experts. Their study, Tale of Two Nations: France vs Sweden, contrasts the tobacco control policies of the two countries and highlights how Sweden’s embrace of harm reduction strategies
- [Love Life: Embrace safer alternatives this Valentine’s Day](https://smokefreesweden.org/love-life/) - This Valentine’s Day, international health experts are sending a heartfelt message to people across the globe: Loving life means loving a healthier, smoke-free lifestyle. In honour of the season of love, Smoke Free Sweden urges policymakers worldwide to embrace tobacco harm reduction strategies and promote safer alternatives to smoking, which are already saving lives around
- [Kenya risks prolonging smoking crisis by restricting safer alternatives, new report warns](https://smokefreesweden.org/kenya-risks-prolonging-smoking-crisis-by-restricting-safer-alternatives-new-report-warns/) - Misguided restrictions on safer alternatives to cigarettes threaten to perpetuate the smoking crisis that kills 12,000 Kenyans annually, according to a major new report. The landmark study, Tale of Two Nations: Kenya vs. Sweden, reveals how Sweden’s harm reduction approach has driven smoking rates to record lows, while Kenya’s proposed regulations could hinder progress in
- [Surge in illicit nicotine pouches underscores urgent need for regulated, safer alternatives](https://smokefreesweden.org/surge-in-illicit-nicotine-pouches-underscores-urgent-need-for-regulated-safer-alternatives/) - February 12, 2025 - A surge in sales of illicit nicotine products in the UK highlights the urgent need for adult smokers to have viable, safer alternatives that are both affordable and appealing, according to leading international health experts. Smoke Free Sweden warns that without ready access to legal harm reduction products, such as nicotine
- [US FDA approval of nicotine pouches is a landmark moment for Harm Reduction](https://smokefreesweden.org/us-fda-approval-of-nicotine-pouches-is-a-landmark-moment-for-harm-reduction/) - STOCKHOLM – The United States Food and Drug Administration (FDA) has taken a major step forward in tobacco harm reduction by authorising the marketing of nicotine pouch products through its Premarket Tobacco Product Application (PMTA) pathway. This decision establishes a global benchmark for evidence-based public health policy. Nicotine pouches, which are smoke-free and significantly less harmful
- [Nicotine pouch ban will drive up France’s ‘deplorable’ smoking rate](https://smokefreesweden.org/nicotine-pouch-ban-will-drive-up-frances-deplorable-smoking-rate/) - STOCKHOLM, Friday 1st November– A ban on nicotine pouches in France will drive up the country’s deplorable smoking rates and put millions more lives at risk, according to international health experts. Smoke Free Sweden, which is advocating for evidence-based harm reduction strategies, says the prohibition proposed by Health Minister Geneviève Darrieussecq is a deadly misstep
- [Danish Pouch Restrictions Will Drive 150,000 Back to Smoking](https://smokefreesweden.org/danish-pouch-restrictions-will-drive-150000-back-to-smoking/) - STOCKHOLM, 7 October – Proposed restrictions on flavours, nicotine content and increased taxation of oral nicotine pouches, may lead to a de facto ban on nine out 10 nicotine pouches currently sold in Denmark. This will represent a massive reversal in the war against tobacco and will drive tens of thousands of ex-smokers back to
- [Letter to UN General Assembly Delegates](https://smokefreesweden.org/letter-to-un-general-assembly-delegates/) - Dear Sir/Madam, We stand at a critical juncture for global public health. While smoking-related illnesses continue to kill more than 8 million people annually, we now have the proven capability to dramatically reduce that terrible toll. By integrating Tobacco Harm Reduction (THR) practices into standard tobacco control measures, countries can significantly cut smoking-related deaths, potentially
- [Swedish anti-smoking strategies offers solution for languishing EU smoking rates](https://smokefreesweden.org/437/) - 20 August, Stockholm, Sweden – SMOKING rates across the EU have stagnated because of a lack of availability of smoke free nicotine alternatives, say international health experts, backed by new data from Eurobarometer’s latest report: ‘Attitudes of Europeans towards tobacco and related products’. Citing the new data, Smoke Free Sweden researchers said smoking prevalence in
