# Simplicity Group: One Team\. One Purpose\. One Simplicity > Simplicity is the leading partner for advisors, financial institutions, and consumers by delivering the best combination of wealth accumulation and financial protection products that meet the needs of a consumer\-oriented holistic financial plan\. Generated by Yoast SEO v28.7, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Simplicity Group Holdings \- Independent Agents and Advisors](https://www.simplicitygroup.com/independent-agents-advisors/) - [Simplicity Group Holdings](https://www.simplicitygroup.com/) - [Simplicity Group Holdings \- Business Development](https://www.simplicitygroup.com/business-development/) - [Simplicity Group Holdings \- Beacon Advanced Marketing](https://www.simplicitygroup.com/beacon-advanced-marketing/) - [Simplicity Group \- RIAs](https://www.simplicitygroup.com/rias/) - [Simplicity Group \- Broker Dealers and Financial Institutions](https://www.simplicitygroup.com/broker-dealers-and-financial-institutions/) - [Simplicity Group Holdings \- Products \- Life Insurance](https://www.simplicitygroup.com/insurance-products/) - [Simplicity Group Holdings \- Products \- Wealth](https://www.simplicitygroup.com/wealth/) - [Simplicity Group \- Products \- Disability Insurance](https://www.simplicitygroup.com/disability-insurance/) - [Simplicity Group \- Products \- Long\-Term Care](https://www.simplicitygroup.com/asset-based-long-term-care/) - [Simplicity Group Holdings \- Products \- Annuities](https://www.simplicitygroup.com/annuities/) - [Simplicity Group \- Affiliates and BGAs](https://www.simplicitygroup.com/affiliates-and-bgas/) - [Simplicity Group \- Wealth Management](https://www.simplicitygroup.com/wealth-management/) ## Posts - [October 14, 2026 \- Simplicity Group Acquires MAIA Wealth, Expanding Wealth Management Capabilities with New Denver Team](https://www.prnewswire.com/news-releases/simplicity-group-acquires-maia-wealth-expanding-wealth-management-capabilities-with-new-denver-team-302908053.html) - [October 15, 2026 \- Simplicity Group Acquires Zen Wealth Management Group to Expand Holistic Wealth Management Offerings](https://www.prnewswire.com/news-releases/simplicity-group-acquires-zen-wealth-management-group-to-expand-holistic-wealth-management-offerings-302909741.html) - [October 13, 2026 \- Simplicity's Protected Tomorrows®and I AM ALS Partner to Launch Financial Wellness Program for the ALS Community](https://www.prnewswire.com/news-releases/simplicitys-protected-tomorrowsand-i-am-als-partner-to-launch-financial-wellness-program-for-the-als-community-302906524.html) - [September 10, 2026 \- Simplicity Group Acquires Whitney and Associates, Expanding Presence in Des Moines as it Welcomes Mitch Whitney and Charles Johnson as the Group's Newest Partners](https://www.prnewswire.com/news-releases/simplicity-group-acquires-whitney-and-associates-expanding-presence-in-des-moines-as-it-welcomes-mitch-whitney-and-charles-johnson-as-the-groups-newest-partners-302874682.html) - [August 25, 2026 \- Simplicity Acquires Wright Wealth Group, Expanding Estate and Protection Planning Business and Welcomes Eric Wright as its Newest Partner](https://www.prnewswire.com/news-releases/simplicity-acquires-wright-wealth-group-expanding-estate-and-protection-planning-business-and-welcomes-eric-wright-as-its-newest-partner-302858014.html?tc=eml_cleartime) ## Timeline Items - [2025 \- 2](https://www.simplicitygroup.com/timeline-item/2025-2/): Simplicity continues the build\-out of its point of sale business with key investments\. - [2025](https://www.simplicitygroup.com/timeline-item/2025/): Simplicity equitizes over 200 new Partners as employee shareholders fulfilling its commitment to democratizing employee\-ownership\. - [2024 \- 4](https://www.simplicitygroup.com/timeline-item/2024-4/): Simplicity completes its recapitalization, delivering a 4x return in 4 years to all shareholders, as 68% of its shareholder Partners reinvest\. - [2024 \- 3](https://www.simplicitygroup.com/timeline-item/2024-3/): By unanimous vote of its shareholder Partners, the majority employee\-owned Simplicity Group elects to execute a full recapitalization\. - [2024 \- 2](https://www.simplicitygroup.com/timeline-item/2024-2/): Simplicity joins forces with Protected Tomorrows to provide holistic financial planning to families dealing with special needs\. ## Events - [Test](https://www.simplicitygroup.com/mc-events/test/) - [Share a Case Study on Social Media](https://www.simplicitygroup.com/mc-events/post-a-client-testimonial-or-case-study-on-social-media/) - [Educate 3 Prospects on Why Life Insurance Through Work May Not Be Enough](https://www.simplicitygroup.com/mc-events/educate-3-prospects-on-why-life-insurance-through-work-may-not-be-enough/) - [Educate 3 Prospects on Why Life Insurance Through Work May Not Be Enough](https://www.simplicitygroup.com/mc-events/educate-5-prospects-on-the-limits-of-employer-provided-life-insurance/) - [Share a Life Insurance Post on Social Media](https://www.simplicitygroup.com/mc-events/post-a-life-insurance-myth-vs-fact-on-social-media/) ## Locations - [Demo: Minnesota Orchestra](https://www.simplicitygroup.com/mc-locations/demo-minnesota-orchestra/) ## Categories - [Press Release](https://www.simplicitygroup.com/category/press-release/) - [News Articles](https://www.simplicitygroup.com/category/news-articles/) ## Section Category - [header](https://www.simplicitygroup.com/fusion_tb_category/header/) - [footer](https://www.simplicitygroup.com/fusion_tb_category/footer/) ## Event Categories - [Life Insurance](https://www.simplicitygroup.com/mc-event-category/life-insurance/) - [Affiliate](https://www.simplicitygroup.com/mc-event-category/affiliate/) - [Social Media](https://www.simplicitygroup.com/mc-event-category/social-media/) - [Book A Business](https://www.simplicitygroup.com/mc-event-category/book-a-business/) - [Lead Generation](https://www.simplicitygroup.com/mc-event-category/lead-generation/) ## Timeline Categories - [Simplicity](https://www.simplicitygroup.com/timeline_items_cat/simplicity/) ## Category - [columns](https://www.simplicitygroup.com/element_category/columns/) - [elements](https://www.simplicitygroup.com/element_category/elements/) - [sections](https://www.simplicitygroup.com/element_category/sections/) ## Optional - [Sitemap index](https://www.simplicitygroup.com/sitemap_index.xml)