- [NEW ZEALAND HALVES SMOKING RATES WHILE INDONESIA STRUGGLES](https://smokefreesweden.org/new-zealand-halves-smoking-rates-while-indonesia-struggles/) - 04 July 2024, Jakarta, Indonesia: Indonesia’s progress on smoking rates has stagnated due to hostility, misinformation about vaping and high taxes, according to Smoke Free Sweden, while nations who have endorsed vapes have brought about a sea change in public health. New Zealand halved its smoking rates from 13.3% in 2018 to 6.8% in 2023
- [Landmark report proves that high nicotine use does not lead to high rates of health issues](https://smokefreesweden.org/landmark-report-proves-that-high-nicotine-use-does-not-lead-to-high-rates-of-health-issues/) - STOCKHOLM, 7 May 2024 – A new report released today in Stockholm by international health experts, "No Smoke, Less Harm" presents compelling evidence that despite similar levels of nicotine consumption, Sweden boasts significantly lower rates of tobacco-related diseases compared with other European nations. The report, which was unveiled during an event organised by Smoke Free
- [Media: The Objective - ¿Se debe regular el tabaco igual que el cigarrillo electrónico? Inglaterra y Suecia tienen la clave](https://smokefreesweden.org/media-the-objective-se-debe-regular-el-tabaco-igual-que-el-cigarrillo-electronico-inglaterra-y-suecia-tienen-la-clave/) - [Read the full article on The Objective] Las próximas semanas serán claves para el Plan Integral del Tabaquismo (PIT). Hasta el próximo 27 de marzo las comunidades autónomas podrán presentar alegaciones. La Comisión de Salud Pública del Consejo Interterritorial se reunirá de nuevo para votar el texto y, tras su aprobación, el Plan pasará al Pleno del Consejo
- [Nicotine Misinformation Is Threatening Lives In Central Asia](https://smokefreesweden.org/nicotine-misinformation-is-threatening-lives-in-central-asia/) - By Dr Delon Human ‘First do no harm’ is the most fundamental principle guiding healthcare professionals worldwide. It is disappointing therefore that health authorities across Central Asia are instituting policies that will expose millions of their citizens to harms that could easily be reduced, or even eliminated. This apparent dereliction of duty is the direct
- [Snus tax is a 'trailblazer' in global fight against smoking](https://smokefreesweden.org/snus-tax-is-a-trailblazer-in-global-fight-against-smoking/) - Wednesday 21 February – Today’s move by Swedish lawmakers towards slashing the taxes on alternative nicotine products has been hailed by international harm reduction experts as a trailblazing example of progress in the battle to reduce global cigarette consumption. The Swedish government announced on Tuesday that it has agreed to introduce a bill to reduce
- [COP10: A missed opportunity to save millions of lives](https://smokefreesweden.org/cop10-a-missed-opportunity-to-save-millions-of-lives/) - Stockholm, 14 February - Following the conclusion of the 10th Conference of the Parties on Tobacco Control (FCTC COP10) last weekend, leading global health experts have expressed disappointment over the WHO’s refusal to acknowledge sensible tobacco harm reduction measures. By continuing to conflate traditional cigarettes with less harmful alternatives, such as e-cigarettes and nicotine pouches,
- [Delon Human’s FCTC COP10 Insights - Day 5](https://smokefreesweden.org/delon-humans-fctc-cop10-insights-2/) - Day 5 COP10 wrapped up on February 10th, with the member states mainly focusing on FCTC Article 18, concerning the protection of the environmental impact of combustible tobacco cultivation, manufacture, consumption and waste disposal. A missed opportunity was the failure of COP10 to appoint a workgroup on “tobacco harm reduction strategies”, an integral part of
- [Delon Human’s FCTC COP10 Insights - Day 4](https://smokefreesweden.org/delon-humans-fctc-cop10-insights-day-4/) - Day 4 After several days of delegations setting out their stalls, it was my hope that the parties to the FCTC would see sense and talk about the importance of tobacco harm reduction in any strategy aimed at reducing smoking. So it was on day 4 of COP10. The New Zealand delegation clearly and unambiguously
- [Delon Human’s FCTC COP10 Insights - Day 3](https://smokefreesweden.org/delon-humans-fctc-cop10-insights/) - Day 3 COP10 reached its halfway stage, with an interesting tension developing between two trends - some at COP10 arguing for more (unproven) extreme tobacco control measures, such as ‘denicotinisation’, filter prohibition and tobacco generational bans. Another group of pragmatists asking for a more thoughtful examination of harm reduction strategies already employed by several of
- [Delon Human’s FCTC COP10 Insights - Day 2](https://smokefreesweden.org/delon-humans-fctc-cop10-insights-day-2/) - Day 2 COP10 continued yesterday with the majority of WHO member states neglecting the known benefits of Tobacco Harm Reduction (THR). As was the case on the first day of proceedings, discussions failed to acknowledge the success of sensible tobacco control, with New Zealand being one of the only delegations to underscore the importance of
- [Delon Human’s FCTC COP10 Insights - Day 1](https://smokefreesweden.org/delon-humans-fctc-cop10-insight/) - Day 1 COP10 started on Monday and a prevailing anti-nicotine sentiment underscored the discussions, overshadowing the known benefits of tobacco harm reduction (THR). This stance, while aimed at combating tobacco's global impact, risks sidelining effective strategies that have been instrumental in places like Sweden, where smoke-free alternatives have significantly contributed to public health goals. The
- [COP10: A missed opportunity?](https://smokefreesweden.org/cop10-a-missed-opportunity/) - By Dr Delon Human, leader of the Smoke Free Sweden movement. As the global community gears up for the delayed 10th Conference of the Parties (COP10) to the WHO Framework Convention on Tobacco Control, it is important not to lose sight of the one real tobacco control success stories in recent years. The World Health
- [COP10: What if lives were saved?](https://smokefreesweden.org/cop10-what-if-lives-were-saved/) - This week, COP10 should have taken place. We're taking the opportunity to look at what COP10 could have achieved if it embraced tobacco harm reduction. Sweden's journey towards becoming the first European country to be officially 'smoke-free', with a smoking rate expected to dip below 5% in 2023, should be a wake up call for
- [New Zealand study reveals access to alternative products is more effective than tax hikes when it comes to smoking cessation](https://smokefreesweden.org/new-zealand-study-reveals-access-to-alternative-products-is-more-effective-than-tax-hikes-when-it-comes-to-smoking-cessation/) - Stockholm, 13 October - a new report from New Zealand has found that vaping has helped to accelerate the rate of smoking cessation in the country. According to the report, the number of daily smokers in New Zealand has declined by 154,000 since 2020/21. As the report notes, this corresponds with the increased uptake of
- [Why an EU-wide nicotine pouch ban could undermine public health](https://smokefreesweden.org/why-an-eu-wide-nicotine-pouch-ban-could-undermine-public-health/) - Stockholm, 9 October 2023 – In a baffling move that disregards data-driven public health strategies, the European Union is considering a full-scale ban on nicotine pouches. Smoke Free Sweden strongly condemns such a backward proposal, highlighting its potential to sabotage the progress made in reducing smoking rates across Europe. This information has been brought to
- [Sunak must consider the Swedish approach to bringing down UK smoking rates](https://smokefreesweden.org/sunak-must-consider-the-swedish-approach-to-bringing-down-uk-smoking-rates/) - 3 October 2023, Stockholm, Sweden – The UK must follow Sweden’s lead and continue to support alternatives to cigarettes to tackle smoking rates, leading public health advocates have said. UK prime minister Rishi Sunak is said to be considering a raft of new proposals aimed at stamping out smoking for good, including gradually increasing the
- [Media: Expressen (SE) - The reduced snus tax is an unprecedented move](https://smokefreesweden.org/media-expressen-se-the-reduced-snus-tax-is-an-unprecedented-move/) - The reduction of the snus tax shows that the government does not see cigarettes and snus as equally dangerous. This is a unique shift. The Public Health Agency of Sweden must now stop supporting organisations that oppose snus," write representatives of the Snus Commission. [read the full article in Swedish on Expressen] The government's proposal
- [Media: O Globo - Tabagismo: como a Suécia está prestes a se tornar o 1º país da Europa livre do cigarro](https://smokefreesweden.org/media-o-globo-tabagismo-como-a-suecia-esta-prestes-a-se-tornar-o-1o-pais-da-europa-livre-do-cigarro/) - A abordagem sueca combina métodos de controle do tabagismo com estratégias de minimização de danos, como os cigarros eletrônicos. [Read the article on O Globe] A Suécia está a caminho de uma taxa de tabagismo abaixo de 5% e se aproxima do marco histórico de se tornar o primeiro país "livre do tabagismo" da Europa.
- [Especialistas defendem regulamentação de produtos alternativos ao cigarro no Brasil](https://smokefreesweden.org/especialistas-defendem-regulamentacao-de-produtos-alternativos-ao-cigarro-no-brasil/) - Ações de redução de danos implementadas pela Suécia poderiam salvar 3,5 milhões de vidas Especialistas, profissionais da saúde e consumidores de várias partes do mundo se reuniram em São Paulo, nesta quinta, 11 de maio, para debater iniciativas de redução de danos no primeiro Seminário Sul-Americano de Redução dos Danos do Tabaco. Para os palestrantes,
- [Press Release – EU TPD Consultation: Will the EU follow the Swedish model?](https://smokefreesweden.org/press-release-eu-tpd-consultation-will-the-eu-follow-the-swedish-model/) - April 25, 2023 - Stockholm - The authors of a landmark report on reducing the death toll from tobacco are urging the European Commission to adopt the successful strategies of Sweden in their upcoming revision of the Tobacco Products Directive (TPD). The report, titled "The Swedish Experience: A Roadmap to a Smoke-Free Society," highlights how
- [Media: La Razon - El sorprendente triunfo de la iniciativa sin humo en Suecia abre una vía que podría salvarle la vida a millones de personas, según un nuevo e importante informe [ES]](https://smokefreesweden.org/media-la-razon-el-sorprendente-triunfo-de-la-iniciativa-sin-humo-en-suecia-abre-una-via-que-podria-salvarle-la-vida-a-millones-de-personas-segun-un-nuevo-e-importante-informe-es/) - Un grupo de expertos en salud pública animan a los países de todo el mundo a seguir el ejemplo de Suecia. [READ THE ARTICLE ON LA RAZON] Un grupo de expertos en salud pública ha presentado hoy (MARTES) un importante informe que señala que Suecia se acerca al hito histórico de convertirse en el
- [Media: Altinget - Följ den svenska modellen för att utrota rökningen [SE]](https://smokefreesweden.org/media-altinget-folj-den-svenska-modellen-for-att-utrota-rokningen-se/) - Sverige är på väg att göra något unikt, som inget annat land i EU är i närheten av. Nämligen att bli helt rökfritt. Att sluta röka som Sverige räddar liv. Om fler länder gjorde som Sverige skulle 3,5 miljoner liv kunna räddas under det kommande decenniet – bara i EU. Det skriver Anders Milton, Karl

## Pages

- [Home](https://smokefreesweden.org/) - Smoke Free Sweden shares evidence, research and policy insights showing how safer nicotine alternatives can help reduce smoking worldwide.
- [News](https://smokefreesweden.org/news/) - Follow the latest news, research and policy developments concerning smoking, safer nicotine alternatives and tobacco harm reduction worldwide.
- [Resources](https://smokefreesweden.org/resources/) - Resources AllLatest Report Power in a Pouch: MexicoPower in a Pouch: MexicoLatest ReportPower in a Pouch: MexicoThe road to a healthier smoke-free future Read More TALE OF TWO NATIONS A set of comparative study of how various countries are faring in the fight against smoking VIEW ALL AllTale of Two Nations Tale Of Two Nations
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## Resources

- [Power in a Pouch: Mexico](https://smokefreesweden.org/resource/power-in-a-pouch-mexico/) - The road to a healthier smoke-free future
- [Tale Of Two Nations – Vol. 12: Brazil vs New Zealand](https://smokefreesweden.org/resource/tale-of-two-nations-vol-12-brazil-vs-new-zealand/) - Tale Of Two Nations – Vol. 12: Brazil vs New Zealand FULL REPORTPortuguese Vol 12: A comparative study of how Brazil and New Zealand are faring in the fight against smoking The global fight against smoking has shown that nations embracing progressive policies and harm reduction strategies are making the greatest strides in reducing smoking-related
- [Tale Of Two Nations – Vol. 15: Kazakhstan v Sweden](https://smokefreesweden.org/resource/tale-of-two-nations-vol-15-kazakhstan-v-sweden/) - Tale Of Two Nations – Vol. 15: Kazakhstan v Sweden FULL REPORTRussian | Kazakh Vol 15: A comparative study of how Kazakhstan and Sweden are faring in the fight against smoking The global fight against smoking has shown that nations embracing progressive policies and harm reduction strategies are making the greatest strides in reducing smoking-related
- [Tale Of Two Nations](https://smokefreesweden.org/resource/tale-of-two-nations/) - Vol 13: A comparative study of how Ireland and New Zealand are faring in the fight against smoking
- [No Smoke Less Harm](https://smokefreesweden.org/resource/no-smoke-less-harm/) - No Smoke Less Harm FULL REPORT How non-combustible nicotine alternatives can accelerate tobacco control and harm reduction, to save millions of adult smokers’ lives. In Sweden, almost one in four adults use nicotine daily. That is the same level of nicotine consumption as is found across Europe. Yet Sweden’s incidence of cancer is 41% lower
- [Tale Of Two Nations – Vol. 14: South Korea vs Sweden](https://smokefreesweden.org/resource/tale-of-two-nations-vol-14-south-korea-vs-sweden/) - Tale Of Two Nations – Vol. 14: South Korea vs Sweden FULL REPORTKorean Vol 14: A comparative study of how South Korea and Sweden are faring in the fight against smoking The global fight against smoking has shown that nations embracing progressive policies and harm reduction strategies are making the greatest strides in reducing smoking-related
- [Tale Of Two Nations – Vol. 13: Ireland vs New Zealand](https://smokefreesweden.org/resource/tale-of-two-nations-vol-13-ireland-vs-new-zealand/) - Tale Of Two Nations – Vol. 13: Ireland vs New Zealand FULL REPORT Vol 13: A comparative study of how Ireland and New Zealand are faring in the fight against smoking The global campaign against smoking has shown that nations embracing progressive policies and harm reduction strategies are making the greatest strides in reducing smoking-related
- [Tale Of Two Nations – Vol. 11: Argentina vs Sweden](https://smokefreesweden.org/resource/tale-of-two-nations-vol-11-argentina-vs-sweden/) - Tale Of Two Nations – Vol. 11: Argentina vs Sweden FULL REPORTSpanish Vol 11: A comparative study of how Argentina and Sweden are faring in the fight against smoking The global fight against smoking has shown that nations embracing progressive policies and harm reduction strategies are making the greatest strides in reducing smoking-related harm. This
- [Tale Of Two Nations – Vol. 10: Zambia vs Sweden](https://smokefreesweden.org/resource/tale-of-two-nations-vol-10-zambia-vs-sweden/) - Tale Of Two Nations – Vol. 10: Zambia vs Sweden FULL REPORT Vol 10: A comparative study of how Zambia and Sweden are faring in the fight against smoking The global fight against smoking has shown that nations embracing progressive policies and harm reduction strategies are making the greatest strides in reducing smoking-related harm. This
- [Tale Of Two Nations – Vol. 9: Sri Lanka vs Sweden](https://smokefreesweden.org/resource/tale-of-two-nations-vol-9-sri-lanka-vs-sweden/) - Tale Of Two Nations – Vol. 9: Sri Lanka vs Sweden FULL REPORTSinhala Vol 9: A comparative study of how Sri Lanka and Sweden are faring in the fight against smoking The global fight against smoking has shown that nations embracing progressive policies and harm reduction strategies are making the greatest strides in reducing smoking-related
- [Tale Of Two Nations – Vol. 8: Bangladesh vs New Zealand](https://smokefreesweden.org/resource/tale-of-two-nations-vol-8-bangladesh-vs-new-zealand/) - Tale Of Two Nations – Vol. 8: Bangladesh vs New Zealand FULL REPORTBengali Vol 8: A comparative study of how Bangladesh and New Zealand are faring in the fight against smoking The global fight against smoking has shown that nations embracing progressive policies and harm reduction strategies are making the greatest strides in reducing smoking-related
- [Tale Of Two Nations – Vol. 7: Uzbekistan vs Sweden](https://smokefreesweden.org/resource/tale-of-two-nations-vol-7-uzbekistan-vs-sweden/) - Tale Of Two Nations – Vol. 7: Uzbekistan vs Sweden FULL REPORTRussian | Uzbek Vol 7: A comparative study of how Uzbekistan and Sweden are faring in the fight against smoking The global fight against smoking has shown that nations embracing progressive policies and harm reduction strategies are making the greatest strides in reducing smoking-related
- [Tale Of Two Nations – Vol. 6: Mexico vs Sweden](https://smokefreesweden.org/resource/tale-of-two-nations-vol-6-mexico-vs-sweden/) - Tale Of Two Nations – Vol. 6: Mexico vs Sweden FULL REPORTMexican Vol 6: A comparative study of how Mexico and Sweden are faring in the fight against smoking The global fight against smoking has shown that nations embracing progressive policies and harm reduction strategies are making the greatest strides in reducing smoking-related harm. This
- [Tale Of Two Nations – Vol. 5: Spain vs Sweden](https://smokefreesweden.org/resource/tale-of-two-nations-vol-5-spain-vs-sweden/) - Tale Of Two Nations – Vol. 5: Spain vs Sweden FULL REPORT Spanish Vol 5: A comparative study of how Spain and Sweden are faring in the fight against smoking The global fight against smoking has shown that nations embracing progressive policies and harm reduction strategies are making the greatest strides in reducing smoking-related harm. This
- [Tale Of Two Nations – Vol. 4: France vs Sweden](https://smokefreesweden.org/resource/tale-of-two-nations-vol-4-france-vs-sweden/) - Tale Of Two Nations – Vol. 4: France vs Sweden FULL REPORTFrench Vol 4: A comparative study of how France and Sweden are faring in the fight against smoking The global fight against smoking has shown that countries adopting progressive policies and innovative solutions are making the greatest strides in reducing smoking-related harm. This report
- [Tale Of Two Nations – Vol. 3: Pakistan vs Sweden](https://smokefreesweden.org/resource/tale-of-two-nations-vol-3-pakistan-vs-sweden/) - Tale Of Two Nations – Vol. 3: Pakistan vs Sweden FULL REPORT Vol 3: A comparative study of how Pakistan and Sweden are faring in the fight against smoking The global fight against smoking has shown that countries adopting progressive policies and innovative solutions are making the greatest strides in reducing smoking-related harm. This report
- [Tale Of Two Nations - Vol. 2: Kenya vs Sweden](https://smokefreesweden.org/resource/tale-of-two-nations-vol-2-kenya-vs-sweden/) - Tale Of Two Nations – Vol. 2: Kenya vs Sweden FULL REPORT Vol 2: A comparative study of how Kenya and Sweden are faring in the fight against smoking The global fight against smoking has shown that countries adopting progressive policies and innovative solutions are making the greatest strides in reducing smoking-related harm. This report
- [Tale Of Two Nations - Vol. 1: South Africa vs. New Zealand ](https://smokefreesweden.org/resource/tale-of-two-nations-vol-1-south-africa-vs-new-zealand/) - Tale Of Two Nations – Vol. 1: South Africa vs. New Zealand FULL REPORT Vol 1: A comparative study of how South Africa and New Zealand are faring in the fight against smoking The global fight against smoking has shown that countries adopting progressive policies and innovative solutions are making the greatest strides in reducing
- [Empowerment in a Pouch](https://smokefreesweden.org/resource/empowerment-in-a-pouch/) - A Game-changer For Women in the World's Pursuit of a Smoke-Free Future
- [Missing The Target: Official Data Shows EU Tobacco Strategy is Failing](https://smokefreesweden.org/resource/missing-the-target-official-data-shows-eu-tobacco-strategy-is-failing/) - Missing The Target: Official Data Shows EU Tobacco Strategy is Failing FULL REPORT Missing The Target: Official Data Shows EU Tobacco Strategy is Failing The European Union’s own evidence shows that its current tobacco control strategies are falling short of achieving a smoke free society by 2040. Despite efforts such as taxation, public smoking bans
- [The Swedish Story](https://smokefreesweden.org/resource/the-swedish-story/) - The Swedish Story FULL STORY Sweden is the North Star guiding our world to a smoke-free future. In the early 1960s, the Scandinavian nation faced a public health crisis, with nearly half of its men smoking cigarettes. Today, the country stands transformed, with adult smoking rates about to drop below 5% – the global benchmark
- [Smoke Free Sweden: Event Presentation](https://smokefreesweden.org/resource/smoke-free-sweden-event-presentation/) - Smoke Free Sweden: Event Presentation FULL REPORT Becoming Smoke Free In 2021, the EU set a 2040 goal for all member states to be ‘tobacco-free’, defined by the European Network for Smoking and Tobacco Prevention as
- [Saving Lives Like Sweden](https://smokefreesweden.org/resource/saving-lives-like-sweden/) - Saving Lives Like Sweden FULL REPORTFrench | Portuguese | Spanish Even after decades of tobacco control, an estimated 1.3 billion people still use tobacco. Tobacco kills up to half of its users, with nearly 8 million people dying worldwide each year due to tobacco-related causes, and 200 million years of life are lost. FACT SHEET
- [The Swedish Experience: The Road Map To a Smoke Free Society](https://smokefreesweden.org/resource/the-swedish-experience-the-road-map-to-a-smoke-free-society/) - The Swedish Experience: The Road Map To a Smoke Free Society FULL REPORTSwedish | Portuguese | Spanish Quitting smoking like Sweden saves lives Sweden is on the brink of a world first in public health – one that provides a roadmap to save tens of millions of lives across every continent on the globe. The developed
- [Learnings from Smoke-Free Sweden: A Global Consultation](https://smokefreesweden.org/resource/learnings-from-smoke-free-sweden-a-global-consultation/) - Learnings from Smoke-Free Sweden: A Global Consultation FULL REPORT The whole world is watching Sweden as it stands on the brink of one of the greatest public health achievements in centuries. The Scandinavian country is waiting on fresh statistics that may show that it has become, officially, smoke-free. International organisations and experts define a country
- [Lives Saved](https://smokefreesweden.org/resource/lives-saved/) - Lives Saved FULL REPORTAfrikaans | Bengali | Kazakh | Panjabi | Lives saved: Brazil [EN] Integrating Harm Reduction Into Tobacco Control How many lives could be saved by accelerating tobacco control policies in Kazakhstan, Pakistan, South Africa, and Bangladesh? FACT SHEET: English | Afrikaans | Bengali | Kazakh | Punjabi
- [Power in a Pouch](https://smokefreesweden.org/resource/power-in-a-pouch/) - Power in a Pouch FULL REPORT A Game-Changer For Women in the World’s Pursuit of a Smoke-Free Future Sweden is on the brink of becoming the first country in the world to achieve official “smokefree” status – defined as having a smoking rate below 5%. This public health revolution is not the result of prohibition
- [Quitting Strong: New Zealand’s Smoking Cessation Success Story](https://smokefreesweden.org/resource/quitting-strong-new-zealands-smoking-cessation-success-story/) - Quitting Strong: New Zealand’s Smoking Cessation Success Story FULL REPORT New Zealand’s Smoking Cessation Success Story Sweden has emerged as a standard bearer for the global march towards a smoke free future. It has shown the world how to virtually eradicate smoking by enabling people who smoke cigarettes to switch to risk-reduced alternatives and it
- [The Great Divide](https://smokefreesweden.org/resource/the-great-divide/) - The Great Divide FULL REPORT Sweden’s lessons for Denmark in pursuit of smoke free goal Less than a decade ago, Scandinavian neighbours Sweden and Denmark each set a goal to become a smoke-free country. Despite their geographical proximity – they are linked by a bridge – they diverged sharply on policy in pursuit of that
- [Cigarettes To Smiles - Oral Nicotine Commission Report](https://smokefreesweden.org/resource/cigarettes-to-smiles-oral-nicotine-commission-report/) - Cigarettes To Smiles – Oral Nicotine Commission report FULL REPORT The Dual Role of Oral Nicotine Pouches in Advancing Oral Health and Quitting Success The global health community knows exactly how smoking destroys oral health – periodontal disease, oral cancer, tooth loss and disability – yet continues to rely on cessation methods that fail more
- [The Safer Nicotine Revolution](https://smokefreesweden.org/resource/the-safer-nicotine-revolution/) - The Safer Nicotine Revolution FULL REPORT Global Lessons, Healthier Futures Despite decades of effort and billions invested in tobacco control, smoking remains the world’s biggest preventable killer, claiming more than 7 million lives each year. In many countries, progress to stem this epidemic has slowed. The question is no longer whether the current approach is

## Reports From PDFs

- [Quitting Strong: New Zealand’s Smoking Cessation Success Story [Executive Summary]](https://smokefreesweden.org/report/quitting-strong-new-zealands-smoking-cessation-success-story-executive-summary/) - Quitting Strong – Executive Summary New Zealand’s Smoking Cessation Success Story Authors: Dr Delon Human & Prof. Marewa Glover DOWNLOAD REPORT Executive Summary Sweden has emerged as a standard bearer for the global march towards a smoke free future. It has shown the world how to virtually eradicate smoking by enabling people who smoke cigarettes
- [Learnings from Smoke-Free Sweden: A Global Consultation](https://smokefreesweden.org/report/learnings-from-smoke-free-sweden-a-global-consultation/) - Learnings from Smoke-Free Sweden: A Global Consultation The whole world is watching Sweden as it stands on the brink of one of the greatest public health achievements in centuries. DOWNLOAD REPORT INTRODUCTION The whole world is watching Sweden as it stands on the brink of one of the greatest public health achievements in centuries. The
- [Tale of Two Nations: South Africa vs New Zealand](https://smokefreesweden.org/report/tale-of-two-nations-south-africa-vs-new-zealand/) - Tale of Two Nations: South Africa vs New Zealand Vol 1: A comparative study of how South Africa and New Zealand are faring in the fight against smoking DOWNLOAD REPORT Overview The global fight against smoking has shown that countries adopting progressive policies and innovative solutions are making the greatest strides in reducing smoking-related harm.
- [The Swedish Story](https://smokefreesweden.org/report/the-swedish-story/) - The Swedish Story Sweden is the North Star guiding our world to a smoke-free future. DOWNLOAD REPORT Sweden is the North Star guiding our world to a smoke-free future. In the early 1960s, the Scandinavian nation faced a public health crisis, with nearly half of its men smoking cigarettes. Today, the country stands transformed, with
- [Power in a Pouch: Executive Summary](https://smokefreesweden.org/report/power-in-a-pouch/) - Power in a Pouch The Game-Changer For Women That’s Sealing Sweden’s Smoke-free Success Authors: Dr Delon Human & Prof. Marewa Glover DOWNLOAD THE FULL REPORT Sweden is on the brink of becoming the first country in the world to achieve official “smokefree” status – defined as having a smoking rate below 5%. This public health
- [Tale Of Two Nations – Vol. 15: Kazakhstan v Sweden](https://smokefreesweden.org/report/tale-of-two-nations-vol-15-kazakhstan-v-sweden/) - Tale Of Two Nations – Vol. 15: Kazakhstan v Sweden A comparative study of how Kazakhstan and Sweden are faring in the fight against smoking Authors: Dr Delon Human & Dr Gintautas-Yuozas Kentra DOWNLOAD REPORT A comparative study of how Kazakhstan and Sweden are faring in the fight against smoking Overview The global fight against
- [Empowerment in a Pouch](https://smokefreesweden.org/report/empowerment-in-a-pouch/) - Empowerment in a Pouch A Game-Changer for Women in the World’s Pursuit of a Smoke-Free Future Authors: Dr Delon Human & Prof. Marewa Glover DOWNLOAD REPORT HOW POUCHES ARE SECURING WOMEN’S HEALTH Smoke-free success starts with women Throughout the course of their lives, women’s health is shaped by multiple factors, from cardiovascular disease and cancer

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